Top Ten Trends for 2018 by Innova Market Insights Fi Europe 2017
From technology to new products to consumers & markets TECHNOLOGY NEW PRODUCTS CONSUMERS MARKETS TECHNOLOGY NEW PRODUCTS CONSUMERS MARKETS 2 300,000 Products tracked annually across 85 countries
Innova Market Insights at Fi Europe 2017 Strong presence in food & beverage exhibitions Innova Market Insights was present in the latest Fi Europe version in Frankfurt, Germany. The present document contains a highlights summary of the Top Tend Trends 2018 presented at the show. Innova costumers can download the presentation from www.innovadatabase.com or request it at support@innovami.com. If you are not an Innova costumer yet and wish to access the complete version, don t hesitate to contact us at contact@innovami.com. About Innova Market Insights The Innova Database is the world s largest database for the food industry. An instantly searchable and accessible library of over 100+ million records, complete with world class analytics and dashboards. Used by the largest companies in food ingredients and manufacturing, to understand markets and plan for the future. 3
Innova Market Insight s Top 10 Trends for 2018 TOP 10 TRENDS FOR 2018 1. Mindful Choices 2. Lighter Enjoyment 3. Positively Processed 4. Going Full Circle 5. Beyond the Coffeehouse 6. Say it With Color 7. Dining Out, In 8. From Snacks to Mini Meals 9. Ocean Garden 10.Bountiful Choices 4
Trend 1: Mindful Choices Responsible food choices that make the difference CONSUMERS EMBRACE HOLISTIC WELL-BEING BALANCING CONSIDERATIONS Peace of mind: environmental issues which responsibly manufactured food & beverages tackle, bringing peace of mind." Body health: concerns driven by cleaner and overall healthier lifestyles. 4 in 10 US and UK consumers have increased their consumption of healthy foods (2017). 5
6 Consumer choices address body and mind
Trend 2: Lighter Enjoyment LOW ALCOHOL CONTENT IS ON TREND MODERATION FUELS FLAVORS AND SESSIONS IN BEER 200 Alcoholic beverages tracked by alcohol % (Global, Index 2012=100) 2012 2016 Beer: purchase decisions being driven by interest in novel products CAGR value growth in US retail sales of flavored alcoholic beverages:+6% (CAGR 10-18 ). 150 100 50 0 0-2% VOL 0-1.2% VOL 0-0.5% VOL 7
Thinner and lightly freshening up indulgent products THIN AS A GROWING LIGHTNESS PLATFORM PLANT WATERS: HINTS OF FLAVOR ON THE RISE 250 Number of bakery launches tracked featuring a thin claim (Global, Index 2012=100) Slightly sweet Airy & lightly sparkling 200 150 100 Sealand Birk Organic Birch Water: Blueberry Singapore, Sep 2017 Jax Coco Sparkling Coconut Water With Raspberry United Kingdom, Aug 2017 50 0 2012 2013 2014 2015 2016 8
Trend 3: Positively Processed More raw and old fashioned processes hit the shelves APPLICATION ACROSS MARKET CATEGORIES NEW TECHNIQUES WIN OVER CONSUMERS New techniques of controlled sprouting are being used for better health." Cold processing to keep all the good nutrients and flavor. Indexed new product launches tracked with selected claims (Global, Index 2012=100) 1200 Sprouted Cold brewed Cold pressed 1000 800 600 400 Sprouted ingredients chia and quinoa explode with good-for-you nutrients. 200 0 2012 2013 2014 2015 2016 9
Trend 4: Going Full Circle Awareness around plastic and food waste is on the rise STOPPING FOOD WASTE & PLASTIC POLLUTION THE INDUSTRY IS RESPONDING 2000 F&B launches tracked featuring ethical packaging claims (Global, Index 2010=100) 1800 1600 1400 1200 1000 800 600 400 200 0 2010 2011 2012 2013 2014 2015 2016 10 10
Trend 5 : Beyond the coffeehouse COFFEE & TEA APPLICATIONS RISE ACROSS CATEGORIES BIG BRANDS FOLLOW THE TREND Food & beverage launches tracked featuring the selected flavors (Global, Index 2010=100) 190 170 150 130 110 90 70 Coffee Tea 50 2010 2011 2012 2013 2014 2015 2016 *Excluding hot drinks, iced coffee (for coffee) and iced tea (for tea). 11 11
Coffeehouse frenzy hits the shelves Green tea alcohol free beer 12 12 Espresso spread Coffee flavored honey Matcha tea chocolate
Trend 6: Say it With Color Social media drives the frenzy 13 13 *Source of images: Instagram
A colorful marketing strategy COLORED PRODUCTS ON THE RISE COLOR & HEALTH 190 F&B launches tracked featuring food colors (Global, Index 2012=100) Concentrates & extracts 170 150 130 110 90 70 50 2012 2013 2014 2015 2016 with goji berries and vitamins that help tackle tiredness, to help you find your mojo and stay on top of your game. all-powerful turmeric and a hint of ginger for a flavor as bright as its color! 14 14
Trend 7 : Dining Out, In BOWLS: A STRONG FOODSERVICE TREND EVERYTHING TACO, MORE TACO-RELATED OFFERINGS Bowls are a big health trend and offer great versatility as far as the ingredients used are concerned. Due to the salad style of these dishes, freshness of ingredients enhances health appeal. 15 15
Trend 8: From Snacks to Mini Meals Opportunities to tackle cravings while catering to wholesomeness and indulgence demands CRAVINGS INCREASE AS THE DAY WINDS DOWN MEAT SNACK TO FIGHT THE HANGRY FEELING When are food cravings the highest? (2017) 35% US UK 30% 25% 20% 15% 10% Peperami Tex Mex Bunch Of 5S 5% United Kingdom, Aug 2017 0% Breakfast Morning snack Lunch Afternoon snack Dinner Evening snack DESCRIPTION The secret blend of Mexican inspired spices will make that "hangry" feeling disappear. Made with 100% pork, a good source of protein and gluten free. CLAIMS Made with 100% pork, a good source of protein and gluten free. 16 16
Trend 9. Ocean garden SEA VEGETABLES ENJOY A SURGE SEA INGREDIENTS ACROSS CATEGORIES 250 Indexed number of F&B launches tracked with selected sea vegetables (Global, Index 2012=100) 200 150 100 50 0 2012 2016 17 17
% of respondents Trend 10: Bountiful Choice Beyond traditional market segmentation DIVERSIFICATION TO ENHANCE DIFFERENTIATION BEYOND SIGNATURE FLAVORS Aim to meet consumers various demands, around flavor, nutrition or visual appeal. Portfolio diversification around: flavor, functionality and packaging. 60% 50% New flavor is the main reason for buying a spread: (Consumer Survey) 2017 40% 30% 20% 10% 0% Brazil Germany United States Sea Salt Caramel Orange Raisin Super Crunchy Chocolate Cranberry Cinnamon Coconut Maple Honey Chili 18 18
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