Noora Brand -1- Aim Vision MIssion Target About Saffron -6- Saffron Flower Saffron Health Benefits Saffron Grades Saffron Product Collection -12- Saffron Spray Saffron VIP Saffron Filaments Saffron Poshal Saffron Powder Saffron Honey Saffron Rock Candy -35- Saffron Rock Candy Sticks Saffron Sugar Cubes -41- Tea Collections -45- Saffron Tea Soul of Saffron Rose & Chamomile Tea -51- Chamomile Flower Tea Detox Herbal Tea -53- Sage Tea Hibiscus Tea Borage Tea Oolong Green Tea -59- Green Tea With Rose Peppermint Green Tea Ceylon Tea -61- Earl Grey Tea CardamomTea English Breakfast Tea -63- Cinnamon Tea GingerTea Loose Tea -65-
NOORA Brand Our logo reflects our deep roots in Kuwait and the region. It shows an Arab lady in traditionalist modern outlook. This reflects our target of offering traditional products in modern concept. 1
Noora Saffron Let us express our warm greetings and gratitude to each and every person interested in having a glimpse of Noora Saffron world. It is our ultimate pleasure to offer you the natural taste and rich aroma in each and every selection o f Noora Saffron products. We believe that nature offers the best existing quality within all its creations, which turns us into quality-obsessed human beings. At Noora Saffron Quality is our First priority starting with all our business functions up to final products offered to your esteemed selves. Our leadership in Saffron and Infusion industry is derived from our deep knowledge in all related aspects. A fine compilation of inspiringly beautiful saffron lands, stateof-the-art, machinery and a highly dedicated team is the recipe behind our luxury Noora Saffron products success. And with a recent infusion of modern management techniques in our business, we promise you a new era of Saffron and Herbs industry in Kuwait and a well-positioned brand worldwide. Noora Saffron products are driven by our continuous efforts and hard work together with innovation to meet your ultimate satisfaction and offer you a proud (MADE IN KUWAIT) product certified by ISO 22000 and HACCP following the highest international standard. Our journey to success shall not be complete without your constant support and feedback that helps putting us on the right track and further gives us the spark to pursue our customer satisfaction. 2
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Aim Our aim is to achieve global eminence through Quality Leadership. Mission Our Mission is to drive and serve consumers in a unique and effective way. By adding new taste to the market of premium Saffron, new Tea Blends and Sugar Candies in different natural flavors with high quality & quantity services. We are committed to create a powerful brand for our diverse consumer base. Vision Our vision is committed to making continuous improvements in the management of our environmental impact on our longer-term goal in developing a sustainable business.we believe that our brand will capture the hearts of consumers through our outstanding qualitative and branded products which will in-turn add value to our customer s life. With understanding customer s individual differences, we created variety of products to suit our future customers to always remind them of the uniqueness of our products. TARGET We developed our brand NOORA to become a leading FMCG brand, especially in Saffron, Tea & Flavored Sugar products in the world wide market as a wholesaler. We intend to establish ourselves in our trusted markets and maintain stable relationship with knowledgeable and well established suppliers and distributors offering premium products in modern concepts. 4
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About Saffron Saffron is a spice obtained from the stigmas of the flower of Crocus Sativus Linnaeus, commonly known as Rose of Saffron. Crocus Sativus Linnaeus belongs to the family of Iridaceae and is characterized for having a purple flower with red stigmas and yellow stamens. The flower of Crocus Sativus Linnaeus is sterile, because it is a hybrid that has been maintained for centuries because of the value of its stigmas. The reproduction of this plant is done with bulbs. Each flower of Crocus Sativus Linnaeus has three stigmas of saffron, also called filaments, which are joined by the style. The stigmas are of trumpet shape; they are bright red gradually changing to yellow in the style. 6
