POP Instruction Sheet for $5.99 EDV Test August 14 December 31, 2017 (Windows 6, 7, 8) Note: Your market is participating in the $5.99 EDV Test. Display POP as directed here and follow the national POP Instruction Sheet for remaining pieces. NEW Window Sign NEW Translite #1 Translite #2 Menu Decals Keep current Wraps translite in place. Position #2 $5.99 Pricing Decals for Steak & Cheese, Chicken & Bacon Ranch Melt, and Subway Club NEW Steak Club Decal and $7.49 Pricing Decal SEE PAGE 7FOR DECAL PLACEMENT INSTRUCTIONS. Display from August 14 - December 31, 2017. Priority #1 - Outside Facing Position #1 Remember to add pricing decals using recommended pricing on page 6. Display from August 14 - September 10, 2017. Display national Position #1 translite for W7 & W8. Inside Facing Display from August 14 - December 31, 2017. 06.458844.17 2017 Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc.
Sandwich Unit Formula Chart Job Aid Cut out sandwich unit formula chart on the dotted lines and adhere to the top edge of the sandwich unit using double-sided tape. Steak Club Recommended Bread: Italian Recommended Veggies: Lettuce and tomatoes Footlong 6-inch Chopped * Speed Oven Category 4 Turkey, 2 small round scoops steak (2.5oz.), 4 Bacon**, 4 American Cheese, 3 passes Mayo 2 Turkey, 1 small round scoop steak (1.25 oz.), 2 Bacon**, 2 American Cheese, 3 passes Mayo Requested veggies, 2 Turkey, 2 circles Mayo, 1 small round scoop steak (1.25 oz.), 2 Bacon**, 2 American Cheese Steak/Strips *For salads where the protein may be served hot (e.g., chicken, steak), ask the customer if he/she wants the protein heated. **Bacon must be heated prior to serving. 2
Thank you for participating in the $5.99 EDV Test! What do we want to do? DRIVE TRAFFIC!!! We re going to SHOUT value outside of the restaurant By offering our most craveable subs for $5.99 TV Radio Digital etc. Then incent trade-up in restaurant by featuring the premium Steak Club and Signature Wraps on Translites 1 & 2! NOTE: While in restaurant, the only place guests will see the EDV products and pricing is on the core menu panels. 4
Recommended Pricing EDV TEST CELL #1W: $5.99 EDV (Steak & Cheese, Chicken& Bacon Ranch Melt,Subway Club ) RECOMMENDED PRICING UNIT COST FOOD COST PERCENTAGE GROSS MARGIN* 6"/6" Wtd Wtd 6"/6" Wtd Wtd 6"/6" Wtd Cold Cut Combo $5.99 $3.99 $5.99 $1.38 $0.71 $1.42 23.0% 17.9% 23.6% $4.61 $3.28 $4.57 Black Forest Ham $5.99 $3.99 $5.99 $1.51 $0.78 $1.48 25.1% 19.5% 24.7% $4.48 $3.21 $4.51 ball Marinara $5.99 $3.99 $5.99 $1.34 $0.69 $1.60 22.3% 17.4% 26.7% $4.65 $3.30 $4.39 Spicy Italian $5.99 $3.99 $5.99 $1.53 $0.79 $1.49 25.5% 19.8% 24.9% $4.46 $3.20 $4.50 Veggie Delite $5.99 $3.99 $5.99 $0.89 $0.47 $1.17 14.8% 11.8% 19.5% $5.10 $3.52 $4.82 RECOMMENDED pricing adjustments to align with EDV pricing Wtd 6"/6" Steak & Cheese (EDV) $5.99 $4.99 $5.99 $2.28 $1.16 $1.86 38.0% 23.3% 31.1% $3.71 $3.83 $4.13 Subway Club (EDV) $5.99 $4.99 $5.99 $2.31 $1.18 $1.88 38.6% 23.7% 31.4% $3.68 $3.81 $4.11 Chicken & Bacon Ranch Melt (EDV) $5.99 $4.99 $5.99 $2.70 $1.37 $2.08 45.1% 27.5% 34.7% $3.29 $3.62 $3.91 Steak Club $7.49 $4.99 $7.49 $2.63 $1.34 $2.72 35.1% 26.9% 36.3% $4.86 $3.65 $4.77 REQUIRED pricing of the EDV test and premium trade-up products ALL OTHER CORE MENU ITEMS follow typical pricing for your market *Profit based on revenue unit cost POS Programming: An AutoPromotion POS Update Is Being Provided For Publishing Through Your Menu Manager Details Will be Sent to Your Attention Soon 5
Menu Labeling Instructions NEW Pricing 1. Apply the NEWSteak Club decal to the Local Favorites translite (replace current MOP or SOP sandwiches at local market discretion). Steak Club 520/1,040 $4.99/$7.49 2. Change pricing decals for Steak & Cheese, Chicken & Bacon Ranch Melt and Subway Club footlongs to $4.99 / $5.99. 6
Steak Club: Build, Food Costs & Nutrition Information Footlong Steak Club Build Divide amounts in half when preparing a 6 sandwich 1. Place 4slices (2 oz.) of turkey breast on top half of the bread. 2. Place2 breakfast scoops (2.5 oz.) of steak on top of the turkey. 3. Add 4 slices of American cheese. 4. Place 4slices of bacon on top of steak. 5. Toast on setting: Steak/Strips-Two 6 /One 12 6. Add 1.5 oz. Shredded Lettuce, 6 tomato wheels on the bottom half of the bread. 7. Make 3 passes of mayo on top of cheese. 12 /12 6 /6 Recommended Price $7.49 $4.99 $7.49 Food Cost $2.63 $1.34 $2.72 Food Cost Percent 35.1% 26.9% 36.3% Serving Size (g) Calories Cal. From Fat Total Fat (g) Sat. Fat (g) Trans Fat (g) Chol. (mg) Steak Club 233 520 230 26 8 0.5 60 1560 44 2 6 28 10 10 10 20 Sodium (mg) Carb. (g) Dietary Fiber (g) Sugars (g) Protein(g) Vitamin A % DV Vitamin C % DV Calcium % DV Iron % DV 6