1 (866) 453-9701 winesndvines.com 2016 OMS TITLE IN ALL CAPS Wht is OMS? The Wines & Vines Online Mrketing System (OMS) is the industry stndrd mrketing ppliction. the wine nd grpe industry s leding dtbse, the web-bsed tool is designed for professionls to: Improve mrketing effectiveness & efficiency Mnge customers nd sles territories Identify nd contct new customers The OMS enbles users to crete nd sve serches using multiple selection criteri to get highly trgeted results. Serch results esily output into dvnced report types, including multi-line index reports, miling lbels nd downlodble dt exports. Reports include winery nme, contct personnel (title nd function), winery ddress, telephone number, emil, bonded or virtul winery sttus, brnds nd winery cse production. Serches cn be updted with new criteri nd multiple serches cn be grouped for single output. Benefits of Web-bsed Applictions Since the Wines & Vines OMS is web-bsed ppliction, it offers multitude of benefits over trditionl softwre: Esy ccess nd no instlltion - The OMS cn be ccessed from ny computer using stndrd web browser, nd there is nothing to instll on your computer. Automtic updtes - As web ppliction, the OMS is continully upgrded to the ltest version, with the ltest dt t no dditionl cost. There is nothing to downlod or store on your computer or server. Affordble pricing - Online delivery mens tht you cn get the benefits of this powerful ppliction for less thn stndrd softwre. Pricing is sclble to meet your business size. Comptibility s web-bsed ppliction, the OMS is comptible with ll mjor operting systems nd browsers. Two OMS Levels The Wines & Vines OMS hs two versions vilble, OMS-Advnced nd OMS-Bsic. OMS-Advnced provides number of powerful enhncements, tools nd frequency updtes. Plese see pge 2 nd 3 to discover the full benefits of ech version. Tble of Contents 1 Overview 2 OMS & Directory Access Levels 3 Fetures Comprison 4 Key Fetures 5 Winery Totls for North Americ 5 Dt Collection & Definitions Wines & Vines 65 Mitchell Blvd., Ste. A Sn Rfel, CA 94903 (866) 453-9701 winesndvines.com/oms
2 (866) 453-9701 winesndvines.com TABLE OF CONTENTS 2016 OMS OMS & DIRECTORY ACCESS LEVELS Winery Dt Avilble ONLINE MARKETING SYSTEM (OMS)-ADVANCED $750/Qtr* (includes ll below, plus): *First pyment of $1,250, totl first yer $3,500 (One yer minimum service fter strt dte) (downlodble dt) Winery prent/child hierrchy linkge -Crete serches bsed on relted enterprises, winery compnies, bonded & virtul wineries, nd brnds -Determine the best point of entry for your compny s sles nd mrketing strtegy Specific production level -Serch by specific cse production numbers insted of rnges -Reports generted include exct cse production figures Export by function -Trget prospects nd mnge dt selections using export by function -Powerful filters nd selection tools enble ccess to best possible contcts Updted monthly -See new wineries s they re dded to dtbse -Access key personnel chnges nd new contct informtion -Sty updted on winery production chnges Expnded serch & reporting -Top U.S. Wine Compnies -Averge bottle price -New wineries to OMS -Vrietls produced ONLINE MARKETING SYSTEM (OMS)-BASIC $1,800/Yer (includes ll below, plus): (downlodble dt) Multiline index report including contcts Control report totls by stte from bove Miling lbels Personnel with function (function shows how key decisions re mde) Above dt provided in print or electronic formt Annul updte with deliverbility elements updted monthly DIRECTORY SUBSCRIBER $95 (includes ll below, plus): (screen view only) Miling ddress Bonded winery number Emil Personnel with title Cse production (by rnge) Additionl brnds Vineyrd crege Annul updte with deliverbility elements monthly FREE ONLINE (screen view only) Loction ddress Stte/region Annul updte -Sprkling wine (yes/no) -Wine club (yes/no) -Custom crush (yes/no) -Vineyrd (yes/no) -Sell grpes (yes/no) (866) 453-9701 winesndvines.com/oms
