COOPERATIVE BRANDS IN INDIA: THEIR UNIQUENESS The cooperative sector in India has strong brand value. This shows the strength of the cooperative sector in India. The cooperative products and services in India have their unique identity, which is different from the private sector. Cooperative brands have a wide range in India. They encompass many activities. Milk is a fore-runner in cooperative brands. It is symbolic of India s White Revolution. Milk is an established cooperative brand in urban areas. IFFCO s brand of fertilizer is well established in rural areas. Cooperative brands have made their presence felt in various areas of products like fields of rubber, coir, sarees, agricultural products, etc. NCUI has compiled information on various cooperative brands which is found in the following pages.
Popular Branded Products of Indian Cooperatives
Andhra Pradesh Dairy Development Cooperative Federation Ltd. Vijaya Brand Milk and Milk Products Curd, Butter Milk, Ghee, Paneer, Doodh Peda and Butter Bihar State Milk Cooperative Federation Ltd. Sudha Brand Milk and Milk Products Ghee, Ice-cream, Lassi, Misti-dahi, Peda, Paneer, Sudha Special, Kalakand, Rasogulla, Gulab Jamun, Plain-curd, Ledikeni, Balusahi, Sudha Cool-Sip & Mattha 148
Gujarat Cooperative Milk Marketing Federation Ltd. Amul and Sagar Branded Milk & Milk Products Amul Milk, Bread Spreads, Cheese, UST Milk, Beverage Range, Amul Pro, Ice Cream, Paneer, Dahi, Ghee, Milk Powders, Nutramul, Mithai Range, Mithai Mate, Chocolates, Fresh Cream and Pouch Butter Milk 149
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Haryana Dairy Development Cooperative Federation Ltd. Vita Brand Milk and Milk Products Mango Drink, Sweetened Flavourad Double Toned Milk, Nameen Lassi, Mithi Lassi, Table Butter, Ghee (Agmark), Dahi, Jal Jeera, Cow Milk Ghee, Kheer, Milk Cake and Kaju Pinni 153
The Himachal Pradesh State Co-operative Milk Producer s Federation Ltd. Him Brand Milk and Milk Products Ghee, Milk, Butter, Paneer and Sweets Karnataka Co-operative Milk Producers Federation Ltd. Nandini Brand Milk and Milk Products Milk, Curds & Other Fermented Products, Milk Powder, Ghee & Butter, Icecream & Frozen Desserts, Milk Sweets, Chocolate and Other Products 154
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The Kerala Co-operative Milk Marketing Federation Ltd. Milma Brand Milk and Milk Products Milk, Ice Creams, Butter Milk, Curd, Lassi, Ghee, Butter, Tetrapack Flavoured Milk, Refresh Mango Drink, Peda, Cream Roll, Milma Sip and Cattle Feed 157
INDIAN COOPERATIVE MOVEMENT - A STATISTICAL PROFILE 2012 M.P. State Cooperative Dairy Federation Ltd. Sanchi & Sneha Branded Milk and Milk Products Milk, Ice Creams, Butter Milk, Curd, Lassi, Ghee, Butter, Tetrapack Flavoured Milk, Refresh Mango Drink, Peda, Cream Roll, Milma Sip and Cattle Feed 158
Mahanand Dairy Venture of Maharashtra Rajya Sahakari Dudh Mahasangh, Maryadit Mahanand Brand Milk and Milk Products Cow Milk, Paneer, Bahar Lassi, Curd, Ghee, Masala Chass 159
The Orissa State Cooperative Milk Producers Federation Ltd. Omfed Brand Milk and Milk Products, Horticulture Products, Kandhamala Organic Products and Cattle Feed Milk, Ice Cream, Cold Cofee, Peda, Sweetened Flavoured Milk, Butter Milk, Ghee, Curd, Table Butter, Lassi, Chennapod, Paneer, Rabidi, Orange Sip, Pineapple Sip, Lemon Ginger, Squash, Jam, Sauce, Pickle, Kandhamal Organic Turmeric Powder, Mustard Seed, Omfed Honey and Cattle Feed Products 160
The Punjab State Cooperative Milk Producers Federation Ltd. Verka Brand Milk and Milk Products Milk, Cheese and Paneer, Fresh Drinks (Sweetened Flavoured Milk, Raseela and Lassi), Ghee and Butter, Ice Cream, Milk Powder, Fresh Product (Curd, Lassi and Kheer), Skimmed Milk Powder and Indigeneous Sweets. 161
INDIAN COOPERATIVE MOVEMENT - A STATISTICAL PROFILE 2012 Rajasthan Co-operative Dairy Federation Ltd. Saras Brand Milk and Milk Products Milk, Chaach, Lassi, Dahi, Paneer, Shrikhand, Icecream, Flavoured Milk, Gulab Jamun, Ghee, Cow Ghee, Table Butter, SMP, Cheese, White Butter, Rasgulla, Skimmed Milk (Slim), Double Toned Milk (Fit n Fine), Toned Milk (Taaza) and Cattle Feed 162
INDIAN COOPERATIVE MOVEMENT - A STATISTICAL PROFILE 2012 163
