Most Innovative Caterer Presentation Avecra / Tiina Nieminen Duetto Restaurant Coach 19.6.2014 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 1 LUOTTAMUKSELLINEN
26 new coaches 68,5 million euro investment New service for customer The restaurant car is an essential part of Finnish train travel New working conditions for staff 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 2 LUOTTAMUKSELLINEN
Five-year project Procurement started in 2008 Manufacturing of the coaches started in the end of 2012 Designing of the coach started in 2011 User testing in mock-up 1-6/2012 The first coach to be delivered to VR 12/2013 2008 2014 Transtech was chosen as manufacturer 12/2010 Wooden mock-up ready in the end of 2011 Visual design finalized 9/2012 Commercial concept confirmed 3/2013 Inspections in the coach 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 3 LUOTTAMUKSELLINEN
Organization: The Board : Senior Management team of VR Passenger services (incl. Avecra) Steering group : VR and Avecra à Commercial concept group: VR and Avecra à Catering concept group: Avecra Inspection of usability in mock-up: 62 passengers Avecra s on-board and logistics staff VR conductors Cleaners Maintenance staff 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 4 LUOTTAMUKSELLINEN
Duetto Restaurant Coach 5 4 Sales area 2 1 3 1 Restaurant Kiosk Upper level passenger compartment Upper level conference compartment 2 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 5 LUOTTAMUKSELLINEN 3 4 5
1. Sale area / restaurant Product range Hot meals Hot snacks Filled sandwiches Pastries Specialty coffees, coffee, tea Beer, alcoholic drinks, soft drinks Snacks, sweets, ice cream Operational model Open sales counter, straight visual contact to restaurant area Hot meals heated in two turbo ovens and served to table 5 Digital screens 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 6 LUOTTAMUKSELLINEN
2. Restaurant Restaurant coach 49 seats Scandinavian, modern and bright interior Tables for 2-6 persons Leather seats Operations model Self-service Hot meals served to tables Table reservations possible Adjustable lighting due to time of day POS marketing by digital screens Recycling at sorting place 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 7 LUOTTAMUKSELLINEN
3. Kiosk Service Self-service Surveillance of alcohol service in both upper and lower floor compartments Opening hours Open during rush hours only Other times closed with rolling shutters When closed, information about restaurant being open visible on the digital screen Product range Take away snack boxes Filled sandwiches and pastries Ice cream Coffee, tea Soft drinks Snacks, sweets 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 8 LUOTTAMUKSELLINEN
4. Passenger compartment Ticket included meals as of 12/2014 Self service from the restaurant Always at least 4 different meal options Service Licensed area Conductor checks the tickets Restaurant menu in seat pocket Self-service from restaurant or kiosk Train waiter and conductor responsible for compartment s tidiness 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 9 LUOTTAMUKSELLINEN
5. Conference compartment Service Pre-order in advance via VR online shop or VR group sales Meal boxes and meals or products from restaurant coach Service or self-service to choose Conference facilities Two screens for AV-presentations Lockable cabinet door with unique security code Minibar, fully licensed (by pre-order) 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 10 LUOTTAMUKSELLINEN
27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 11 LUOTTAMUKSELLINEN
PROMOTIONS Duo s from the kiosk 3 Piccolo sparkling wine and marshmallows 3 Sushi (6 pcs) 9,90 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 13 LUOTTAMUKSELLINEN
Ticket included meal in DuettoPlus as of December 2014 Paikat ja palvelut sivu, painikkeen infoboksi avattuna
How did we succeed? Proven value for the company The first line Helsinki Oulu (7 hrs) Passenger numbers on Oulu routes approximately -20% this year in total Sales in Duetto +4% Staff feedback POSITIVE, except some technical problems in start-up Proven value for customer Customer feedback POSITIVE EXPERIENCE More sales New innovation The service concept as a whole: Combined restaurant-café, kiosk, passenger compartment and meeting facilities Digital screen in active use: menus, promotions, advertising revenue à real time updating Turbo ovens: quality of hot ready meals to new level Bandstand à entertainment for customers on special occasions Effective use of space, for example the beer tanks underneath staircase Proven value for the environment: Waste recycling (mixed, bio, combustible waste) The car's light aluminium chassis and led lighting decrease energy consumption 27.1.2012, Jouni Koivuneva, Infonäyttökonsepti, sivu 15 LUOTTAMUKSELLINEN