DECEMBER 2012 - $25.00 National Ice Cream Retailers Association How to Get Started in Mobile Marketing by Jamie Turner, Founder of 60SecondMarketer.com and coauthor of Go Mobile If you re like most ice cream store owners, you ve heard a lot about mobile marketing and how it can be used to grow your sales and revenues. You may have even read articles about how major corporations are tapping into mobile marketing to build their customer base. The trouble is, you ve never seen an article that offers a stepby-step guide on how to get started in mobile marketing. Oh, sure, everybody talks about case studies and examples from the major corporations, but nobody put together a roadmap for the regular ice cream store owner you know, the people who get in early or stay late to make sure their businesses are always running smoothly. When Jeanne Hopkins and I wrote Go Mobile, the #1 bestselling book about mobile marketing, we set out to solve that problem. After all, the typical ice cream store owner doesn t have a staff of people they can delegate to. More typically, if a new initiative is going to get started, it s going to get started by you, not your employees. So, with that in mind, what follows are some steps you can take to get stared in mobile marketing. These have been adapted from the book Go Mobile, so if they resonate with you, then they ve accomplished their task. 1. Use Mobile Marketing. This may seem like a no-brainer, but you d be surprised at how many people talk about mobile marketing but don t actively use mobile marketing. Oh, sure, they may understand the concept of mobile marketing, but they haven t used it enough to become intimately familiar with it. I d like to encourage you to go out and scan a QR code today. And to do a Google search from your smartphone. And to download foursquare, LivingSocial, WHERE or SCVNGR and to use one of those apps to check-in at your favorite retail store. IN THIS ISSUE How To Get Started in Mobile Marketing by Jamie Turner...1 Butter Prices...3 New Officers & Board of Directors Elected...4 Supplier Officers Elected...4 Free Cone to Military Personnel...4 Ice Cream Clinic Review...6 Eskamoe s Frozen Custard Wins Promotion Award...9 Forrest Mock Person of the Year is Vince Giordano...10 My Ice Cream is Perfect...12 Butter Pecan Kruncher is Best Nut Flavor...12 Death by Peanut Butter is Your Best New Flavor...13 Bryce Thomson Scholarship Awards...14 New Active Members...14 New Supplier Member...15 What s Shakin @ NICRA...15 2012-2013 Officers, Board & Supplier Officers...16 How about downloading the Delta Air Lines app and using it as your boarding pass the next time you re flying Delta? Or what about using the Starbucks Mobile Card to pay for your next cup of coffee? All these things may sound intimidating at first, but it s important to note it s very hard to break something when you do any of these things on your smartphone. So go ahead and give it a try. After all, in order to really understand mobile marketing you re going to have to use mobile marketing. Otherwise, you won t really have a grasp of all the nuances of this amazing and powerful new tool. 2. Set Up and Launch Your Mobile Website: If you haven t set up your mobile website already, we have some good news it s actually easier than you might think. All it takes is a basic understanding of a few different approaches and then selecting which one is best for you. But first a little background a mobile website is different from a mobile app. A mobile website is a big computer file that s hosted on a computer located at a hosting company like GoDaddy or HostGator. A mobile app is a small software
CALL YOUR NICRA SUPPLIER MEMBERS FIRST program that lives on your smartphone. An app is kind of like Microsoft Word in that it s a piece of software that s been installed on your device. Okay, so now that you know the difference between a mobile website and a mobile app, let s talk about building out your mobile website. If you use a content management system like WordPress or Drupal for your blog or website, there are some mobile website plug-ins that you can install that reformat your site nicely so that it s mobile-friendly. These plug-ins do a surprisingly good job of taking your blog posts and packaging them up in a mobile-friendly format. Alternatively, you could use one of the plug-and-play systems provided by a variety of organizations. Some of the best companies for this include Mobify, Wirenode, Mippin Mobilizer, Onbile and MoFuse. Of course, the best option is to have your web designer create a mobile site specifically for your company. If you have a regular website, then you probably have a web designer. And if you have a web designer, then they should be able to add a simple line of code to your home page that sniffs out whether your visitor is coming from a PC or if they re coming from a smartphone. If they re coming from a smartphone, then they re re-directed to