Network Bio-active Plant-derived Food Cluj Innovation Day 19.3.2015 Development and Distribution of Food Applications Privatdozent Dr. Dietrich Paper Anoxymer GmbH Schelztorstraße 54-56 D-73728 Esslingen Tel.: ++49-(0)-711-90121090 Fax: ++49-(0)-711-90121099 info@anoxymer.info
Agenda - Introduction of Anoxymer - Core competence - Products - Key factors - Example: Products based on Amaranth
Company Anoxymer Introduction private equity SME three founders R&D, Finance&Controlling, Marketing&Business Dev t product-developing company for nutrition base: research & development business model: based on sales of their high quality raw materials and the developed natural products, focus on B to B
Core Competence of Anoxymer I analytical chemistry pharmacology ethnobotany quality control food supply chain regulatory affairs product development
Products of Anoxymer I high quality food maintenace of fitness and longvivity health benefit edible plants herbs, fruits, berries, vegetables traditional health effect (ethnobotany) ensured supply chain according to the European regulations
Key Factors of Success for Anoxymer I Customer demands Adapt the specification to the consumer, not the consumer to specification Trustability Sustainability Quality Innovation Technology transfer Product development
Introduction Amaranth Botany - History Botanik Amaranthaceae Amaranthus - species: about 60-70 pseudocereal agriculture in Latin Amerika; but also possible in Europe undemanding plant without demands on soil and irrigation
Introduction Amaranth Ethnobotany - History Ethnobotany one of the oldest crops of mankind staple food in Latin America holy plant of the Incas and Aztecs destruction of the fields and prohibition of the cultivation Spanish conquistadores forgotten crop
Introduction Amaranth seeds Nutrional value raw material rich in nutrients (protein, fibre, fatty acids, minerals) high protein content with essential amino acid fatty oil containing omega-3 and omega-6 fatty acids more fibre and zinc in comparison to wheat high amount of iron calcium content like milk high content of magnesium high in squalen gluten free
Product Development Amaranth Project - final products improved technological properties special fractions bakery convenient products developed together with partners of our network
Product development Amaranth Food supply chain BIO-Amaranth Species: Variety: Origin: Region: Amaranthus caudatus Oscar Blanco Peru Valley of Cotahuasi Fair trade sufficient Quantity Certificates: organic, KOSHER
Product Develpment Amaranth Quality Region Highland Peru (2000-3000 m) Improving agriculture Variety only Oscar Blanco to ensure nutrional profile Organic - Fairtrade networking with farmers transfer of knowhow
Products Based on Amaranth improved technological properties Amaranth Seeds (raw material) Amaranth flour Amaranth popped Amaranth extrudate
Products Based on Amaranth special fractions Amaranth oil Amaranth protein
Products Based on Amaranth bakery Amaranth bread Amaranth cookies/cracker/chips Amaranth snacks
Products Based on Amaranth convenient products Amaranth Baby Food Amaranth - Muesli Amaranth Veggies
Summary Amaranth Development of high quality food applications suitable for the end consumer enlargement of Anoxymer portfolio for B&B new products for the partner e.g. flour for the mill, bakery bread for the bakery veggies for shops covers together with partners of the network all essential parts of the value chain
Acknowlegdement Professor Nick Karlsruher Institut für Technologie - Genetics Professorin Weiß Hochschule Esslingen protein analysis Professor Werner Hochschule Mannheim - analysis LS Brau- und Getränketechnologie Weihenstephan - flours Dr. Zikeli Universität Hohenheim - agriculture Bronnmühle milling industrial scale Wüst Biobackhaus Wüst - applications Agilpharma - product development Steinbeis network management BioPro communication and marketing DeGuste agriculture (Peru)
Thank you for your attention!