1st International Congress on Food Technology Antalya- 2010 Mustafa ASPARUK Chemical Eng. Msc. masp@targid.com Head of Technical Comittee
Fruit full Turkey
1) Some Key Figures about Turkey
Turkey at a Glance Offical Name of Country Capital City Population Area Financial Center Republic of Turkey Ankara 73 million 783,562 km Istanbul
Access to Multiple Markets EUROPE GDP $ 18.3 Trillion Population 660 million RUSSIAN FEDERATION GDP $ 1,2 Trillion Population - 142 million Total 1,5 billion people & $22 Trillion GDP MIDDLE EAST AND NORTH AFRICA GDP $ 2,4 Trillion Population 602 million CENTRAL ASIA & CAUCASUS GDP $ 230 billion Population 80 million Source: IMF World Economic Outlook, April 2010
Further Facts 16th largest economy in the world and 6th when compared to the EU Countries in 2009 (IMF) The largest youth population when compared to the EU countries International Tourist Arrivals Turkey is the 7th most visited holiday destination in the world (27.3 million visitors in 2009) Country 2009 (million) 1. France 74.2 2. USA 54.9 3. Spain 52.2 4. China 50.9 5. Italy 43.2 6. UK 28.0 7. Turkey* 27.3 8. Germany 24.2 9. Malaysia 23.6 10. Mexico 21.5 Source: UNWTO ;*Ministry of Culture and Tourism
Annual Average Real GDP Growth The Fastest Growing Economy Among OECD Countries Source: OECD Economic Outlook No.86
Potential of Turkish Economy Source:TURKSTAT
Potential of Young Population Population Pyramid In Turkey 50 % of the population is under age 29
Potential of Young Population
Turkish Fruit Juice Industry Association - MEYED Founded in 1993 & center in Istanbul Sole representative of Turkish Juice Industry 42 member companies almost all companies Cooperation agreement with SGF since 2004 Member of AIJN since 2005 (European Fruit Juice Association) IFU since 1997 (International Federation of Fruit Juice Producers) Selected as a Board member on May 2010
2) Which Fruits are abundant in Turkey?
Turkey; one of the main producers Great variety of fruits & vegetables (apple, citrus, peach, apricot, pomegranate, grape, cherries, strawberry, pear, quince, banana, carrot ) 1st in apricot 3rd in pomegranate 6th in peach & grape 2nd in sour cherry 4th in apple
Apple Growing Regions in Turkey Total production: 2.505.000 tons (2008) Source : Prof. M Pala, Yildiz Tech. Univ
Peach Growing Regions in Turkey Total production: 552.000 tons (2008) Source : Prof. M Pala, Yildiz Tech. Univ
Sour Cherry Growing Regions in Turkey Total production: 185.000 tons (2008) Source : Prof. M Pala, Yildiz Tech. Univ
Apricot Growing Regions in Turkey Total Production 751.000 tons Source : Prof. M Pala, Yildiz Tech. Univ
Pomegranate Growing Regions in Turkey Total Production 128.000 tons (2008) Source : Prof. M Pala, Yildiz Tech. Univ
Orange Growing Region in Turkey Total Production : 1.427.000 tons (2008) Source : Prof. M Pala, Yildiz Tech. Univ
Fruit & Vegetable Processing Plants in Turkey 1-KONFRUT (Denizli & Hatay) 10-OĞUZ (Adana) 19-ELMASU (Isparta) 2 ANADOLU ETAP (Mersin) 11-YUMMY (Adana) 20-KIZIKLI (Nigde) 3-TARGID (Mersin) 12-GOLDEN (Antalya) 21-ARISU (Çivril/Denizli) 4 -ASYA (Eğirdir/Isparta) 13-MORELLO (Afyon) 22-LIMKON (Adana) 5-DIMES (Tokat & Izmir) 14-AKSU (Nigde) 23-MAVIDENIZ (Isparta) 6-AROMA (Bursa & Karaman) 15-ERSU (Ereğli/Konya) 24 -ANADOLU GIDA(Kayseri) 7-TAMEK (Bursa) 16 -TUNAYLAR(Erzincan) 25-UNIT (Igdir) 8 -GÖKNUR (Nigde) 17-GÜLSAN-MEYSU (Kayseri) 26-ASLANOBA (Bursa) 9-PENKON (Çivril/Denizli) 18-MEYKON (Elmalı/Antalya) Source : Prof. M Pala, Yildiz Tech. Univ
Total Capacity of Fruit Processing Plants in Turkey Raw Material Processing Capacity (Tons/Day) Apple 10.400 Sour Cherry 4.500 Apricot 3.500 Peach 3.500 Pomegranate 2.900 Grape 2.600 Black Carrot 1.600 Quince 1.400 Orange 1.000 Lemon 800
3) Soft Drink consumption Domestic / Worldwide
Regional Per Capita Consumptions Soft Drinks (*) Source: Canadean Wisdom * Excluding bulk/hod water cooler volume
Regional Growth Rates (Soft Drinks) Source: Canadean Wisdom
JNSD Consumption Consumption doubled in 5 years ( 04 09) Expected to double in the next 5 years JNSD consumption per capita:11 l/cap Juice + Nectar consumption : 8 l/cap Still Drinks 25% Consumption Share The share of lemonade increased from 0.1 % to 33% in 5 years Juice + Nectar 75% Source: Akdag E, Statistical Evaluation for Turkish Fruit Juice Industry, Istanbul, 2009 & CANADEAN