pages on the site that are designed to be mobile-friendly. are examples of these. When people open up the apps from their smartphones, they re offered discounts or incentives that encourage them to visit your store. Your first step on this front is to claim your business with the location-based services. What does that mean? Claiming your business is just your way of raising your hand and saying, I m an official representative of this business and I want to claim our position on your service before any un-official representative does. When a customer uses foursquare, Gowalla, WHERE or SCVNGR, they basically check-in when they arrive at your business. Checking-in is simply the process of opening the app from a smartphone, then clicking on an icon so that the business knows the customer is at the location. Once they ve done this, they can use the apps to get discounts, get more information about your menu or see where their friends are hanging out. 5. Run a Mobile Paid Search Campaign: Paid search ads show up above the organic search results that are seen when you do a search on Google, Bing or Yahoo. There are several best practices to keep in mind when you run a mobile paid search ad. First, you need to go local and make sure your ads would appeal to searches from people who are either in their car, on the sidewalk or in a shopping mall. 3. Create a QR Code Campaign. You ve seen QR codes cropping up all over the place, but you probably didn t know how easy they are to use. Here are some quick, easy steps to get you started using QR codes to offer special discounts to your customers. Create a Mobile Web Page with a Discount. This is the only step that may require the help of your web designer, but the key is to provide something of value. So, for example, create a page that says, Thanks for scanning our code. Just show this mobile web page to your server to receive 5% off your dessert. Copy the URL of That Mobile Web Page. Once you ve copied the URL of that web page, find a QR code generator online (just Google QR Code Generator and you ll find plenty). Drop the URL into the QR Code Generator. Once you ve dropped the URL into the generator, hit the submit button. You ll see your QR code pop up instantly. That QR code is unique to your URL. Add the QR Code into Printed Materials. You can include QR codes in your print ads, your brochures or even your menus. The key is to provide some sort of reward for having the user scan the code. Ideally, that reward is a discount that they can only redeem by visiting your location. The second is to be sure your ads click through to a mobileoptimized landing page. There s nothing more frustrating than clicking on a mobile paid search ad only to find the landing page isn t set up to be read on a smartphone. The third item is to be sure your ads target immediate needs. According to MobileMarketer.com, 70% of mobile search users complete their task after one hour, compared to 30% on the PC. So, target customers who are looking for immediate needs like desserts, coffee, or snacks. Finally, you ll want to broaden the scope of the keywords you select for your campaign. Since mobile search volume is significantly lower than online search, you ll need to include a broader range of keywords in your campaign in order to get the same kind of umph that you get with a traditional paid search campaign. You ll also want to include the word locations in your keyword list, as in The Ice Cream Club Locations or A Royal Scoop Locations. 6. Run a Mobile Display Campaign. Display ads are the small banner ads that show up when you surf the web on your smartphone. They re different from paid search ads, which are text ads that show up when you do a Google, Bing or Yahoo search. Display ads look like tiny little banner ads and can include graphics, colors and even movement. 4. Register Your Business with Location Based Services: A location-based service is a term for an app that customers can What s great about mobile display (or banner) ads is that consumers download that provides discounts for the people using them. respond to them better than traditional display ads. Foursquare, Gowalla, WHERE, LivingSocial and SCVNGR In fact, a recent research study found that mobile ads were 2 http://www.nicra.org
