ACI-NA Marketing and Communications Conference Sacramento 2012
Who Are We Today? The coolest new kid in the country is Oakland -The Huffington Post, January 2012 The Bay Area s Most Reliable Airport In The Heart of a Globally Leading Business Environment Emerging Business Venues and Significant Gateway to Tourism The Most Profitable US Airlines All Serve OAK Many Unserved and Underserved Markets
OAK is the Closer and Preferred Airport for Most County Population Closest Airport Alameda 1,497,516 Contra Costa 1,047,701 2,545,217 OAK San Francisco 826,109 San Mateo 724,585 1,550,694 SFO Santa Clara 1,807,004 SJC
The San Francisco MSA Oakland, San Francisco, Fremont Consider: The Bay Area: Global Leader For Business 26 Fortune 500 companies are headquartered here, a number second only to NYC. The highest number of top-ranked graduate programs for science, math and engineering. The highest density of venture capital firms in the world drawing 43% of the venture capital in the United States. The highest percentage of fast-growing small business in the country with 12% working for gazelle companies with growth of 20% or more annually. One out of every four patents come from California, the Bay Area has more than double the national average patents per employee.
Absolutely Oaklandish Over $500 billion in annual revenue generated by companies based within 25 miles of OAK
Spotlight on California Wine OAK closest to most of the wineries America s top wine producer California makes 90% of all U.S. wine and is the world s 4th leading wine producer after France, Italy and Spain. 3,400 bonded wineries Up 321% from 807 wineries in 1990; nearly all family owned businesses. $18.5 billion retail value 61% share of U.S. market by volume Three of every five bottles sold in the U.S. is a California wine, with shipments growing annually since 1993. $1.14 billion in export revenue U.S. wine exports, 90% from California, reached record high, growing
One of The World s Favorite Destinations Premier Global Vacation Destinations: San Francisco Napa Valley Sonoma Valley And Oakland, too! Says the New York Times #1 North American Place to See in 2012!
OAK Centrally Located
OAK Long Known For Aeronautical Reliability
Bay Area Micro Climates And Fog
Diversions It is a story of readiness and preparedness The airlines that have a plan do well, Those that don t have challenges Either way, like it or not, the airport receiving the diversion wears it Hence OAK is always ready. Press and media inquiries, only asked and answered. We don t do advisories.
Diversions Weather Medical Emergency Mechanical Emergency ATC Flow Control Security Westbound Transoceanic
Diversions We ve learned: Verify primary communications, they don t always know have the full loop. Primary challenge is getting the aircraft fuelled. Stand ready with passenger amenities, water, etc. Coordinate with airline flight control, especially challenging when it is an offline station, but even online staff may not be there. Coordinate with destination airport, for us typically SFO also coordinate with CBP, FAA
Diversions Case Study Emirates DXB-SFO Boeing 777 SFO Restricted Arrivals Flying Time Over 15 Hours Diverted to OAK for Fuel No Advance Arrangements 3 hours 40 minutes later took off for a 12 minute flight to SFO OAK received complaint letters
Diversions Case Study Singapore Airlines A380 OAK is the alternate for LAX SQ staff from Singapore met with staff from OAK extensive Q & A OAK preferred SQ does serve SFO So far no diversions, but they are ready and so are we
Diversions Case Study Any given Friday, Last Friday as I prepared for this SFO had planned closure of one of two runways. OAK MODs coordinating with SFO s MODs in preparation for diversions. As they were doing that, HA 767 from HNL to LAS diverted to OAK with a medical emergency It pays to be ready.