H.J. Heinz Company Delivering Technology and Innovation in MNE Dr Jonathan Middis General Manager R&D Australian Industry Research Group August 28-29, 2013 Marriott, Melbourne, Australia All images are reproduced under commercial copyright from Flickr.com unless otherwise attributed H.J. Heinz Company
Key Messages Background State of the Nation Innovation in FMCG Innovation in MNE H.J. Heinz Company 2
HEINZ Heritage To do the common thing uncommonly well brings success. H.J. Heinz Heinz places the utmost importance on our reputation for honesty, integrity, and respect. It is a reputation that originated with our founder Henry John Heinz, who used clear bottles for his products unlike his competitors so that customers could see that Heinz products stood for quality and were not made with cheap fillers. H.J. Heinz Company 3
Spirit of the Entrepreneur H.J. Heinz Company 4
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So why the big fuss? Perfect Storm Threat of Increasing Regulatory Burden Global Economic Conditions H.J. Heinz Company 6
It s not new There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. For the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arising partly from fear of their adversaries and partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it. Niccolo Machiavelli, The Prince (1515) H.J. Heinz Company 7
Innovation in Food Live fast, die young Collaborate or die It s not just about the food H.J. Heinz Company 8
Remember us? H.J. Heinz Company 9
Collaboration - Partner 2011 AUSTRALIAN INTERNATIONAL DESIGN AWARDS, this unique pack won both a Design Award in the Consumer category as well as a selection for the Powerhouse Museum Collection as a landmark design bringing the consumer s needs and desires back into frame. PCA BEST OF SHOW AWARD 2010 An overwhelming agreement among the Judges that this entry surpassed the criteria required for Best of Show: excellence in all three areas: functionality, aesthetics & innovation. Its simple, beautiful form is perfectly matched to its function. The intriguing curvilinear shape is engaging on both intellectual and emotional levels & invites further investigation from consumers. Its novelty, symmetry & beauty make this a stand-out success in the market-place & a very deserving winner. H.J. Heinz Company 10
Collaboration - Technology PlantBottle Technology Strategic Partnership with The Coca Cola Company 30% MEG (Sourced from Sugarcane) + = Bio-PET 70% PTA (Sourced from Petroleum) Up to 30% renewable PET 100% Recyclable H.J. Heinz Company 11
Collaboration - Consumers VEGEMITE www.howdoyoulikeyourvegemite.com.au H.J. Heinz Company 12
Collaboration - Consumers ICE MAGIC http://www.youtube.com/watch?v=tuxfpxqfbbc&feature=player_detailpage#t=82s H.J. Heinz Company 13
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Innovation in MNE Form Follows Function Starts with the Consumer (and/or the Customer) Deeper pockets, shorter arms H.J. Heinz Company 16
Do the common things well ONE TEAM ONE VISION ONE WAY OF WORKING H.J. Heinz Company 17
Ways of Working STAGE AND GATE INSIGHT DRIVEN CLEAR PRIORITISATION H.J. Heinz Company 18
Closing Comments DREAM BIG COLLABORATE OR DIE LOVE WHAT YOU DO DO THE COMMON THINGS, UNCOMMONLY WELL H.J. Heinz Company 19
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Heinz beginnings 1869 1876 The H.J. Heinz Company was founded by Henry John Heinz in 1869 in Pittsburgh, United States of America. Henry and L Clarence Noble, formally launched Heinz and Noble. The first product that was produced was grated horseradish, which was bottled in a clear glass to show its purity. Heinz iconic Tomato Ketchup is launched 1880 s American miners working in the goldfields introduced the taste of Heinz products to Australia. 1930 s Heinz first opened its doors in Australia. The first sale of Heinz products in Australia was five cases of Cream of Tomato Soup to Young & Jackson s a leading Melbourne Hotel. H.J. Heinz Company 21
Heinz in Australia 1934 1951 Heinz was established in Australia in 1934 when it became the fourth wholly-owned subsidiary of H.J. Heinz. One year later production started in Richmond Australia took over the full production of baby foods. A year later, Heinz was producing 48 million units each year. 1960 The famous slogan Beanz Meanz Heinz was born. 1970 Heinz acquires Weight Watchers International. Heinz became a leader in the nutrition and wellness revolution. 1974 Bought assets of Greenseas 1992 H.J. Heinz Co. Ltd purchased Wattie s in 1992 to become Heinz Wattie s Australasia H.J. Heinz Company 22
Heinz Wattie s 21 st Century 1998 Heinz and Wattie s combined to create a single trans-tasman company. During this period, Heinz is named as the world s 4th largest food and drink brand in the world. 2007 Acquired license to Cottee s, Monbulk & Rose s jams, spreads, toppings, jellies and puddings 2008 Acquired Golden Circle H.J. Heinz Company 23