opened by 61% of participants while standard web ads were opened by only 7% of the consumers surveyed. This indicates that mobile ads have distinct advantages over traditional banner ads. First, they have the benefit of novelty, which is always a successful trigger for marketers. And second, they take up a larger portion of the browser page, so they re more intrusive. CALL YOUR NICRA SUPPLIER MEMBERS FIRST You can get started in display ads by contacting one of the multitude of mobile advertising networks, some of which include iad (from Apple), AdMob (from Google), Millennial Media and Mobclix. The Bottom Line Get Started Today. In the end, the whole point of this article is to help you get started in mobile marketing quickly so that you can use it to attract new prospects and convert them to customers. After all, the main reason you re trying to learn more about mobile marketing is so that you can use it to grow your business, right? Growth is good. And mobile marketing can help you accomplish that. About the Author: Jamie Turner is the Founder of 60SecondMarketer.com and the co-author of Go Mobile, a #1 best-selling mobile marketing book. He can be seen on CNN and HLN on the topics of social media and mobile marketing and is an in-demand keynote speaker for corporations and events around the globe. He can be reached at Jamie. Turner@60SecondMarketer.com. BUTTER PRICES October 26, 2012 - Grade AA Butter finished at $1.8900. The weekly average was $1.8925. (2011 price was $1.8720) November 2, 2012 - Grade AA Butter finished at $1.8875. The weekly average was $1.8910. (2011 price was $1.8660) Purveyors of fine flavors Toppings Syrups Variegates Bases Flavors & Extracts Dairy Syrups Indulge yourself and discover why we ve been New England s favorite ice cream ingredient and topping provider for over 140 years. November 9, 2012 Grade AA Butter finished at $1.8900. The weekly average was $18830. (2011 price was $1.7845) November 16, 2012 - Grade AA Butter finished at $1.7950. The weekly average was $1.8660. (2011 price was $1.7010) November 23, 2012 No Trading. The weekly average was $1.7033. (2011 price was $1.61667) Support prices for butter start at $1.05. Butter prices are reported from the Chicago Mercantile Exchange every Friday. The Merc is considered a spot market for butter. Merc prices are important to dairy farmers because the value of the fat and fat differentials in raw milk are established from the prices quoted from the Exchange, and Merc prices are used in the BFP update. C c Crafted in Small Batches Since 1866 www.schlotterbeck-foss.com 800.777.4666 3
CALL YOUR NICRA SUPPLIER MEMBERS FIRST New Officers and Board of Directors Elected The National Ice Cream Retailers Association elected new Officers and Board Members at its 79th Annual Convention held November 7-10, 2012 at the Embassy Suites Hotel in Greenville, South Carolina. Elected as president of the association was David Zimmermann, Royal Scoop Homemade Ice Cream, Bonita Springs, Florida. Nanette Frey, Frey s Tasty Treats, East Amherst, New York was elected as president elect. Carl Chaney, Chaney s Dairy Barn, Bowling Green, Kentucky was elected vice president. Todd Truax, Almost Heaven, Canton, Ohio was elected as secretary/treasurer. Dan Messer, Eskamoe s Frozen Custard & More, Monroe, Louisiana becomes immediate past president. SUPPLIER OFFICERS ELECTED The National Ice Cream Retailers Suppliers Association elected new Officers at its 79th Annual Meeting held November 7-10 2012 at the Embassy Suites Hotel in Greenville, South Carolina. Elected as president of the association was Mary Kircher, Dingman s Dairy, Paterson, New Jersey. Andrew Jones, Lloyd s of Pennsylvania, Exton, Pennsylvania was elected as vice president and elected as secretary/treasurer was Hank Sweeney, Classic Mix Partners, Neenah, Wisconsin. Margaret Anderson, Taylor Freezer of New England, Norwood, Massachusetts becomes chairman. Pictured from left: Carl Chaney, Vice President; David Zimmermann, President; Nanette Frey, President Elect; Todd Truax, Secretary/Treasurer; and Dan Messer, Immediate Past President. Pictured from left: Margaret Anderson, Chairman; Andrew Jones, Vice President; and Mary Kircher, President. FREE CONE TO MILITARY PERSONNEL Elected to the board of directors for three-year terms were: Cliff Freund, Cliff s Dairy Maid, Blairstown, New Jersey; Vince Giordano, Sno Top, Ltd., Manlius, New York; and Juergen Kloo, Joy Cone Company, Hermitage, Pennsylvania. Terms will expire with the November 2015 Annual Meeting. The National Ice Cream Retailers Association is a trade organization whose members are in the retail ice cream; soft serve; frozen custard, gelato; frozen yogurt and water ice businesses. The members of NICRA are located all across the United States, Canada and several other countries. They operate hundreds of stores and have estimated annual sales in the millions. They employ thousands of full- and parttime employees. Since 1933, NICRA has helped hundreds of ice cream and frozen dessert entrepreneurs get started and prosper. Handel s Ice Cream is proud to announce a very special day of recognition called Let Us Serve You! at all area Handel s locations. On Veteran s Day, November 11 th, Handel s served a free single cone to all veterans and military personnel with a valid military ID. Leonard Fisher, president of Handel s Homemade Ice Cream and Yogurt and a Vietnam Veteran himself stated, Vets ask for nothing but give so much. This is the least we can do. This is a small token of our appreciation for all the sacrifices that these fine men and women have made for all of us. Mr. Fisher also indicated that if you see a veteran, or see a person in uniform, please take a minute to thank them for their service. Handel s corporate office is located in Youngstown, Ohio with 37 company owned and franchise stores. 4 http://www.nicra.org
