POSTSHOW 2017
EXPOVINIS COMPLETED 21 YEARS IN AN AMAZING WAY The main wine event held in Latin America, persisted in the midst of the current economic scenario and surprised everyone by promoting adjustments that brought a highly qualified and interested audience to the trends and novelties of the market and, with each edition, reaffirmed itself as the main business centralizer in the world of wine in Latin America. Once again, ExpoVinis was held simultaneously with the Fispal Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Coffee) fairs, all aimed at the food market outside home, whose public is composed mostly of restaurants, bars, steakhouses, etc., forming a perfect synergy for conducting business!
6146 Visitors A GLIMPSE OF VISITORS PROFILE 94,5% Professionals 5,5% Consumers - Class A and B oenophile
VISITORS PROFILE 27% Restaurant / Café / Bakery / Catering / Club Bar Main Segments of professionals in the audience 15% Distributor / Representative / Wholesaler 11% Importer / Exporter 11% Expert advice Position 32% 21% Others 3% Hotel / Hostel / Flat / Motel 4% Supermarket / Hypermarket 8% Retailer specialized in wines and other drinks / Duty Free 15% 13% 9% 5% 3% 3% 3% 2% 2% 13% President / CEO / Director / Owner Sommelier Representative / Consultant Manager Final Consumer Buyer Coordinator / Supervisor Analyst / Assistant Chef / Sous Chef Commercial / Sales Other
VISITORS PROFILE International attendance National attendance 1% north 2% midwest 84% southeast 5% northeast ARGENTINA BOLIVIA CHILE COLOMBIA SPAIN U.S.A ITALY 8% south PARAGUAY PORTUGAL URUGUAY
VISITORS PROFILE Products of Interest 62.7% 56.3% Region of interest 55.7% 49.3% 45.7% 44.3% Red Wines 41% 58% 55% Equipment, accessories and services related to wine 54% Olive oil 51% White Wines 49% Sparkling Wines 43% 40% 34% 31% Rosé Wines Fortified and sweet wines Distilled beverages European Wines South American Wines Brazilian Wines North American Wines African Wines Oceania Wines Eastern Wines Grape juice Research affirms the intentions of visitors say that visiting ExpoVinis is essential 87% to their business 59% of visitors expect a growth in budget for purchases within the next 12 months
EXHIBITORS PROFILE 2017 EDITION Attending Countries exhibitor brands BRAZIL ENGLAND PORTUGAL SPAIN SLOVENIA SWITZERLAND labels CHILE ITALY GREECE
OPINION OF PARTICIPANTS "With the high number of professional visitors, we were able to make an adequate disclosure of Quinta da Sequeira to the visitors we were looking for, especially importers, and many of them already had interest in importing our wines" "ExpoVinis is extremely important for professionals and audience in the wine market be able to be updated, do business and present products to those who understand it and want to put something different in their restaurant, hotel. The fair is essential to the market." "We love to participate in ExpoVinis, this was our fourth edition, we feel we are in tune with the audience bringing wines that have been missing in the Brazilian market, the new flavor of the old world: Refreshing wines from Slovenia! This year we felt a big difference compared to previous years, a much more select audience. This makes the fair more efficient." Research data reinforce the good standing of the event!* 92% state that ExpoVinis is an important event for doing business 64% state that they had conducted business with NEW clients 35% found NEW distributors *Pesquise Já Institute data
Discover the attractions that are parallel to the event, which make Expovinis an unforgettable event for wine lovers.
The award came in its 11th award, one of the most recognized competitions of the select wine market. Led by the renowned Jorge Lucki, fair consultant, a jury composed by some of the most important professionals in the area, elected the ten best wines of the event, in blind tastings. Check out the winners of the 2017 edition: Brazilian Sparkling Wine Imported Sparkling Wine: Brazilian White Wine Imported White Wine Rosé Wine Peterlongo Winery Galeria dos Vinhos 100 Casa Flora Importer Don Guerino Winery Premium Importer Importer Participating Labels. Brazilian Red wine Mundo Novo Red Wine Velho Muno Red Wine - Iberian Peninsula Velho Mundo II Red Wine Fortified and Sweet Wines House Verrone Carvalho Vino Importer Manzwine Casa Flora Importer Casa Flora Importer
ExpoVinis Brasil holds a challenge every year to the largest Brazilian Wine Blogs: to go hunting, during the first day of the event, the best white and red wine, with sales value of up to R$ 70.00 to the final consumer. The idea with this challenge is to promote the increase in the consumption of wines with a great cost benefit. A great opportunity for companies to highlight their products. WINNERS OF THE 2017 EDITION White wine Amaral Sauvignon Blanc 2016 Presented by Viria MontGras Red wine Torre de Estremoz 2015 Presented by Adega Alentejana
it is the perfect opportunity for anyone looking to enrich their knowledge about wines. Experimental and sensorial sessions that stimulated the palates of the participants with themes on Enogastronomy, Basic Harmonization in addition to, of course, the most competitive tasting of the winning wines of TOP TEN. Wine tastings participants
A different environment, totally open and reserved for the knowledge and update of wine professionals, where lectures were given with relevant content of interest to the visiting public (restaurants, sommeliers, retailers and final consumers). participants The program was attended by renowned wine professionals such as Ari Gorenstein (CEO of Evino), Arthur Azevedo (president of the Brazilian Association of Sommeliers), Celito Guerra (Doctor in Oenology and Polyphenol Chemistry of Embrapa Grape and Wine), Diego Arrebola Two time champion in the Brazilian Competition of Sommeliers), among others. Lectures
In order to promote the consumption of wine and to complement the experience of the visiting audience, the first edition of São Paulo Wine Week was held in partnership with ExpoVinis Brasil. Big restaurants, such as L'Éntrecôte de Paris, Fleming's, Esquina Mocotó, among others, participated, offering wines from various regions of the world with promotional values. Participating restaurants In response to a demand from the public and the segment, in 2017 the EXPOVINIS STORE was created, where visitors could buy labels from exhibitors of the fair to extend the experience of the event. Bottles sold
COMMUNICATION AND MEDIA ExpoVinis once again attracted several media outlets, generating stories and highlights in the country's main newspapers, websites, magazines, radios and TVs, as well as the communication made by the promoter. 15 advertisement pages in media exchange agreements Digital banner On 6 media sites of the industry 1,056,418 prints On AdWords campaigns on Google, Facebook and Instagram 11,789 SMSs sent 127.602 e-mail marketing handed out Impacted press professionals Valor de difusión Stories Published
The experience of the public extends to our digital channels! 20 thousand Followers 220 thousand people reached 185 posts 113 thousand Unique visitors 275 thousand Page views
Our special thanks! The 2017 edition was even more special for having sponsors that enable more comfort to our visitors, making the event more memorable. Official Cup: Official Water: Official Partner: Supporting Entities: Convênio SEAPI/Fundovitis Nº 03/2016 FPE Nº 814/2016. Sponsorship:
EXPOVINIS 2018 WILL BE EVEN BETTER! Do not miss the opportunity to participate in the main wine event in Latin America! Close new deals Present your new products and launches Expand your network of contacts Consolidate your brand Boost your Profitability Contact our sales team and be part of this great meeting! comercial.expovinis@informa.com +55 (11) 3598 7813
Z JUNE www..com.br EXPOVINIS 2018 will take place simultaneously at the fairs: Affiliated with Promotion and Organization