2018 www.bestway.co.uk www.batleys.co.uk
MARKET INSIGHT Minimum Unit Pricing is coming from 1st May 2018. Offer shoppers alternate lines that are MUP compliant The trend for small and frequent shopping missions has increased. Fractionals and small bottles are essential in meeting needs of those looking to spend under 10 Gin is the fastest growing category and with +52% value growth in the past 3 years. 25% more people are buying Gin. The next big category trend is Rum, particularly Spiced and Flavoured Rum. Stock premium sku s in Gin, Rum and Vodka as shoppers are more willing to trade up in these categories Growth in alcohol in the Convenience market has come through premiumisation. Stocking a range of premium spirits encourages shoppers to trade up, delivers increased sales and profit, and improves the quality perception of store! Merchandise 35cl s and 20cl s next to bigger bottles to allow customers to trade up 4 out of 10 shoppers are buying spirits to share and are likely to need mixers - remember to ask if any are required. eg: Gin and Tonic, Rum and Coke, Whisky and Ginger Ale
MARKET INSIGHT Why Premium Spirits Are Important Attract spirits shoppers and grow basket spend. Spirits convenience shoppers are more likely to spend more and purchase more items in store. Premium spirits are driving the growth. Shoppers are looking for premium products and over half of spirits shoppers don t have a set budget so are more likely to trade up. Stocking the right premium range will deliver extra sales value. See our premium must stock lines highlighted with a crown Most of the premium sales are coming from gin, vodka, imported whiskies, cognac and scotch whiskies. Key Growth Categories Gin Festival Did you know we sell over 70 different Gins! To support the gin craze we have extended distribution of a selection of premium gins across our depots. Also, premium tonic and mixers are a must. Spiced and Flavoured Rum is on-trend too with +61% growth in the past 3 years and is growing faster in the Impulse Channel than in the Multiple Grocers. Watch this space as we develop our rum range and promotions. Key Times For Spirits Sales Prepare for spirits uplifts during the summer: Parties, picnics, BBQ s, music festivals and the May & August Bank holidays. Stock up, increase visibility and use POS, reach shoppers at the right time, with the right messages to inspire them to purchase. Summer Drinks: Great promotions in gin, rum and cocktail spirits will drive footfall: make sure you offer mixers! Merchandising Tips Keep good availability of the Must Stock products. Have a choice of brands across value, standard as well as premium. Make the category easy to shop and group by category, brand and then size. Merchandise premium products on the top shelf. Why Small Bottles (Fractionals) Are Important 35% of spirits sales are from small bottles. Profit on small bottles is generally higher and the shoppers are less sensitive to pricing, although 80% of shoppers trust Price Marked Pack pricing. Stocking a range of small bottles will enhance your sales and profit. Minimum Unit Pricing for Scotland ARE YOU READY? From 1st May 2018, licensed premises in Scotland will not be able to sell alcohol under the agreed 50p minimum unit price per unit of alcohol. Failure to adhere to this condition would result in your licence being revoked or imprisonment. Communicate pricing to your customers and ensure your shelf edge pricing is clear and prominent. For more information and our minimum unit pricing calculator go to bestway.co.uk/alcoholpricing
MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. = Premium VODKA premium/ Flavoured vodka gin 1 2 3 4 5 6 7 8 9 10 11 12 13 14 white rum spiced rum dark rum liqueurs & specialities brandy 15 16 17 18 19 20 21 22 23 24 25 26 27 28 blended whisky premium blended whisky malt whisky imported whisky cognac 29 30 31 32 33 34 35 36 37 38 39 40 41
MUST STOCK LINES = Premium glens vodka 70cl SKU Code: Bestway 833660 Batleys 230414 4 smirnoff 1ltr SKU Code: Bestway 124359 Batleys 136017 1 glens vodka 35cl SKU Code: Bestway 106172 Batleys 173386 glens vodka pm 20cl SKU Code: Bestway 106016 Batleys 229298 5 russian standard pm 14.79 70cl SKU Code: 419286 2 GLENS VODKA 1ltr SKU Code: 414969 6 absolut vodka blue 70cl SKU Code: Bestway 722010 Batleys 212852 smirnoff red vodka pm 14.49 70cl SKU Code: 368877 3 smirnoff red vodka pm 8.49 35cl SKU Code: 370606 smirnoff red vodka pm 5.29 20cl SKU Code: 370585 7 grey Goose vodka 70cl SKU Code: Bestway 458470 Batleys 598024
MUST STOCK LINES HENDRICKS GIN 70cl 8 ciroc vodka red berry 70cl SKU Code: 28821 12 SKU Code: 643155 HENDRICKS GIN 35cl SKU Code: 216102 9 knightsbridge gin 70cl SKU Code: Bestway 300094 Batleys 423547 13 tanqueray gin 70cl SKU Code: 393180 10 gordons gin pm 14.49 70cl SKU Code: 77153 gordons gin pm 8.49 35cl 14 gordons pink gin 70cl SKU Code: 387983 SKU Code: 381731 bacardi carta blanca PM 15.99 70cl 11 bombay sapphire 70cl SKU Code: Bestway 236917 Batleys 490649 15 SKU Code: 377280 bacardi RUm PM 9.49 35cl SKU Code: 382362
MUST STOCK LINES CAPTAIN morgan spiced PM 14.49 70cl 19 sourz apple 70cl SKU Code: Bestway 220143 Batleys 520485 16 SKU Code: 370628 CAPTAIN morgan spiced PM 8.49 35cl SKU Code: Bestway 65576 20 v kat schnapps pm 3.99 35cl SKU Code: 981024 17 O.V.D. Rum 70cl SKU Code: Bestway 586366 Batleys 560469 21 luxardo sambuca 70cl SKU Code: Bestway 227186 Batleys 627679 southern comfort pm 17.99 70cl 18 jagermeister 70cl SKU Code: Bestway 729954 Batleys 376044 22 SKU Code: 70682 southern comfort pm 9.99 35cl SKU Code: 204547
MUST STOCK LINES malibu pm 13.49 70cl 23 27 SKU Code: 348621 Rievaulx brandy 35cl SKU Code: Bestway 312893 Batleys 854637 Rievaulx brandy 70cl SKU Code: Bestway 312925 Batleys 423953 24 disaronno amaretto 50cl SKU Code: 431754 28 E&J brandy 70cl SKU Code: Bestway 931908 Batleys 437157 E&J brandy 35cl SKU Code: 773232 25 pimms no. 1 70cl SKU Code: 566385 26 jack daniel s honey pm 21.99 70cl SKU Code: 331423 jack daniel s honey pm 12.99 35cl SKU Code: 284922 29 High Commissioner 70cl SKU Code: Bestway 589015 Batleys 594361 high commissioner 35cl SKU Code: Bestway 106049 Batleys 179697
MUST STOCK LINES 30 WHYTE & MACKAY PM 15.99 70cl SKU Code: 349928 33 johnnie walker black label 70cl SKU Code: Bestway 64206 Batleys 129059 bells whisky pm 15.49 70cl 31 SKU Code: 370541 bells whisky pm 9.49 35cl SKU Code: 370328 34 chivas regal 70cl SKU Code: Bestway 24006 Batleys 629617 famous grouse pm 15.99 70cl SKU Code: 213310 32 famous grouse pm 9.49 35cl SKU Code: 209635 35 glenfiddich 12 year old 70cl SKU Code: Bestway 69508 Batleys 155267 famous grouse 20cl SKU Code: 163026
MUST STOCK LINES jameson 70cl 36 glenmorangie original 70cl SKU Code: Bestway 51455 Batleys 299510 39 SKU Code: Bestway 110303 Batleys 206424 jameson 35cl SKU Code: Bestway 498890 Batleys 529486 courvoisier v.s. 70cl 37 ISLE OF JURA 10 YEAR OLD 70cl SKU Code: Bestway 160726 Batleys 599980 40 SKU Code: Bestway 67955 Batleys 680507 courvoisier v.s. 35cl SKU Code: Bestway 146001 jack daniel s pm 21.99 70cl martell cognac 70cl 38 SKU Code: 331434 jack daniel s pm 12.99 35cl 41 SKU Code: Bestway 23207 Batleys 644881 martell cognac 35cl SKU Code: 152247 SKU Code: Bestway 23263 Batleys 191033