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Ice Cream Clinic Review Each year, members of The National Ice Cream Retailers Association, who make their own ice cream, submit samples of their ice cream to a professor of dairy science, prior to the Annual Convention, to be analyzed and compared to ice cream standards. This year Dr. Johnny McGregor, Clemson University, Clemson, South Carolina analyzed samples of vanilla, chocolate and dark chocolate ice cream submitted by members of the association. A total of 20 vanilla samples, 10 chocolate and 4 dark chocolate samples were submitted. CALL YOUR NICRA SUPPLIER MEMBERS FIRST The ice cream is scored, according to color, texture, taste, bacterial count, and many other factors. Blue Ribbons are awarded to those scoring the highest marks, then Red Ribbons, and White Ribbons. The following winners received their certificates at the Association s 79th Annual Convention, held November 7-10, 2012 at the Embassy Suites Hotel in Greenville, South Carolina. VANILLA ICE CREAM Blue Ribbons: Anderson s Frozen Custard, Williamsville, NY Chocolate Shoppe Ice Cream Co., Madison, WI (Old Fashioned Vanilla) Double Dip, Lebanon, OH The Ice Cream Club, Boynton Beach, FL (Vanilla Bean) Queen City Creamery, Cumberland, MD (Vanilla Frozen Custard) Henry s Homemade Ice Cream, Plano, TX (Homemade Vanilla) The Ice Cream Club, Boynton Beach, FL (Vanilla, French Vanilla) Scooptacular, Laveen, AZ (Vanilla Bean) Sno Top, Ltd., Manlius, NY (Vanilla Ice Cream 10% Special) Spring Dipper, Mammoth Spring, AR (Vanilla Bean) Woodside Farm Creamery, Hockessin, DE VANILLA ICE CREAM White Ribbons: King Cone, Plover, WI (International Vanilla Café) Royal Scoop Homemade Ice Cream, Bonita Beach, FL (French Vanilla Bean) VANILLA ICE CREAM Red Ribbons: Apple Valley Creamery, Sevierville, TN (French Vanilla Bean) Chaney s Dairy Barn, Bowling Green, KY Deters Frozen Custard Co., Quincy, IL (French Vanilla Frozen Custard) CHOCOLATE ICE CREAM Blue Ribbons: Anderson s Frozen Custard, Williamsville, NY Chocolate Shoppe Ice Cream, Madison, WI Double Dip, Lebanon, OH (Dutch Chocolate) 6 http://www.nicra.org
The Clear Choice for Frozen Treat Equipment P: 920.894.2293 * 800.558.5807 foodservice@stoelting.com www.stoeltingfoodservice.com 7
CALL YOUR NICRA SUPPLIER MEMBERS FIRST Queen City Creamery, Cumberland, MD (Chocolate Frozen Custard) Woodside Farm Creamery, Hockessin, DE Scooptacular, Laveen, AZ Sno Top, Ltd., Manlius, NY (Chocolate 10%) CHOCOLATE ICE CREAM Red Ribbons: Henry s Homemade Ice Cream, Plano, TX The Ice Cream Club, Boynton Beach, FL (Captain s Chocolate) CHOCOLATE ICE CREAM White Ribbons: Deters Frozen Custard Co., Quincy, IL (Belgian Frozen Custard) The Natural Choice For Flavors TM Super-premium flavors for: Ice Cream Soft Serve Gelato Sorbet Custard Sherbet Frozen Yogurt No artificial ingredients No artificial taste DARK CHOCOLATE ICE CREAM Blue Ribbons: Chocolate Shoppe Ice Cream, Madison, WI (Zanzibar) Royal Scoop Homemade Ice Cream Bonita Springs, FL 800-639-8653 GreenMountainFlavors.com *One-pint minimum order 8
DARK CHOCOLATE ICE CREAM Red Ribbons: Apple Valley Creamery, Sevierville, TN (Smoky Mountain Fudge) Spring Dipper, Mammoth Spring, AR CALL YOUR NICRA SUPPLIER MEMBERS FIRST Next year the Ice Cream Clinic Review will examine vanilla and strawberry ice cream. Eskamoe s Frozen Custard & More Wins Promotion of the Year Award The 24th Annual Promotion of the Year Award was presented to Dan and Kelle Messer, Eskamoe s Frozen Custard & More at the 79 th Annual NICRA Meeting and Convention at the Embassy Suites Hotel in Greenville, South Carolina on November 7-10, 2012. A total of five Association members submitted entries for consideration of the award. This year promotions were received from Carl and Debra Chaney, Chaney s Dairy Barn, Bowling Green, Kentucky; Jeff Myers, The Double Dip, Lebanon, Ohio; Dan and Kelle Messer, Eskamoe s Frozen Custard, Monroe, Louisiana; Henry Gentry, Henry s Homemade Ice Cream; David Zimmermann, Royal Scoop Homemade Ice Cream, Bonita Springs, Florida. Summaries of all of the promotions were printed in the November/December 2012 issue of The National Dipper Magazine and the November issue of the NICRA Bulletin. Sundae Parties are fun, but not always fun to put together. Spending all the time and energy gathering ice cream, toppings, utensils, and the like is not ideal fun. Well, at Eskamoe s Frozen Custard we are putting the fun all together for you in our newest product Sundaes to Go. Sundaes to Go, has been a concept in my mind for three or four years and only this past year did it become a reality. We have customers requesting pricing for smaller parties and quantities. So in order to meet the needs of our customers, we created Sundaes to Go bags. The Sundaes to Go comes in two 9