Saffron is Red Gold, the most expensive herb in the W orld. 7
Saffron Health Benefits Rich in Antioxidants Useful in treatment of Depression Digestion improver. Anti-cramping Useful for heart and Blood Pressure diseases Supports the human Immune system Relieves and prevents growth of cancer cells Lowers Cholesterol levels Useful for infections Improves Memory Protects from Alzheimer Saffron contains vitamins (B1) - (B2) Improves sexual dysfunction How to Use Saffron Saffron is used in cooking, can be added to soup, rice dishes, seafood, sweets, rock candy, honey, vinegar or can be boiled and taken as a tea & can be added to coffee. 8
Negin Sargol Poshal Poshal Bunch White Saffron 9
SAFFRON GRADES Negin Negin Saffron consists of thicker filaments. Rich in color and aroma; it is extraordinery in terms of size Sargol Sargol is pure saffron grade compossed of threads without style. It is rich in color with straight filaments Poshal Consists of filaments 2-3 mm long. The presence of the filaments gives it great aroma Poshal Bunch Bunch includes all parts of the filaments. It contains stigma and style. The red part of the filaments are put togethr and wrapped with yarn as bunch White Saffron White saffron is the root part of the filament, which remains after cutting the red part. It gives good taste when added to coffee 10
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N oora Saffron Products Collection 12
13 Saffron Spray
Noora Saffron Spray Noora Saffron Spray comes in two sizes: 75ml and 150ml. This product is pure and natural with outstanding color, flavour and taste of Natural Saffron. It is made from Negin Filaments and pure water which provides a remarkable infusion to be used with a variety of foods and desserts like seafood, barbecue, meats, chicken, rice, soup, coffee and ice cream. Can be used in restaurants and confectionaries as well 14
Noora VIP Saffron This extra long VIP Saffron filaments is one of the finest saffrons selected in a special way, which gives superior taste and rich aroma. 15
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Noora Saffron Filaments Premium Quality Long Filaments High Color Strength Comes in 1gram, 2grams, 4grams & 8 grams 18
Noora Saffron Filaments Premium Quality Long Filaments High Color Strength Comes in 1gram, 2grams, 4grams & 6 grams 19
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Luxury Products Noora Saffron Filaments Premium Quality Long Filaments High Color Strength and Strong Aroma Comes in 22 grams with Luxury Gift Packaging 21
Noora Saffron Filaments Premium Quality Long Filaments High Color Strength and Strong Aroma Comes in 4 grams and 5 grams 22
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Gourmet Saffron Poshal Bunch Saffron the complete filaments with yellow part, which gives best color and aroma. 24
Noora Saffron Poshal Premium Quality Poshal Saffron with long Filaments and yellow parts comes in 1 gram, 2 grams, 3 grams and 4 grams with two different types of luxury packaging. 25
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27 Special Seafood Recipe with Gourmet Poshal Saffron
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Noora Saffron Powder Premium Quality Saffron Powder that dissolves easily in water. It adds delicate color and flavour to all types of elaborations, stews, soups and pastas 30
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33 Noora Saffron honey refined with pure saffron filaments. This delicious honey guarantees an extraordinory taste. It caresses mind, body and promotes holistic well - being. Noora Saffron honey is packed with strignment quality control. Our Saffron is the best choice to be added to your breakfast, sweets and desserts.
