Celebrating Innovation in the
FEATURING INNOVATION The old adage that innovation drives growth is particularly relevant to the C-store channel. We know that manufacturers use our channel to test new products and we know that consumers frequent our stores to discover those new products. In fact, according to BrandSpark s 2015 Canadian Shopper Study, while Canadians are still value-minded in store aisles, the desire for new products is becoming an increasingly influential factor in making purchase decisions. That s a pretty good reason to celebrate innovation! That s why NACDA/CCSA and its regional associations are so focused on celebrating and recognizing innovation. The annual Awards attract a host of products that are all innovative. When retailers and distributors encourage their customers to purchase these products, we all benefit. In order to ensure that your sales force is aware of which products were nominated and which ones won last year s competition, we have put together a list by category with contact information for each manufacturer. Please take a moment to print out copies so that your sales representatives can share this information with your customers. Together, we can strengthen our channel and keep consumers coming back for the latest new products. Thanks for your support. Sincerely, Anne Kothawala President, NACDA Alex Scholten, President, CCSA
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