BALI NUSA DUA CONVENTION CENTER 14 TH -16 TH AUGUST 2015 ORGANISED BY:
INDONESIA S PREMIUM FOOD & DRINKS EVENT Bali Gourmet Festival is Indonesia s premium food, drink and music festival! Showcasing the very best of finedining restaurants from 5-star hotels and street vendors, and international premium food and beverage brands, to an affluent audience of consumers and businesses. More than 120 premium brands will provide a bounty of the best food and beverages from Indonesia and overseas. A line-up of innovative and interactive programmes dedicated to cooking and eating, including world-renowned and respected chefs. Connecting industry professionals & businesses. If you are a lover of gourmet food and drinks, you ll love Bali Gourmet Festival! www.baligourmetfestival.com 2
THE OPPORTUNITY WHY BALI, INDONESIA? 240M 288M 2020 141Million 84% +90Million 2014 2050 2014 2030 $$ 7M +++ / year 2006 2013 Indonesia is the fourth most populous country in the world with 240 million people, and the largest economy in Southeast Asia. The population is forecast to grow to 288 million by 2050. Between now and 2030, Indonesia will become home to an estimated 90 million additional consumers with considerable spending power. The number of middle class and affluent consumers in Indonesia is expected to double to 141 million by 2020, with 7 million new people entering the middle class each year. Domestic consumption and spending on food and beverages has increased at an average rate of 14% a year from 2006-2013. www.baligourmetfestival.com 3
THE OPPORTUNITY WHY BALI, INDONESIA? 50% FOOD 3,050 Hotels! 2014 30,000 HOTEL ROOMS Five Star HoteL 37% 60 HOTELS UNDER RECONSTRUCTION An average of 50% of total per capita income is spent on food. Bali has 3,050 hotels in total, with more than 80 hotels and resorts with a 5-star rating. By 2014 there will be 30,000 hotel rooms available in Bali, with 60 new hotel projects under construction. Five-star hotels contribute the largest increase or 37.7 per cent to the total number of new hotel rooms in Bali. www.baligourmetfestival.com 4
BENEFITS OF EXHIBITING Bali Gourmet Festival is Indonesia s premium food and drink event, which offers unrivalled opportunities to engage with affluent consumers and develop new business opportunities. With a rapidly growing generation of middle- and high-income consumers, the Indonesian market is demanding high-quality food and beverage products. Experiential marketing allows existing and potential customers to sense, taste, feel, interact with, and relate to, your products. Sales via a targeted audience of affluent consumers and qualified industry buyers who have come to see you. Your opportunity to align your brand/product alongside the best in the business and to find out Indonesian market trends in the food & beverage industry. Channel building by identifying potential partners, dealers, distributors, agents, and support for future market entry. Establish networks with key industry leaders and decision makers, sparking potential new business opportunities. www.baligourmetfestival.com 5
BENEFITS OF EXHIBITING An opportunity to interact and build business relationships with all the leading hotel brands and restaurants in one venue over 3 days. The perfect marketing platform to test or launch new products, undertake quality market research, and to gauge interest and receive first-hand feedback. An immediate return on your exhibition investment through direct sales. Extensive multi-channel marketing communication campaign drives your brand s exposure to the appropriate media. Take advantage of our extensive online marketing presence through social media, e-marketing collateral, e-invites and email newsletters ensure that you reach out to your target audience in the lead-up to the event. www.baligourmetfestival.com 6
TARGET AUDIENCE A DIVERSE & TARGETED AUDIENCE OF CONSUMERS & BUSINESS CONSUMER VISITOR PROFILE: Estimated 9,000 visitors Affluent consumers High disposable income 60% female, 40% male 75% of visitors aged between 25 and 45 years BUSINESS VISITOR PROFILE: Bar owners & managers Catering service consultants Chefs Clubs and resorts Confectioners Distributors Food & beverage managers Franchisers & franchisees Government & trade associations Hotel owners & managers Importers Industrial & travel catering Journalists Sommeliers Restaurant owners & managers Retailers Wholesalers www.baligourmetfestival.com 7
FESTIVAL ATTRACTIONS GOURMET TASTING LOUNGE For the most discerning of diners and connoisseurs, an opportunity to taste a widerange of delicious cuisine and premium beverages brought to you by the very best hotel restaurants, street vendors, and bars in Indonesia. VIP LOUNGE Add a touch of class to your gourmet experience with a VIP ticket, the ultimate pass to enjoy Bali s premier food & beverage festival. Not only will you get to experience the amazing line-up of restaurants, chefs, food, and drink, but you will enjoy luxurious hospitality to make your Bali Gourmet Festival an unforgettable experience. CHRISTMAS MENU PREVIEWS Participating hotels are offering visitors a chance to preview their Christmas menus each day between 10am and 12 noon. BEER GARDEN Your chance to taste local & imported beers with German sausages and wiener schnitzel. www.baligourmetfestival.com 8