CALL YOUR NICRA SUPPLIER MEMBERS FIRST FORREST MOCK PERSON OF THE YEAR AWARD GOES TO VINCE GIORDANO The first Forrest Mock Person of the Year Award went to Forrest Mock, for whom the award is named in 1983. For those of you who don t know, Forrest was the 28 th President of NICRA. He had served on the Board of Directors for many years prior to being elected as President. In 1963, Forrest Mock became Executive Director of NICRA. He served in that role until 1980 when he retired. From all accounts he was a great Executive Director. Dan & Kelle Messer, Eskamoe s Frozen Custard & More, Monroe, Louisiana. sizes: a single and a double. So, no party is too small for our newest product. The single serves 6 people and will have one quart of custard, two toppings of choice. The double serves 15 people and will have two quarts of custard, three toppings of choice. It comes in a customized thermal bag to help your custard and other items stay cold longer. Along with the custard and toppings you will find whipped cream, nuts and cherries, an ice cream scooper, cups, napkins and spoons. This will make a complete party on the go. The Forrest Mock Award is sponsored by The National Dipper Magazine. In presenting the award, Publisher Lynda Utterback said: I consider this person a good friend. In fact, when I called his wife she said the best words to describe him were hard worker, loyal friend. And I would certainly agree with both of those. Sundaes to Go is great for birthday parties, office parties, family gatherings and for customer and staff appreciation. The Sundaes to Go will be a great way for a business or salesperson to thank their customer. How do you put a smile on your customer s face? Walk into their business with a complete party in a bag from Eskamoe s Frozen Custard. Ordering is easy! Call any Eskamoe s location to place your order. You choose your custard flavor and toppings and we will put it all together for you. Give us a few hours notice so that we can make sure we have your order frozen and ready for pick up. Delivery service is available. If you would like your Sundaes to Go delivered to your party, event or customer, we will be happy to provide this service for an additional charge. For a customer delivery, we will customize a card to accompany the Sundaes to Go bag so that your customer knows it s from you or your business. Vince & Kathy Giordano, Sno Top, Ltd,. Manlius, New York. Let me tell you about him. He is married and has three children and three grandchildren. He went to Fayetteville- Manlius High School and attended local college. He always worked. His first job was walking the ponies for an amusement park in Manlius. His mother made him quit because he was wearing out his shoes. We have done well with the Sundaes to Go. In promoting it, I went to many businesses through personal connections and sat down personally with business people to show them how this product could benefit their business. It has been received During high school he continued to work at the amusement well by our customers and the feedback has been great. We park and learned many different jobs. Ride operator, pizza have sold several hundred of the bags and will continue maker and finally got a job at the ice cream stand in the park. to promote it to local businesses and to the general public. The rest is history. He went from employee to manager of the We also use this as a giveaway on the radio and television business and worked there for many years before the park stations for promotion. I feel that there is more to be done was sold in 1973. The ice cream stand only had chocolate with promotion and I have plans for the spring. and vanilla, there weren t any twist machines yet. And they 10 http://www.nicra.org
CALL YOUR NICRA SUPPLIER MEMBERS FIRST sold popcorn, cotton candy, candy and carmel apples. He is a master of these skills making thousands of apples and cotton candy. Some of his past jobs were in a gas station. They used to pump gas and do repairs back in those days. And he built houses. Then he became a manager of a pizza and sandwich shop at Syracuse University. At that time he got a job as a draftsman in the drafting department at Carrier Corporation. For the next 38 years he worked his way up at Carrier, holding many different positions including quality manager and ended up travelling all over the US and Internationally. When he retired, he was the manufacturing project manager and was moving a plant from Italy to Hungry. All of those years he worked two and sometimes three jobs, but always in the ice cream business. When the amusement park was being sold and closed down, he was offered a chance to purchase an existing ice cream stand in the village of Manlius, New York. At the time he had two small children and his wife said absolutely