A Watershed Moment: Why it s Prime Time to Protect Children From Junk Food Adverts Appendix 2: Breakdown of food and drinks adverts shown Channel Date Programme Name Brand shown in advert Product shown in advert and URL of source of nutrient information Nutrient Profile Model Score Nutrient Profile Model Status ITV 27/01/17 Coronation Street Aldi Basket of foods but oranges prominent McCance and Widdowson s 'composition of foods integrated dataset' https://www.gov.uk/government/publications/composition-of-foods-integrated-dataset-cofid -6 Healthier ITV 27/01/17 Coronation Street Farmfoods Chicken breast fillets https://www.tesco.com/groceries/product/details/?id=295710866-4 Healthier ITV 27/01/17 Coronation Street Heinz Cream of Tomato soup http://www.heinz.co.uk/en/products/soup/ranges/classics/cream-of-tomato ITV 27/01/17 Coronation Street The Happy Egg Co. Eggs https://www.tesco.com/groceries/product/details/default.aspx?id=264328992 ITV 27/01/17 Coronation Street Aldi Chicken en croute - product information supplied by Aldi 14 Less healthy ITV 27/01/17 Coronation Street Burger King Big King - product information supplied by Burger King (fibre missing) http://bk-emea-prd.s3.amazonaws.com/sites/burgerking.co.uk/files/documents/nutrition_feb.pdf 23 Less healthy ITV 27/01/17 Coronation Street Iceland Ramge of products shown. Slimming World Tuna Pasta Salad http://groceries.iceland.co.uk/slimming-world-tuna-pasta-salad-300g/p/66554 5 Less healthy ITV 27/01/17 Coronation Street Papa Johns Takeaway Pizza Range of pizzas shown. Cheese and tomato pizza profiled as most popular Papa Johns pizza ordered according to https://www.foodler.com/papa-johns/most-popular/6208. http://www.papas-nutritional-calculator.com/ 20 Less healthy ITV 27/01/17 Coronation Street Pizza Hut Delivery ITV 27/01/17 Coronation Street Skittles ITV 03/02/17 Coronation Street Lidl ITV 03/02/17 Coronation Street Lidl ITV 03/02/17 Coronation Street McDonald's ITV 03/02/17 Coronation Street Nutella ITV 03/02/17 Coronation Street Walker's ITV 03/02/17 Coronation Street Werther's Original ITV 10/02/17 Coronation Street Quorn ITV 10/02/17 Coronation Street Weetabix Range of pizzas shown. Pepperoni shown most prominently. No product information per 100g available from Pizza Hut. http://www.fitnessvenues.com/uk/pizza-hut-calories-nutritional-values.html Chewy fruit flavoured sweets http://www.wrigley.com/global/brands/skittles.aspx#panel-3 Steak and chips for two: fillet steak shown most prominently. No nutrient information available so similar product profiled: https://www.tesco.com/groceries/en-gb/products/261946777 Sunday roast: British beef roasting joint shown most prominently. No nutrient information available so similar product profiled: https://www.tesco.com/groceries/en-gb/products/292294106 Beef (in beefburgers). No nutrient information per 100g available from McDonalds. http://calorielab.com/restaurants/mcdonalds/cheeseburger/1/2 Chocolate spread https://www.tesco.com/groceries/product/details/default.aspx?id=254959415 Sharing pack: ready salted flavour shown most prominently: https://www.tesco.com/groceries/product/details/?id=254926800 Sweets: https://www.tesco.com/groceries/product/details/?id=267104296 Meat free chicken style pieces https://www.tesco.com/groceries/product/details/?id=258961100 On the go breakfast drink https://www.tesco.com/groceries/product/details/?id=282391012 12 Less healthy 4 Less healthy 11 Less healthy 23 Less healthy 30 Less healthy
