Bourbon & Bacon Truckee, CA May, 25-28, 2018 For consideration to the Truckee Tourism Business Improvement District (TTBID) Respectfully submitted by Cathy Dangler C3 Events, Inc.
C3 Events, Inc. Mission Statement Creating Innovative Events and Powerful Experiences That Entertain and Celebrate Our Community and Humanity. We Produce Events That Inspire and Create Memorable Experiences!
About Cathy Dangler Managing Director Executive Producer Cathy brings over 25 years of experience and expertise from the hotel conventions, catering and the wine industry. She was Director of National Events for Diageo Chateau & Estates for over a decade. Prior to Diageo she worked in the hotel industry and has an extensive background in Hotel Management and has worked for both Hyatt Regency and Fairmont hotels.
About C3 Events, Inc... C3 Events, Inc. provides numerous services for creating and producing events, securing spectacular entertainment, and encompasses a wide range of resource solutions for event marketing, public relations, production and conference management including site selection and contract negotiation with expertise in Food, Wine and Spirits Events. Recent Projects include: Sonoma Wine Country Weekend: Taste of Sonoma - with 3500 attendees, over 200 wineries, 60 local chefs, education seminars & celebrity hosts Beringer Great Steak Challenge for Food Network ten contestant cooking show TWE Distributor Roll Out Thirteen City Tour wine education and media promotions from Seattle to Miami and NY to LA (Madison Square Garden, and Texas Ranger Stadium) Beringer & Buble Promotional Tour - Napa Valley luxury wine tour with a private concert showcasing Michael Bublé Rodney Strong 25 th Anniversary Video simulcast dinner series with celebrity hosts
About Robert Larsen Robert has worked at numerous California wineries as well as a few agencies over the years, including his own, Larsen Public Relations, in between corporate life and executive communications positions at family-owned wineries, Dry Creek Vineyard and Rodney Strong Vineyards. In addition to winery communications, his agency work included travel, food and lifestyle PR, representing the Kea Lani Hotel on Maui, Hawaii, The Fisherman Restaurant in Burlingame, CA, Aidells Sausage Company, Levy s Bagels in San Francisco and more. Larsen understands the evolving nature of the wine industry and communications profession. He s utilized a variety of means to gain share of mind, combining traditional and innovative strategies and tactics to attain measurable results.
Bourbon & Bacon Truckee, CA Can you smell the smoky, salty, delicious aroma of bacon? How about the vanilla, caramel, cocoa and cherry notes in the nose of your favorite bourbon? That can only mean one thing there is a new event coming to town: The Bourbon & Bacon Festival is making its debut in October 2018! Distilleries from all over the US will pour their best spirits Sample a plethora of pork treats from your favorite restaurants in Truckee, Tahoe and Northern California (and beyond) Chef Mark Estee will lead the culinary team of local and national chefs with cooking demos and more! Beer & Wine Garden along with celebrity chefs, educational seminars, live music and a VIP experience.
Bourbon & Bacon Truckee, CA With an only-in-truckee array of Bourbon & Bacon we will create a signature Downtown event that boasts the greatest lineup of distilleries, craft beers, pork sampling and purveyors showcasing spectacular entertainment and never seen before educational presentations! The Downtown Truckee Grand Tasting boasts distilleries, restaurants and food artisans, plus a beer garden with live music serving up the perfect pairings. Come and enjoy Bourbon & Bacon for an exciting spring weekend in Truckee CA!
Friday Bourbon & Bacon Schedule of Events 5:30pm VIP Welcome Reception and Dinner at Moodys 7:00pm Bridge Street Music with Street-Food / food trucks Saturday 11:00am 4:00pm Grand Tasting Tent Sampling and Seminars throughout downtown Truckee with Main Stage Music and BBQ 7:00pm Bridge Street Country Western Concert with Dine- Arounds Sunday 9:00am VIP Brunch /Progressive Jazz Brunch with downtown Truckee restaurants 11:00am 2:00pm Grand Tasting Tent Sampling and Seminars
Sleeping Rooms Truckee Hotels 450 (target 39%) 175 Home rentals 1000+ (target 25%) 250 Room Per Night 425 (x s three nights) Total Rooms 1275
Marketing Plan Target Areas v San Francisco Bay Area Napa & Sonoma County Sacramento & Reno Sierra Foothills/Auburn Monterey & Central Coast Southern CA Northern & Southern NV OR & WA Additional regions will be targeted pending contracted sponsors
Marketing Truckee. Base Camp for a Big Life Marketing planning is critical to develop sufficient attendance to achieve profitability and increase the occupancy of our local hotels and home rentals. The volume of attendees and their families will intensify the sales to our local business, shops and restaurants. Advertising campaign to be developed to provide key initiatives through socials media outlets, website, print and radio.
Marketing Truckee. Base Camp for a Big Life Our keys to success: Manifest the message: Truckee. Base Camp for a Big Life Showcase the Truckee product: It's a real town with an unreal backyard. A place for those who know an outside life tastes sweeter. There's an authentic vibe that is both welcoming and exciting to be a part of. It's a Truckee thing. Generate repeat business for Truckee and Events Achieve sufficient market visibility Benchmark customer service (top-notch) Create a LUXURY Event!
Bourbon & Bacon Truckee, CA With the creation of the Bourbon & Bacon Festival, C3 Events, Inc. will establish a Don t Miss event during the Truckee Fall season. Creation of this program will be enhanced by the relationships we have maintained with our industry partners in culinary, wine, beer and spirits. This will be key to a successful and in highdemand weekend.
Tickets can be tailored to your Bourbon & Bacon experience: General Admission, VIP and Safe Driver
Potential Sponsors and Benefits Spirit Companies: Pernod Ricard, Jim Beam, SW&S, Brown Forman, Diageo & Guiness Media Partners: Wine & Spirits, Sunset, Cigar Aficionado, Whiskey Advocate, Go Daddy Travel: Truckee Tahoe Airport District- Mountain Lion Aviation, Amtrak Luxury Products: Volvo, Dolan Lexus (target for VIP services) Food & Lodging: Hotel, Restaurants, Ski Resorts, Casinos Culinary Purveyors Tyson Chef Mark Estee s Pork Purveyors, Safeway Sponsor Benefits: Website, Print, Social Media, Media Queries, Banners, Step & Repeat, Logo tickets/badges, consumer direct contact and regional affiliation, advertising
Resource Requirements Staff & Volunteers Entertainment/Talent Technology Finances Promotion/ Marketing/ Advertising Products Services Venues, Permits and Licensing
Risk & Rewards Risk: Inclement weather Ticket sales Cost of goods & services Exceptional talent at market price Reward: Customer satisfaction Meet financial objectives Achieve profitability Create annual destination event Add significant room nights and enhance business to local business/restaurants
Bourbon & Bacon Thank you for your time & consideration! Cathy Dangler cathy@dangler.us 415 317-7705 Robert Larsen robert@thelarsenprojekt.com 707 799-6775