NO. He had his job at Carrier and she wanted to have a family life. He told her that he would work all the nights and weekends and she would only have to work days Monday through Friday. So they purchased Sno Top in 1974 and continue to operate it today. The pins were awarded at the opening banquet at the 79 th Annual Meeting and Trade Show, November 7-10, 2012 in Greenville, South Carolina. Following are the companies that received the pins: Chocolate Shoppe Ice Cream, Madison, WI for Old Fashioned Vanilla Ice Cream Double Dip, Lebanon, OH for Vanilla Ice Cream Double Dip, Lebanon, OH for Dutch Chocolate Ice Cream Queen City Creamery, Cumberland, MD for Chocolate Frozen Custard Chocolate Shoppe Ice Cream, Madison, WI for Zanzibar Dark Chocolate Ice Cream In addition to the My Ice Cream is Perfect Pin, each company received a Blue Ribbon for their ice cream. After being in business for a few years he noticed an ad for a soft serve ice cream convention in Orlando, Florida. He attended his first convention and went on to become a board member and president of the National Soft Serve & Fast Food Association. At one of the earlier soft serve meetings they had a joint meeting with NICRA and he met the late Dick Warren. That was the year the now infamous Help Me Rhonda performance occurred. Dick convinced him to join NICRA. I am sure a golf game was part of the reason. He attended his first NICRA Convention in Nashville, Tennessee. He served on the Board of Directors for NICRA since 2004 and was elected president in 2009. He is a great friend and always there when you need him and he still meets his lifelong friends for adult beverages on Friday night. He is a great cook and enjoys his Harley, making his own wine and is interested in local government and is on the Town Board and a member of the Lion s Club. Congratulations to Vince Giordano, the 2012 Forrest Mock Person of the Year. MY ICE CREAM IS PERFECT This year, for the first time, companies that received a perfect score in the ice cream clinic were given a lapel pin that said, My Ice Cream is Perfect. Only five samples of the 30 samples that were submitted received a perfect score. Pictured from left: Dave Deadman, Chocolate Shoppe Ice Cream; Terry Michels, Queen City Creamery; Jeff Myers, Double Dip; and Dr. Johnny McGregor, Clemson University. Butter Pecan Kruncher Ice Cream Named Best Nut Flavor Butter Pecan Ice Cream was named the best nut flavor at the National Ice Cream Retailers Association Annual Meeting recently held at the Embassy Suites Hotel in Greenville, South Carolina, November 7-10, 2012. The Best Flavor contest is held each year in conjunction with the Ice Cream Clinic Review at the annual meeting. The ice cream is formulated and produced by King Cone, Plover, Wisconsin. The company won the coveted First Place for its flavor. A total of 16 new nut flavors were submitted by NICRA members. Each flavor is sampled by convention attendees and a vote is taken by ballot at the meeting. The winner was announced during the annual banquet at the end of the meeting. There was a tie for second place: Almost Heaven, Canton, Ohio won second place for Butter Pecan Ice Cream and Woodside Farm Creamery, Hockessin, Delaware also took second place for Buttery Salted Pecan Ice Cream. Honorable Mentions were also given to Double 12 http://www.nicra.org
Dip, Lebanon, Ohio for Peanut Butter Fudge Ice Cream; Eskamoe s Frozen Custard & More, Monroe, Louisiana for Almond Joyous Frozen Custard; and Royal Scoop Homemade Ice Cream, Bonita Beach, Florida, for White Chocolate Madacamia Nut Crunch Ice Cream and Southern Pecan Cinnamon Delight Ice Cream. CALL YOUR NICRA SUPPLIER MEMBERS FIRST Death by Peanut Butter Ice Cream Named Your Best New Flavor Death by Peanut Butter Ice Cream was named your best new flavor at the National Ice Cream Retailers Association Annual Meeting recently held at the Embassy Suites Hotel in Greenville, South Carolina, November 7-10, 2012. Your Best New Flavor contest is held each year in conjunction with the Ice Cream Clinic Review at the annual meeting. The ice cream is formulated and produced by Royal Scoop Homemade Ice Cream in Bonita Springs, Florida. The company won the coveted First Place for its new flavor. A total of 19 new flavors were submitted by NICRA member companies. Each flavor is sampled by convention attendees and a vote is taken by ballot at the meeting. The winner was announced during the annual banquet at the end of the meeting. Over The Top, Pleansant Hill, Iowa took second place with Sweet N Salty Pretzel Ice Cream. Third place went to The Ice Cream Club, Boynton Beach, Florida for Butterscotch Bomb Ice Cream. Honorable Mentions were given to Anderson s Frozen Custard, Williamsville, New York for Salty Caramel Pecan Pie Ice Cream; Chocolate Shoppe Ice Cream, Madison, Wisconsin for Zoreo Ice Cream; and Double Dip for S mores Ice Cream. 13
