SOUTHCOMM ANALYTICS AUDIENCE PROFILE SOUTHCOMM BUSINESS MEDIA, LLC 1233 Janesville Ave., Fort Atkinson, WI 53538 800.547.7377 Southcomm.com For Period of July-September 2017 Automatic MERCHANDISER PROFILE OF MARKET SERVED: AUTOMATIC MERCHANDISER serves corporate and executive management, as well as route personnel, including route managers and supervisors, drivers, service technicians, food service directors/managers/supervisors, purchasing, sales and marketing personnel at operations that offer full-line vending, automatic merchandising machines, candy/snack vending, office coffee and/or water; it also serves universities, colleges, medical facilities, industrial plants and other businesses operating their own vending and/or food service. Audience Profile for Quarterly Period July - September 2017 Frequency Qualified/ Delivered Distribution Automatic Merchandiser Print Version - September Issue 8 11,702 Digital Version - September Issue 8 2,562 E-Newsletters VendingMarketWatch Today Daily 9,399 VendingMarketWatch Micro Market Quarterly Quarterly 13,120 VendingMartketWatch OCS Operator Monthly 12,397 Email Marketing Email Marketing 12,755 WEBSITE METRICS www.vendingmarketwatch.com Sessions Users Pageviews Average Time On Site July 2017 35,018 27,262 85,333 0:02:29 August 2017 34,523 26,926 84,577 0:02:27 September 2017 30,811 24,238 75,122 0:02:29 Average for Period 33,451 26,142 81,677 0:02:28 Source: Google Analytics. Sessions: Total number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site. Average Time On Site: The average time a person spends on the website each visit, otherwise known as Average Visit Duration. SOCIAL INTERACTION Social Media For Period Ending September 2017 Facebook Likes 879 LinkedIn Members 2,831 Twitter Followers 2,213 Sources: Facebook, LinkedIn, and Twitter. 1
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser PRINT & DIGITAL ISSUE DISTRIBUTION September 2017 Print and Digital Issue BUSINESS AND INDUSTRY QUALIFIED % OF PRINT DIGITAL CEO/ Owner/ Partner/ Principal/ General Manager CLASSIFICATION BY TITLE Vice Corporate Officer/ Treasurer/ Controller/ CFO, Driver/ Technician Food Purchasing Agent or Buyer Sales/ Marketing/ Customer Representative Consultant or Educator Full-line Vending Operator vending refrigerated, frozen or freshly prepared food and/or operating manual food service as well as candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 6,758 47.6% 5,918 840 4,663 453 241 284 667 98 321 31 Candy/Snack Vending Operator primarily handling candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 1,697 11.9% 1,476 221 1,236 102 61 99 97 27 70 5 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 2,021 14.2% 1,437 583 614 111 28 955 225 25 48 15 Office Coffee and/or Water Operator (not included above) 1,013 7.1% 811 193 602 89 40 35 118 19 106 4 OPERATORS 11,489 80.9% 9,642 1,837 7,115 755 370 1,373 1,107 169 545 55 Equipment Manufacturers/ Distributors of vending equipment including accessories, components, parts, transportation, packaging, etc. 543 3.8% 448 161 259 62 13 16 57 5 125 6 Product Broker/ Distributor/Manufacturer of vendible products including food and non-food; Information Technology, Data Management Systems, Computer System Suppliers 1,934 13.6% 1,430 451 815 160 46 139 314 48 394 18 Consultant 243 1.7% 182 113 113 14 2 21 20 1 20 52 QUALIFIED CIRCULATION 14,209 100.0% 11,702 2,562 8,302 991 431 1,549 1,498 223 1,084 131 PERCENT 100.0% 58.4% 7.0% 3.0% 10.9% 10.5% 1.6% 7.6% 0.9% 2
