Crystal Light Liquids - PDF Free Download

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS Crystal Light Liquids Crystal Light Liquid Strawberry Lemonace 1.62Z Crystal Light Liquid Iced Tea 1.62Z Crystal Light Liquid Blueberry Raspberry 1.62Z Crystal Light Liquid Mango Passionfruit 1.62Z Crystal Light Liquid Peach Bellini 1.62Z Crystal Light Liquid Pomtini 1.62Z x Launch: Early Ship 12/3/2012 National Release: 1/14/2013 Availability Window: 12/3/2012-1/27/2013 Crystal Light is breaking into liquid concentrates- check out these six new items today! This is a new, modern twist on the classic Crystal Light Gives consumers a brand they are familiar with, but Crystal Light liquids differentiates itself from powders and MiO Appeals to the health conscious, calorie counting women This new line will be featured on Celebrity Apprentice- look for it at your retailer soon! UPC Cincinnati Lima Westville Fargo Minot Omaha Rapid City St. Cloud Lumberton Crystal Light Strawberry Lemonade 4300005405 0448308 0700864 0078139 0903856 0903856 0903856 0903856 0903856 0755322 Crystal Light Iced Tea 4300005407 0448258 0700583 0077990 0903781 0903781' 0903781 0903781 0903781 0755314 Crystal Light Blueberry Raspberry 4300005408 0448223 0700559 0077974 0903773 0903773 0903773 0903773 0903773 0755280 Crystal Light Peach Bellini 4300005409 0768853 0700849 0078071 0903807 0903807 0903807 0903807 0903807 NA Crystal Light Mango Passionfruit 4300005410 0448282 0700658 0078063 0903799 0903799 0903799 0903799 0903799 NA Crystal Light Pomtini 4300005311 0448290 0700856 0078089 0903831 0903831 0903831 0903831 0903831 NA

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS MiO Fit & MiO Cherry Blackberry MiO Fit Artic Grape 1.62Z MiO Fit Berry Blast 1.62Z MiO Cherry Blackberry 1.62Z x Launch: Early Ship 12/3/2012 National Release: 1/14/2013 Availability Window: 12/3/2012-1/27/2013 MiO is launching 3 new flavors! Try the new MiO Fit and Cherry Blackberry today! MiO is 34% incremental to the BMX category; it is bringing new consumers to this section which is helping overall sales These flavors are completely new and will add more variety to the portfolio All three of these items will be line priced at $3.99 with the rest of the portfolio Shelve these new items next to the other liquid concentrates Get these new items on your shelf today! UPC Cincinnati Lima Westville Fargo Minot Omaha Rapid City St. Cloud Lumberton MiO Fit Artic Grape 4300000550 0448175 0700542 0077735 0903740 0903740 0903740 0903740 0903740 TBD MiO Fit Berry Blast 4300000553 0448068 0700013 0077289 0903708 0903708 0903708 0903708 0903708 TBD MiO Cherry Blackberry 4300000555 0448100 0700500 0077396 0903716 0903716 0903716 0903716 0903716 TBD

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS Kool Aid Liquid Concentrates Kool Aid Liquid Grape 1.62Z Kool Aid Liquid Cherry 1.62Z Kool Aid Liquid Tropical Punch 1.62Z Kool Aid Liquid Orange 1.62Z x Launch: First Ship 1/14/13 Availability Window: 1/14-2/2/2013 Kool Aid is launching four NEW liquids! These four new liquids are building off of Kool Aid's well known name, heritage, and fun loving appeal. This is the first branded value offering to the consumerseveryday price of $2.99 for 24 servings. New items index high with multiculturals Look to shelve these new items near the other liquid concentrates! UPC Cincinnati Lima Westville Fargo Minot Omaha Rapid City St. Cloud Lumberton Kool Aid Liquid Tropical Punch 4300000572 0448423 0700963 0078634 0903930 0903930 0903930 0903903 0903903 TBD Kool Aid Liquid Grape 4300000573 0448324 0700948 0078436 0903898 0903898 0903898 0903898 0903898 TBD Kool Aid Liquid Cherry 4300000574 0448316 0700872 0078147 0903872 0903872 0903872 0903872 0902872 TBD Kool Aid Liquid Orange 4300000576 0448415 0700955 0078550 0903914 0903914 0903914 0903914 0903914 TBD

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS Planters NUT*rition Sustaining Energy Mixes Planters NUT*rition Honey Nut 8.6 oz. Planters NUT*rition Chocolate Nut 8.6 oz. Planter NUT*rition Apple Cinnamon 8.6 oz. x Launch: First Ship 12/3/12 National 1/14/13 Planters is introducing three new NUT*rition Sustaining Energy Mixes This is a delicious blend of nuts, granola clusters, and fruit or chocolate Consumers are looking for a healthy snack that is long lasting This product is highly incremental to the category, and is bringing new consumers to the section 2013-10 million in dedicated A & C just on NUT*rition Shelve next to other NUT*rition items! Get these two new items on your shelf today! UPC Cincinnati Lima Westville Omaha St. Cloud Fargo Lumberton Planters Nutrition Energy Apple Cinnamon 2900001860 627711 65458 872093 457531 457531 457531 NA Planters Nutrition ery Chocolate Nut 2900001861 627687 65441 872069 457473 457473 457473 NA Planters Nutrition Energy Honey Nut 2900001862 627729 65466 872127 457556 457556 457556 NA