Tamilnadu Co-operative Milk Producers Federation Ltd. Aavin Brand Milk and Milk Products Milk, Ghee, Skimmed Milk Powder, Cheese, Flavoured Milk, Icecreams, Sugar Free Icecreams, Milk Sweets (Gulab Jamun, Mysorepa, Dates Khoa), Butter, Masala Butter Milk, Hot Milk, Lassi, Yoghurt, Mango Drink- Maavin, Milk Khoa, Paneer and Curd Uttarakhand Co-operative Dairy Federation Ltd. Aanchal Brand Milk and Milk Products Milk, Flavoured Milk, Ghee, Butter, Paneer, Dahi, Cheese, Butter Milk, Spiced Butter Milk, Bal Mithai, Chocolate and Compound Cattle Feed 164
The Central Arecanut & Cocoa Marketing & Processing Cooperative Ltd. (CAMPCO) Arecanut Products (MORA, MOTI, SEVARDHAN, JAMNAGAR, JEENI, LINDI, JAHAJI), Cocoa Products - Chocolates (Number of Products), Drink Chocolates and Rubber Procurement 165
Indian Farmers Fertiliser Cooperative Ltd. (IFFCO) IFFCO Brand Urea, NPK, DAP, NP, Bio-Fertilisers & Water Soluble Fertiliser Krishak Bharati Cooperative Ltd. (KRIBHCO) KRIBHCO Brand Urea, Bio-Fertilisers & Seeds National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED) NAFED Brand Products 166
The Tamil Nadu Handloom Weavers Cooperative Society Ltd. (Co-optex) Co-optex Brand Variety of Sarees, Bedsheets and many more products are weaved and marketed. The Punjab State Co-operative Supply and Marketing Federation Ltd. Sohna Brand : Rice Products (Sohna Supreme Basmati Rice and Sohna Superior Basmati Rice) Canal Products (Kari Pakora, Sarso Ka Saag, Dal Makhani, Alu Methi, Alu Wari, Dal Panjaratni, Kala Chana, Lobia, Rajmah, Palak Paneer, Baingan Ka Bhartha, Alu Palak, Chatpata Chana & Mutter Paneer, Bottled Products (Mixed Fruit Jam, Tomato Ketchup & Synthetic Vinegar), Edible/Refined Oils (Mustard Oil, Refined Cotton Seed Oil & Refined Sunflower Oil), Agro Chemicals & Animal Feeds 167
Girijan Co-operative Corporation (GCC), Visakhapatnam Girijan Branded Agrmark special grade pure honey, Skin Care Neem & Turmeric Soaps, Hair care herbal sheekakai & Soapnut Powders, Medicinal herbs for Ayurvedic preparations, Flower Tamarind, Rajmah, Brooms and many others 168
The Assam Apex Weavers & Artisans Co-operative Federation Ltd. (ARTFED), Guwahati Handloom Products (Wall Hangings, Sarees, Shawls, Fabrics, Towels, Dari, Mekhala Chaddr, Traditional Gamosa, Furnishing & Apparel) Handicraft Products (Bamboo Products,Cane Products, Brass Products, Jute Products, Wooden Products, Terracotta Products) Himachal Pradesh State Handloom and Handicrafs Cooperative Society Ltd. Products range from shawls of Himachal Pradesh to woollen carpets, tweeds, blankets, traditional dresses and handicrafts of the state. 169
INDIAN COOPERATIVE MOVEMENT - A STATISTICAL PROFILE 2012 The Kerala Kerakarshaka Sahakarna Federation Ltd. Kera Brand Coconut Oil (Kera Agmark, Kera Popular, Kera Gold) The Kerala State Co-operative Coir Marketing Federation Ltd. (Coirfed) The products of Coirfed are marketed under the brands Cocofert, Cocoplus, Cocogeofabric, Dustout and Deepsleep. The product range of Coirfed include Coir fiber, Coir pith fungus, Coir pith soil conditioner, 80 odd varieties of coir yarn, coir geo-textiles, alluring range of coir products like mats, mattings, rugs, coir tiles, and Rubberised coir products like Mattress, Pillows, PVC tufled mats, Pith Briquette, Garden materials like Pots, Climbers etc. 170
Kerala State Co-operative Rubber Marketing Federation Ltd. (Rubbermark) Rubbermark branded Natural Rubber (Sheet, Crumb, Block Rubber(ISNR), Crepe, Latex Concentrates). Processing of rubber as per customer specifications, Manufacture world-class tread rubber both conventional and procured, rubber mats for many applications quality toy, and balloons Manufacturing of customized rubber compounds and export The Haryana State Cooperative Supply and Marketing Federation Ltd. (HAFED) Hafed Branded Consumer Products (Rice, Oil, Sugar, Turmeric etc.), Agri-Input (Fertilizers, Pesticides & Certified Seeds), Contract/Organic Farming and Cattle-Feed. 171
Bhutti Weavers Co-operative Society Ltd. (Bhuttico) Bhuttico brand products : Woollen Shawls, Angora Shawls, Pashmina Shawls, Gents Shawls, Pattooss, Caps, Scarves, Gents Coat, Gents Shirts, Ponchos, Ladies Jacket, Meterage, Pullas, Woollen Sockes, Neck ties, Gloves, Stoles, Woollen Bags, Gents Jacket etc. 172