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser PRINT & DIGITAL ISSUE DISTRIBUTION, CONTINUED AUTOMATIC MERCHANDISER - Geographical Breakout for September 2017 State Total Percent State Total Percent Maine 56 Kentucky 217 New Hampshire 64 Tennessee 315 Vermont 23 Alabama 224 Massachusetts 283 Mississippi 157 Rhode Island 32 EAST SO. CENTRAL 913 6.4% Connecticut 171 Arkansas 140 NEW ENGLAND 629 4.4% Louisiana 251 New York 749 Oklahoma 189 New Jersey 416 Texas 1,086 Pennsylvania 707 WEST SO. CENTRAL 1,666 11.7% MIDDLE ATLANTIC 1,872 13.2% Montana 55 Ohio 617 Idaho 67 Indiana 271 Wyoming 30 Illinois 656 Colorado 247 Michigan 507 New Mexico 79 Wisconsin 354 Arizona 268 EAST NO. CENTRAL 2,405 16.9% Utah 115 Minnesota 293 Nevada 115 Iowa 217 MOUNTAIN 976 6.9% Missouri 376 Alaska 29 North Dakota 41 Washington 204 South Dakota 48 Oregon 153 Nebraska 113 California 1,208 Kansas 182 Hawaii 36 WEST NO. CENTRAL 1,270 8.9% PACIFIC 1,630 11.5% Delaware 37 UNITED STATES 14,092 99.2% Maryland 263 U.S. Territories 23 Washington, DC 18 Canada 9 Virginia 272 Mexico 5 West Virginia 75 International 80 North Carolina 454 APO/FPO - South Carolina 212 Not Identified - Georgia 478 Florida 922 SOUTH ATLANTIC 2,731 19.2% QUALIFIED CIRCULATION 14,209 100.0% 3
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser ADDITIONAL DATA FOR SEPTEMBER 2017 ISSUE PROVIDE OFFICE COFFEE SERVICE Qualified recipients who provide office coffee service in addition to primary business of Full-line Vending Operator, Candy/Snack Vending Operator or University, College, Medical Facility, Industrial Plant or Business who operate their own vending and/ or manual food service 4,746 PROVIDES OFFICE COFFEE SERVICE BUSINESS AND INDUSTRY YES NO Not an Operator/ No Answer Full-line Vending Operator 6,758 2,652 1,362 2,744 Candy/Snack Vending Operator 1,697 438 916 343 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 2,021 588 803 630 Office Coffee and/or Water Operator (not included above) 1,013 737 67 209 OPERATORS 11,489 4,415 3,148 3,926 PERCENT OF 100.0% 38.4% 27.4% 34.2% NUMBER OF ROUTES OPERATED BY OPERATORS Not an BUSINESS AND INDUSTRY 1-2 3-4 5-11 12-19 20-39 40-80 81+ Operator/ No Answer Full-line Vending Operator 6,758 903 678 1,042 485 357 171 197 2,925 Candy/Snack Vending Operator 1,697 680 265 209 77 40 26 21 379 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 2,021 453 124 160 46 32 25 25 1,156 Office Coffee and/or Water Operator (not included above) 1,013 191 172 161 76 47 30 43 293 OPERATORS 11,489 2,227 1,239 1,572 684 476 252 286 4,753 PERCENT OF 100.0% 19.4% 10.8% 13.7% 6.0% 4.1% 2.2% 2.5% 41.4% NUMBER OF MICRO-MARKET LOCATIONS 0 4,443 1-5 1,755 6-10 510 11-15 303 16-20 186 21-25 106 26-30 102 31-35 63 36-40 48 41-45 44 46-50 66 51-100 241 More than 100 236 No Answer Provided 6,106 14,209 4
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser ADDITIONAL DATA FOR SEPTEMBER 2017 ISSUE NUMBER OF MICRO MARKET LOCATIONS BUSINESS AND INDUSTRY 0 1-5 6-10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-100 More than 100 No Answer Full-line Vending Operator 6,758 1,510 850 308 196 110 70 67 46 36 24 41 166 148 3,186 Candy/Snack Vending Operator 1,697 685 217 65 28 25 15 5 4 5 5 9 18 6 610 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 2,021 839 423 66 39 23 2 11 5-5 5 11 19 573 Office Coffee and/or Water Operator (not included above) 1,013 439 107 22 15 9 7 5 2 5 7 3 18 21 353 OPERATORS 11,489 3,473 1,597 461 278 167 94 88 57 46 41 58 213 194 4,722 PERCENT OF 100.0% 30.2% 13.9% 4.0% 2.4% 1.5% 0.8% 0.8% 0.5% 0.4% 0.4% 0.5% 1.9% 1.7% 41.1% QUALIFIED AUDIENCE DISTRIBUTION: 28,400* 14,209 Print and Digital Subscribers 6,566 Subscribers to All 19,307 E-Newsletter Subscribers * Source: Publisher s own data; no attempt has been made to eliminate duplication 1,516 Email Marketing Exclusives 5
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser E-NEWSLETTER DISTRIBUTION VendingMarketWatch Today E-Newsletter BUSINESS AND INDUSTRY QUALIFIED % OF CEO/Owner/ Partner/ Principal/ General Manager Vice Corporate Officer/ Treasurer/ Controller/ CFO CLASSIFICATION BY TITLE, Driver/ Technician Food Purchasing Agent or Buyer Sales/ Marketing/ Customer Representative Consultant or Educator Titled & Non-Titled Personnel Full-line Vending Operator vending refrigerated, frozen or freshly prepared food and/or operating manual food service as well as candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 3,123 33.2% 1,857 243 128 149 379 65 194 24 84 Candy/Snack Vending Operator primarily handling candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 818 8.7% 528 38 16 67 44 19 49 1 56 Non-Food General Merchandise Vending