legendary name, a leading brand

2016 Press kit legendary name, a leading brand Contents An expanding company p. 02-03 Key facts, turnover, markets p. 03 Trends, objectives & strategy p. 04 The EuroCave Group s values p. 05 The Origine France Garantie label p. 06 Wine&Style, the EuroCave Group s magazine p. 07 Products p. 08-11 Wine Bar 2.0: the new winebar p. 08 Wine Bar 8.0: the ideal winebar p. 09 ShowCave: the Rolls Royce of wine cabinets p. 10 6000 Series: design, performance and customisation p. 11

2 3 An expanding company The EuroCave Professional brand specialises in products that store, serve and display wine in hotels, restaurants and supermarkets. A range designed for professionals The professionals market is a specific market, very different from the general public market. Professionals think in terms of investment: they buy equipment in order to generate turnover. The EuroCave Professional range allows them to take up three challenges: 1) Optimal preservation of wine linked to upgrading the wine list, today s customers consuming less wine but wine of better quality; 2) Wine by the glass service, the success of which requires high performance solutions to store increasing numbers of bottles; 3) Effective wine display, which enhances the decor and ambiance of an establishment and therefore its attractiveness. Clients throughout the world EuroCave Professional has clients on five continents, including some of the most prestigious hotels and restaurants in the world: Cheval Blanc (Courchevel), Hotel Olden (Gstaad), Fera at Claridge s (London), Negresco (Nice), George V (Paris), Imperial Hotel (Tokyo), Ritz (Paris), Royal Monceau (Paris), Shangri-La (Paris), The Peninsula (Hong Kong),Troisgros (Roanne), etc. EuroCave Professional also equips the Orient Express! Key facts Creation of the EuroCave group: 1976 CEO of the EuroCave Group: Pascal Marchand Manager of EuroCave Professional markets: Olivier Dupraz Number of people employed by the EuroCave Group: 125 Turnover EuroCave 2015: 27.6 M EuroCave Professional 2015: 2.4 M Markets France : 40% Export : 60% The French SME which became a world leader Founded in 1976, the French group, EuroCave, inventor of the wine cabinet, is the global gold standard for products that store, mature and serve wine for private individuals, the hotel and restaurant trade and supermarkets. It proudly flies the flag for French expertise in a rapidly expanding market, boosted by the dynamism of wine sales in the United States and Asia as well as by the development of the wine market in Europe which, although is decreasing in volume, is increasing in value. A market that is performing well In 2015, EuroCave Professional sales, boosted by European and North American markets, increased by 20% worldwide. They have also been booming in two buzzing young markets, those of cruise ships and the Middle East. In the latter region, the rapid development of the luxury hotel trade connected to Dubai Expo 2020 and the organization of the 2022 World Cup in Qatar suggests that there will be sustained growth in the years to come. Norman Boutique Hotel.Tel Aviv - ISRAEL

4 5 Trends, objectives & strategy The EuroCave Group s values Aged 40, Olivier Dupraz is the new manager of the EuroCave Professional markets. Up until 2015, this graduate of Dijon School of Commerce was the manager of the Europe, Middle East and Africa zones. Market trends It s more of a confirmation than something new but the wine by the glass market is booming almost everywhere. It is particularly dynamic in Europe and North America but Asia is developing very quickly and catching up. Another phenomenon is that establishments now want to display wine storage and service. We have also noticed that our best-selling models are those which facilitate effective wine display through back lighting or use of glass. Incidentally, we are increasingly intervening at the fittingout stage of an establishment to allow our equipment to ideally complement the decor. The objectives of EuroCave Professional We want to double our turnover in two years time by increasing our export sales, in particular in Asia, the Middle East and the United States. In these three areas, we have strong potential for expansion owing to the dynamism of the luxury hotel market. Over time, we are likely to focus on international development because we are already well established in France and Europe. An office will soon be opening in the United States. The strategy for the next few years The EuroCave Group originated in the wine sector. To this end, we have strong relationships with sommeliers which we would like to consolidate further since these are important opinion leaders. Still in connection with sommeliers, we would like to approach designers and interior designers to facilitate integration of our products upstream of the construction or renovation phase of an establishment. We also intend to rely more on distributors specialized in professional clients, which are more experienced in this area than non-specialised distributors, and launch a cross-channel strategy to more effectively reach our end customers. And of course, we are always working on new products because innovation is a core value of the EuroCave Group. In 2016, Wine Bar 2.0 offers a two bottle version of Wine Bar 8.0 and 2017 will see the launch of a new solution for serving wine by the glass. Innovation The EuroCave group has an engineering and design department made up of seven engineers and technicians dedicated to research and development. It also collaborates with four French university laboratories as part of research programmes concerning the physical chemistry of wine and energy efficiency. The result: products ever more high performance, easy to use and attractive. Environment The EuroCave group has expertise which allows it to design A+ rated wine cabinets, a performance made possible notably thanks to the use of slow-cycle compressors and optimization of the cabinet bodies. Durability Our wine cabinets control the temperature and humidity levels as well as prevent vibration and U.V. light. We therefore select the most high performance and reliable components. Our wine cabinets are in this way designed and manufactured to last at least 30 years. Pascal Marchand, CEO of the EuroCave group. Service EuroCave Professional guarantees professionals three types of services. 1) Customer service included: the customer must have an ergonomic product. If there is a problem, he must be able to rely on an effective, operational maintenance service, with technicians who have good product knowledge, hence constant interaction with the customer service and engineering and design department. 2) A network of 80 distributors in France and throughout the world. 3) Service contracts included for wine by the glass service products and guarantees lasting up to five years in France.