ten STUDENTS WIN BRYCE THOMPSON SCHOLARSHIP AWARDS During the NICRA Annual Meeting recently held at the Embassy Suites Hotel in Greenville, South Carolina, it was announced that ten employees of member stores will each be receiving a scholarship award. The winners and amounts of the award are: $3,500 Azia Peterslie, The Pearl Ice Cream Parlor $2,500 Hallie Gebel, Dairy Corner $2,500 Sarah Letender, Page Dairy Mart $2,000 Courtney Pyeritz, Page Dairy Mart $1,500 Theresa Corgan, Skoops Ice Cream $1,000 Almira Bradford, Eskamoe s Frozen Custard $1,000 Rosse Gates, Scooter Bug s Ice Cream Stop $1,000 Heather Huffman, Dairy Corner, Urbana, OH $1,000 Candice Chantalou, BGís Frosty Fare, LLC $1,000 Caleb Gates, Scooter Bugís Ice Cream Stop CALL YOUR NICRA SUPPLIER MEMBERS FIRST This year, during the silent and live auctions at the Embassy Suites in Greenville, South Carolina $17,817 was raised for the Bryce Thomson Scholarship Fund. The suppliers also agreed to contribute $4,000 and the Board of Directors of NICRA approved another $3,000 contribution, for a total of $24,817. Janet Mitchell, Woodside Farm Creamery, who coordinated both the silent and live auctions, did an outstanding job and the association is grateful to her. The association would also like to thank the team of volunteers who helped coordinate everything, as well as Vince Giordano who was the auctioneer. Thanks also to everyone who donated an article for the auctions and also everyone who attended the convention and were so generous with their donations. The ice cream cone hat was a collaborative effort again this year. A team of attendees made a bid of $1,250. The team included Dan Messer, Eskamoe s Frozen Custard; Terry Michels, Queen City Creamery; Ben Klosinski, King Cone; Carl Chaney, Chaney s Dairy Barn; and David Zimmermann, Royal Scoop Homemade Ice Cream. The bid was also matched by Lynda Utterback, The National Dipper for a total donation of $2,500. The Bryce Thomson Scholarship was established in 1995 to honor Bryce Thomson, a long time member and past president of the association and author of the monthly association publication, The Sundae School Newsletter. He worked for Miller Dairy in Eaton Rapids, Michigan for 40 years and eventually became president of the company. He is the originator of the Ice Cream Sundae Poll, and the Education Through Ice Cream program which assisted a number of secondary schools with a teaching and learning concept in which students served up frozen treats during the noon hour in an actual in-school ice cream parlor. The first, called the Cold Tongue Ice Cream Parlor was set up in Eaton Rapids, Michigan High School in 1973. NEW ACTIVE MEMBERS Buster s Frozen Custard 301 Annaberg Dr. Youngsville, LA 70592 337/288-7011 Blane Nave Jennifer Nave 1 FC, II Camilles Georgetown LLC 1013 W. University Ave., Suite 165 Georgetown, TX 78626 386/314-6854 Fax: 386/402-4270 Tiffany Locke Jeff Locke 1 OO The Charmery 720 S. Curley St. Baltimore, MD 21224 707/494-3087 David Alima Laura Alima 1 DD Cornell Creamery LLC 517 Cornell Rd. Blairsville, PA 15717 724/771-8382 www.cornellcreamery.com Phyllis Kendall Charles Kendall 1 SS Clay Crockett P. O. Box 721 Islamorada, FL 33036 305/587-1633 Pio Fittitta 42 Atkinson Rd. Salem, NH 03079 978/502-8469 From Scratch Boutique 515-13 th St., #309 San Diego, CA 92101 562/253-7635 www.fromscratchboutique.com Nghi Tieu 1 DC, FD, O Ice and Vice 329 E. 83 rd St., 4B New York, NY 10028 14 http://www.nicra.org
CALL YOUR NICRA SUPPLIER MEMBERS FIRST 626/589-3856 Fax: 626/589-3856 Paul Kim Kendrick Lo DC, FD, FC Melt Down 2040 Crystal Lake Dr. Miramar Beach, FL 32550 843/754-5334 Fax: 843/754-5334 Todd Whitney Mike McAdams 1 FD, SS, FC, II, O NEW SUPPLIER MEMBER San Francisco Food Supply 1755 Rogers Ave. San Jose, CA 95112 408/436-1283 Fax: 408/436-1284 George Lydon Ice cream ingredients, supplies, containers, cones, everything an ice cream store needs to make its own ice cream. What s Shakin @ NICRA By the time you read this, the 2012 NICRA Convention will be over. If you attended, we hope that you enjoyed yourself and came away with a few new ideas to try out in your shop. There is nothing like the annual Convention to get you revved up and excited about next season! All Convention attendees received a 2013 NICRA calendar to hang in their shop. Our thanks to the folks who responded to our call and submitted photos for us to use. If you didn t attend Convention, plan now to attend next November in St. Louis, Missouri. One of the things that comes out of Convention is new ideas and suggestions from our members. The Board of Directors takes all of these ideas seriously and tries to implement them whenever possible. Your NICRA committees are already digesting this year s suggestions as they plan for the upcoming year. You spoke we listened.second year in a row that hands on demonstrations were presented at Convention. Various committees reported on their activity through this column...seminar topics are