Operator vending tools, safety equipment, apparel, sundries, etc. 55 0.6% 28 2 2 1 6-5 1 10 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 989 10.5% 312 116 5 294 194 14 33 7 14 Office Coffee and/or Water Operator (not included above) 501 5.3% 247 43 17 29 85 6 60 4 10 OPERATORS 5,486 58.4% 2,972 442 168 540 708 104 341 37 174 Equipment Manufacturers/ Distributors of vending equipment including accessories, components, parts, transportation, packaging, etc. 484 5.1% 176 53 9 13 46 8 122 10 47 Product Broker/Distributor/ Manufacturer of vendible products including food and nonfood; Information Technology, Data Management Systems, Computer System Suppliers 2,090 22.2% 753 239 23 105 494 42 341 20 73 Consultant 257 2.7% 98 8 1 12 15 3 29 73 18 s Allied to the Field 1,082 11.5% 107 22 1 4 40 10 45 6 847 QUALIFIED CIRCULATION 9,399 100.0% 4,106 764 202 674 1,303 167 878 146 1,159 PERCENT 100.0% 43.7% 8.1% 2.1% 7.2% 13.9% 1.8% 9.3% 1.6% 12.3% 6
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser E-NEWSLETTER DISTRIBUTION, CONTINUED VendingMarketWatch Today E-Newsletter - Geographical Breakout State Total Percent State Total Percent Maine 23 Kentucky 117 New Hampshire 36 Tennessee 160 Vermont 22 Alabama 139 Massachusetts 212 Mississippi 80 Rhode Island 27 EAST SO. CENTRAL 496 5.3% Connecticut 98 Arkansas 85 NEW ENGLAND 418 4.4% Louisiana 132 New York 492 Oklahoma 100 New Jersey 305 Texas 636 Pennsylvania 354 WEST SO. CENTRAL 953 10.1% MIDDLE ATLANTIC 1,151 12.2% Montana 30 Ohio 355 Idaho 35 Indiana 162 Wyoming 15 Illinois 413 Colorado 158 Michigan 302 New Mexico 50 Wisconsin 203 Arizona 177 EAST NO. CENTRAL 1,435 15.3% Utah 80 Minnesota 190 Nevada 68 Iowa 95 MOUNTAIN 613 6.5% Missouri 226 Alaska 24 North Dakota 21 Washington 170 South Dakota 27 Oregon 106 Nebraska 50 California 884 Kansas 102 Hawaii 45 WEST NO. CENTRAL 711 7.6% PACIFIC 1,229 13.1% Delaware 17 UNITED STATES 8,677 92.3% Maryland 173 U.S. Territories 24 Washington, DC 13 Canada - Virginia 164 Mexico 22 West Virginia 31 International 304 North Carolina 261 APO/FPO - South Carolina 125 Not Identified 372 Georgia 322 Florida 565 SOUTH ATLANTIC 1,671 17.8% QUALIFIED CIRCULATION 9,399 100.0% 7
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser E-NEWSLETTER DISTRIBUTION, CONTINUED VendingMarketWatch Micro Market Quarterly E-Newsletter BUSINESS AND INDUSTRY QUALIFIED % OF CEO/Owner/ Partner/ Principal/ General Manager Vice Corporate Officer/ Treasurer/ Controller/ CFO CLASSIFICATION BY TITLE, Driver/ Technician Food Purchasing Agent or Buyer Sales/ Marketing/ Customer Representative Consultant or Educator Full-line Vending Operator vending refrigerated, frozen or freshly prepared food and/or operating manual food service as well as candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 4,116 53.1% 2,067 271 205 418 418 102 356 30 249 Candy/Snack Vending Operator primarily handling candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 1,634 21.1% 882 62 53 178 99 35 114 4 207 Non-Food General Merchandise Vending Operator vending tools, safety equipment, apparel, sundries, etc. 194 2.5% 100 5 10 16 15 3 14 1 30 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 1,100 14.2% 276 45 18 531 104 26 41 16 43 Office Coffee and/or Water Operator (not included above) 710 9.2% 311 49 29 59 85 14 114 10 39 Titled & Non-Titled Personnel OPERATORS 7,754 100.0% 3,636 432 315 1,202 721 180 639 61 568 Equipment Manufacturers/ Distributors of vending equipment including accessories, components, parts, transportation, packaging, etc. 716 5.5% 236 65 13 30 65 7 186 11 103 Product Broker/Distributor/ Manufacturer of vendible products including food and nonfood; Information Technology, Data Management Systems, Computer System Suppliers 2,092 15.9% 542 137 51 279 250 61 526 37 209 Consultant 531 4.0% 181 10 3 36 33 10 58 117 83 s Allied to the Field 2,027 15.4% 212 44 3 15 77 27 97 19 1,533 QUALIFIED CIRCULATION 13,120 100.0% 4,807 688 385 1,562 1,146 285 1,506 245 2,496 PERCENT 100.0% 36.6% 5.2% 2.9% 11.9% 8.7% 2.2% 11.5% 1.9% 19.0% 8