6 7 The Origine France Garantie Label Wine&style, The EuroCave Group s magazine Since 2012, the EuroCave Group s wine cabinets and cellar conditioners have been certified Origine France Garantie. This label, held by just 300 companies, recognises the commitments made by the group in order to keep its production facilities in France. What is the Origine France Garantie label? Created in 2011, this label demonstrates, in a clear and transparent way, French origin, guaranteeing quality and expertise. In this way, it allows companies to highlight in their markets the fact that their production facilities have remained in France. In 2016, the EuroCave Group presents Wine&Style, a 48 page luxury magazine dedicated to the world of wine. Distributed via its distribution network, this first issue, the cover of which was created by designer Vahram Muratyan, is a global odyssey, taking the reader from Bordeaux to Melbourne via Paris, London and California. The magazine is aimed at all those who make, serve and love wine. http://bit.ly/eurocave_mag The only Origine France Garantie wine cabinets The EuroCave Group is the only wine cabinet brand to design and manufacture its wine cabinets and cellar conditioner in France. In this way, it is the only one to have Origine France Garantie certification. Two factories in France The EuroCave group owns two production sites in France. Between Valenciennes and Charleville- Mézières, the historic site of Fourmies (Nord) manufactures wine cabinets for private individuals. Near to Lyon, the factory of Pont-de-Chéruy (Isère) designs equipment for professionals. Labelled products in the EuroCave Professional range The Origine France Garantie label certifies the place of manufacture of a product, one same company being able to design a product in France (which will be labelled) and another abroad (which will not be). In this way, VOV3e, Wine Bar 8.0, the 6000 Series and ShowCave benefit from the Origine France Garantie label.

