TABLE OF CONTENTS: RESEARCH SUMMARY... 4 WORLD MARKET... 6 UKRAINIAN MARKET... 15

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ProAgro Information Company UKRAINE: CULTIVATED MUSHROOMS MARKET Market Research Kyiv 2011

2 TABLE OF CONTENTS: RESEARCH SUMMARY... 4 WORLD MARKET... 6 General Description, Market and Trade Trends... 6 Leading Exporting States... 9 Leading Importing States... 12 UKRAINIAN MARKET... 15 Evaluation of Capacity of Fresh Cultivated Mushrooms Market... 15 Shares of Imports and Domestic Production... 16 MUSHROOMS PRODUCTION... 18 Reasons for Development of Interest in Industrial Production of Mushrooms... 18 Brief Description of Types of Products... 19 Specific Features of Production of Cultivated Mushrooms... 21 Indicators and Geography of Mushrooms Production and Sales... 24 Cost Structure of Mushrooms Growing... 27 Cost Efficiency of Mushrooms Production... 31 Leading Producers, Their Description and Shares in Mushrooms Production... 32 Feedstock Base: Production of Substrate and Mycelium... 36 PROCESSING AND PRODUCTION OF READY FOOD PRODUCTS FROM MUSHROOMS... 41 Production of Ready Mushroom Products... 41 Sources of Feedstock for Processing, Availability of Internal Feedstock Base... 44 Geography of Production of Ready Products from Mushrooms... 45 Leading Producers of Ready Mushroom Products... 52 FOREIGN TRADE IN MUSHROOMS AND READY MUSHROOM PRODUCTS... 56 Overall Trends of Foreign Trade in Mushrooms: Dynamics, Import-Export Correlation... 56 Exports of Mushrooms and Mushroom Products. Export Geography, Seasonal Factor, Leading Exporters... 58 Imports of Mushrooms and Mushroom Products. Import Geography, Seasonal Factor, Leading Importers... 65 CONSUMPTION... 73 General Consumption Development Trends... 73 Estimation of Consumption of Fresh and Processed Mushrooms by Population... 74 Specific Regional Characteristics of Mushrooms Consumption... 76 DOMESTIC TRADE IN MUSHROOMS AND READY MUSHROOM PRODUCTS... 77 General Trade Overview... 77 Development of Sale Channels... 79 Price Trends, Dynamics of Wholesale Prices in Leading Regions... 80 e-mail: info@proagro.com.ua, http://www.proagro.com.ua

3 FUNDAMENTAL STANDARDIZATION AND QUALITY ASPECTS... 87 STATE POLICY... 90 Governmental Regulation... 90 Customs Regulation... 94 PROSPECTS OF DEVELOPMENT OF MUSHROOMS MARKET AND CONSUMPTION... 95 CONCLUSIONS... 97 LIST OF TABLES... 100 LIST OF FIGURES AND DIAGRAMS... 101 e-mail: info@proagro.com.ua, http://www.proagro.com.ua