Main Fruits of Juice Industry-Production 7 main fruits: grape, orange, peach, apricot, sour cherry, apple, pomegranate Production amount in 09; 10 million tons In 02 09 period %31 increase Production Amount of 7 Fruits 12000 10000 Thousand Tons 8000 6000 4000 2000 Source: TurlkStat 0 2002 2003 2004 2005 2006 2007 2008 2009
Main Fruits of Juice Industry-Processed 123 % increase from 02 to 08 5 % increase in 08 vs 07 Others 4% S.Cherry 7% Apricot 10% POM: %39 processed, %26 exported fresh 60 % increase in production (05 08) Apple 44% Peach 15% 180 % increase in processed (05 08) Orange 8% Amount of Processed Fruits in Juice Industry Carrot 4% Grape 2% Pomegrana te 6% 800 700 Thousand Tons 600 500 400 300 200 100 0 2002 2003 2004 2005 2006 2007 2008 Source: Akdag E, Statistical Evaluation for Turkish Fruit Juice Industry, Istanbul, 2009
Concentrate & Puree Production 08 Steady increase in raw material production 3.5 fold increase btw 02 08 25 % increase in 08 vs 07 Concentrate & Puree Production 300 250 200 150 100 50 0 2002 2003 2004 2005 2006 2007 2008 Source: Akdag E, Statistical Evaluation for Turkish Fruit Juice Industry, Istanbul, 2009
Concentrate & Puree Production Distribution 08 Orange 4% Carrot 6% Others 1% Grape 5% Pomegranate 7% Apple 60% Tomatoe 2% Apple 2% Others 2% S.Cherry 17% Peach 58% Apricot 36% Source: Akdag E, Statistical Evaluation for Turkish Fruit Juice Industry, Istanbul, 2009
Sourcherry-unrealized alternative Considered as functional food because of its high content of antioxidant compounds Ranked 14 of the top 50 foods for tot. ORAC content per serving Of the 150 flavonoids found in plants, greatest antioxidant capacity Cherries contain the highest amount of melatonin measured in any fruit to date S.cherries; low glysemic index (<55) Unlike similar stars no problem associated with level of production & yield
Turkey & EU Beverage Categories 09 TURKEY 552 L / cap 407 L / cap EU 24 Source: Canadean Wisdom
Turkey & EU Macro Soft Categories 09 Carbonates ; 23% Juices & Nectars; 4% Packaged Water; 17% BHOD Water; 53% Still Drinks & Others; 3% BHOD Water; 2% Juices & Nectars; 9% Still Drinks & Others; 16% Carbonate s; 30% Packaged Water; 43% Source: Canadean Wisdom
Category Distribution West Europe Fruit Drink 23% Flavored Drink 1% Fruit Juice; 50% Fruit Drink 24% Flavored Drink 1% East Europe Fruit Juice 36% Nectar 26% Fruit Nectar 39% Turkey Flavored Drink; %22 Fruit Juice; %7 Fruit Drink; %5 Fruit Nectar; %66 Source: Canadean Wisdom & MEYED
Juice + Nectar Consumption Comparison Fruit Juice + Nectar TURKIYE EU Change in 08 vs 07 (%) 03 08 5 year CAGR (%) CAGR in 09 vs 08 (%) Per capita consumption (l) % 8 % 0.2 % 15.8 % - 0.1 % 0.3 % - 1.3 7.8 22.7 Source: Canadean Wisdom
Flavor Preferance in JN Category Turkey vs EU Source: Canadean Wisdom
4) Turkey s strength in Juice sector
Strong Side: Agricultural Richness Appropriate climatic conditions Rich in biological diversity & genetic resources 13 thousand plant species in EU 11 thousand plant species in Turkey 3 905 of 12 thousand endemic plant species world wide Within first 6 in WORLD production (apricot, sour cherry, pomegranate, apple, grape and peach) Sources: 1.UCTEA Chamber of Agricultural Engineers 2. TurkStat
Strong Side: Land & Industry Only 3 % of total area is fruit plantation Improvement on agricultural policy in favor of juice industry The industry is very much developed on know-how & technology used Nonagricultural land 11% Pasture land 20% Land occupied by buildings 3% Forest & woodland 28% Area sown 23% Vegetables&flo wer gardens 1% Fruit orchards & other other permanent crops 3% Poplar & willow land 0% Unused Permeanent meadow 2% Fallow land 6% potentially productive land 3%
Strong Side: Potential of Turkish Market Successful economy ($ 305 bn to $747 bn GDP in 5 years) 73 million population (average age 28.5, 61 % under 34) Large domestic market Liberal & reformist investment environment Dynamic & mature private sector Qualified & cost-effective labor Source: The Republic of Turkey Prime Ministry Investment Support and Promotion Agency (ISPAT)
Strong Side: Potential of Turkish Market Centrally located (Europe, Central Asia, Midde East) Energy corridor & terminal of Europe Low taxes & incentives Accession negotiations with EU since 2005 Customs Union with EU since 1996 Opportunities, opportunities, opportunities... Source: The Republic of Turkey Prime Ministry Investment Support and Promotion Agency (ISPAT)
Thanks a lot. And wish you all a Fruitful Congress! Thanks to Secr. Gen of MEYED, Ms E.Akdag for her contribution