N EW YORK SINCE 1 8 9 9 PRESENT CONCEPT FOR SUCCESS
ORIGINAL SWEETS CONCEPT Quantitative Study Sept. 2014 100 90 HIGH POTENTIAL CONCEPTS 80 70 60 74 % 69 % 65 % 71 % 68 % An opportunity to grow your business 50 40 30 Consumers across Europe are constantly looking for new consumption experiences and have higher and higher expectations in terms of quality, authenticity and variety. 20 10 In bakery, one of the most interesting and dynamic segments is represented by American pastries: donuts, muffins, cookies and other American specialties are a highly appreciated alternative to traditional pastries for a modern & casual break occasion. 0 OVERALL ACCEPTANCE - I like it very much - I like it PURCHASE INTENTION - I would definitely buy - I would probably buy UNIQUENESS CREDIBILITY RELEVANCE - Is very new/ different new/different - Is very believable believable - Is very relevant relevant Consumer interest around American pastries in the last 10 years Source: The Consumer View Original American Sweets is scoring higher than the average of the top performing European concepts on all main parameters, confirming its high potential among consumers. Brownie Muffin Cookie Donut N EW YORK SINCE 1 8 9 9 2005 2007 2009 2011 2013 2015 Source: Google trends Which could be the role of this growing consumer trend within artisanal bakeries? One of the main evidences of our quantitative study on Original American Sweets concept is that consumers are really looking forward to combine the indulgent taste and texture of authentic American pastries with the high quality level of freshly baked artisanal baked goods. Charles and Frederick Henry were two brother bakers who founded a small shop in Buffalo, New York in 1899; thanks to the quality of their traditional recipes they became more and more popular and they finally grew into one of the leading manufacturers of bakery ingredients in the US. Their expertise has been trusted for generations of American bakers to inspire creativity through a combination of authentic recipes and quality of craftsmanship. The know-how of this historical brand is now at your service through a complete range of high quality selected ingredients, helping you to create delicious original authentic American pastries. CONCEPT FOR SUCCESS 2 CONCEPT FOR SUCCESS 3
Original American Sweets is a full range of high quality ingredients to produce pastries with the typical taste, structure and mouthfeel of authentic American specialties. Thanks to their easiness to use and versatility they are the perfect base to create extremely indulgent baked goods with an American character. BROWNIE COOKIE INTENSE TASTE SOFT AND MOIST CRUMB EVEN AND SHINY SURFACE HIGH VERSATILITY PERFECT CONSISTENCY soft center and crusty outside FAT FREE also for butter cookies Try our American Cake&Muffin, Cookie, Brownie, Toffee Cake and Donut in combination with the most traditional Chocolate Chunks or other inclusions like fruits, nuts or creams. And don t forget American Icings: you can use them as coating or filling and they are fundamental to give the perfect final touch to your original American pastries. ORIGINAL SWEETS Pure enjoyment! 16 KG TOFFEE CAKE DONUT 50 UNIQUE CARAMEL TASTE AND COLOR EXTRA MOIST CONSISTENCY LONG FRESH-KEEPING REGULAR SHAPE AND ATTRACTIVE APPEAL SOFT STRUCTURE AND SHORT BITE NO ADDED FLAVOURS to create individual taste profile 1 1 SOFT AND OPEN STRUCTURE GOOD INCLUSIONSHOLDING PROPERTIES PLEASANT VANILLA TASTE AND NATURAL COLOR SOFT AND OPEN STRUCTURE GOOD INCLUSIONSHOLDING PROPERTIES INTENSE TASTE AND DARK COLOR CO N C E P T F O R SU CC E S S 4 GREAT FLEXIBILITY, AS COATING AND FILLING SOFT STRUCTURE AND FREEZE-THAW STABLE AVAILABLE IN 3 VARIANTS: Vanilla, Dark and Caramel OPTIMAL SIZE BAKE-STABLE AND EASY TO CUT AVAILABLE IN 3 VARIANTS: Dark, Milk and White CO N C E P T F O R SU CC E S S 5
SUGGESTION FOR SHOP PRESENTATION INDULGENCE AUTHENTICITY CRAFTSMANSHIP These are the key words of Original American Sweets. To present them in the best way at your point of sale we have made available a full set of tools for you and your clients. AND RECIPES BROCHURES Cake&Muffin, Toffee Cake, Cookie&Brownie, Donut: In our brochures you will find some authentic American recipes to delight your customers with the classical American specialties or to surprise them with some new ideas like the beautiful Red Velvet cake, also known as Devil's food, the famous whoopie pies or the delicious brookies. SERVICE TOOLS AND COMMUNICATION MATERIALS An assortment of high quality service tools and communication materials to support you in your daily work and make well visible in your shop the new and exciting offer of American specialties. Take away tools Communication materials Working tools CONCEPT FOR SUCCESS 6 CONCEPT FOR SUCCESS 7
N EW YORK SINCE 1 8 9 9 DARK 1 1 CARAMEL MILK TOFFEE CAKE COOKIE DARK DARK BROWNIE DONUT 50 16 KG VANILLA WHITE Technical baking hotline (Pastries): +49 (0) 800 418 418 1 and +43 (0) 463 4140 30 CSM Deutschland GmbH, D-55411 Bingen am Rhein CSM Austria GmbH, A-9020 Klagenfurt