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser E-NEWSLETTER DISTRIBUTION, CONTINUED VendingMarketWatch OCS Operator E-Newsletter BUSINESS AND INDUSTRY QUALIFIED % OF CEO/Owner/ Partner/ Principal/ General Manager Vice Corporate Officer/ Treasurer/ Controller/ CFO CLASSIFICATION BY TITLE, Driver/ Technician Food Purchasing Agent or Buyer Sales/ Marketing/ Customer Representative Consultant or Educator Titled & Non-Titled Personnel Full-line Vending Operator vending refrigerated, frozen or freshly prepared food and/or operating manual food service as well as candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 3,914 31.6% 2,156 272 176 287 420 75 264 26 238 Candy/Snack Vending Operator primarily handling candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 1,378 11.1% 815 54 38 96 72 23 68 4 208 Non-Food General Merchandise Vending Operator vending tools, safety equipment, apparel, sundries, etc. 196 1.6% 102 6 8 13 16 4 16-31 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 1,213 9.8% 341 155 13 389 182 25 42 19 47 Office Coffee and/or Water Operator (not included above) 726 5.9% 347 53 26 36 106 10 95 8 45 OPERATORS 7,427 59.9% 3,761 540 261 821 796 137 485 57 569 Equipment Manufacturers/ Distributors of vending equipment including accessories, components, parts, transportation, packaging, etc. 704 5.7% 262 73 12 15 62 12 153 12 103 Product Broker/Distributor/ Manufacturer of vendible products including food and nonfood; Information Technology, Data Management Systems, Computer System Suppliers 1,924 15.5% 619 136 43 182 254 48 438 27 177 Consultant 470 3.8% 171 13 2 21 24 6 43 115 75 s Allied to the Field 1,872 15.1% 167 30 2 12 69 24 72 14 1,482 QUALIFIED CIRCULATION 12,397 100.0% 4,980 792 320 1,051 1,205 227 1,191 225 2,406 PERCENT 100.0% 40.2% 6.4% 2.6% 8.5% 9.7% 1.8% 9.6% 1.8% 19.4% 9
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser EMAIL MARKETING Email Marketing BUSINESS AND INDUSTRY QUALIFIED % OF CEO/ Owner/ Partner/ Principal/ General Manager Vice Corporate Officer/ Treasurer/ Controller/ CFO CLASSIFICATION BY TITLE, Driver/ Technician Food Purchasing Agent or Buyer Sales/ Marketing/ Customer Representative Consultant or Educator Titled & Non- Titled Personnel Full-line Vending Operator vending refrigerated, frozen or freshly prepared food and/or operating manual food service as well as candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 3,851 30.2% 1,940 241 180 413 372 95 334 28 248 Candy/Snack Vending Operator primarily handling candy, cookies, crackers and other snacks, hot and cold beverages, tobacco or other products 1,606 12.6% 874 55 53 175 91 35 113 4 206 Non-Food General Merchandise Vending Operator vending tools, safety equipment, apparel, sundries, etc. 197 1.5% 98 5 10 16 18 3 14 1 32 University, College, Medical Facility, Industrial Plant or other Business who operate their own vending and/or manual foodservice 1,068 8.4% 241 41 17 557 93 23 36 17 43 Office Coffee and/or Water Operator (not included above) 673 5.3% 295 44 29 58 79 13 105 11 39 OPERATORS 7,395 58.0% 3,448 386 289 1,219 653 169 602 61 568 Equipment Manufacturers/ Distributors of vending equipment including accessories, components, parts, transportation, packaging, etc. 709 5.6% 239 65 12 30 65 7 175 11 105 Product Broker/Distributor/ Manufacturer of vendible products including food and non-food; Information Technology, Data Management Systems, Computer System Suppliers 2,124 16.7% 572 138 51 279 266 66 512 35 205 Consultant 516 4.0% 174 10 3 36 31 10 58 111 83 s Allied to the Field 2,011 15.8% 210 44 3 15 75 27 96 19 1,522 QUALIFIED CIRCULATION 12,755 100.0% 4,643 643 358 1,579 1,090 279 1,443 237 2,483 PERCENT 100.0% 36.4% 5.0% 2.8% 12.4% 8.5% 2.2% 11.3% 1.9% 19.5% 10
JULY-SEPTEMBER 2017 AUDIENCE PROFILE Automatic Merchandiser The data reflected within this report is provided in good faith as an accurate representation of the audience served for Automatic Merchandiser. Ron Bean, Publisher Total Audience Profile report provided by Southcomm Business Media, LLC 1233 Janesville Ave., Fort Atkinson WI 53538 800.547.7377 Southcomm.com 11