1m x 3 PLANOGRAM 1 SKUs 1 1 BESTWAY BATLEYS 414969 414969 GLENS VODKA 1LTR 833660 230414 GLENS VODKA 70CL 106172 173386 GLENS VODKA 35CL 106016 229298 GLENS VODKA 20CL 366877 366877 SMIRNOFF RED VODKA 70CL PM 14.49 370606 370606 SMIRNOFF RED VODKA 35CL PM 8.49 370585 370585 SMIRNOFF 20CL PM 5.29 419286 419286 RUSSIAN STANDARD 70CL PM 14.79 722010 722010 ABSOLUT VODKA BLUE 70CL 77153 77153 GORDON S GIN 70CL PM 14.49 381731 381731 GORDON S GIN 35CL PM 8.49 2 3 2 SKUs 2 BESTWAY BATLEYS 349928 349928 WHYTE & MACKAY 70CL PM 15.99 176234 176234 WHYTE & MACKAY 35CL PM 8.99 370541 370541 BELLS WHISKY 70CL PM 15.49 370328 370328 BELLS WHISKY 35CL PM 9.49 213310 213310 FAMOUS GROUSE 70CL PM 15.99 209635 209635 FAMOUS GROUSE 35CL PM 9.49 163026 163026 FAMOUS GROUSE 20CL 331434 331434 JACK DANIEL S 70CL PM 21.99 69508 155267 GLENFIDDICH 12 YEAR OLD 70CL 51455 299510 GLENMORANGIE ORIGINAL 70CL 160726 599980 ISLE OF JURA 10 YEAR OLD 70CL
1m x 3 PLANOGRAM 1 3 SKUs 3 BESTWAY BATLEYS 377280 377280 BACARDI CARTA BLANCA 70CL PM 15.99 382362 382362 BACARDI RUM 35CL PM 9.49 370628 370628 MORGAN SPICED 70CL PM 14.49 65576 65576 MORGAN SPICED 35CL PM 8.49 286366 560469 O.V.D. RUM 70CL 67955 680507 COURVOISIER V.S. 70CL 566385 366385 PIMMS NO.1 70CL 431754 431754 DISARONNO AMARETTO 50CL 220143 520485 SOURZ APPLE 70CL 70682 70682 SOUTHERN COMFORT 70CL PM 17.99 729954 376044 JAGERMEISTER 70CL 2 3
1m x 5 PLANOGRAM 1 2 1 SKUs 1 BESTWAY BATLEYS 722010 212852 ABSOLUT VODKA BLUE 70CL 458470 598024 GREY GOOSE VODKA 70CL 28821 28821 CIROC VODKA RED BERRY 70CL 419286 419286 RUSSIAN STANDARD 70CL PM 14.79 331434 331434 JACK DANIEL S 70CL PM 21.99 152247 152247 JACK DANIEL S 35CL PM 12.99 110303 206424 JAMESON 70CL 69508 155267 GLENFIDDICH 12 YEAR OLD 70CL 51455 299510 GLENMORANGIE ORIGINAL 70CL 160726 599980 ISLE OF JURA 10 YEAR OLD 70CL 833549 216240 BALVENIE DOUBLEWOOD 70CL 21609 162760 LAPHROAIG 10 YEAR OLD WHISKY 70CL 3 4 5 2 SKUs 2 BESTWAY BATLEYS 124359 136017 SMIRNOFF 1LTR 366877 366877 SMIRNOFF RED VODKA 70CL PM 14.49 370606 370606 SMIRNOFF RED VODKA 35CL PM 8.49 370585 370585 SMIRNOFF 20CL PM 5.29 387983 387983 GORDON S PINK GIN 70CL 77153 77153 GORDON S GIN 70CL PM 14.49 381731 381731 GORDONS GIN 35CL PM 8.49 393180 393180 TANQUERAY GIN 70CL 236917 490649 BOMBAY SAPPHIRE 70CL 643155 643155 HENDRICKS GIN 70CL 168058 168058 EDINBURGH GIN RHUBARB & GINGER LIQUEUR 50CL
1m x 5 PLANOGRAM 1 2 3 SKUs 3 BESTWAY BATLEYS 414969 414969 GLENS VODKA 1LTR 833660 230414 GLENS VODKA 70CL 106172 173386 GLENS VODKA 35CL 106016 229298 GLENS VODKA 20CL 349928 349928 WHYTE & MACKAY 70CL PM 15.99 176234 176234 WHYTE & MACKAY 35CL PM 8.99 370541 370541 BELLS WHISKY 70CL PM 15.49 370328 370328 BELLS WHISKY 35CL PM 9.49 213310 213310 FAMOUS GROUSE 70CL PM 15.99 209635 209635 FAMOUS GROUSE 35CL PM 9.49 163026 163026 FAMOUS GROUSE 20CL 3 4 5 4 SKUs 4 BESTWAY BATLEYS 370628 370628 MORGAN SPICED 70CL PM 14.49 65576 65576 MORGAN SPICED 35CL PM 8.49 681306 681306 MIDSHIPMAN DARK RUM 70CL 586366 586366 O.V.D. RUM 70CL 312893 854637 RIEVAULX BRANDY 35CL 312925 423953 RIEVAULX BRANDY 70CL 23207 644881 MARTELL COGNAC 70CL 67955 680507 COURVOISIER V.S. 70CL 589015 594361 HIGH COMMISSIONER 70CL 15000 15000 IMPERIAL STAG 35CL 16106 16106 IMPERIAL STAG 20CL
1m x 5 PLANOGRAM 1 2 5 SKUs 5 BESTWAY BATLEYS 377280 377280 BACARDI CARTA BLANCA 70CL PM 15.99 382362 382362 BACARDI RUM 35CL PM 9.49 729954 376044 JAGERMEISTER 70CL 227186 627679 LUXARDO SAMBUCA 70CL 220143 520485 SOURZ APPLE 70CL 736176 736176 SOURZ RASPBERRY 70CL 70682 70682 SOUTHERN COMFORT 70CL PM 17.99 348621 348621 MALIBU 70CL PM 13.49 431754 431754 DISARONNO AMARETTO 50CL 51510 708805 GLAYVA 70CL 566385 566385 PIMMS NO.1 70CL 3 4 5
For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice or call 01738 646666 quoting MAY RANGE