Sweet DISCOVER HOW BUSINESS OWNERSHIP CAN BE!
A BRAND PEOPLE KNOW AND LOVE Baskin-Robbins is one of the world s largest chains of ice cream shops and was named the top ice cream and frozen dessert chain, globally. With more than 8,000 locations worldwide, including almost 150 locations in the United Kingdom, we love delighting guests around the globe. Our brand benefits from strong recognition across Asia and Middle-East. We are in search of exceptional franchise candidates to grow with us in the UK. If you meet our qualifications, have a passion for pleasing families in your local community, and, of course, love ice cream it s time to consider joining the Baskin-Robbins family. 3 BRAND PILLARS HERITAGE We celebrate our history of variety and unique, cravable flavours and family values. HOSPITALITY We strive to deliver exceptional guest satisfaction in a bright, clean and welcoming environment that makes people want to come back again and again. HAPPINESS A place where guests can treat themselves to premium ice cream, beverages, warm bakery and cakes that make all occasions special. A RECOGNISED leader Top ice cream and frozen dessert franchise in 2016* Entrepreneur Top Global Franchises ranked #15 in 2017 Ranked #62 overall franchise system in Franchise Times Annual Top 200 Franchise Systems ranking in 2017 *Entrepreneur Magazine 2016 Franchise 500
here s the scoop There are plenty of reasons to invest with a brand as fun as Baskin-Robbins. Here s a taste of why entrepreneurs are considering Baskin-Robbins as their franchise of choice. The chance to be a local brand ambassador, spreading cheer across the community Flexible real estate options that fit almost any space Convenient operating hours Various product lines (including fresh-packed and pre-packed ice cream, customizable ice cream cakes, as well as cups, cones, warm bakery desserts, sundaes and beverages) Leader in product innovation World-class training and support marketing & brand support CREATING A POWERFUL BRAND IMAGE National marketing is combined with local campaigns and integrates traditional marketing with new media for maximum impact. We also offer our Franchisees a comprehensive suite of promotional materials to use for their own local store marketing efforts. IN-DEMAND PRODUCTS Our world-class culinary team expertly develops products to help keep guests coming back for more. Baskin-Robbins offers something for everyone: creative cones, unique cakes, speciality desserts, frozen beverages and take-home treats. We also offer better-for-you choices of ice cream, frozen yogurts and sorbets that are dairy-free, fat-free, light and no sugar added. TRANSACTION DRIVERS TICKET DRIVERS PROMOTIONS Flavour of the Month National Program Cakes for any occasion Celebrating every Tuesday of every month
development STRATEGY Our development strategy is centered on finding ways for guests to experience our brand in locations that offer the best mix of visibility, access, size and cost structure. In high- to mid-market residential populations In High Street locations Ample parking and regular passing footfall We offer both a single store franchise opportunity and a multi-store investment portfolio. REQUIREMENTS Multi-unit Quick Service Restaurant (QSR), retail, and/or foodservice experience Expertise in negotiating and sourcing real estate in a given market with our support A long-term, strategic vision for developing the Baskin-Robbins brand At least 500,000 in minimum liquid assets to open multiple Baskin-Robbins units INVESTMENT DETAILS Initial Franchise Fee of $15,000 (10-year term) Advertising Fee of 2% No Royalty Rate Territorial Exclusivity Available Consult with our UK Team to learn more about these fees. FUN FACT Baskin-Robbins 31 was created to represent a different ice cream flavour for each day of the month. The 31 Flavours concept was introduced into marketing efforts in 1953.
training, systems & Field support Baskin-Robbins provides a comprehensive operating system designed to help build business along with a world-class training program that covers branding, business management and more. In addition, Franchisees always have access to an experienced field support team. 3 week training program Technical Training (live, in-store) Instructor-Led Classroom Training Online Learning Management System Mentoring and Skill Building As a family, have always liked Baskin-Robbins products so much that we decided to have a store of our own. I am happy to say that the organised and helpful approach of the Baskin-Robbins support team towards us, the Franchisee, has further cemented our original decision and that s why we are looking to open another store soon; within three to four months of opening our first one. HINA AND SYED RIZVI Franchisees Colindale & Finchley I figured that if I was going to go into business, I might as well team up with the best! I love that Baskin-Robbins is recognised around the world, and I take a lot of pride in doing my part to maintain the brand. Thankfully, their support makes it very easy to do so! AZMEENA DEWJI-ALIU Franchisee Northwood FUN FACT The most popular ice cream flavours at Baskin-Robbins are Vanilla, Chocolate, Mint Chocolate Chip, Pralines n Cream and Cookies n Cream.
Ready to take the next step? To be considered for a Franchisee position, start by completing our quick application at dunkinbrands.force.com/internationalapplication STEP 1: Candidate Application and Due Diligence STEP 2: Internal Reviews and Approvals STEP 3: Final Approval and Contract Execution STEP 4: Training and Site Selection STEP 5: Restaurant Opening Process WANT MORE SWEET DETAILS? Email: internationalfranchising@dunkinbrands.com www.baskinrobbins.co.uk 2016 BR IP Holder LLC
BASKIN-ROBBINS HAS the recipe FOR A Sweet Franchise the only missing ingredient is you! UK Franchising Brochure - October 2016