3 2016 OMS FEATURES COMPARISON (866) 453-9701 winesndvines.com OMS-Advnced $750/qurter* OMS-Bsic $1,800/yer (866) 453-9701 winesndvines.com/oms Directory Subscriber $95 Free Online $0 UPDATE FREQUENCY Deliverbility updtes Monthly Monthly Monthly Monthly Full updte Monthly Annul Annul Annul SEARCH TYPES Vineyrd (yes/no) Custom crush (yes/no) Sell grpes (yes/no) Sprkling wine (yes/no) Wine Club (yes/no) New wineries to OMS Export Contct by function Winery prent/child linkge Averge bottle price (ctul & rnge) Winery production level (ctul) Top U.S. Wine Compnies Vrietls produced Winery production level (by rnge) Bonded or virtul winery type Personnel with function Tsting room (yes/no) Geo County Geo Zip code by rnge Geo Wine region Geo Stte Winery nme or Brnd REPORTS INCLUDE REPORT AVAILABILITY Downlod Downlod Screen View* Screen View** Territory mngement - 3 levels Winery prent/child linkge Averge bottle price (ctul & rnge) Sprkling wine (yes/no) Winery production level (ctul) Top U.S. Wine Compnies Vrietls produced Winery production level (by rnge) Multi-line index report Bonded or virtul winery type Personnel contcts with function Personnel contcts with title Personnel contcts with emil Tsting room in opertion Additionl brnds Miling ddress Loction ddress Winery with stte/emil/phone (no emil) ADDITIONAL BENEFITS Crete nd sve serches Updte sved serches Group multiple serches for output Export to miling lbels nd delimited files Web-bsed softwre ppliction *First pyment of $1,250, totl first yer $3,500 ** For Free Online nd Directory Subscriber levels, reports re screen-view only.
4 2016 OMS KEY FEATURES (866) 453-9701 winesndvines.com TABLE OF CONTENTS Serch By... 3 vluble wys to help you mke selections to get your messge to the recipients best suited for your products nd services. 1. Annul wine production Wineries re strtified by their nnul cse production volume llowing selections bsed on size. Users wnting to limit promotion to specific sized entities hve this option. OMS-Advnced customers cn serch nd export dt by cse production in both ctul nd rnge vlues. The production rnges re grouped s follows: Lrge Medium Smll 500,000+ cses 50,000 to 499,999 cses 5,000 to 49,999 cses Very Smll Limited Production 1,000 to 4,999 cses < 1,000 cses 2. Serch nd select recipients by function Selecting recipients on their reported function llows you to cpture ll contcts performing seven different functions, regrdless of their title. This is more inclusive pproch to selecting personnel. Our experience shows tht led winemkers my hve title of Owner or Vice President. Serching on function ensures tht ll key contcts re included in your miling. The functions vilble for serch nd selection re: President/Owner/Generl Mngement (POG) Winemking (WM) Vineyrd Mngement (VM) Cellrmster/Production (CP) Tsting Room (TR) Sles/Mrketing (S) Purchsing/Finnce (PF) 3. Stte/region serch Within the highest volume wine-producing sttes, we hve defined winemking regions. Bsed on loction zip codes nd counties, we hve grouped hundreds of wineries into these wine regions. Serches cn pull by this key descriptor. Stte & Region Cliforni - Centrl