Broaden Your Palate. Shape Your Future SPONSORSHIP DECK

Broaden Your Palate. Shape Your Future. 2018 SPONSORSHIP DECK

About SommCon is a leading conference and exposition for education and training of beverage professionals and serious enthusiasts, bringing together industry members of all levels to discuss, develop, and lead the conversation on the business of wine. SommCon s education is built by industry thought leaders for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. Attendees learn and taste their way through keynote sessions and educational seminars. EAST Washington, D.C. July 22-24, 2018 WEST San Diego, CA November 14-16, 2018

Past Participating Sponsors Wines of Germany

Certifications SommCon kicks off the conference with a day of trade certifications * hosted by industry organizations. Attendees who plan to attend the conference, and take a certification that year, are able to do both in one location. Participating organizations receive visibility to hundreds of trade members and spark interest in attendees who may have not previously considered getting certified. Previusly hosted certifications have included: Wine and Spirit Education Trust - Level 1 Award in Wine - Level 1 Award in Sake Cicerone Certification Program Rioja DOCa Master Certification * Certifications may vary per market

Seminars SommCon showcases 2 full-days of seminars, panels, and discussions. Previous seminars have included: Beyond Bubbles; Exploring the Hidden Nooks and Crannies of Conegliano Valdobbiadene Prosecco Superiore How the Country s Best Wine Directors Run Their Programs Ripeness and Aging of Red Grape Varieties in Loire Valley Champagne - A Blind Comparison Understanding and Comparing Recent Bordeaux Vintages - 2010, 2012, and 2014 The Wonderful World of Washington State Wine A Global Look at Chardonnay - Terroirs and Winemaking Style Discover the Versatility of Moscato d Asti A Close Look at Agave & Terroir: The Wines of Mexico The History of Wine: Pangaea to Pasteur Central Europe: Exploring Wines of Hungary, Romania, Croatia, Georgia & Greece A Succinct Tour of Iconic Wines from the Rhone Valley and Provence The Margins of Pinot and Chardonnay - Where to Find the Hidden Gems Understanding and Comparing Recent Bordeaux Vintages 2010, 2012 and 2014 Structure & Aroma Component Tasting Vino Autentico: Indigenous Grapes & Incomparable Terroir The Role of Viticulture in the Evolution of Napa Valley Wines Unraveling the Mysteries of Indigenous Italian Grape Varieties Blind Taste with the Masters - MS Tasting Blind Taste with the Masters - MW Tasting

Conference Statistics * Total SommCon Conference and Trade Tasting attendance (Pre-Registration) = 1,799 Total Seminar Attendance = 504 Attendee Age 21-25 years = 3% 26-35 years = 24% 36-45 years = 25% 46-55 years = 25% 55+ years = 23% Conference attendance split 45% female and 55% male Attendees Role in Decision Making Final Decision Maker = 47% Influencer of Decision = 32% Recommendation for Decision = 13% Conduct Research for Decision = 8% Attendees Purchasing Power $0 - $49,999 = 42% $50,000 - $99,000 = 19% $100,000 - $249,999 = 18% $250,000+ = 21% 38% of attendees currently hold at least one higher level certification in wine, beer or spirits Certified Sommelier = 130 WSET Levels 1-4 = 171 Certified Specialist of Wine = 65 Certified Wine Educator = 8 Certified Specialist of Spirits = 18 Advanced Sommelier = 25 Master Sommelier = 8 Master of Wine / Spirits = 2 Attendees included: Winemakers, Company Owners, Front of House Staff, Managers, Buyers, Sommeliers, Beverage Directors, Journalists, Bartenders, Food and Beverage Directors, Wine Program Directors, Professors, Tasting Room Managers, Vintners, Portfolio Managers, Ambassadors, Wine Brokers, etc. Hospitality / Front of House = 32% Distribution = 14% Education = 13% Winemaking = 11% Importers = 7% Events = 7% Consulting = 7% Media = 5% Technology = 2% Association = 2% *2017 San Diego Conference Statistics

Marketing Outline SommCon utilized an integrated marketing strategy in 2017, which included: Weekly electronic consumer newsletters (26 broadcasts total = 129,000 subscriber impressions) Print, radio and online advertising 30,000 copies of En Bouche Official Festival Magazine distributed to Festival attendees, Chaine members, San Diego Magazine subscribers, and local restaurants, retailers, wineries, and hotels 5,000 postcards distributed to restaurants, retailers, coffee shops, wine bars, wineries, farmer s markets, and community events pre-event) in San Diego County Content marketing through SommConfidential, the SommCon blog featuring contributions from top industry professionals who discuss their unique insights, knowledge and experience Print out-of-market ads in Tasting Panel, Somm Journal, Wine Spectator and IMBIBE Email newsletter inclusion in Somm s List, Wine Spectator, VinVillage, San Diego Bay Wine + Food Festival and San Diego Magazine Web inclusion on Somm s List, Chef s Roll, and VinVillage Local and out-of-market radio promotions through VinVillage Social media campaign garnering over 1.6 million impressions Over 1,633,00 website hits to sommcon.com Total Advertising, Promotions, and Marketing Collateral Impressions 9,227,727

The Campaign SAN DIEGO, CA NOVEMBER 15-17 Broaden Your Palate. Shape Your Future. SAN DIEGO, CA NOVEMBER 15-17 Education at SommCon is built by some of today's most influential palates for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. Be inspired as you learn and taste your way through educational seminars, complete with a trade-only tasting and expo; network with the industry's best and brightest, and have plenty of fun along the way. Presort Standard U.S. Postage PAID Permit 751 San Diego CA Book by September 15 and Save $30 on Full and Single-Day Conference Registration! Photo Credit: Chris Wood Registering for a group of four or more? Contact info@sommconusa.com for package rates and pricing. Sponsors: sommconusa.com /sommcon @sommcon @sommcon

Public Relations Overview SommCon appeared in a number of features and articles leading up to the event resulting in over 139 million impressions. The following are a few highlights of 2017 coverage: Forty-four online calendar postings on 101 Things to Do SD, ABC 10 San Diego, Discover SD, FINE Magazine, Fox 5 San Diego, KYXY, OC Foodies, San Diego City Beat, San Diego Magazine, San Diego Union Tribune, Yelp.com, and more Online features including mentions in Wine Industry Advisor, East County Magazine, San Diego Home & Garden, Vinetur, The Coast News Group, and Thrillist Print features in SommJournal, East County Magazine, San Diego Home & Garden and Wine Spectator Press Release distribution garnering over 87,760,000 impressions E-blast inclusions in The Juice and Thrillist garnering over 13 million impressions Twenty-six consumer broadcasts sent to over 129,000 individuals Broadcast media hits on CRN Radio Twitter, Instagram, and Facebook mentions from influential food and wine enthusiasts, earning more than 298,000 impressions Total PR Impressions 139,816,226

What They're Saying... PRINT Coast News San Diego Magazine UT San Diego The SOMM Journal Tasting Panel Wine Spectator ONLINE Coast News UT San Diego San Diego Magazine The Aspen Times Advisor Wine Industry Network SommCon Eve The SOMM Journal

Web Hits Over 1.6 MILLION total hits * 2016 Web Hit data

SommConfidential is a blog for beverage industry that highlights top professionals and their unique insight, knowledge, and expertise.

Overall Impressions 1,799 SommCon Conference + Trade Tasting Attendees (Pre-Registration) 9,227,727 Advertising & Marketing Collateral Impressions 139,816,226 PR Impressions 149,045,752 Total Impressions * 2017 San Diego Data