SIAL CHINA SHOW REPORT Images by www.stockfood.com Conception: W W W. S I A L C H I N A. C N W W W. S I A L C H I N A. C O M
CONTENT SIAL CHINA 2017 FACTS & FIGURES 01 OPENING CEREMONY 02 EXHIBITOR PROFILE 03 VISITOR PROFILE 04 SIAL INNOVATION FINALISTS 05 LA CUISINE 06 CHOCOLATE WORLD 07 WINE INNOVATION FORUM 08 BEST BUY CHINA COMPETITION 09 CHINA NATIONAL SPECIALTY TEA BREWERS CUP 10 SEAFOOD FEST 11 RETAIL & HOSPITALITY FORUM 12 WORLD TOUR 13 SIAL AFTER PARTY 14 MATCH-MAKING SYSTEM 15 TESTIMONIALS 15 SINCERE THANKS 16
NEW RECORD 101,134 professionals 3,200 exhibitors 149,500 sqm SIAL CHINA 2017 FACTS & FIGURES From May 17th-19th, SIAL CHINA 2017, co-hosted by China Commerce Development Centre (CCDC) and COMEXPOSIUM, was held at the Shanghai New International Expo Center. Taking the mantra of international, professional and trading and concentrating on both import and export, SIAL CHINA has become the leading food marketplace not only in China but also in Asia. Top 10 Pavilions by Sqm China Korea USA France Brazil Australia Spain Poland Argentina Turkey 21 Product Sectors 4 Dedicated Product Zones MEAT BEVERAGE DAIRY WINE 01
OPENING CEREMONY On May 17, a delegation of ministers from Argentina, Australia, Czech, Hungary, Lithuania, Russia, and Uruguay, including ambassadors, consulate officials, and trade officers participated in the SIAL China 2017 Opening Ceremony. Most pavilions were well represented. From China, Director of China Commerce Development Center, Director of Foreign Economic Cooperation Center of MOA, Chairman of Gansu Commission of CCPIT, Chairman of Heilongjiang Commission of CCPIT, General Manager of China Packaging and Food Machinery Co., Ltd, Deputy Director General of Department of Commerce of Shandong Province, Secretary General of Cold Chain Logistics Committee and Vice President of Chinese Academy of Agricultural Mechanization Sciences, attended the ceremony. Argentina, the Guest Country of Honor, was represented by Marisa Bircher, Secretary of Agro-industrial Markets and Martin Rivolta, Consul of General of the Argentine Republic in Shanghai. Other figures in attendance included Ms. Andrea Gulyás, State Secretary of the Ministry of Agriculture of Hungary, Mr. György Czerván, State Secretary of the Ministry of Agriculture of Hungary, Mr. Evegeny Nepoklonov, Ministry of Agriculture of the Russian Federation, Mr. Aguerre Tabaré, Minister of Ministry of Livestock Agriculture and Fisheries of Uruguay, Mr. Arturas Bagotyrius, General Deputy Director of State Enterprise Lithuanian Agricultural and Food Market Regulation Agency, The Honorable Martin Hamilton-Smith, Minister for Investment and Trade of South Australian Government, Australia, The Honorable Philip Dalidakis, Minister for Small Business, Innovation and Trade of Victorian State Government, Australia and Ms Viera Šedivá, Vice Minister of Agriculture of the Czech Republic. Ambassadors and Consul Generals of Bulgaria, Chile, Colombia, Costa Rica, Czech, France, Finland, Greece, Hungary, Lithuania, Mexico, the Netherlands, Poland, Russia, Spain, Ukraine and other nations also attended. Argentina Guest Country of Honor 02
EXHIBITOR PROFILE Proportion of international exhibitors and domestic exhibitors Classification per number of exhibitors - Top 10 International 51% Domestic 49% Korea USA Brazil Argentina Russia France Australia Spain Germany Turkey International exhibitors per continent America 24% 82% Satisfaction Africa 4% Satisfaction rate of exhibitors 72% Next edition participation Europe 36% Middle East 5% Asia 27% Oceania 4% 83% Recommendation Exhibitors by product - Top 10 Grocery products, dried products Meat and tripe Confectionery, biscuits and bakery Non-Alcoholic Beverages Fruits and Vegetables, dried fruits Services and trade press Dairy products, eggs Wines and Spirits Alcoholic beverages (others) Fish, mollusc and shellfish Poultry and game 26% 20% 12% 9% 6% 6% 6% 5% 4% 2% 2% Domestic pavilions Department of Commerce of Shandong Province Heilongjiang Commission of CCPIT Department of Commerce of Hunan Province Xiamen Food Industry Association China Council for the promotion of international trade HUZHOU committee Dongguan Municipal Bureau of Commerce Foreign Economic Cooperation Center of Ministry of Agriculture CFLP Cold Chain Logistics Committee Hong Kong Trade Development Council Department of Agriculture of Zhejiang Province Shanghai Municipal Agricultural Commission Ningbo Free Trade Zone Suifenhe Convention and Exhibition Bureau Changchun Municipal Bureau of Commerce Ningbo Municipal Commission of Commerce China Aquatic Products Processing and Marketing Alliance Ningxia Muslim Beef and Mutton Industry Association 03
