POST SHOW REPORT 2017 Exhibitors highly satisfied with the first agrofood plastpack Ethiopia 2017 2,615 trade visitors from 33 countries - 60 exhibitors from 14 countries - 48 accredited press representatives Minister Dr. Mebratu Meles: We are committed to work closely with all partners and investors to flourish the agro-industry in Ethiopia 100% of the exhibitors recommend the event - 94% satisfied with number of visitors - 89% satisfied with their quality 63% of the visitors plan to invest over the next 12 months!
SUMMARY: 100% of the exhibitors recommend the show to other companies 94% of the exhibitors are satisfied with the number of the visitors 63% of the visitors plan to invest 91% of the exhibitors are satisfied with the event as a whole 60 exhibitors from 14 countries 89% of the exhibitors are satisfied with the quality of the visitors 2,615 visitors from 33 countries 77% decision makers
Organised by fairtrade in cooperation with their Ethiopian partners Prana Promotion, agrofood plastpack Ethiopia 2017 closed on an extremely positive note. The show took place on 03 to 05 February 2017 at the Millennium Hall in Addis Ababa. An amazing number of 2,615 visitors from 33 countries put a smile on the face of the exhibitors. The high quality was proved by a 77 % decision makers rate. 87% of the visitors would recommend the fair. 48 accredited press representatives created a media hype about the show. 60 exhibitors from 14 countries participated and showed themselves extremely satisfied as 100% would recommend the show to other companies. The importance of this annual event for the Ethiopian agrofood and plastpack industry was underlined by speakers from politics, trade and industry at the official opening session on 03 February. We participate at agrofood plastpack Ethiopia 2017 because we want to listen to the market and get in touch with its everyday challenges. We re looking forward to meet new people and discuss about their projects. Yes, we are very satisfied with the professional visitors. We already had quite a lot of fruitful and promising discussions which might turn into serious projects very soon. Mr Julian Banse, Windmöller & Hölscher - Regional Manager Technical Sales Africa
The premier agrofood plastpack Ethiopia was officially opened under the motto ADDING VALUE TO THE MODERNISATION OF THE ETHIOPIAN AGROFOOD and PLASTPACK INDUSTRY on 03 February by: H.E. Dr. Mebratu Meles, State Minister, Ministry of Industry Mr Bekele Mekuria, Deputy Director General, Food, Beverage and Pharmaceutical Industry Development Institute Mr Pierre Sentenac, Head of the Economic Service, French Embassy in Ethiopia Mr Stephan Wendt, Head of Economic and Cultural Section, German Embassy Addis Ababa Dr. Axel Klaphake, Country Director, giz Dr. Janette Verrijzer, Policy Officer Aid and Trade, Embassy of the Kingdom of the Netherlands in Addis Ababa Mrs Martina Claus, Head of Market Development Africa, German Engineering Federation (VDMA) - Food Processing & Packaging Machinery Association Mr Martin März, Managing Director, fairtrade
READ WHAT THEY SAID: H.E. Dr. Mebratu Meles, State Minister, Ministry of Industry ( )International tradeshow, like agrofood plastpack Ethiopia, is one of the kind medium for a possible technology transfer besides facilitating trade and promote investment in the sector, which is also expected to assist the overall development of the food value chain and expansion of processed food products. Finally, on behalf of the Federal Democratic Republic of Ethiopia, Ministry of Industry and Myself I want to assure you that we are committed to work closely with all partners and investors to flourish the agro-industry in the country. H.E. Ato Bekele Mekuria, Deputy Director General, Food, Beverage and Pharmaceutical Industry Development Institute Currently the Ethiopian government is inviting local and foreign potential investors to invest on the agrofood sector particularly in value added food and beverage products. As part of our growth and transformation plan we encourage new investors to invest in Ethiopia. The government has set plenty of incentive for those who show interest to work and grow with us. We also encourage already established processing companies to think big and start value addition schemes to benefit themselves and the nation in general. ( ) Mr Stephan Wendt, Head of Economic and Cultural Section, German Embassy Addis Ababa agrofood plastpack Ethiopia 2017 in Addis Ababa is the logical consequence of the fast modernization of the agricultural and food processing sector that we have seen in the shorter past in Ethiopia. It clearly shows the connection between supply and demand. Ethiopia as the largest importer of food-processing and packaging machinery in East and Central Africa is definitely the right place to host the trade fair agrofood plastpack Ethiopia. ( ) Read statements at the opening session here: www.agrofood-plastpack.com
EVALUATION OF THE VISITOR STATISTICS - BEFORE THE EVENT All 2,615 visitors were required to register electronically and fill in a questionnaire. The following data is based on this survey. 77% of the visitors were decision makers! Where did you learn about this exhibition? (multiple responses possible)
Agricultural Machines Packaging technology and solutions Machinery & equipment for the plastics & rubber industries Packaging machines Packaging materials Processing technology & solutions Bakery products & sweets Agriculture & horticulture Agricultural services Plastic products & processing Flexible packaging Dairy & milk products Livestock, fish & poultry breeding Drinks Milling & mixing Vegetables & fruits Services for the packaging industry Conveying, transport & storage installations Ingredients & auxiliary materials Hospitality, hotel & catering equipment Raw materials, chemicals & auxiliaries Silos & storage Services for the plastics & rubber industry Refrigeration & air-conditioning technology Meat & meat products Groceries Frozen & canned food SECTORS OF THE VISITORS INTEREST multiple responses possible
96% OF THE VISITORS WERE ETHIOPIAN, 4% FROM ABROAD.