selected based on member input. Convention 2013 will last 3 days instead of 4, beginning on Tuesday and ending on Thursday, November 5-7, 2013. So we encourage you to stay involved Renew your membership annually Read your monthly Bulletin Write & submit an article that you think may be of interest Open NICRA e-mails, (not getting e-mails, sign up now to receive them), Visit the website, Follow us on Facebook Consider volunteering to serve on the Board Attend Convention Warmest Wishes for Happy Holidays and a Happy New Year! Subscribe to The National Dipper The only magazine that keeps you up-to-date in the retail frozen dessert industry. Regular columns include: New Products Industry News Calendar of Events Classified Special features include: Equipment Reviews Management Articles Association Events Employee Training Promotions Annual Source Book Also Available: Dipping Tips Training Posters Manuals for Costing Products Employee Training Posters Point of Sale Posters Magazine Binders Call or write for a subscription today! 1028 West Devon Avenue Elk Grove Village, IL 60007-7226 Phone: (847) 301-8400 Fax: (847) 301-8402 e-mail: lynda@nationaldipper.com Subscribe on-line at: www.nationaldipper.com 15
2012-2013 NICRA OFFICERS President David Zimmermann, Royal Scoop Homemade Ice Cream Bonita Springs, Fla. President Elect Nanette Frey, Frey s Tasty Treat, Inc., E. Amherst, N. Y. Vice President Carl Chaney, Chaney s Dairy Barn, Bowling Green, Ky. Secretary/Treasurer Todd Truax, Almost Heaven, Canton, Ohio Immediate Past President Dan Messer, Eskamoe s Frozen Custard, Monroe, La. Executive Director Lynda Utterback, Elk Grove Village, Ill. Terms Ending Annual Meeting 2013 Jim Brown, Penn State University, University Park, PA Mary Leopold, Leopold s Ice Cream Savannah, Georgia Jim Marmion, Advanced Gourmet Equipment Greensboro, North Carolina Neil McWilliams, Spring Dipper Mammoth Spring, Arkansas John Pitchford, JP s Custard Cart Albuquerque, New Mexico Terms Ending Annual Meeting 2014 Valerie Hoffman, Yummies, Warsaw, New York Jim Oden, Debbie s Soft Serve, Smithsburg, Maryland Bob Rada, Stoelting, LLC, Kiel, Wisconsin Bob Turner, Dairy Corner, Urbana, Ohio Terms Ending Annual Meeting 2015 Cliff Freund, Cliff s Dairy Maid Ledgewood, New Jersey Vince Girodano, Sno Top Manlius, New York Juergen Kloo, Joy Cone Co. Hermitage, Pennsylvania 2012-2013 SUPPLIER OFFICERS President Mary Kircher, Dingman s Dairy, Paterson, New Jersey Vice President Andrew Jones, Lloyds of Pennsylvania, Exton, PA Secretary/Treasurer Hank Sweeney, Classic Mix Partners, Neenah, WI Chairman Margaret Anderson, Taylor Freezer of New England Norwood, Massachusetts COMMITTEES AND COMMITTEE CHAIRMAN Executive Committee David Zimmermann, Royal Scoop Homemade Ice Cream Bonita Springs, Fla. Nominating Committee Dan Messer, Eskamoe s Frozen Custard, Monroe, La. Convention Committee Nanette Frey, Frey s Tasty Treat, Inc., E. Amherst, N. Y. Membership Committee Carl Chaney, Chaney s Dairy Barn, Bowling Green, Ky. Ice Cream Clinic Committee Mark Leichtman Scholarship Committee Cliff Freund, Cliff s Dairy Maid Ledgewood, New Jersey Web Site Committee Juergen Kloo, Joy Cone Co. Hermitage, Pennsylvania MISSION STATEMENT FOR NICRA The mission of the National Ice Cream Retailers Association (NICRA), a non-profit trade association, is to be the leader in the frozen dessert industry that others look to for help, support and education. NICRA will promote business growth and development throughout the industry. VISION OF THE ASSOCIATION NICRA will associate with similar associations dedicated to the same interests. NICRA will facilitate communication and education that both newcomers and veterans in the industry desire to be successful. NICRA will maintain a feeling of family within the association as it grows, and be dedicated to responsibly managing the association while maximizing value to the members. NONDISCRIMINATION POLICY NICRA is committed to a policy of nondiscrimination in all of its endeavors. To that end, NICRA shall not tolerate any words or acts of discrimination, harassment or any inappropriate behavior in general against any person affiliated with NICRA, including its members and guests, with regard to race, sex, color, creed, religion, age, national origin, disability, marital status or sexual orientation. This Bulletin is published by: National Ice Cream Retailers Association 1028 West Devon Avenue Elk Grove Village, IL 60007-7226 847/301-7500 - Fax: 847/301-8402 Carl Chaney, Chairman Publications Committee Lynda Utterback, Editor 2011 National Ice Cream Retailers Association Vol. 33, No. 12 This issue of the NICRA Bulletin is now available online at http://www.nicra.org. Click on the Members Only button and enter your Username and Password. If you cannot find your Username and Password, call the NICRA office at 866-303-6960 or send an e-mail to info@ nicra.org requesting the information. 16 http://www.nicra.org