ITV 17/02/17 Coronation Street McDonald's ITV 17/02/17 Coronation Street Nestle ITV 17/02/17 Coronation Street Cadbury's ITV 17/02/17 Coronation Street Chicago Town ITV 17/02/17 Coronation Street Chicago Town ITV 17/02/17 Coronation Street Heinz ITV 17/02/17 Coronation Street KFC E4 03/02/17 Hollyoaks Arla E4 03/02/17 Hollyoaks Muller Light E4 03/02/17 Hollyoaks Muller Light E4 03/02/17 Hollyoaks Domino's Pizza E4 03/02/17 Hollyoaks Domino's Pizza McCafe coffee. No nutrient information per 100g available so similar product profiled: http://www.costa.co.uk/costa-data.pdf (Americano - Made With Whole Milk) Pure Life water https://www.tesco.com/groceries/product/details/?id=290732116 Dairy Milk https://www.tesco.com/groceries/product/details/?id=273968548 Range of frozen pizzas. Deep dish mega meaty shown prominently: https://www.tesco.com/groceries/product/details/?id=291892713 Deep dish pizza. Mega meaty shown most prominently: https://www.tesco.com/groceries/product/details/?id=291892713 Seriously good' Mayonnaise https://www.tesco.com/groceries/product/details/default.aspx?id=292046355 Zinger Mini Fillets Double Bucket. Nutrient information for product shown not available so Zinger burger profiled as similar product. UK data per 100g not available from KFC. https://www.kfc.com.au/nutrition Lacto-free semi-skimmed milk http://www.arlafoods.co.uk/brands/arla-lactofree-semi-skimmed-560/ Greek style 'big pot' yoghurt: lemon flavour shown most prominently. https://www.tesco.com/groceries/en- GB/products/293813235 Greek style 'big pot' yoghurt: lemon flavour shown most prominently. https://www.tesco.com/groceries/en- GB/products/293813235 Pepperoni passion pizza http://corporate.dominos.co.uk/media/default/corporate%20responsibility/food/uknutritionalsre Texas BBQ pizza http://corporate.dominos.co.uk/media/default/corporate%20responsibility/food/uknutritionalsregularmozz 29 Less healthy 18 Less healthy 17 Less healthy 22 Less healthy 4 Less healthy -4 Healthier 11 Less healthy E4 03/02/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy E4 03/02/17 Hollyoaks Oreo Thins https://www.tesco.com/groceries/product/details/?id=295065402 29 Less healthy E4 03/02/17 Hollyoaks Young's Gastro tempura battered crispy lemon and herb basa fillets https://youngsseafood.co.uk/products/tempura-battered-2-cris 4 Less healthy E4 10/02/17 Hollyoaks Domino's Pizza Italiano sicilia pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 E4 10/02/17 Hollyoaks Subway E4 10/02/17 Hollyoaks Ben and Jerry's E4 10/02/17 Hollyoaks Birdseye E4 10/02/17 Hollyoaks Domino's Pizza Steak and cheese sub http://www.subway.com/menunutrition/menu/product?productid=4283&menucategoryid=1&menutypeid=1 Cookie dough ice cream https://www.tesco.com/groceries/product/details/?id=252714904 17 Less healthy Original cod fish fingers https://www.tesco.com/groceries/product/details/?id=296117300 6 Less healthy Pepperoni passion pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 E4 10/02/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 0 Less healthy
E4 17/02/17 Hollyoaks Arla E4 17/02/17 Hollyoaks Coca Cola E4 17/02/17 Hollyoaks Muller Light E4 17/02/17 Hollyoaks Domino's Pizza E4 17/02/17 Hollyoaks Domino's Pizza E4 17/02/17 Hollyoaks Haribo Lacto-free semi-skimmed milk http://www.arlafoods.co.uk/brands/arla-lactofree-semi-skimmed-560/ Coke Zero https://www.tesco.com/groceries/product/details/?id=273350743 Greek style 'big pot' yoghurt: lemon flavour shown most prominently. https://www.tesco.com/groceries/en- GB/products/293813235-4 Healthier Pepperoni passion pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 Chicken strippers?