Bruster s History 1989 1993 Founded in Bridgewater, PA Began franchising TODAY Operating in 18 states & South America
MISSION STATEMENT Bruster s is passionate about creating superior products, enhancing employee skill and striving to achieve customer satisfaction in an atmosphere that is simple and fun.
Bruster s Core Values Respect Accountability Heart Involvement Fun!!
Our Identity Privately owned The best product Made on site product Locally owned Ecstatic customers Pleasant environment Controlled growth 25 year anniversary
Franchise Support Team Chief Executive Officer Vice President Franchise Development Sr. Vice President Operations/Training Vice President Marketing Vice President Finance Project Manager Regional Operations Manager Regional Marketing Manager Accounting Construction Manger Regional Operations Manager Regional Marketing Manager IT Regional Operations Manager Creative Designer HR Creative Designer
Executive Management Team Bruce Reed: Founder Favorite Flavor: White Turtle Jim Sahene: Chief Executive Officer Favorite flavor: White Turtle Dave Guido: Senior VP Operations Favorite flavor: Chocolate Turtle Gregg McMillan: VP Finance Favorite flavor: Coffee Toffee Mike Branigan: VP Marketing and Product Innovation Favorite Flavor: Jamaican Me Crazy Kathy Kemerer: HR and Legal Favorite Flavor: White Turtle Corey Bradley: VP Development Favorite Flavor: Carmel Apple Crunch
Franchise Advisory Board (FAB) Consists of 8 members Well-respected leaders in the franchise community Meet for planning and decision making Available all year for counsel
Bruster s Demographic Profile Women 52%, Men 48% Primary: Women, 25-54, with kids $55K plus HHI Average check is: $ 7.70 Average party size is: 2.7
Fun Facts Gallons of Ice cream sold in 2013-1.5 Million Gallons Reese s Cups used in 2013-65,000 pounds Pecans used in 2013-103,000 pounds Waffle Cones sold in 2013-3,357,900 waffle cones Whipped Cream used in 2013 3.8 Million ounces
The Facts Atlanta GA, is largest DMA with more than 50 locations The largest franchisees have no more than 4 units with most of the locations being single unit owner/operators The original three Bruster s employee's still work for the company Bruster's mascot is a giant Ice cream cone named "Scoops"
The Products
Ordering Distribution Pricing Menu Flavor Assortment The Product
Bruster s Top 10 1) Single cone 24.9% 2) Single Waffle18.9% 3) R. shake 5.2% 4) Double cone 4.9% 5) Banana Split 4.3% 6) HF Brownie 3.8% 7) 8 Cake 3.4% 8) R. sundae 3.0% 9) R. Blast 2.9% 10) Pint 2.7%
Franchise Development
New Prototype 1,200-1600 sq. Ft Complete treat theater (visual dipping cabinets) Comfortable / contemporary design $350,000 approx. Liquidity Min. of $100,000
Advantages Lower capital investment Ideal for owner operator Great option for a multiple unit approach Quicker opening time More sites to choose from
End Cap Walk Up 1,200 sq. Ft $180-344,000 Liquidity Min. of $100,000
The Mobile Advantage & Satellites
Agreement Terms Franchise fee $30,000 ($15,000 for qualifying Veterans) Territory- 6 miles or 75,000 in population (whichever smaller) 10 year term with 2-10 year options to renew No renewal fee Royalties 5% Marketing contribution 3%
Conveyor Belt of Support Franchise Development Construction/Project Management Operations Training Marketing
Franchise Development Locks arms through the discovery process: Prequalification Disclosure Due Diligence Site Selection Franchise awarded Corey Bradley Vice President of Franchise Development
Construction/Project Management Guides you from site to opening day Provides a comprehensive to do list to provide guidance with: Engineering process Site design Contractor questions Equipment ordering Construction Site preparation
Driving sales Reduce costs Operations Enhance profitability Product quality control Maintaining and improving franchise relationships 2-4 visits annually Annual inspection Regional Meetings
Bruster s University Hands-on learning 10 day program Training Combination classroom and in-store Conducted monthly in Pittsburgh Area 2 leadership/owners required to attend for full session 2 team members on site for 7 additional days
Full in-house agency Increase loyalty Increase trial Increase party size Increase ticket size Drive traffic to the store Marketing
Marketing Budget Allocation Creative Services Public Relations Loyalty Program Website Social Media Point of Sale Material Marketing Budget
Facebook E-Club (Sweet Rewards) Texting program Favorite Flavor You Tube Twitter Social Media
Core Promotions In every store, every day PJ Day Banana Thursday Free Baby Cones Doggie Sundae
Bruster s Product / Accolades What makes our ICE CREAM better
The Buzzz on Bruster s 2014 Industry Rankings: Voted #1 for Most Likely to Recommend Voted #1 for Likely to Return Voted # 3 in Overall Frozen Treats Voted #8 out of 100 Overall Brand
For the L VE of Ice Cream! Industry Trends (frozen treats category) U.S. ice cream sales predicted to hit $10.8 billion in 2014 QSR Magazine Ice cream flavor offerings rose 28% (2012 to 2013) QSR Magazine Number of ice cream focused QSR concepts increased from 196 to 248 (2012 to 2013) QSR Magazine Despite the frozen yogurt surge, Americans consume ice cream 24 times as often as frozen yogurt Fortune Magazine Global ice cream sales 13% in 2013 Fortune Magazine
Considerations Compatibility to franchising Lifestyle Leadership skills Service gene Mentoring
Process/ Next steps Complete pre-qualification form Review FDD Due Diligence Site Selection Draft Agreement(s) Award Store