N oora Saffron Honey 34
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N oora Saffron Rock Candy 36
37 N oora Saffron Rock Candy Sticks
Sugar Rock Candy Sticks are familiar with tea culture, It easily dissolves to give a specialized taste of sugar. It is good for throat and gives smoothness to the voice. Comes in a variety of flavours and different packagings. Rock Candy 6 Sticks Rock Candy 18 Sticks Rock Candy 500 Grams 38
39 N oora Saffron N atural Flavors Rock Candy Sticks
Brown Rock Candy Sticks Hibiscus Rock Candy Sticks Green Tea Rock Candy Sticks Ginger Rock Candy Sticks Flavored Rock Candy Sticks White Rock Candy Sticks Mint Rock Candy Sticks Cinnamon Candy Sticks Cardamom Rock Candy Sticks Saffron Rock Candy Sticks 40
Noora Saffron Sugar Cubes Noora Saffron Sugar Cubes are made from the finest white cane sugar added with nine different natural flavors: White, Brown, Saffron, Hibiscus, Ginger, Mint, Cinnamon, Cardamom and Green Tea to give your tea cup a nice aroma and superb taste. 41
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N atural Flavored Sugar Cubes 43
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N oora Tea Collection Luxury Tea Selection 46
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Saffron Tea Red Gold. Rich in Antioxidants. Useful in treatment of Depression. Digestion improver. Anti-cramping. Useful for Heart and Blood Pressure diseases. 48
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Soul of Saffron Mix of Saffron, Rose Damascene and Cardamom. Antiseptic for Throat and Pharynx. Useful for Cold, Flu and Digestion. Anti-Cramping. Useful for Heart and Blood Pressure. Useful in Cell Production and Repair. 50
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Rose & Chamomile Tea Mix of Rose Damascena and Chamomile. Antisceptic for throat infection and pharyx. Useful for cold, flue and digestion, Anti-Cramping. Useful for Heart and Blood pressure, Useful in cell production and repair. Chamomile Flower Tea Helps in relaxation and sleep. Useful for digestion. Strengthens immune system. Clears the mind and helps in focusing. 52
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DETOX and loose weight Naturally Detox Herbal Tea Mix of Rose Damascena, Chicory, Senna, Sweet Fennel and Green Tea, is a Natural Strong Fat Burner mix, helps in Weight Loss. Effective in Remedy of Indigestion. Prevents stomach pain. Relieves Flatulence. 54
Premium Pyramid Tea 55
Luxury Tea Infusions 56
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Borage Herd Tea Effective Remedy for Cough, Arthritis, Rheumatism and Urinary tract. Sage Herb Tea Sage assists in getting rid of Skin Infections. Reduces Muscle Cramps. Works to strengthen, calm and stimulate Nerves. Hibiscus Tea Reduces blood pressure, tonic for heart muscles. Protects against infections. Strengthens immune system. Rich in vitamin c. 58
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Oolong Green Tea Fights Obesity & Stress. Helps in Controlling Diabetes. Protects Mineral Density in Bones. Green Tea With Rose Mix of Green Tea and Rose Damascena. Antiseptic for Throat and Pharynx. Useful for Cold, Flu and Digestion. Anti-Cramping. Useful for Heart and Blood Pressure. Useful in Cell Production and Repair. Helps to Burn Fats and Fights Stress. Helps in controlling Diabetes. Protects Mineral Density in Bones. Peppermint Green Tea Helps Burn Fat. Helps Better Performance of Liver Functions. Reduces Muscle Spasms. Removes Nausea. 60
Coming from tea states directly to your cup 61
Fine Ceylon Tea Brain and Nervous System Stimulator. Energy Booster. Rich in Antioxidants. Lowers Blood Cholesterol. Earl Grey Tea Earl Grey Tea is Flavored tea with Bergamot. It is Anti- Depression, Digestive Aid, Stress and Anxiety Reliever. Cardamom Tea Effective in Remedy of Indigestion. Prevents stomach Pain. Relieves Flatulence. Alleviates Mood Swings During Menstrual Cycle. 62
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English Breakfast Tea Brain and Nervous System Stimulator. Energy Booster. Rich in Antioxidants. Lowers Blood Cholesterol. CinnamonTea Cinnamon Protects Joints, Regulates Blood Circulation, Regulates Blood Sugar and Lowers Blood Cholesterol. Ginger Tea Reduces Chest Infections, Cough and Cold symptoms. Improves Blood Flow. Mood Enhancer. 64
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Finest Loose Tea From Ceylon Golden Label Tea 200, 450 & 900 grams Brain and nervous system stimulator. Energy booster. Rich in antioxidants. Lowest blood cholesterol. 66
Exclusive Quality Products by Al Kafeel Tea & Saffron Factory Kuwait Sales and Customer Service Tel: +965 2491 2288 Fax: +965 2492 1100 E mail: sales@alkafeelkw.com sales@noorasaffron.com wwww.noorasaffron.com 67
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