MEDIA KIT Blume Honey Water Key Messages + Fast Facts WHAT IT IS: Blume Honey Water is an all-natural energizing water made with 100% bee-friendly honey as its primary ingredient. Their light and bright flavors are: Wild Blueberry, Ginger Zest, Vanilla Citrus. WHY HONEY WATER: Honey Water has been imbibed as hydrating fuel since the first Olympics in Ancient Greece. It offers all-natural spike-less energy, and quenching, healthy hydration. WHY BLUME HONEY WATER: Blume Honey Water works with only most passionate and humane honey producers so they can honestly say their honey is responsibly sourced, and call it 100% bee-friendly honey. Plant pollination by bees is essential for production of 30 50% of the world s food supply. Now Colony Collapse Disorder (CCD) is claiming the lives of bees in record numbers. Blume Honey Water offers bee education in almost everything they do, including through a pop-up apiary program working with local beekeepers, and by offering bee facts and info through their communication channels. Blume Honey Water uses a proprietary honey blend to avoid single sourcing. Blume Honey Water is directly good for humans too: it s the natural alternative beverage answer to a world filled with overly sweetened, artificial beverages, and it tastes like real food because it is made from real food. How delightful! TASTE: The Blume Honey Water experience is bright and light with the flavor of the most pure golden honey as its base. Each flavor meets the honey characteristics carefully and honestly, and they lift each other up, creating a brand new, quenching experience. The proprietary honey blend offers the beautifully diverse flavors and aromas that only the most sublime honey offers. HOW DO I GET SOME? Blume Honey Water is currently available in retail stores in Pittsburgh, Washington DC, and Baltimore, Northern Virginia. and from February 7th 2017, Colorado. Please check our store locator to find Blume nearest you. SUGGESTED RETAIL PRICE: Blume Honey Water s suggested retail price is $2.49 per 10 oz. bottle. P. 1
Blume Honey Water Set To Redefine the Functional Flavored Water Category With Colorado Launch of Mission Oriented Artisanal Honey Water ABOUT BLUME HONEY WATER At Blume Honey Water, we believe in the power of honey. We believe in its quenching hydration and natural spike-less energy. We believe in its elegant sweetness that kisses every drop of our refreshing artisan waters. We marvel at the boundless benefits that come from this rich, golden nectar and the beautiful bees that make it. In today s world of overly sweetened, artificial beverages, natural alternatives are few and far between. We found the key that is pure honey; the sweetest way to savor life together. But we don t stop there. We think honey adds far more to life than just flavor and function. It helps us flourish. That is the power of honey. That is the promise of Blume Honey Water. That is life in full Blume. For more on what makes us Blume, visit blumehoneywater.com HOW BLUME BLOSSOMED Our honey water journey began when beverage specialist, Michele Meloy Burchfield, was approached by Joe Ross, a sports coach at a Pennsylvania boarding school, who had been mixing honey with water to create a natural hydration and energy alternative for his athletes. Michele was instantly intrigued with the concept and instinctively knew there was a way to make honey water much more playful on the palate and brought it to longtime friend and globally recognized brand strategist, Carla Frank. For two years, the duo studied honey, its benefits and the beautiful bees that make it. Their joint passion soon blossomed into Blume Honey Water, a line of naturally energizing, elegantly hydrating waters that delight the palate and build awareness around bee sustainability. Welcome to the sweetest way to savor life together. P. 2
Blume Flavors + Facts Sheet ARTISAN WATERS CRAFTED WITH 100% Bee-Friendly Honey Natural Flavors Passion for Life OUR PROPRIETARY HONEY BLEND We craft a proprietary honey blend to avoid single sourcing and to take advantage of the beautifully diverse flavors and aromas that various honeys bestow on our waters. Wild Blueberry Let succulent blueberries, fragrant herbs and pure golden honey transport your tastebuds to a lush, sun-kissed countryside where temptation grows wild and splendor comes by the sip. Ingredients: water, honey, dried blueberries, natural flavors (rosemary, black peppercorn, grapefruit) Vanilla Citrus Crisp and fresh, this captivating combination of tastes is as curious as it is complementary to THREE ALL NATURAL FLAVORS the floral notes of our exclusive honey blend. Ginger Zest Ingredients: water, honey, natural flavors Ginger infused water with fresh ginger juice (vanilla, orange, grapefruit), lemon juice creates a delicious complexity and leads the way to a lingering finish of sophisticated SUGGESTED RETAIL PRICE spice and invigorating natural energy. Blume Honey Water s suggested retail price Ingredients: ginger infused water, honey, is $2.49 per 10 oz. bottle. fresh ginger juice, lemon juice, natural flavors P. 3
