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MARKET INSIGHT Own Label has a 24% share of Biscuit Turnover and is growing at 4.6%. (Nielsen 12/2016) In Total Convenience, Biscuits represent 10% of Total Snacking sales. The market is worth 1m and is growing in volume. (Nielsen Feb 2017) Healthier Breakfast Biscuits (Belvita) is the fastest growing segment (+16%); and is one of the most valuable at 11.82 versus the category average of.73 per kg (Nielsen Feb 2017) Biscuit shoppers visit stores more often, spend longer in store, buy more items and spend more than non-biscuit shoppers. (Him! Jan 2016) The Everyday Treat segment is the largest segment and is growing in both Total Market and in Symbols & Independents (Nielsen & IRI Feb 2017) Biscuits are the No. 1 most incremental category ahead of crisps, chocolate and sweets. Biscuit promotions are therefore very effective at driving impulse purchase and increasing basket spend (Kantar April 2017)
MARKET INSIGHT New Products Maryland Chocolate Chip Cookie Bites Maryland Chocolate Chip & Caramel Cookie Bites Cadbury Roundie PM 0p Bahlsen Leibniz Chocolate Minis PM 1 Bahlsen Zoo Original PM 1 Bahlsen Messino Minis PM 1 Bahlsen Waffle Minis Milk Chocolate PM 1 Biscuits are the No. 2 most expandable category after confectionery. The more people buy, the more they eat! (Kantar April 2017) Make biscuits impossible to miss Locate the biscuit fixture towards the front of store, close to high footfall areas. There are 4 million hot drink and biscuit occasions in the UK every year so there is a big opportunity to increase biscuit sales through hot drinks in store. Stock the best selling lines 80% of total category value comes from only 8% of products, so stocking the right range is vital! Draw shoppers to the biscuit fixture Merchandise key brands in clear brand blocks to create standout, and use branded POS to highlight and attract shoppers to the fixture. Place similar product types together so shoppers can easily find what they want. Make prices easy to see Clearly display prices on fixture. Shoppers trust price marked packs; use these to demonstrate value for money and fair pricing. Maximise impulse and events As biscuits is a highly impulsive category, it s a good idea to use an off shelf display to drive impulse sales on biscuit promotions. People also eat more biscuits at Christmas and gifting is a key opportunity for maximising sales. Retailer Choice Tailor your biscuit range to your shoppers using Retailer s Choice slots for NPD or local favourites it s up to you!
MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: EVERYDAY BISCUITS KIDS BISCUITS 1 2 3 4 6 7 8 9 10 11 12 13 EVERYDAY TREAT BISCUIT BARS 14 1 16 17 18 19 20 21 22 23 24 2 CRACKERS & SAVOURY BISCUITS BREAKFAST BISCUITS 26 27 28 29 30 31 32 33
MUST STOCK LINES 1 OREO PM 79p 14g SKU Code: 127024 MARYLAND CHOCOLATE CHIP COOKIES PM 89p 14g SKU Code: 68646 2 McVITIE S digestive pm 1 300g SKU Code: 98121 6 best-one chocolate chip cookies PM 69p 200g SKU Code: 3307 mcvitie s rich tea pm 1 3 200g 7 SKU Code: 7302 best-one custard creams PM 49p 10g SKU Code: 32731 mcvitie s hobnobs pm 1 4 300g 8 SKU Code: 98143 best-one bourbon creams pm 49p 10g SKU Code: 327304
MUST STOCK LINES 9 JAMMIE DODGER PM 7p 140g SKU Code: 263384 13 wagon wheels original pm 1 200g SKU Code: 202142 10 best-one jammie wheels pm 9p 140g SKU Code: 33068 14 mcvitie s milk chocolate DIGESTIVEs PM 1.7 300g SKU Code: 31140 11 FOX S PARTY RINGS PM 79p 12g SKU Code: 978008 1 Mcvitie s jaffa cakes pm 1 10g SKU Code: 982878 12 BARNY CHOCOLATE SPONGE BISCUIT PM 40p 30g 16 MCvitie s chocolate hobnobs pm 1.7 300g SKU Code: 73274 SKU Code: 68224
MUST STOCK LINES 17 BESt-one milk chocolate digestives pm 1 300g 21 bahlsen hit cocoa creme pm 1 220g SKU Code: 147821 SKU Code: 33081 18 cadbury milk chocolate fingers Pm 1.29 114g 22 bahlsen choco leibniz milk pm 1.29 12g SKU Code: 147708 SKU Code: 170194 23 kit kat 2 finger pm 1 Pack SKU Code: 308814 19 tunnock s caramel wafers 4 pack SKU Code: 984838 24 blue riband pm 1 Pack SKU Code: 32341 20 tunnock s chocolate teacakes 6 Pack SKU Code: Bestway 300292 Batleys 630289 2 mcvitie s penguin pm 1 6 Pack SKU Code: Bestway 3368 Batleys 2204