VISITOR PROFILE Domestic visitor proportion Satisfaction rate of visitors Others 55% Shanghai 45% 84% Next edition 98% 91% participation Satisfaction Recommendation Visitor profile by business International visitors per continent Service North America 6% Africa Europe 24% Asia 58% Food manufacturer /processor 13% 14% Catering & food service South America 6% 1% Oceania 5% 18% 60% Retail & trade Visitors interest of products - Top 10 International visitors by country/region - Top 10 Korea Russia Japan Malaysia India Australia Thailand USA Confectionery, biscuits and pastry Semi-finished food products and ingredients (packed in bulk) Frozen products Dairy products, eggs Fresh meat and offals Health food and diet products, baby food Fresh fruits and vegetables, dried fruits Wines & spirits Organic products Grocery products 23% 21% 17% 16% 14% 14% 13% 11% 10% 9% Singapore Philippines Visitors profile by post in work Domestic visitors by region - Top 10 Shanghai Jiangsu Zhejiang Guangdong Beijing Shandong Fujian Henan Foodservice, F&B, Catering Manager Production-R&D - Quality 15.17% Marketing, Category Manager, Communication 0.78% 5.93% 0.58% Executive Chef/Chef, Kitchen staff 0.31% Oenologist, Sommelier 29.16% Chairman, CEO, Managing Director, Store Manager Liaoning Anhui 22.52% Sales 26.79% Purchasing Management-Buyer 04
SIAL INNOVATION The star of the SIAL Network, SIAL Innovation, opened day one. In total, 528 innovative products were submitted of which 212 were selected by an independent jury for displaying expertise and a strong commitment to food innovation. Of the 212, 10 shortlisted for their contributions to pleasure, health, physical, convenience, and ethical food and beverage products. This year the Gold Award went to SAPMER from Mauritius for its Sashimi Tuna Filet, while the Silver Award was awarded to San Remo from Australia for its San Remo Pulse Pasta Spaghetti, and the Bronze Award was handed to SILK from China, for its Silk Original Skinned Walnut. SIAL INNOVATION FINALISTS Sashimi Tura Filet San Remo Pulse Pasta Spaghetti Silk Original Skinned Walnut SAPMER SAN REMO Mauritius Australia Booth no. W3 E 074 Booth no. W1 E 078 SILK China Booth no. E5 E 058 BallBall (beef ball product) Chicliz Fruit and Veggie Pops JIANGSU HESHUN FOODS CO., LTD. China Booth no. E6 B 089 INNER MONGOLIA YILI INDUSTRIAL GROUP LIMITED BY SHARE LTD China Booth no. E5 F 062 RUBY'S NATURALS, INC. USA Booth no. W1 A 056 Numerous Types of Frozen Foods Quinoa Fiber Cereal Beverage Vikingur Wheat Green Juice QINGDAO RUICHENG INTERNATIONAL TRADE GROUP CO., LTD. China Booth no. E3 D 048 KUGI FOODS CO., LTD. Taiwan Region Booth no. E2 G 012 IC CORE Iceland Booth no. W3 B 074 GEOTHINK ECOTECH (SHANGHA) CO., LTD. China Booth no. E4 D 075 05
LA CUISINE La Cuisine was endorsed by the World Association of Chefs Societies (WACS) for the 4th consecutive year. in total, 8 teams from Korea, Malaysia, Spain, Beijing, Dalian, Shanghai, Taiwan, and Xiamen competed for the championship. Each team consisted of 3 highly-skilled chefs who were required to complete themed dishes. After 2 rounds of tough competition, the team from came out on top to win the honor of 'Top Chef'. Meanwhile, Argentina, the Guest Country of Honor presented cooking demonstrations that used their high-quality beef and other ingredients. SIAL China 2017 La Cuisine received strong support from the following partners: 06
CHOCOLATE WORLD A total of 7 sessions were successfully held at the 6th edition of Chocolate World, including The International KamCha Competition. This marks the first time the International KamCha Competition has been held at SIAL China, which was one of the official celebration events for the 20th anniversary of the Hong Kong Special Administrative Region. Main sponsors of Chocolate World, Murray River Organics, and Pernigotti brought incredible on-site shows. On the third day of the event, Mr. Jun YANG from Beijing Parkview Wuzhou Hotel and Mr. Dong LI from the Opposite House Hotel performed on a chocolate top chef table. YueChuqiu Restaurant HK CUISINES Ms. Xue Meining WeiHuang Restaurant HK CUISINES Queen Restaurant HK CUISINES Mr. Sun Huiyun Ms. Yin Chunyan 07