100 List of Tables Table 1. World Market: Mushrooms Production Geography in 2005-2009, t... 6 Table 2. World Market: TOP-15 (in terms of volume in 2008) of Countries Exporting Mushrooms and Truffles in 2005-2008... 10 Table 3. World Market: Dynamics of Export Volumes of Leading Countries Exporting Mushrooms and Truffles (TOP-15 in 2008) for 1990, 1998 and 2008, thousand t... 12 Table 4. World Market: TOP-15 (in terms of volume in 2008) of Countries Importing Mushrooms and Truffles in 2005-2008... 13 Table 5. Main Technological Stages of Mushrooms Growing... 22 Table 6. Ukraine: Production of Fresh Mushrooms by Regions in 2009, t... 25 Table 7. Ukraine: Volumes and Prices of Mushrooms Sales by Agricultural Enterprises Through Distribution Channels in 2009... 26 Table 8. Ukraine: Dynamics of Volumes and Sales Prices of Mushrooms by Agricultural Enterprises by Regions in 2007-2009... 27 Table 9. Ukraine: Cost Structure of Fresh Mushrooms Production by Leading Producers, %... 30 Table 10. Ukraine: TOP-10 Mushrooms Producers... 33 Table 11. Ukraine: Producers of Mushroom Growing Medium... 37 Table 12. Ukraine: Mycelium Producers... 39 Table 13. Ukraine: Mycelium Imports in 2009-2010... 39 Table 14. Ukraine: Industrial Production (Processing) of Vegetables and Mushrooms in 2004-2010, t... 42 Table 15. Ukraine: Geography of Production of Frozen Vegetables (excluding potatoes) and Mushrooms in 2004-2010, t... 45 Table 16. Ukraine: Geography of Production of Vegetables and Mushrooms Canned for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2004-2010, t... 51 Table 17. Ukraine: Geography of Production of Mushrooms Cooked or Canned Natural (without vinegar or vinegar acid) in 2004-2009, t... 51 Table 18. Ukraine: Geography of Production of Dried Mushrooms in 2004-2009, t... 51 Table 19. Ukraine: Geography of Production of Mushrooms Cooked or Canned Natural (with vinegar or vinegar acid) in 2004-2009, t... 52 Table 20. Ukraine: Leading Producers of Frozen Vegetables (excluding potatoes) and Mushrooms in 2004-2009, t... 53 Table 21. Ukraine: Producers of Vegetables and Mushrooms Canned for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2004-2009, t... 53 Table 22. Ukraine: Producers of Dried Mushrooms in 2004-2009, t... 54 Table 23. Ukraine: Producers of Mushrooms Cooked or Canned Natural (without vinegar or vinegar acid) in 2004-2009, t... 55 Table 24. Ukraine: Producers of Mushrooms Cooked or Canned Natural (with vinegar or vinegar acid) in 2004-2009, t... 55 Table 25. Ukraine: Exports of Mushrooms and Mushroom Products in 2006-2010, t... 59 Table 26. Ukraine: Geography of Exports of Fresh Mushrooms in 2006-2010, t... 60 Table 27. Ukraine: Geography of Exports of Frozen Mushrooms in 2006-2010, t... 60 Table 28. Ukraine: Geography of Exports of Mushrooms Canned for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2006-2010, t... 61 Table 29. Ukraine: Geography of Exports of Dried Mushrooms in 2006-2010, t... 61 Table 30. Ukraine: Geography of Exports of Mushrooms Cooked or Canned with Vinegar or Vinegar Acid in 2006-2010, t... 61

101 Table 31. Ukraine: Geography of Exports of Mushrooms Cooked or Canned without Vinegar or Vinegar Acid in 2006-2010, t... 62 Table 32. Ukraine: Season-Related Dynamics of Exports of Mushrooms and By-Products in 2010, t... 63 Table 33. Ukraine: Leading Exporters of Fresh Mushrooms in 2006-2010... 63 Table 34. Ukraine: Leading Exporters of Frozen Mushrooms in 2006-2010... 63 Table 35. Ukraine: Leading Exporters of Canned Mushrooms for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2006-2010... 64 Table 36. Ukraine: Leading Exporters of Dried Mushrooms in 2006-2010... 64 Table 37. Ukraine: Leading Exporters of Mushrooms Cooked or Canned with Vinegar or Vinegar Acid in 2009-2010... 64 Table 38. Ukraine: Leading Exporters of Mushrooms Cooked or Canned without Vinegar or Vinegar Acid in 2009-2010... 65 Table 39. Ukraine: Indicators Characterizing Imports of Mushrooms and Mushroom Products in 2006-2010... 67 Table 40. Ukraine: Geography of Imports of Fresh Mushrooms in 2006-2010, t... 68 Table 41. Ukraine: Geography of Imports of Frozen Mushrooms in 2006-2010, t... 68 Table 42. Ukraine: Geography of Imports of Mushrooms Canned for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2006-2010, t... 68 Table 43. Ukraine: Geography of Imports of Dried Mushrooms in 2006-2010, t... 68 Table 44. Ukraine: Geography of Imports of Mushrooms Cooked or Canned with Vinegar or Vinegar Acid in 2006-2010, t... 68 Table 45. Ukraine: Geography of Imports of Mushrooms Cooked or Canned without Vinegar or Vinegar Acid in 2006-2010, t... 69 Table 46. Ukraine: Monthly Dynamics of Imports of Mushrooms and By-Products in 2010, kg... 69 Table 47. Ukraine: Leading Importers of Fresh Mushrooms in 2006-2010... 70 Table 48. Ukraine: Leading Importers of Frozen Mushrooms in 2006-2010... 71 Table 49. Ukraine: Leading Importers of Mushrooms Canned for Temporary Storage and Unsuitable for Immediate Consumption for Food Purposes in 2006-2010... 71 Table 50. Ukraine: Leading Importers of Dried Mushrooms in 2006-2010... 71 Table 51. Ukraine: Leading Importers of Mushrooms Cooked or Canned with Vinegar or Vinegar Acid in 2007-2010... 71 Table 52. Ukraine: Leading Importers of Mushrooms Cooked or Canned with Vinegar or Vinegar Acid in 2007-2010... 72 Table 53. Ukraine: Domestic Consumption of Fresh and Canned Mushrooms in 2009, t... 74 Table 54. Requirements for Quality of Hiratake Mushrooms According to RST UkrSSR 1939-83 Fresh Hiratake Mushrooms... 88 Table 55. Ukraine: Import Duty Rates for Mushrooms and Mycelium, %... 94 List of Figures and Diagrams Figure 1. Champignons Growing... 19 Figure 2. Hiratake Growing... 20 Figure 3. Compost for Champignons in Briquettes and Compost for Hiratake Mushrooms in Blocks... 36 Figure 4. Seeds Covered with Mycelium... 38 Diagram 1. World Market: Structure of Industrial Production of Mushrooms in 2009, %... 6

