EconAlliance Santa Barbara Wine Country Forum 2017
EconAlliance Thanks Forum Partners and Event Sponsors Event Partner Premier Event Sponsor
Appreciation to Policymaker Attendees 1 st District Supervisor Das Williams, County of Santa Barbara 4 th District Supervisor Joan Hartmann, County of Santa Barbara 5 th District Supervisor Steve Lavagnino, County of Santa Barbara 1 st District Supervisor John Peschong, County of San Luis Obispo Dan Blough, 5 th District Planning Commissioner, County of Santa Barbara Mayor Ed Andrisek, City of Buellton Mayor Bob Lingl, City of Lompoc Mayor Jim Richardson, City of Solvang Brad Vidro, City Manager, Solvang Theresa Gallavan, Asst. City Manager/Economic Development Director, Lompoc Holly Owen, Director of Planning, Building & Economic Development, City of Solvang
Appreciation to Policymaker Attendees James Joyce, District Director, Office of Senator Hannah Beth Jackson Felix Esparza, District Representative, Office of State Assm. Jordan Cunningham Dave Elliott, Chief of Staff, Supervisor Das Williams Jefferson Litten, Chief of Staff, Supervisor Joan Hartmann Naomi Kovaks, District Representative, Supervisor Janet Wolf Jayson Parson, Assistant to Supervisor Peter Adam
Appreciation to Special Guests Kenneth Kahn, Tribal Chairman, Chumash Kevin Walthers, Superintendent/President, Allan Hancock College Paul Patel, Board Chairman, Explore Lompoc Pete Robertson, Buellton Chamber Board representative Tracy Beard, Executive Director, Solvang Chamber of Commerce Glenn Morris, CEO, Santa Maria Valley Chamber of Commerce Amber Wilson, CEO, Lompoc Valley Chamber of Commerce Suzanne Singh, Director, Santa Maria Economic Development Director Shelby Sim, Director, Visit Santa Ynez Valley Jennifer Walker, VP Strategy & Marketing, Visit Santa Barbara
What is EconAlliance? Mission Initiatives Agriculture Energy To Create A High-Performance, Globally Competitive Region Wine & Tourism IDEA (Innovation/Entrepreneurship) DURT (Delays, Uncertainty, Regulations, Taxes) University Program Attraction Infrastructure, Transportation, Logistics Workforce & Literacy Initiative (WALI) Global Trade Healthcare (in planning) 7/26/2017 6
Sampling: Programs & Activities Agriculture: Ag Forum every other year, other public education Wine/Tourism: Wine Forum every other year, public education Energy: Public & Policymaker Education, other support DURT: Public/Policymaker Education on job/economic impacts from Delays, Uncertainty, Regulations, Taxes Articles in newsletter on pending issues impacting jobs/local economies OpEds/Letters to Editor Monitoring of new regulations, policies impacting key industries Sharing job/industry impact information at Planning Commission, Supervisor meetings
Sampling: Programs & Activities (continued) Innovation/Entrepreneurship Future Forum Global Trade Initiative MOU w/ District Export Innovation Award Meetups Council SoCal Export Seminars Trade Consulting
STEM Industry Day Camp Science Technology Engineering Math Industry Tours Technology (Aera Food Science Wines) (Nagy Petri Dish Math (Hardy Diagnostics) Math in Family Finances (CoastHills CU) Energy) Aerodynamics/Engineering (Mob Armor) Jenga Engineering (Santa Maria Energy) STEM Industry Tours Atlas Copco, Zodiac Aerospace Hardy Diagnostics
Education & Workforce Working Neighborhoods Workforce & Literacy - WALI WALI Forums Forums: Industry Awareness Data Gathering Financial Literacy WALI Co-Lead w/united Way NSBC 5 No Co Workforce/Literacy Goals for 2020 Job Search Entrepreneurship (Partnership w/united Way, Peoples Self-Help Housing, 8 other orgs)
Historical Summary Top 3 Ag Crops SB Co Ag Commissioner s Crop Report Archive (in millions of dollars based on value) 1916: Beans ($3M), Sugar Beets ($1.9M), Barley ($.5M) 1926: Beans ($2.4M), Cattle ($1.6M), Lettuce ($1.5M) 1936: Lemons ($2.6M), Cattle ($2.5M), Lettuce ($1.58M) 1946: Cattle ($9M), Lemons ($8M), Beans ($3M) 1956: Cattle ($11M), Lemons ($8M), Beans ($3M) 1966: Cattle ($21M, Lemons ($7M), Broccoli ($5M) - no report on grapes
Historical Summary Top 3 Ag Crops SB Co Ag Commissioner s Crop Report Archive (in millions of dollars based on value) 1976: Cattle ($19M), Lettuce ($16M), Broccoli ($12M) Grapes at #18 - $2M 1986: Strawberries ($46M), Broccoli ($36M), Lettuce ($27M), Grapes at #9 - $11M 1996: Broccoli ($64M), Strawberries ($64M), Wine Grapes ($51M) 2006: Strawberries ($231M), Broccoli ($128M), Wine Grapes ($107M) 2016: Strawberries ($413M), Wine Grapes ($151M), Broccoli ($148M)
Wine Country Overview Six Approved AVAs* 21,500 Acres Planted Half the Size of Napa Valley Three Top Varieties: Chardonnay, Pinot Noir, Syrah More than 50 Different Varieties Grown *American Viticultural Area s
Wine Country Overview-2 2016 Santa Barbara County Crop Report: Bearing acres of wine grapes grown: 21,349 Average yield per acre: 3.61 Average price per ton: $1,199 Economic value of wine grapes harvested: $151,629,764
Wine Country Overview-3 Stonebridge Research: Full-Time Equivalent Jobs 2014:9,158 $93 million in Local Taxes Annual Economic Impact of Wine in Santa Barbara County 2013: $1.7 billion s
Wine Country Overview-4 Charitable Contributions: Cash Wine Auction Items Venue(s)
Wine Country Challenge/Opportunities Opportunities for Sustainability: Increase in Winery Capacity (Currently nearly half of SBC grapes shipped out of county) Loss of $1.2B Value of Goods Loss of 2,200 jobs Loss of $25.8M in taxes Increase in Wine Tourism SBC Visitors 860,000/SLOCo 1.5M Per Capita Sales Tax Increase with increased tourism
Per Capita Opportunity Gap Per Capita Sales Tax (SBC Auditor/Controller 2015-16) Buellton - $385 Santa Barbara - $209 Solvang - $205 Santa Maria - $176 Lompoc - $86 Santa Barbara County - $65 Guadalupe - $43 Per Capita Bed Tax (SBC Annual TOT Report FY 2015-16) Solvang - $733 Buellton - $354 Santa Barbara - $249 SB County - $65 Lompoc - $39 Santa Maria - $33 Guadalupe None Being Wine/Tourism Friendly Pays!