WINE INNOVATION FORUM As soon as the first speaker opened the forum on May 17, this event became the spotlight of the wine sector. Mr. Tim Wildman MW joined us at Wine Innovation this year as the Keynote Speaker and led a star studded line-up that included Mr. Kenichi Ohashi MW, Sommelier Nikhil Agarwal, and many others. I total, 15 sessions were held attracting over 900 people. In addition, the 2017 edition brought more wines from emerging producers, like Japan, India, and Russia with wines known for their blend of maturity and freshness. The Wine Innovation Forum brought new perspectives and new insights into the wine business for visitors! Speakers: Tim Wildman MW Barry Dick MW Nikhil Agarwal Federico Leonart and Eric Paré Thomas de Lagarde and Jakub Wierzba Patrick Langguth Wang Zuming Luan Dawei Li Xinxin Wu Minjie Zhang Pei Wang Jiangsong Wang Dehui / Xin Ye 08
BEST BUY CHINA COMPETITION In partnership with WINE100 - one of the top professional and influential wine rating agencies in China, Best Buy China Competition brought an effective platform to showcase exhibitors star products. On May 17, a panel of 8 judges including trade buyers and wine educators performed a blind tasting of the wines and spirits submitted by SIAL CHINA 2017 wine exhibitors. The Jury was presided by Tim Wildman MW. This year, 40 exhibitors submitted their wines for Best Buy China Competition and 7 Honor Awards were awarded. In the presence of Mr. Nicolas Trentesaux, Managing Director SIAL Network, Martin Rivolta, Consul of General of the Argentine Republic in Shanghai, Mr. Tim Wildman MW, and all the VIPs at SIAL China, an awards ceremony was held on May 18 during the SIAL After Party. More than 400 officials, VIPs, and exhibitors from the industry attended the ceremony, witnessing the long-awaited winners list for the Best Buy China Competition. William LI WEI JUN Barry Dick MW Denis LIN Hideyuki Tsuji Oliver ZHOU James DAI Tim Wildman MW 09
CHINA NATIONAL SPECIALTY TEA BREWERS CUP Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), Tea Fashion honored traditional brewing skills and encouraged further tea innovations through organized competition. After 3 days of contests, Mr. Bochuan Yu, Mr. Andy Liu, and Mr. Yongxiang Ou finished first, second, and third, respectively. Rank Competitor Standard Infusion Signature Beverage 1 Yu Bochuan Pemium Jasmine Green Tea Pemium Jasmine Green Tea, granulated sugar, and lime 2 Liu Weiyi Lapsang Souchong Black Tea Lapsang Souchong Black Tea, orange, panela, and Cinnamon Stick 3 Qu Yongxiang Xin Hui Green Orange Peel Puer Tea Xin Hui Green Orange Peel Puer Tea, Taiwan pineapple 4 Li Lin Jinjunmei Black Tea Jinjunmei Black Tea, strawberry, ice, and sugar 5 Feng Danhui Du Yun Black Tea from Guizhou Shoumei White Tea from Fujian, peach syrup, rose, and peppermint 6 Liu Caixuan White Tea from Anji White Tea from Anji, Gushu, Puer Tea, Black Tea, litchi, and apple 10
SEAFOOD FEST The 5 th edition of Seafood Fest, Right Seafood Right Wine, was jointly held by China Aquatic Products Processing and Marketing Alliance (CAPPMA), Global Aquaculture Alliance (GAA), Marine Stewardship Council (MSC), and Norwegian Seafood Council (NSC). With sessions dedicated to introducing the 'right seafood' with the 'right wines', Seafood Fest enticed the palate with gourmet foods and wine. 11
RETAIL & HOSPITALITY FORUM The 6 th edition of the Retail & Hospitality Forum delivered intuitive insights and accurate analysis shared by an all-star lineup of speakers. Including, Alibaba, the world s largest online and mobile marketplace, XTC World Innovation, consultants, and experts from PWC, Euro Monitor, Marine Stewardship Council as well as many others delivered talks on the hottest topics like food sustainability, import and export policy, food innovation, e-commerce, and market trends. 12
WORLD TOUR The 2017 edition of the World Tour, created in partnership with Nielsen, is designed to help all exhibitors and visitors understand the specific characteristics of a nations food market. In total, 27 billboards featured confidence index and information to define the retail strategies, from Australia to the United Kingdom were on displayed. 13