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 4 Less healthy Starmix sweets https://www.tesco.com/groceries/product/details/?id=296527068 14 Less healthy E4 17/02/17 Hollyoaks Innocent Super Smoothies: Energise flavour most prominent https://www.tesco.com/groceries/product/details/?id=285294186 5 Less healthy E4 17/02/17 Hollyoaks Lidl Range of products: Takeaway four cheese feast pizza shown first. No product information per 100g available from Lidl so similar product profiled. https://www.tesco.com/groceries/product/details/?id=285363462 E4 17/02/17 Hollyoaks McDonald's Bacon clubhouse double burger. No product information per 100g available from McDonalds. https://www.fatsecret.com/calories-nutrition/mcdonalds/bacon-clubhouse-burger E4 17/02/17 Hollyoaks Oreo Thins https://www.tesco.com/groceries/product/details/?id=295065402 29 Less healthy E4 17/02/17 Hollyoaks Raffaeollo E4 17/02/17 Hollyoaks Ritz E4 27/01/17 Hollyoaks Heinz E4 27/01/17 Hollyoaks Robinsons E4 27/01/17 Hollyoaks Volvic Coconut chocolates https://www.tesco.com/groceries/product/details/?id=285616475&sc_cmp=ppc*ghs+-+grocery+-+new*px+%7c+ Crisp & thin crackers: cream cheese and onion flavour most prominent https://www.tesco.com/groceries/en-gb/products/288681817 Cream of Tomato soup http://www.heinz.co.uk/en/products/soup/ranges/classics/cream-of-tomato Squash'd https://www.tesco.com/groceries/product/details/?id=282138636 Mineral water https://www.tesco.com/groceries/product/details/?id=250267952 23 Less healthy 12 Less healthy E4 27/01/17 Hollyoaks Asda Pizzas made in store: meat feast type one shown most prominently - product information supplied by Asda 17 Less healthy E4 27/01/17 Hollyoaks Domino's Pizza Mighty meaty pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 12 Less healthy E4 27/01/17 Hollyoaks Domino's Pizza Pepperoni passion pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 E4 27/01/17 Hollyoaks Domino's Pizza Texas BBQ pizza?_ga=2.188229480.1922330961.1510746264-131796212.1510746264 11 Less healthy E4 27/01/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 0 Less healthy
E4 27/01/17 Hollyoaks HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy E4 27/01/17 Hollyoaks Iceland Slimming World Tuna Pasta Salad http://groceries.iceland.co.uk/slimming-world-tuna-pasta-salad-300g/p/66554 5 Less healthy E4 27/01/17 Hollyoaks Nutella Chocolate spread https://www.tesco.com/groceries/product/details/default.aspx?id=254959415 23 Less healthy ITV 11/02/17 Ninja Warriors Danone Light and Free Greek Style Yoghurt https://www.tesco.com/groceries/product/details/?id=292612152 ITV 11/02/17 Ninja Warriors Quorn Meat free mince https://www.tesco.com/groceries/product/details/?id=259363109-6 Healthier ITV 11/02/17 Ninja Warriors Robinsons Squash'd https://www.tesco.com/groceries/product/details/?id=282138636 ITV 11/02/17 Ninja Warriors Kellogg's Cornflakes https://www.tesco.com/groceries/product/details/?id=293741423 11 Less healthy ITV 11/02/17 Ninja Warriors Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc ITV 18/02/17 Ninja Warriors Nestle Pure Life water https://www.tesco.com/groceries/product/details/?id=290732116 ITV 18/02/17 Ninja Warriors Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons Birds Eye Simply Fish Channel 4 03/02/17 The Simpsons HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy Channel 4 10/02/17 The Simpsons Birds Eye Simply Fish Channel 4 10/02/17 The Simpsons Birds Eye Simply Fish Channel 4 10/02/17 The Simpsons Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Channel 4 17/02/17 The Simpsons Alpro Range of plant-based milks: almond most prominent https://www.alpro.com/uk/products/drinks/almond/unroastedunsweetened Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons Birds Eye Simply Fish Channel 4 17/02/17 The Simpsons HungryHouse.co.uk Takeaway meal service. Montage of takeaway options shown, judged as HFSS. See appendix 1 for more information. 2 Less healthy Channel 4 27/01/17 The Simpsons Heinz Cream of Tomato soup http://www.heinz.co.uk/en/products/soup/ranges/classics/cream-of-tomato Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish
Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish Channel 4 27/01/17 The Simpsons Birds Eye Simply Fish Channel 4 27/01/17 The Simpsons Young's Gastro tempura battered crispy lemon and herb basa fillets https://youngsseafood.co.uk/products/tempura-battered-2-cris 4 Less healthy Channel 4 27/01/17 The Simpsons Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc Garden peas ITV 04/02/17 The Voice Birdseye https://www.tesco.com/groceries/product/details/default.aspx?id=275997084-1 Winter Survival Deal: pepperoni pizza shown ITV 04/02/17 The Voice Heinz Seriously good' Mayonnaise https://www.tesco.com/groceries/product/details/default.aspx?id=292046355 22 Less healthy ITV 04/02/17 The Voice Iceland Range of products shown. Slimming World Tuna Pasta Salad http://groceries.iceland.co.uk/slimming-world-tuna-pasta-salad-300g/p/66554 5 Less healthy ITV 04/02/17 The Voice Walker's Sharing pack: ready salted most prominent https://www.tesco.com/groceries/product/details/?id=254926800
ITV 11/02/17 The Voice Weetabix On the go breakfast drink https://www.tesco.com/groceries/product/details/?id=282391012 ITV 11/02/17 The Voice Burger King Big King. Information supplied by Burger King (fibre missing) http://bk-emea-prd.s3.amazonaws.com/sites/burgerking.co.uk/files/documents/nutrition_feb.pdf ITV 11/02/17 The Voice Flora Flora Freedom dairy free margarine https://www.tesco.com/groceries/product/details/?id=291597297 26 Less healthy ITV 11/02/17 The Voice Haribo Starmix sweets https://www.tesco.com/groceries/product/details/?id=296527068 14 Less healthy ITV 11/02/17 The Voice Innocent Super Smoothies: Energise flavour most prominent https://www.tesco.com/groceries/product/details/?id=285294186 5 Less healthy ITV 11/02/17 The Voice McDonald's Beef (in beefburgers). No nutrient information per 100g not available from McDonalds. http://calorielab.com/restaurants/mcdonalds/cheeseburger/1/2 11 Less healthy ITV 11/02/17 The Voice Just Eat Takeaway meal service. No food or drink shown on screen. 0 misc ITV 18/02/17 The Voice Arla Lacto-free semi-skimmed milk http://www.arlafoods.co.uk/brands/arla-lactofree-semi-skimmed-560/ ITV 18/02/17 The Voice Danone Light and Free Greek Style Yoghurt https://www.tesco.com/groceries/product/details/?id=292612152 ITV 18/02/17 The Voice Anchor Spreadable butter https://www.tesco.com/groceries/product/details/?id=254362533 24 Less healthy
ITV 18/02/17 The Voice Lidl ITV 18/02/17 The Voice McDonald's ITV 18/02/17 The Voice McVitie's Range of products:takeaway four cheese feast pizza shown first. Nutritional information per 100g not provided by Lidl so similar product profiled: https://www.tesco.com/groceries/en-gb/products/285363462 Bacon clubhouse double burger. Nutrient information per 100g not provided by McDonalds https://www.fatsecret.com/calories-nutrition/mcdonalds/bacon-clubhouse-burger Chocolate Digestive nibbles https://www.tesco.com/groceries/product/details/?id=262610257 20 Less healthy ITV 18/02/17 The Voice Rowse Snap and squeeze honey sachets https://www.tesco.com/groceries/product/details/default.aspx?id=293596617 14 Less healthy Winter Survival Deal: pepperoni pizza shown
ITV 28/01/17 The Voice Iceland ITV 28/01/17 The Voice McDonald's ITV 28/01/17 The Voice Pizza Hut Delivery Range of products shown. Slimming World Tuna Pasta Salad http://groceries.iceland.co.uk/slimming-world-tuna-pasta-salad-300g/p/66554 Saver menu, chicken burger shown most prominently. Nutritional information per 100g not available from McDonalds. http://calorielab.com/restaurants/mcdonalds/mcchicken/1/11 Range of pizzas shown. Pepperoni shown most prominently. No product information per 100g available from Pizza Hut. http://www.fitnessvenues.com/uk/pizza-hut-calories-nutritional-values.html 5 Less healthy 12 Less healthy