8 9 Wine bar 2.0: The new winebar Wine bar 8.0: The ideal winebar Dedicated to small establishments, the little brother of Wine Bar 8.0 feels at home in all spaces. By adding new modules, professionals will be able to increase its capacity to 4, 6 or even more bottles. Designed for hotels and restaurants, this winebar, with clean lines, automatically vacuum seals the wine and brings it to the correct serving temperature. Wine by the glass service in figures * n 97% of restaurant owners offer wine by the glass. n On average, a restaurant with table service has 5.4 wine by the glass products. n 81% of restaurant owners declare that they keep 1-8 bottles open every day. n 26% of restaurants offer 7 types of wine or more. n The higher the average price per meal, the more the number of wine by the glass products increases. n The average price of wine by the glass is 3.80. n In 2012, over half of the restaurant owners questioned had noticed a reduction in their sales of wine by the bottle coupled with an increase in their wine by the glass sales. * CHD Expert survey Agrimer RAT national survey 2013 A very high performance winebar Like Wine Bar 8.0, Wine Bar 2.0 offers two independent temperature compartments (8 or 16 C) which can be set separately. The air vacuum system allows an open bottle to be preserved for ten days. A modern, colourful design EuroCave Professional has designed Wine Bar 2.0 around glass and transparency. The doors are Full Glass and the multi-coloured interior lighting, which can be set by remote control, offers a wide range of colours. The light can also vary according to its surroundings! Plug and Play Wine Bar 2.0 is a product designed and manufactured for professionals. Simple to use and care for, it requires no consumables. Price From 999 excluding tax A very useful tool for small establishments Fabrice Sommier Meilleur ouvrier de France en sommellerie (France s top sommelier) Today, wine by the glass service generates turnover for all establishments serving wine. In addition to being a beautiful object that combines style and technical qualities, Wine Bar 2.0 is an ideal tool for city-centre wine bars and restaurants. A unique solution Two years of R&D and several patents: in the wine cabinet market, Wine Bar 8.0 is a unique solution owing to its degree of technology. Automatic vacuum sealing allows eight open bottles to be preserved for up to ten days whilst keeping their tasting qualities intact. It also stores six unopened bottles. Bringing wine to the correct serving temperature, for its part, guarantees an ideal wine drinking experience, both for red and white wine. The tradition of serving wine at the table retained With Wine Bar 8.0, it is the bottle which is taken to the table and not the glass to the equipment. The sommelier is able to serve the wine at the table since customers remain attached to the tradition of the bottle being presented at the table. Equipment that enhances the ambiance of an establishment A design studio was involved in the creation of Wine Bar 8.0. Result: the Full Glass doors and settable multi-coloured interior lighting display your fine wines beautifully. Price From 6,170 excluding tax An excellent product for sommeliers John Euvrard Meilleur ouvrier de France en sommellerie (France s top sommelier) Wine Bar 8.0 is an excellent product for sommeliers. We place a lot of emphasis on service and interaction with the customer. This is the major benefit offered by Wine Bar 8.0. It allows us to serve wine from the bottle, which allows us to have a discussion with the customer about the product, which is presented much more effectively than when served simply in a glass. It also improves the quality of the wine served since the wine is always at the correct temperature and served in optimal conditions. Wine Bar 8.0 is capable of detecting loss of vacuum and naturally compensating for it on a regular basis, resulting in perfect wines.

10 11 ShowCave: The Rolls Royce of wine cabinets 6000 series: design, performance and customisation Innovation of 2010 according to Revue du Vin de France, ShowCave has given the wine cabinet a facelift, now designed as a display cabinet. This bold product breaks away from the expected appearance and image of traditional cabinets. It is available in two versions: one or two door. An innovative product created for professionals Available with one or two doors, this wine display cabinet meets the fitting and modularity requirements of professionals in the hotel and restaurant industry. Advanced technology and a bold design Developed by the EuroCave Group, the technology used for ShowCave guarantees excellent temperature distribution and maintains ideal humidity levels. Behind the glass wall, the bottles, lit by LEDs, look like they are suspended in air, whilst the EuroCave logo embellishes the doors. A very beautiful object to showcase your fine wines. Prices: ShowCave with one door: 9,694 excluding tax. ShowCave with two doors: 13,999 excluding tax. The new 6000 Series can store 74-182 bottles depending on the model and choice of shelves. Wine serving and maturing cabinet Benefitting from the most advanced technology, the 6000 Series is available in three versions: single-temperature, two-temperature or multi-temperature. Equipped with two independent compartments, the 6170D model allows you to store and bring your wine to the correct serving temperature. Customisation which is almost tailor-made The 6000 range allows the requirements and constraints of establishments to be met thanks to a wide range of options: Two sizes Three types of door (glass with black frame, Full Glass or solid door) Large choice of shelves (sliding or non-sliding, tasting, display, storage...) Different shelf finishes: beech, light oak or glossy black... Two types of lighting Ergonomic and stylish Thanks to their contemporary appearance and low noise levels, cabinets in the 6000 Series make it possible to effectively display wine in all environments: restaurant dining room, hotel bar, wine merchant s or tasting room. Functional, they allow all the bottles stored to be accessed very easily. An environmentally-friendly product In energy class A, the 6000 Series allows up to 55 % of energy to be saved compared with a traditional wine cabinet. Price 6170 D model: from 3,358 excluding tax.

Contacts EuroCave Professional 24, rue Francis de Pressensé 69628 Villeurbanne Cedex Tel.: + 33 (0)4 72 43 39 00 www.eurocavepro.fr www.eurocavepro.com Press Contact persons Agence Clair de Lune Anaïs Marchand & Marie Bellego Tel.: + 33 (0)4 72 07 31 96 marie.bellego@clairdelune.fr www.clairdelune.fr EuroCave Professional Marie Daures Tel.: + 33 (0)4 26 10 18 12 mdaures@eurocave.com www.eurocavepro.fr Design: www.clairdelune.fr, photo credits: Guy Renaux, EuroCave Professional - Photos non-binding.