Understanding Packaged Food Trends In Asia Pacific By Farzana Mohsin May 2005
Presentation Outline Euromonitor - An introduction Food Product Coverage Asia Pacific - Country Coverage Emerging Food Trends Food - A Global Overview Packaged Food Market
Understanding Euromonitor International & It s s Definitions - An Introduction - Packaged food sectors - Asia Pacific countries
Euromonitor - An Introduction Business info provider & analyst since 1972 Regional Offices in London, Chicago, Singapore, Shanghai Global network of researchers (70+ countries) Independent & privately owned Hardcopy report, directories & online systems Client-driven consultancy projects Client base: International FMCG manufacturers, Retailers, Packagers, Ingredient suppliers, & Banks/ Consultancies
Product Coverage - Packaged Food 19 Packaged food categories, 250 sectors: Baby Food Bakery Products Canned Food Chilled Food Confectionery Dairy Products Dried Food Frozen Food Ice-Cream Meal Replacement Drinks Noodles Oils & Fats Pasta Ready Meals Savoury Snacks Snack Bars Soup Spreads Sauces, Dressings, Condiments
Country Coverage - Asia Pacific 12 major countries + 33 minor countries: China Hong Kong, China India Indonesia Japan Malaysia Philippines Singapore South Korea Taiwan Thailand Vietnam NB. Euromonitor has covered Australia & New Zealand separately under Australasia. For list of minor countries, please approach us after conference.
Emerging Trends in Packaged Food in Asia Pacific
1) Convenience Packaging plays a huge role Increasing hectic lifestyles Consumers seeking convenience in all forms (e.g. Shopping habits, Clothing, F&B etc) Increasing number of individual portions packaged to be consumed on the move or outside the home Increasing need for packaging that are easy to open and can be re-sealed Easy to prepare Rise in easy to prepare food products Instant soup, greater variety in cup noodles
2) Health Emphasis on Functional/FortifiedFood FortifiedFood Rising consumer health consciousness Gum fortified with vitamin supplements such as multi vitamins (8 types), royal jelly, blue berry extract, amino-acid Instant noodles/soup fortified with collagen Emphasis on ingredients & traceability Result of food scandals & health crisis Organic, all natural, additive free Food safety is a priority
3) Taste Products with poor taste will not sell Manufacturers receive support from ingredient suppliers New flavors developed to make end-product > attractive Exotic flavors successful as people travel more & want to try new cuisine at home Adult-oriented flavors play a greater role
Packaged Food Trends In Asia Pacific - Biggest Sectors - Strongest Growth - Key Growth Drivers
Total sales 2004 US$ million 1,600,000.00 Per capita spend 2004 US$ 1200 Global Packaged Foods Retail Sales 2004 1,400,000.00 1,200,000.00 1,000,000.00 800,000.00 600,000.00 400,000.00 200,000.00 0.00 World Western Europe Eastern Europe North America Latin America Leading global players: Asia Pacific Australasia Africa and Middle East 1: Nestlé SA 2: Unilever Group 3: Kraft Foods Inc 1000 800 600 400 200 0
Asia Packaged vs Unpackaged Foods Sales %value sales 100 90 80 70 60 50 40 30 20 10 0 Unpackaged Packaged
Asia Packaged Foods Sales 2004 Per capita sales 2004 (US$) Total sales (US$ mn) - Retail 400 350 300 250 200 150 100 50 0-50 Hong Kong Taiwan Philippines Singapore Malaysia South Korea Thailand India China Japan: Total sales US$170,000 mil (2004) Per caps expend. US$1,370 Market value growth 3.3% Vietnam Indonesia 0 2 4 6 8 10 12 14 16 Source :Euromonitor International - Packaged Foods Database 2004 Developing countries (Strong growth) DD factors: consumer sophistication, health consciousness, working mothers SS factors: Introduction of new food products, growth of modern retail outlets > Developed countries Slower growth but willingness to pay for value-added, premium products % value CAGR
Leading players - Asia Nestlé SA Ting Hsin International Group Lotte Group Unilever Group Uni-President Enterprises Corp Indofood Sukses Makmur Tbk PT Kuok Oils & Grains Pte Ltd Danone, Groupe Seoul Dairy Cooperative Nong Shim Co Ltd
Asia Pacific: US$297 billion Mainly processed meats & fish, concentrated in > developed countries Others 21% Chilled food 16% Packaged Foods in Asia by Type 2004 Frozen food 3% Ready meals 4% Canned food 5% Confectionery 5% Sauces, dressings and condiments 8% Strong CAGR in 1998-2004 (value) : Indonesia +17% Vietnam +12% India +9% Philippines +9% Dairy products 12% Strong CAGR in 1998-2004 (value) : Vietnam +16% Indonesia +15% China +15% Philippines +12% Bakery products 13% Dried food 13% Breakfast cereals - Small but dynamic niche, posting high growth rates Biggest sectors - Global 1) Bakery 2) Dairy Products 3) Chilled Food 4) Confectionery accounting for 60% global sales
Distribution Trends in Packaged Food in Asia Pacific
% Value sales 2004 55 45 35 25 15 5-5 E U R O M O N I T O R I N T E R N A T I O N A L Value growth 2004 65% 55% 45% 35% 25% 15% 5% -5% -15% Distribution Trends in Packaged Foods Supermkts/hypermkts Independent stores Std convenience stores Petrol/gas/service stations Internet sales Discounters Others
Contact Details Farzana Mohsin Research Manager, Asia Pacific 3 Lim Teck Kim Road #08-02 02 Singapore Technologies Building Singapore 088934 +65 6429 0590 farzana.mohsin@euromonitor.com.sg