102 Diagram 2. World Market: Annual Consumption of Mushrooms in Different Countries, kg/person... 8 Diagram 3. World Market: Dynamics of Exports of Mushrooms and Truffles by Countries in 2005-2008, thousand t... 11 Diagram 4. World Market: Dynamics of Imports of Mushrooms and Truffles by Countries in 2005-2008, thousand t... 14 Diagram 5. Ukraine: Evaluation of Dynamics of Volumes of Mushrooms Production in 2000-2010, thousand t. 16 Diagram 6. Ukraine: Production of Cultivated Mushrooms in Different Regions in 2009, tons... 25 Diagram 7. Cost Structure of Champignons Production (small-scale production), %... 28 Diagram 8. Cost Structure of Hiratake Mushrooms Production (small-scale production), %... 28 Diagram 9. Cost Structure of Champignons Production (large-scale production), %... 28 Diagram 10. Cost Structure of Hiratake Mushrooms Production (large-scale production), %... 29 Diagram 11. Ukraine: Mycelium Imports Geography in 2009, %... 40 Diagram 12. Ukraine: Mycelium Imports Geography in 2010, %... 40 Diagram 13. Ukraine: Dynamics of Industrial Production (Processing) of Vegetables and Mushrooms in 2004-20010, ton... 43 Diagram 14. Ukraine: Geography of Production of Frozen Vegetables (excluding potatoes) and Mushrooms in 2004-2009, t... 46 Diagram 15. Ukraine: Geography of Production of Canned Vegetables and Mushrooms for Temporary Storage in 2004-2009, t... 47 Diagram 16. Ukraine: Geography of Production of Dried Vegetables and Mushrooms in 2004-2009, t... 48 Diagram 17. Ukraine: Geography of Production of Mushrooms Cooked or Canned Natural (without vinegar or vinegar acid) in 2004-2009, t... 49 Diagram 18. Ukraine: Geography of Production of Mushrooms Cooked or Canned Natural (with vinegar or vinegar acid) in 2004-2009, t... 50 Diagram 19. Ukraine: Dynamics of Exports of Mushrooms and Mushroom Products in 2006-2010, ton... 57 Diagram 20. Ukraine: Dynamics of Imports of Mushrooms and Mushroom Products in 2006-2010, t... 57 Diagram 21. Ukraine: Dynamics of Exports of Mushrooms and Mushroom Products in 2010, t... 62 Diagram 22. Ukraine: Dynamics of Imports of Mushrooms and Mushroom Products in 2010, t... 70 Diagram 23. Ukraine: Structure of Consumption of Different Types of Mushrooms... 75 Diagram 24. Ukraine: Structure of Consumption of Different Types of Canned Mushrooms... 75 Diagram 25. Ukraine: Dynamics of Retail Prices for Fresh Champignons on Regional Markets in 2008-2010, UAH/kg... 82 Diagram 26. Ukraine: Dynamics of Retail Prices for Fresh Hiratake Mushrooms on Regional Markets in 2008-2010, UAH/kg... 83 Diagram 27. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Kyiv, December 2010, UAH/kg... 84 Diagram 28. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Kharkiv, December 2010, UAH/kg... 84 Diagram 29. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Donetsk, December 2010, UAH/kg... 85 Diagram 30. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Lviv, December 2010, UAH/kg... 85 Diagram 31. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Dnipropetrovsk, December 2010, UAH/kg... 86 Diagram 32. Ukraine: Dynamics of Retail Prices for Hiratake Mushrooms in Dnipropetrovsk, December 2010, UAH/kg... 86 Diagram 33. Ukraine: Dynamics of Retail Prices for Fresh Champignons in Odesa, December 2010, UAH/kg... 86 Diagram 34. Ukraine: Dynamics of Retail Prices for Hiratake Mushrooms in Odesa, December 2010, UAH/kg. 87

103 Market Research UKRAINE: CULTIVATED MUSHROOMS MARKET ProAgro, 2011 Biloruska str., 26, off. 5, Kyiv, Ukraine tel. +38 (044) 581-52-13 e-mail: info@proagro.com.ua, http://www.proagro.com.ua No part of this document may be reproduced or transmitted in any form or by any means without prior written permission from the