Trends and Opportunities

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Trends and Opportunities UAE Food and Beverage market Gulfood Breakfast briefing 27 th February 2017 Economic Research Department Dubai Chamber of Commerce and Industry Page 1

Section I: Overview and Growth Drivers Section II: Past growth and possible outlook Section III: Niche Markets Section IV: Business Opportunities Section V: Concluding Remarks Page 2

46,000 UAE Economic Overview Strong expected real GDP growth rate Expected Per Capita income and Real GDP Growth Rates (USD, y-o-y %) 4 44,000 42,000 40,000 38,000 3 2 1 36,000 2017 2018 2019 2020 0 GDP per capita (USD, LHS) Real GDP growth, % (RHS) Source: Dubai Chamber based on IMF, World Economic Outlook (WEO) database October 2016. Page 3

UAE Demographic overview Robust expected population growth 12 UAE expected population (millions) 11 10 9 8 2015 2016 2017 2018 2019 2020 Source: Dubai Chamber based on IMF, World Economic Outlook (WEO) database October 2016. Page 4

Growing Economies Strong growth in developing countries 6 Annual Real GDP growth (%) 5 4 3 2 2016 2017 2018 2019 2020 World Emerging market and developing economies Middle East and North Africa Source: Dubai Chamber based on IMF, World Economic Outlook (WEO) database October 2016. Actual data may be different from expectations/forecast Page 5

Section I: Overview and Growth Drivers Section II: Past growth and possible outlook Section III: Niche Markets Section IV: Business Opportunities Section V: Concluding Remarks Page 6

UAE Food Sales Growing food retail sales value (AED Billion) 50 40 Fresh Food Packaged food Expected Future 30 Past 20 10 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Euromonitor International, 2017. Data from 2016 onwards based on forecasts from Euromonitor International. Actual data may be different from expectations/forecast Page 7

UAE Soft Drink sales Growing soft drink retail sales value (AED billion) 25 20 Soft drink Bottled water Expected Future Past 15 10 5 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Euromonitor International, 2017. Data from 2017 onwards based on forecast from Euromonitor International. Actual data may be different from expectations/forecast Page 8

UAE Hot Drink sales 5 Growing packaged tea and coffee retail sales value (AED billion) 4 3 2 1 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Euromonitor International, 2017. Data from 2017 onwards based on forecast from Euromonitor International. Actual data may be different from expectations/forecast Page 9

UAE Restaurant and Fast Food Sales Growing restaurant and fast food retail sales value (AED billion) 50 40 30 Past Expected Future 20 10 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Restaurants Fast food Source: Euromonitor International, 2017. Data from 2016 onwards based on forecast from Euromonitor Intrenational. Actual data may be different from expectations/forecast Page 10

Section I: Overview and Growth Drivers Section II: Past growth and possible outlook Section III: Niche Markets Section IV: Business Opportunities Section V: Concluding Remarks Page 11

Potential global demand for Halal Food Population and income growth across Muslim countries expected to drive growth in demand 2,000 1,600 Forecast for Global Muslim food market expenditure (USD billion) 1,585 1,200 1,128 800 400 0 2014 2020 Source: State of Global Islamic Economy Report, 2015/16, prepared by Thomson Reuters in collaboration with DinarStandard. Page 12

UAE Meat and Poultry expected sales Meat and Poultry expected retail sales value (AED billion) 15 12 10.7 11.6 12.4 13.3 14.1 9 6 3 0 2016 2017 2018 2019 2020 Source: Business Monitor International, Q4 2016. Actual data may be different from expectations/forecast Page 13

Demand for Organic Food Past and possible future sales value of organic packaged food in UAE (Million AED) 160 140 120 100 80 60 40 20 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Dubai Chamber based on data from Euromonitor International, 2017. Actual data may be different from expectations/forecast Page 14

Section I: Overview and Growth Drivers Section II: Past growth and possible outlook Section III: Niche Markets Section IV: Business Opportunities Section V: Concluding Remarks Page 15

CAGR, % 10% Potential business opportunities Potentially fast growing Fresh Food Products in UAE (CAGR % expected sales volume growth, 2017 to 2020) 8% 8% 7% 6% 6% 6% 5% 5% 4% 2% 0% Meat Nuts Vegetables Pulses Fresh food average Eggs Source: Euromonitor International, 2017. Actual data may be different from expectations/forecast Page 16

CAGR, % Potential business opportunities Potentially fast growing Packaged Food Products in UAE (CAGR % expected sales volume growth, 2017 to 2020) 10% 9% 8% 8% 8% 7% 6% 6% 6% 4% 2% 0% Savoury snacks Processed food and vegetables Confectionery Sweet biscuits, snack bars/fruit snacks Dairy Packaged food average Source: Euromonitor International, 2017. Actual data may be different from expectations/forecast Page 17

CAGR, % Potential business opportunities Potentially fast growing Soft Drink products in UAE (CAGR % expected sales volume growth, 2017 to 2020) 14% 12% 12% 10% 9% 8% 6% 8% 7% 7% 6% 4% 2% 0% RTD coffee Bottled water Soft drinks average RTD Tea Juices Sports and energy drinks Source: Euromonitor International, 2017. Actual data may be different from expectations/forecast Page 18

CAGR, % Potential business opportunities Packed Tea and Coffee products potential growth rates in UAE (CAGR % expected sales volume growth, 2017 to 2020) 8% 7% 7% 6% 6% 5% 4% 3% 2% 1% 0% Coffee Tea Source: Euromonitor International, 2017. Actual data may be different from expectations/forecast Page 19

Section I: Overview and Growth Drivers Section II: Past growth and possible outlook Section III: Niche Markets Section IV: Business Opportunities Section V: Concluding Remarks Page 20

Concluding Remarks Trends Growth of population and income across developing countries. Growth in per-capita income and population in UAE. Opportunities Growing demand for food and beverages in UAE and across Asia and Africa Growth of local demand for packaged and fresh food. Halal meat and Readyto-Drink (RTD) coffee could possibly be some of the fastest growing product categories. Growing Health awareness. Growth in demand for Organic food in UAE and in foreign markets. Page 21

Concluding Remarks Trends Opportunities Potential opportunity to create new and innovative brands. Consumers preference for certified, branded goods. Potential opportunities for vertical integration and halal certification across the entire value chain. Potential for increased local sales, exports and re-exports of halal food products. Page 22