Blume Q+ A Q: WHAT IS BLUME HONEY WATER? A: Artisanal Waters crafted with 100% Bee-Friendly Honey, natural flavors and passion for life. Q: HOW IS BLUME DIFFERENT THAN OTHER FLAVORED WATERS? A: Blume Honey Water tastefully hydrates and energizes our bodies while invigorating our spirits, and we use pure honey to craft every drop. Our waters aren t the only thing Blume stands for. We believe in the mighty honeybee the smallest animal with the biggest impact on our planet. Q: WHAT MAKES HONEY SUCH A POWERFUL INGREDIENT? A: There s nothing quite like honey. For centuries, entire civilizations have turned to this natural wonder for its signature sweetness and its abounding nourishing benefits. Blume Honey Water harnesses the power of honey in our hydrating, energizing waters, and only 100% bee-friendly honey will do. We know your standards are just as high as ours. Unlike processed sugar, honey doesn t cause drastic spikes in your blood sugar. It supplies two stages of energy. First, your body absorbs honey s glucose for immediate invigoration and then the slow-absorbing fructose provides smooth, sustained energy. Q: WHY ARE BEES SO IMPORTANT? A: Bees are responsible for providing at least 30 50% of the world s food supply, and our survival relies on these little pollinating powerhouses. In fact, studies show that if honeybees were to disappear, the human population could not exist for more than four years. Bees are basically the hardest workers on the planet. Without them, we wouldn t have fresh produce, flowers or our personal favorite, honey. But it s not all sweetness and happy hives for the honeybee. A phenomenon has emerged called Colony Collapse Disorder (CCD), and it s claiming the lives of bees in record numbers. CCD is likely caused by pesticides, mites and stress, and up to 42% of the earth s bees have been wiped out. P. 4
BLUME TAKES ACTION We Listen. We Learn. And Together, We Can Make This Right. WE RE GOING LOCAL Our pop-up apiary program brings awareness to a local level. Come sample products, see our glass-front bee hive and get educated by a local beekeeper on the importance of responsible beekeeping and community support. WE RE EDUCATING 100% natural, Bee-Friendly Honey is our gold standard. By proving the difference that pure honey makes (its health benefits, rich taste and environmental impact), we can create awareness and influence action. WE RE GARDENING Gardening is one of our favorite pastimes second to making Blume Honey Water, of course. Our co-founder Michele will have backyard hives in her vegetable and flower gardens next spring, so you can see, our passion is personal. WE RE GIVING BACK We partner exclusively with humane beekeepers and apiaries that treat their bees like the royal treasures they are. We ve also identified organizations that we are proud to support for their environmental efforts. JOIN US IN ACTION: Watch our social media to see where we ll pop up next. Buy local produce pollinated by local bees to support your local farmers and ecosystem. Support companies that support the honeybee. Do your research, read labels and vote with your dollars. Avoid pesticides and plant healthy flower gardens to help feed your local bees. Donate to organic beekeepers and bee health research organizations. WHAT DOES 100% BEE-FRIENDLY HONEY MEAN? Batch traceable from humane beekeepers Calm, healthy environment for bees Bees are not overworked or mistreated Bees are not fed high-fructose corn syrup P. 5
Meet The Creators Of Blume Honey Water ARE YOU AS PASSIONATE AS WE ARE? Follow our journey: @BlumeHoneyWater @BlumeHoneyWtr @blume_honeywater MICHELE MELOY BURCHFIELD CO-FOUNDER, CEO The beverage category is Michele s playground. As a sales and marketing expert with 25+ years of experience, Michele knows the industry inside and out. She spent nearly 15 years at the Boston Beer Company where she helped build the Sam Adams brand before starting her own consulting business. Simply put, Michele never loses sight of what really matters for a beverage brand: the liquid inside the bottle. That s why it s no wonder she s helped so many brewers and distillers successfully bring their brands to market. Today, Michele is one half of the force behind Blume Honey Water. She is also an avid cyclist, skier and tennis player and a greenthumbed outdoorswoman with the backyard gardens to prove it. CARLA FRANK CO-FOUNDER, CCO Carla lives for beautiful design and good food. It works out well too, because they happen to be her expertise. Carla was the Founding Design Director of the most successful magazine launch in history, O, The Oprah Magazine, and the award-winning Creative Director responsible for the repositioning of Cooking Light magazine into a successful lifestyle brand. She also successfully rebranded Glamour Italy magazine while she lived on-site in Milan. Authenticity and passion are in Carla s blood, and she believes that the strongest brands ignite the emotions and imagination of their audiences. She believes in the power of high quality food to open one s heart and mind to provide a deep sense of well-being. P. 6