Space Raiders Hot Stuff!
Background Research Reincarnation of KP Sky Divers these were shaped as a man with a parachute. They were launched in the 1970 s at a price of 10p, a price they remained at until 2007 when they increased to 15p, following this it rose to 25p and then fell to 20p; the price they remain at today. Each flavour originally had it s own colour and shape ; beef was bright red, pickled onion was green and circular in shape, cheese was triangle in shape and salt and vinegar were blue. The colours remained after the snacks were changed to the shape of an alien head but were removed in 2001 The product was relaunched in 2010. The brand was packaged in foil for the first time, it was also given a new recipe and a new flavour saucy BBQ, the new recipe was created to offer an improved and lighter to eat snack Changed from being fried to being baked in 2007
Background research continued Space raiders have always been aimed at the children's market, this has been done by mini comic stories that are printed on the back of the packets, over the years these have included Astra and her Space Pirates however today an alien fact file about the flavours specific alien is printed on the packets. They came From the darkest depths of the uncharted cosmos THE SPACE RAIDERS Brightly coloured, bug eyed, bad guys with really big brains and easily enough technology to take over the planet. The only thing that can stop the Space raiders imminent invasion of the Earth is the sound of munchin crunchin snacks! So finish off this pack and go get another before it s too late! ALIEN FUN FACT There is no such thing as a grey alien, in fact they are all bright colours, usually red, yellow, blue, green and purple. They only turn grey when you feed them with Beef-flavour snacks. So, go on, take the colour out of their faces and feed them as many Beef snacks as you can.
Current products on the market in competition with Space Raiders: 98g Tesco charge 1.29 each Asda Smart Price Maize Snacks 0.46p for 12 bags see review here: http://www.dooyoo.co.uk/food/asdasmart-price-maize-snacks/1434025/
Chirpies a baked Italian maize snack from Italy produced in Germany I think. Poperazzi Maize Snacks is a range of snacks made from maize gritz. It is available in several shapes and forms - from funky shapes we like to call graffiti, to worms, bullets and crunchy naks, and several flavours - including Tomato, Hot, Cheese, Spicy Beef and Savoury. 1.89 http://www.organix- shop.co.uk/maize-snacks-18- c.asp
Questionnaire results
The difference between Maize snacks and crisps Crisps - thin slice of potato that is deep fried or baked until crunchy. Potato chips are commonly served as an appetizer or snack. The basic chips are cooked and salted; additional varieties are manufactured using various flavourings and ingredients including seasonings, herbs, spices and artificial additives. Maize Snacks - Also known as corn in other countries. Is an extruded product which is baked or fried. Also commonly served as an appetizer or snack. Also manufactured using various flavours.
The difference between baked and fried The main difference between baked and fried maize snacks is that the baked variations are healthier as there are less calories in them, this is because ovens heat up air, and air does not add any extra fat or calories to the product, like oil does. Baking does however take longer than frying, meaning that less products can be produced in the same timeframe. Frying adds a crispiness to the product that cannot be achieved in any other way, however the oil does take flavour away from the product. Baked maize snacks are stronger than the fried variations meaning they do not break so easily, they also give a crunchier texture. Most fried products are fried in partially hydrogenated oils, or trans fats, this is because they are cheaper to produce and last longer, these trans fats increase the chance of heart disease by 5%. So baked is cheaper, healthier and give more flavour and texture.
Me and Charlotte have both liked this page to get involved with what people think about Space Raiders. Many people have put their disadvantages and advantages about the product on here and have mentioned which flavour was their personal favourite. If the shape was to be changed then it would make the dish more popular and become more popular with different age range. Many people have said that there favourite flavour was beef. The best thing bought for 15p Changes that could be made, is the shape to make the product more interesting and intriguing to buy. People have begun to complain about the price going up from 10p-20p Some people have said that they were embarrassed to buy this product because of the shape and the stereotypical age range of the product.
How we have promoted & why Our reasons for advertising on these social networks is that these sites are very common with the age range we have been set. With these social networking sites being so well known all over the world, it means that more people can be aware of what products are elsewhere. With these networking sites being so popular this could help with the promotion of this dish and will encourage people to recommend them to their friends and family making the product more known and a better seller.
Initial Ideas
Hot stuff! Target Market Adolescence and adults Follow on product from space raiders
Why changing product This product is going to be competitive in the market. When looking at the health and fitness food industry it is clear that the increase in percentage consuming and pursuing these products is going up purely because of the global problem and the constant reminder of obesity and health issues.
The 4 P s Product Price Promotion Place
Product Proposition - Global Health problem - Grazing - Keeps metabolism maintained - linked to insulin levels Reason to believe - Obesity and weight are at a all time high - Grazing snacks are also popular within the public Details - Flavours - Curry, Chilli Beef and Hot Mustard - Reasons for Flavours - Hot and spicy flavours increase metabolism - meaning calories are burned - Fortified Vitamins - Increases Health and linked to RDAs Pack Size - Snack Size - Multi-Packs available
Product Nutrition - Details Maize Product - Carbohydrate Potentially adding wheat and potato flakes Nutritional Content of the following - Wheat - Fibre - Slow Releasing - Fuller for longer and quicker - Decreases chances of bowel cancer - Potato Flakes - Starch carbohydrate - Flours/Nuts - Increase Fibre and Protein intake Product is baked and not fried Fortified vitamins and minerals - Iron - B1 - B2 - B3 - Fibre? Metabolism - Flavours Hot and Spicy
Price 29p - 1.10 Considerations - Portion Size - Single Packs - Multi Packs - Packaging Target Market - Adolescents and Adults - Working People - Active People
Competition with our potential product
Promotion Social Networking Sites - Facebook - Twitter Posters - Leisure Centres - Gyms - Swimming Pools On the reverse of current KP products - Space Raiders - Skips - Hula Hoops The best methods to promote this dish marketing wise would be Blogs to show the information of the dish and gives opinions of the public. Another way to promote this dish by marketing would be by drip feeding people small amounts of information at regular intervals and when ready to release make a big marketing campaign about it.
Place Supermarkets and Newsagents - Middle shelf - Supermarkets give out tasters - Offers Delis - Makes price acceptable - Local - cheaper - Supporting local economy Vending Machines - Leisure Centres - Gyms - Swimming Pools - Hotels
Flavours Cardamom Cajun Chicken Barbeque Paprika Cumin Chorizo Chilli Peppercorn Five Spice Mustard Traditional curry's Curry Powder Masala Sweet Chilli Hot & Spicy Tumeric Horseradish Smoky Garlic Curry Powder Cayenne Pepper Chilli & Chocolate Curry Leaves
Packaging Design 1: Design 2:
Packaging continued.. Objective- environmentally friendly The sample packaging shown on the day of our KP experience was particularly impressive. However - Also explore further ideas and opportunities that the company can do that are environmentally friendly and cheap to produce. E.g. transporting packaging- etc
Further ideas
Industry Fitness and health industry is a growing market that people are embracing-. This is down to the raising awareness of obesity and other health implications. Food industry has accepted food manufacturers such as weight watchers and the traffic light and Guideline Daily Amount badges promoting the products to have : Low calorie Low sugar Low fat Low salt etc. Examples
Conclusion Our experience through your company has been a valuable journey. It has developed a number of skills that can be used in other careers that we aim to pursue.