NEW U UP MVS WINE & SPIRITS MANAGEMENT START MSc
EXPERIENCE THE WORLD OF WINE AND SPIRITS Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders. We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry. Designed by international experts both in management and in the knowledge of wine and spirits, the programme perfectly meets the current industry needs. Professional experience Management acumen Knowledge of wine and spirits Global network CAREER OPPORTUNITIES The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing, and technical professions: RODRIGO LANARI MANAGER WINE2B AT WINE.COMBR, WINE 1 SPIRITS, MBA CLASS 2009 I currently work for wine.com.br, the largest wine and beer e-commerce operation in Latin America. After being very successful in selling wines to consumer directly (B2C), the company decided to create a dedicated division, meeting the needs of restaurants, hotels and specialty stores (B2B), combining its efficient logistics chain with a well-established e-commerce platform. I am responsible for the entire B2B operation, from product management, marketing to the commercial operation of the business unit. Sales manager, Export manager, Import manager, International development manager, Sales & marketing director, Consultant in wine and spirits business, Wine tourism director, Category manager, Community manager, Technical director - for oenologists, etc For 15 years, we have developed a worldwide reputation and expertise in wine and spirits management, thanks to our 2 main dedicated programmes: the Wine and Spirits MBA, and the MVS (Mastère Spécialisé en management des vins et spiritueux). In addition, the network of our alumni working in the wine and spirits sector is clearly international. P. 2
WINE & SPIRITS MANAGEMENT MVS AFTER GRADUATION WINE & SPIRITS SPECIALISED MASTER GRADUATES SURVEY 2016 80 % OF STUDENTS ARE HIRED IN THE COMPANY WHERE THEY WORK FOR THEIR ENTREPRENEURSHIP 34,000 1 ST JOB AVERAGE SALARY FUNCTIONS 97 % OF GRADUATES ARE HIRED WITHIN 6 MONTHS 19 % Finance/ Organisation/ Management 8 % Winery/ vineyards manager 35 % OF STUDENTS ARE RECRUITED BEFORE ACTUALLY GRADUATING SECTORS 61% Marketing/ Trade 12 % Others (Consultant, Purchase, Logistic) 22 % Sales & Retail 55 % Wine Industry 9 % Hotel, Restaurant, Tourism 6 % Consulting 8 % Other COMPANIES Château Guiraud, Concha Y Toro, Constellation Brands, Diageo, Ginestet, Inovini, Marussia, Moet Hennessy, Montes Wines, Pernod Ricard, Rémy Martin, Samuel Smith & Son and Negociants, Vignobles André Lurton, Viniberia SA P. 3
DEVELOPING DUAL COMPETENCIES PIERRE-OLIVIER RIVES CHINA SALES MANAGER AT SCA LES VIGNERONS RÉUNIS DE MONSÉGUR, MVS CLASS 2013 «Coming from a family of winegrowers and wine lovers, the MVS has been a perfect springboard for penetrating the wine industry. Combined to a work-study contract at the cooperative winery Monsegur, courses and training were essential to acquire and strengthen the basic knowledge required to work and evolve in the wine industry.» MANAGEMENT GAIN MANAGERIAL, COMMERCIAL AND TECHNICAL COMPETENCIES IN THE WINE AND SPIRITS INDUSTRY: All the management topics covered are applied to wine and spirits specificities: Strategic marketing, Main trends in WS marketing, Sales and Negotiation, Economics, Corporate Finance, Law, Entrepreneurship, Strategic management, Human resource management. KNOWLEDGE OF WINE AND SPIRITS GAIN A GENUINE KNOWLEDGE OF WINE AND SPIRITS: 60 hours of training to obtain the world famous WSET Level 3 Award in Wines, with a specific path proposed by Bordeaux WINE CAMPUS, the Beginner to expert programme. An additional focus on spirits will be offered. MEET EXPERTS: Visit wine and spirits producers and negociants, attend seminars, travel in the main French or European wine producing regions. WINE & SPIRITS ACADEMY Taking part in different bodies of the wine & spirits sector, acting as a bridge of information and influence, the Wine & Spirits Academy is designed to train managers of the Wine & Spirits Industry but also to accompany the sector s changes by proposing decision-support schemes, and by setting up local and international projects for economic development. P. 4