63% OF THE VISITORS PLAN TO INVEST OVER THE NEXT 12 MONTHS!
EVALUATION OF THE VISITOR STATISTICS - AFTER THE EVENT The visitiors were asked to participate in an online survey. The following data is based on this survey. How much time did you spend on the fair? How many exhibitors did you contact? 87% of the visitors recommend the fair to their colleagues!
EVALUATION OF THE EXHIBITOR STATISTICS Exhibitors were required to fill in a questionnaire on the last day of the event. The following evaluation is based on this survey. Satisfaction rates
AND THIS IS WHAT THEY SAID... Ms Marta Rutynowska-Eising (left), Robert Bosch East Africa Ltd - Regional Sales Director: Since 2015 Bosch started actively looking at the Ethiopian market. The Ethiopian market is the fastest growing in East Africa and has a high population. The level of skills required to operate and maintain the Bosch equipment is low. Machines are built to last long. Our main target here at agrofood plastpack Ethiopia 2017 is on the one side to meet our leads/contacts in Ethiopia and on the other side to be informed about the latest developments in the Ethiopian industry. Our target industries are flour, coffee, biscuits, confectionery and sugar. So far we are very satisfied with the quality of our professional visitors. Mr Peter M.M. Linssen (left), African Bakery Dynamics - Managing Director, Mr Mark Sturmans (middle) Werner & Pfleiderer Bakery Group, Mr Franz Kovacs (right), Werner & Pfleiderer - Area Manager W & P has been active in the whole of Africa including Ethiopia for many decades already. These activities are now being reinforced by African Bakery Dynamics. We deliver complete bakery lines for medium and large size bakewries to reduce operational cost, optimize quality and reach a fast ROI. The main target of our participation at agrofood plastpack Ethiopia is to re-establish contacts and to discuss new projects. Yes, we have reached already a very good volume of contacts here at the show expectations exceeded by far! Mr Adel Kamel, Güntner Middle East FZE - Managing Director: We are active in Ethiopia since three years now. Ethiopia is the biggest livestock country (agriculture, roses). Our products are suitable for this market because they are energy saving, have competitive prices and a high quality (long life time). Our main target at agrofood plastpack Ethiopia 2017 is to meet new customers, looking for new opportunities and to get a better understanding of the market. Yes!! We are really satisfied with our visitors. Read more statements here: www.agrofood-plastpack.com
MEET ALL EXHIBITORS AND VISITORS AT THE AGROFOOD AND PLAST PRINT PACK INDUSTRY PORTAL - 24/7: 70% of the exhibitors confirm to have been contacted by interested prospects via the agrofood & plast print pack industry portal already before the show 89% of the visitors are satisfied or even very satisfied with the portal. ALL EXHIBITORS AT A GLANCE PRODUCT PRESENTATION POSSIBILITY TO CONTACT AND TO BE CONTACTED SEARCH AND FILTER FUNCTION www.agrofood.fairtrade-messe.com www.plastprintpack.fairtrade-messe.com
FAIRTRADE EVENTS fairtrade headquarters since 1991 Heidelberg Algiers Tehran Organized in cooperation with Palar Samaneh Organized in cooperation with Messe Düsseldorf Accra Lagos Addis Ababa Johannesburg Network partner event by Messe München