SIAL AFTER PARTY On May 18, the SIAL After Party was held offsite at Sasha s, built in 1921. With a fantastic combination of select wines, gourmet food, over 400 VIP exhibitors and VIP buyers celebrated their success at SIAL China 2017. In addition, the Best Buy China Competition awards ceremony was another highlight of the party. 1 Still White Wines Best Buy (>10 ) Haskell Anvil Chardonnay 2015 2 Still Red Wines Best Buy (4-8 ) Tomillar Reserva 2011 3 Still Red Wines Best Buy (8-20 ) Atamisque Assemblage 2011 4 Sparkling Wines Best Buy Colibri Chardonnay Brut 5 Rose Wines Best Buy Rosadoli Rose Wine Mavrud 6 Spirits Best Buy Reserva del Senor 14
MATCH-MAKING SYSTEM In 2017, SIAL China Match-Making system became more convenient to use than ever. The added convenience and affordability attracted a lot of exhibitors and visitors to participate. In total, there was 30,982 reservation made by 1,050 exhibitors and 12,097 visitors by the SIAL Match-Making system in 2017. The SIAL China Match-Making system is an important service for exhibitors and visitors and is part of our commitment to supporting internationality and innovation. TESTIMONIALS EXHIBITORS This is our second time participating in SIAL China. We decided to return because last time was a great success. We believe Chinese consumers want healthy food options, like organic and natural products. Two of the trends discuss this week. - SAPMER, LD Mauritius We came here for the very first time this year, and we are very excited because we have seen a lot of people coming to our booth and asking about our products. We know the Chinese market for organic foods is growing quickly, so we are planning to come again next year. - ORGANIC LATIN AMERICA We work with wine products from Grande Province, South Africa. Right behind me is one of the wine products we export throughout the world. My client and I decided to participate in SIAL China because we know that the China market is growing quite substantially, and Chinese consumer is still learning about wines. I speak for everyone in the South Africa Pavilion when I say that South Africa will always have a presence at SIAL China, and we will most likely be back too. - South Africa Pavilion VISITORS We hear a lot about SIAL China in India. So I'm here to understand what exhibitors are here, and from which country they come from. I would definitely love to come back. - Rai, India As an owner in the food catering industry, we are very happy to see so many HoReCae exhibitors coming to China. With their various products, they offer us so many options for food stuffs. This is very helpful for us, and I will definitely join next years exhibition. - Mr. Ge, Jiangsu Subei Catering Company 15
With the support of the relevant authorities, media, exhibitors, and visitors, SIAL China 2017 was a very positive event. And we sincerely thank all parties involved for making SIAL China a trusted platform for international food trade and cooperation. A very special thanks goes to the Foreign Economic Cooperation Center (Ministry of Agriculture, P.R.China), China Food and Packaging Machinery Industry Association, China Aquatic Products Processing and Marketing Association, and local institutions from CCPIT Heilongjiang Committee, Department of Commerce of Shandong Province, Department of Agriculture of Zhejiang Province, Shanghai Municipal Agricultural Commission, Department of Commerce of Hunan Province, Ningbo Free Trade Zone, China Council for the promotion of international trade HUZHOU committee, Ningbo Municipal Commission of Commerce, Ningxia Muslim Beef and Mutton Industry Association, and the Hong Kong Trade Development Council. We would also like to thank the international and domestic media for their strong support and interest in SIAL China. Thank you! THANK YOU Preview of SIAL China 2018 May 16-18th 14 halls to be expected 162,000 sqm to be expected 3,400 exhibitors to be expected 110,000 professionals to be expected 16
WORLD No.1 FOOD INNOVATION NETWORK 21-25 Oct. 2018 30Apr - 02 May 2019 12-14 Dec.2017 16-18 May. 2018 22-25 Nov.2017 13-15 June. 2018 COMEXPOSIUM-SIAL EXHIBITION CO., LTD. TEL 010-6588 6794 E-mail info@sialchina.cn Website www.sialchina.cn www.sialchina.com WeChat Weibo