WINE & SPIRITS MANAGEMENT PROGRAMME HIGHLIGHTS LEARNING BY DOING With the permanent link between students, lecturers and companies, students actively participate in their own training. GETTING INVOLVED IN A WINE AND SPIRITS MANAGEMENT PROJECT There are 2 ways of being in direct contact with professional projects in the global wine and spirits industry: - The full time 6-month internship allows students to get involved in a long-term company project. - A research project -the thesis- has to be conducted during the school year, dealing with a concrete business issue to be studied and solved. STUDY TRIP IN THE VINEYARDS You will attend a one-week study trip, either in French wine producing regions or abroad. A PARTNERSHIP WITH RECOGNISED INSTITUTIONS -Bordeaux Wine Campus, WSET Approved Programme Provider in Bordeaux. The WSET (Wine and Spirit Education Trust) delivers high level Awards in the field of Wine and Spirits knowledge. -The wine and spirits companies who welcome our interns all benefit from an international recognition. AN INTERNATIONAL PROGRAMME All our courses are taught in English. The materials used in class (business simulations, case studies) cover issues from various wine and spirits producing or consuming countries. CARLOS DE CARLOS ASIA-PACIFIC MANAGING DIRECTOR, VIÑA ERRAZURIZ FAMILY WINES, WINE & SPIRITS MBA CLASS 2013 What struck me more was the diversity of students in term of origin and background and the networking you get by liaising with ex alumni, mentors of the program. They were all very happy to receive you and share their experiences when you are student and even afterwards. THE WINE & SPIRITS ACADEMY HANDLES A RANGE OF FIVE DIFFERENT ACTIVITIES: 1. EDUCATION : 2 Master Programmes shaping tomorrow s managers: - MVS Management des Vins et Spiritueux - MSc in Wine & Spirits Management 1 Certicate for professionals: Wine & Spirits Marketing Certificate 2. BUSINESS NETWORKS: corporate relations & partnerships 3. ACADEMIC PARTNERSHIPS: collaboration with prestigious universities of the wine & spirits sector across the world 4. INTELLIGENCE : decision-support schemes & tools, information, strategic support of the Industry 5. EVENTS : organizing unique moments & events gathering students, Alumni, decision-makers and professionals P. 5
CURRICULUM Admission: International Bachelor s degree, or French Bac+4 level Duration: 15 months Campus: Bordeaux Format: Full-time PREPARATORY YEAR For students with a 3-year Bachelor s degree SEMESTER 1 Management fundamentals, personal development and soft skills SEMESTER 2 Internship or academic exchange SEMESTER 1&2 All courses deal with wine and spirits specificities and are internationally oriented. WS STRATEGIC MARKETING INTERNATIONAL MARKETING NEGOTIATION AND SALES TECHNIQUES CORPORATE FINANCE INTERNATIONAL LAW WS ECONOMICS HUMAN RESOURCE MANAGEMENT DISTRIBUTION CHANNELS, SUPPLY CHAIN AND OPERATIONS MANAGEMENT STRATEGIC MANAGEMENT ENTREPRENEURSHIP KNOWLEDGE OF WINE AND SPIRITS (WSET LEVEL 3 AWARD IN WINES) SEMESTER 3 FRENCH TOUCH TOUR* The French Touch Tour is an exploration of French know-how, history and culture. STUDY TRIP INTERNATIONAL INTERNSHIP THESIS The thesis is a research project, conducted with the support of an academic supervisor. The written report and its oral presentation contribute to one third of the final grade to obtain the MSc degree. *Extra payment might be taken into account P. 6
WINE & SPIRITS MANAGEMENT MVS CANDIDATE PROFILES HOW TO APPLY? COST START DATE 30 % Engineer 30 % Business School MSc: 13, 500 PREPARATORY YEAR: 8,500 September 30 % University 10 % Other QUALIFICATIONS - Affinity for wine and spirits - Interest in all areas of management: marketing, accounting, logistics, purchasing... applied to the sector - Interest in international markets APPLICATION REQUIREMENTS - Passport copy - Academic records / CV / Photo - TOEFL IBT 90 / TOEIC 780 / IELTS 6.5 Except for students who have studied in English abroad (at least 2 years) - 120 registration fee GMAT / GRE score will be to the candidate s advantage ADMISSION PROCESS - MCQ Test assessing the candidate s knowledge in wine and spirits - On campus interview for selected candidates (Students outside of France by Skype) HOW TO APPLY? Online application on join.kedgebs.com RECRUITMENT APPLICATION THROUGHOUT THE YEAR SCHOLARSHIPS At KEDGE Business School, we strongly believe that students shouldn t abandon their education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students. 4 types of scholarships are available: - Early Bird waiver - Distinction scholarship - Achievement scholarship - Outstanding student trophy ON THE 2016-2017 ACADEMIC YEAR, MORE THAN 50% OF INTERNATIONAL STUDENTS HAVE BENEFITED FROM THESE SCHOLARSHIPS. CONTACTS: French students ms.msc@kedgebs.com / +33 (0)5 56 84 63 48 Non French students international@kedgebs.com P. 7
MVS WINE & SPIRITS MANAGEMENT A MSc TO EXPERIENCE THE WORLD OF WINE AND SPIRITS This MSc programme is accredited by the Conférence des Grandes Ecoles Developing dual competencies: - Management - Knowledge of wine and spirits Innovative teaching and learning International dimension A powerful professional network in the area START U UP (Become an expert and enhance your employability) Only 1% of all Business Schools across the world holds this triple accreditation. KEDGE Business School is one of them. (Document non contractuel) Design Printing: Sammarcelli Imprimeur