MUST STOCK LINES 26 jacob s cream cracker pm 1 200g SKU Code: 139867 30 ryvita original pm 1 200g SKU Code: 1621 27 ritz original pm 1.39 200g SKU Code: 6636 31 belvita honey nut pm p 0g SKU Code: 9881 28 TUC Crackers Pm 1.39 10g SKU Code: 773672 32 RICE KRISPIE SQUARES MARSHMALLOW PM 49p 28g SKU Code: 3616 29 cheddars pm 1.39 10g SKU Code: 773661 33 nutri-grain strawberry pm 49p 37g SKU Code: 36167
1mx PLANOGRAM 1 2 3 1 2 SKUs 1 147708 147708 Bahlsen Choco Leibniz Milk Pm 1.29 12g 147821 147821 Bhalsen Hit Choco Pm 1 220g 170194 170194 Cadbury Milk Chocolate Fingers Pm 1.29 114g 127024 127024 Oreo COOKIES Pm 79p 14g 68646 68646 Maryland Chocolate Chip Cookies Pm 89p 14g SKUs 2 982878 982878 McVities Jaffa Cakes Pm 1 10g 30024 30024 McVities Chocolate HobNobs Pm 1.0 262g 3007 3007 McVities Milk Chocolate Digestives Pm 1.0 266g 30013 30013 McVities Dark Chocolate Digestives Pm 1.0 266g 30046 30046 McVities Milk Caramel Digestives Pm 1.0 267g 4 3 SKUs 3 332308 332308 McVities Digestive Pm 1.29 400g 7302 7302 McVities Rich Tea Pm 1 200g 332310 332310 McVities HobNobS Pm 1.29 300g 332321 332321 McVities Ginger Nuts Pm 1.29 20g 68313 68313 McVities Fruit Shortcake Pm 1 200g
1mx PLANOGRAM 4 SKUs 1 2 4 984838 984838 Tunnocks Caramel Wafers 4 PACk 308814 308814 Kit Kat 2 Finger Pm 1 Pack 32731 32731 Best-one Custard Creams Pm 49p 10g 327304 327304 Best-onE Bourbon Cream Pm 49P 10g 241717 241717 McVities All Butter Shortbread 200g 3 4 SKUs 30600 30600 Jammie Dodger Pm 89p 140g 202142 202142 Wagon Wheel Original Pm 1 200g 139867 139867 Jacobs Cream Cracker Pm 1 200g 773683 773683 JACObs Tuc Sandwich PM 10g
2mx PLANOGRAM 1 2 3 4
2mx PLANOGRAM 1 2 1 SKUs 2 SKUs 1 2 147708 147708 Bahlsen Choco Leibniz Milk Pm 1.29 12g 982878 982878 MCVitie s JAFFA CAKES pm 1 10G 147821 147821 Bhalsen Hit Choco Pm 1 220g 30024 30024 MCVitie s Chocolate HOBNOBs PM 1.0 262G 170194 170194 Cadbury Milk Chocolate Fingers Pm 1.29 114g 3007 3007 MCVitie s Milk CHOColate DIGestives PM 1.0 266G 260968 260968 mikado Milk pm 48g 30013 30013 MCVitie s Dark CHOColate DIGestives PM 1.0 266G 127024 127024 oreo cookies pm 14g 30046 30046 MCVitie s CARAMEL PM 1.0 267G 31438 31438 oreo golden pm 14g 33081 33081 BEST-ONE MILK CHOColate DIGestives pm 1 300G 077309 077309 oreo cookies snack pack pm 66G 018762 018762 CADbury MILK CHocolate SHORTCAKE pm 1 300G 068646 068646 maryland chocolate chip cookies pm 14g 3332 3332 BEST-ONE inspired belgian chocolate COOKies pm 1.0 12G 06867 06867 MARYLAND double chocolate chip cookies pm 14g 3343 3343 BEST-ONE INSPired all BUTter COOKies PM 1.0 12G 334 334 BEST-ONE inspired belgian WHiTe CHocolate COOKIes pm 1.0 12G
2mx PLANOGRAM 3 4 3 SKUs 4 SKUs 3 4 332308 332308 MCVitie s DIGESTIVE PM 1.29 400G 984838 984838 TUNNOCKS CARAMEL WAFERS 4 pack 07302 07302 MCVitie s RICH TEA pm 1 200G 300292 300292 TUNNOCKS CHOColate TEACAKES 6 PacK 332310 332310 MCVitie s HOBNOBs PM 1.29 300G 308814 308814 KIT KAT 2 FINGER pm 1 PacK 332321 332321 MCVitie s GINGERNUT PM 1.29 20G 32341 32341 BLUE RIBAND pm 1 PacK 068313 068313 MCVitie s FRUIT SHORTCAKE PM 1 200G 33724 33724 MCVities CLUB ORANGE pm 1 6 PacK 3307 3307 BEST-ONE CHocolate CHIP COOKIes PM 69P 200G 3368 3368 MCVities PENGUIN pm 1 6 PacK 068281 068281 MCVitie s COOKIE WHiTe CHOColate chip pm 1 10G 161232 161232 MCVities GOLD pm 1 6 PacK 06827 06827 MCVitie s COOKIE CHOColate CHIP pm 1 10G 32731 32731 BEST-ONE CUSTARD CREAM PM 49P 10G 327304 327304 BEST-ONE BOURBON CREAM pm 49P 10G 241717 241717 MCVities ALL BUTTER ShortBREAD 200G
2mx PLANOGRAM SKUs SKUs Continued 30600 30600 JAMMIE DODGERS PM 89p 140G 202142 202142 WAGON WHEELs ORIGINAL pm 1 200G 20217 20217 WAGON WHEELs JAMMIE pm 1 200G 263340 263340 FOX S FAVOURITES PM 2 36G 139867 139867 JACOBS CREAM CRACKER pm 1 200G 773683 773683 JACOBS TUC SANDWICH PM 10G 06636 06636 RITZ ORIGINAL PM 1.39 200G 09881 09881 BELVITA HONEY NUT PM p 0G 28032 28032 BELVITA SOFT Chocolate CHIP PM 60p 0G 193904 193904 BELVITA YOGurt & StrawBERRY PM 0.6G
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