Cost Cliforni - Centrl Vlley Cliforni - North Cost Cliforni - Southern Cliforni Cliforni - Sierr Foothills New York - Long Islnd New York - Finger Lkes New York - Hudson Vlley Oregon - Southern Oregon Oregon - Willmette Vlley Wshington - Columbi Vlley Wshington - Willmette Vlley Wshington - Ykim Vlley Counties Monterey, SLO, Snt Cruz, Sttes with Defined Winemking Regions Sn Benito, Snt Brbr Kern, Merced, Fresno, Mder, Tulre, Kings, Stnisls, Sn Joquin, Scrmento, Yolo Mendocino, Lke, Np, Sonom LA, Ornge, Riverside, Sn Bernrdino, Sn Diego, Ventur Yub, Nevd, Plcer, El Dordo, Amdor, Clvers, Tuolumne, Mripos Nssu, Suffolk Cyug, Livingston, Ontrio, Schuyler, Senec, Steuben, Tompkins, Ytes Dutchess, Greene, Ornge, Srtog, Ulster, Westchester Umtill Dougls, Jckson, Josephine Benton, Clckms, Lne, Mrion, Multnomh, Polk, Wshington, Ymhill Benton, Clrk, Frnklin, Grnt, Klickitt, Oknogn, Wll Wll Ykim Additionl Key Fetures Discover the flexibility nd power of our online serchble ccess to wineries: Crete, sve nd updte serches with different/new criteri Ability to group multiple serches for single output Downlod cpbility Output results s index reports or miling lbels Mngement summry reports by stte (866) 453-9701 winesndvines.com/oms
5 (866) 453-9701 winesndvines.com 2016 OMS WINERY TOTALS, DATA COLLECTION, DEFINITIONS Stte Bonded Virtul Totls Albm 19 19 Alsk 5 5 Arizon 53 14 67 Arknss 18 18 Cliforni 2,885 1,169 4054 Colordo 111 4 115 Connecticut 41 41 Delwre 4 4 Florid 53 2 55 Georgi 46 2 48 Hwii 4 4 Idho 48 3 51 Illinois 102 8 110 Indin 77 1 78 Iow 99 99 Knss 36 36 Kentucky 62 2 64 Louisin 9 9 Mine 32 32 Mrylnd 71 4 75 Msschusetts 46 3 49 Michign 134 13 147 Minnesot 58 4 62 Mississippi 3 3 Missouri 130 5 135 Montn 15 1 16 Nebrsk 30 30 100 80 60 40 Number of Bonded, Virtul nd Totl U.S. Wineries (Jnury 2016 by Totl) Winery Annul Cse Production by Rnge # OF WINERIES BY PRODUCTION RANGE LTD PROD 36% VERY SMALL 42% # OF U.S. WINERIES SIZE (cses/yer) 64 LARGE (500,000+) 251 MEDIUM (50,000 499,999) 1,537 SMALL (5,000 49,999) 3,639 VERY SMALL (1,000 4,999) 3,211 LTD PROD. (< 1,000) Stte Bonded Virtul Totls Nevd 3 2 5 New Hmpshire 28 1 29 New Jersey 54 2 56 New Mexico 49 49 New York 339 28 367 North Crolin 131 11 142 North Dkot 10 2 12 Ohio 180 1 181 Oklhom 50 3 53 Oregon 440 249 689 Pennsylvni 211 9 220 Rhode Islnd 10 10 South Crolin 15 3 18 South Dkot 22 22 Tennessee 48 3 51 Texs 212 16 228 Uth 9 9 Vermont 28 28 Virgini 238 24 262 Wshington 670 48 718 West Virgini 23 23 Wisconsin 96 3 99 Wyoming 5 5 Totl US 7,062 1,640 8,702 Cnd 672 Mexico 62 Totl US, Cnd, Mexico 9,436 Source: Wines Vines Anlytics, Jn. 2016. All wineries vilble to OMS customers. Methodology Throughout the yer, wineries re contcted by mil, emil nd phone. New wineries re identified utilizing proprietry methods: crossreferencing dtbses, ssocition memberships nd other resources. Existing wineries re completely updted nnully. Updtes re vilble to clients nnully or monthly, depending on service level. Virtul Winery A virtul winery is winery without its own TTB bonded premises [no bonded winery number (BWN)], produces t lest one brnd, hs its own winemker nd mngement nd hs unique physicl loction. We re the only orgniztion tht fully trcks nd records virtul winery dt. 20 0 SMALL 18% MEDIUM 3% LARGE 1% Winery Counts The winery count includes ll ctive bonded wineries nd ll virtul wineries; dditionl bonded production or storge loctions under sme mngement re not considered s unique wineries nd re not included. (866) 453-9701 winesndvines.com/oms