FESTIVAL ATTRACTIONS CHAMPAGNE BAR Brings pure elegance and class to Bali Gourmet Festival, offering high-quality snacks in a social club setting. CHEF S COOKERY THEATRE World-renowned chefs will take to the stage and share their secrets, show off their skills and tantalise the taste buds with a plethora of panrattling demonstrations. AFTERNOON TEA AT THE RITZ The world-famous London afternoon tea that offers guests a selection of 17 loose-leaf teas, cut finger sandwiches with traditional fillings, a daily selection of tea cakes and pastries as well as warm, baked scones with strawberry preserve and rich, delectable clotted cream. COCKTAIL BAR Serious cocktail lovers take ringside seats and watch as the experts muddle, shake and swizzle their way to the most exotic of drinks, often working off-the-wall ingredients into their creations. www.baligourmetfestival.com 9
FESTIVAL ATTRACTIONS LIVE MUSIC To keep you entertained throughout the weekend, we have an exciting line-up of acoustic bands and DJs to entertain the masses and to bring the festival fever to Bali. WHISKEY & CHOCOLATE DESSERT LOUNGE A blend of elegant style, opulence and peerless standards where the discerning individual will enjoy whiskey tasting and the finest international malts and chocolates for dessert! KIDS ZONE A special supervised Kids Zone, which will include clowns, face painting, an obstacle course, gaming station, pizza and cookie making, balloon artists, and characters. AFTER PARTIES Hosted by selected 5-star hotels and exclusive bars so guests can party on through the night well after the festival is over. www.baligourmetfestival.com 10
EXTENSIVE MULTI-MEDIA MARKETING CAMPAIGN TELEVISION AND RADIO CAMPAIGN MAGAZINES, JOURNALS & NEWSPAPERS DIRECT MAILING TO OVER 350,000 INDIVIDUALS AND COMPANIES ONLINE: FACEBOOK, TWITTER, PINTEREST AND INSTAGRAM The event organiser, Mobiliari Group, is one of the largest premium print media publishers in Indonesia and ISO 9001:2008 certified. www.baligourmetfestival.com 11
NETWORKING COCKTAIL FUNCTION This exclusive invitation-only event will be hosted on the 13th August 2015 at one of Bali s premium venues. In attendance will be over 250 guests made up of all festival participants, industry & business professionals, VIPs and the media. Networking is not only fun, but critical to your personal growth and business development. This value-added event provides you with many opportunities: Sharing knowledge and ideas A great source of suppliers or advisors Uncover new business opportunities Gain exposure Build new connections Raise your personal and company profile Locate new joint venture partners or strategic alliances Make your mark in a new territory Learn new ideas, industry tips, insider trends and information Engage with the competition, and see what they are up to! Maintain and go deeper with your existing contacts and clients Develop referral networks by educating your contacts in exactly what you re looking for Have fun it s good to get out to meet new and interesting people! www.baligourmetfestival.com 12
BOOK NOW EXHIBITING COSTS 1 Exhibition Space Only - US$450 per square metre. Minimum exhibition space is 12 square metres. 2 Networking Cocktail Function (inclusive of food & beverages) - US$75 per person. 3 Official Event Programme restaurant / business profile, US$250 per page (minimum one page). STAND DESIGN & PRODUCTION For pre-built stand options and recommended suppliers please contact the Bali Gourmet Festival Sales Team. EXHIBITOR REGISTRATION FORM Book now to secure your preferred location at Bali Gourmet Festival 2015. Please contact us at bgf@mobiliarigroup.com / +62 361 289 924 and we will send you the Exhibitor Registration Form to complete and return. www.baligourmetfestival.com 13
ENHANCE WE OFFER A RANGE OF PROMOTIONAL OPPORTUNITIES TO SUIT ALL BUDGETS AND MARKETING OBJECTIVES YOUR PRESENCE THE BALI GOURMET FESTIVAL 2015 MEDIA KIT CONTAINS FULL DETAILS OF OUR PRINT & ONLINE ADVERTISING OPTIONS SPONSORSHIP & BRANDING With a wide range of sponsorship packages and branding items available, this is your opportunity to communicate with a high-quality audience. ADVERTISING & PUBLICITY Whether you are seeking to launch or promote a new product or service, boost company awareness, build brand loyalty or increase sales, we guarantee to provide you with the largest and highest-calibre captive audience. To discuss any of the available options, or any other ideas that you may have, please contact the Bali Gourmet Festival Sales Team - bgf@mobiliarigroup.com / +62 361 289 924 OFFICIAL EVENT PROGRAMME The Official Event Programme is recognised as a valuable source of reference for exhibitors and visitors as it is the only publication providing complete contact details for every Exhibitor at the show. It is consulted by an average of seven people per copy, which means that advertisements within the Official Event Programme are regularly seen, giving maximum exposure to your promotion throughout the industry. ONLINE ADVERTISING The Bali Gourmet Festival website provides an excellent opportunity to reach your audience in the lead-up to the event. The site receives thousands of visitors each month and the clearly defined sections help you reach your target audience. www.baligourmetfestival.com 14
PT. MOBILIARI STEPHINDO E-Trade Building 8th-9th Floor Jl. K.H. Wahid Hasyim No. 55 Menteng, Jakarta 10350 - Indonesia Tel. +62 21 319 068 38 (Hunting) Fax. +62 21 319 068 39 info@mobiliarigroup.com www.mobiliarigroup.com