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS Garland Jack's Secret Six BBQ Sauce Garland Jack's Secret Six Original Recipe 18oz x Garland Jack's Secret Six Sweet N Sticky Molasses18oz Garland Jack's Secret Six Sweet Brown ar 18oz Garland Jack's Secret Six Hickory Spice 18oz Garland Jack's Secret Six Squealin Hot 17.5oz Garland Jack's Secret Six Country Honey 18oz Launch: First retailer Ship 1/28/13 GARLAND JACK S SECRET SIX Barbecue Sauce is: An authentic BBQ sauce for those that love to grill! Available in six delicious flavors each one can provide the perfect complement to any dish you are preparing. Original Recipe is a balance of all essential BBQ flavors smoke, sweet and spice. Target Consumer is the 'Backyard BBQ Enthusiast', which is the fastest growing consumer segment in the BBQ category. gested Shelving - Not Actual Plan-O-Gram

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW Kraft Miracle ITEMS Whip Dipping Sauce Miracle Whip Dipping Sauce Kickin Onion x Blossom 12oz Miracle Whip Dipping Sauce Smokin Bacon Ranch 12oz Miracle Whip Dipping Sauce Sassy Sweet Tomato 12oz Launch: First Ship 1/28/13 Opportunity Expand Miracle Whip s tradition of providing safe and satisfying flavor adventure by adding kick of excitement to Miracle Whip lovers dipping occasions with sauces that offer a creamy blend of unexpected flavors: Kickin Onion Blossom Smokin Bacon Ranch Sassy Sweet Tomato Basis for Interest Consumers are dipping all the time at home but desire flavor variety beyond the usual ketchup, bbq and ranch Brings large & loyal group of Miracle Whip lovers to fast growing dipping sauce category (approximately $14MM category with $ growth +10% in 2011) Flavors will be highly incremental as are truly unique, yet remain approachable by offering a slight twist on the familiar gested Shelving - Not Actual Plan-O-Gram

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW Kraft Anything ITEMS Dip, Dressing & Recipes Mix Thick & Creamy Italian 1oz Thick & Creamy Ranch 1oz Thick & Creamy Catalina 1.25oz Thick & Creamy Blue Cheese 1.25oz Launch: First er Ship 1/28/13 x NEW Kraft ANYTHING Dip, Dressing & Recipe Mixes are an easy delicious way for consumers to explore versatile uses for their favorite ANYTHING Dressing flavors. Basis for Interest Brings trusted Kraft brand and new, unique flavor offerings to growing Dry Dressing segment. Supports Kraft ANYTHING strategy to drive versatile dressing usage: 66% of Dry Dressing usage is as a Dip or recipe ingredient. Marketing Support Plan Tie to National ANYTHING campaign via versatile recipe inspiration promoting beyond salads usage. Leverage Kraft scale and cross-promote with Kraft Mayo (preparation instructions require Kraft Mayonnaise and/or Sour Cream). Kraft ANYTHING Packaging graphics will inspire versatile dressing usage as a dip, dressing, gested Shelving - Not Actual Plan-O-Gram Product Description with Size and Pack Auth Code Fargo Auth Code Minot Auth Code St Cloud Auth Code Rapid Auth Code Omaha Auth Code West ville Auth Code Lima Auth Cod Cinci

Wave 1 2013 New Item Sell Sheet 2010 WAVE 1 NEW ITEMS Planters Flavored Dry Roasted Peanuts Planters Honey Roasted BBQ Peanuts 16 oz. Planters Roasted Onion Garlic Peanuts 16 oz. x Launch: First Ship 12/3/12 National 1/14/13 America's favorite Peanut is launching two NEW flavors!! Flavored Peanuts are currently underindexed in the Peanut Category New Honey Roasted BBQ Peanuts and Roasted Onion Garlic Peanuts rated the top two flavors in consumer testing!! Shelve new to the other Planters DRP items The two year growth rate is +20% for flavored Peanuts! Make sure you have these two new items on your shelf!! UPC Cincinnati Lima Westville Omaha St. Cloud Fargo Lumberton Planters Honey BBQ Roasted Peanuts 2900001782 626705 65417 870527 1214709 1214709 1214709 753012 Planters Roasted Onion Garlic Peanuts 2900001783 626622 65409 870451 1214691 1214691 1214691 NA

Fargo Division Booking / Reference #: N/A RETURN BY: 4514196 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A 4514204 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A 4514212 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Minot Division Booking / Reference #: N/A RETURN BY: 4514196 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A 4514204 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A 4514212 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.48 $2.25 $2.89 22.3% $ 1.96 $ 1.92 $ 2.29 16.2% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Omaha Division Booking / Reference #: N/A RETURN BY: 4514196 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 4514204 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 4514212 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Rapid City Division Booking / Reference #: N/A RETURN BY: 4514196 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.21 $2.20 $2.89 23.8% $ 1.96 $ 1.88 $ 2.29 18.1% N/A 4514204 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.21 $2.20 $2.89 23.8% $ 1.96 $ 1.88 $ 2.29 18.1% N/A 4514212 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.21 $2.20 $2.89 23.8% $ 1.96 $ 1.88 $ 2.29 18.1% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

St Cloud Division Booking / Reference #: N/A RETURN BY: 4514196 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.34 $2.22 $2.89 23.1% $ 1.96 $ 1.90 $ 2.29 17.2% N/A 4514204 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.34 $2.22 $2.89 23.1% $ 1.96 $ 1.90 $ 2.29 17.2% N/A 4514212 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.34 $2.22 $2.89 23.1% $ 1.96 $ 1.90 $ 2.29 17.2% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Westville Division Booking / Reference #: RETURN BY: 718510 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 719476 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 720029 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Lima Division Booking / Reference #: RETURN BY: 191072 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 191098 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 191726 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Cincinnati Division Booking / Reference #: N/A RETURN BY: 0044248 21000-04265 Kraft Velveeta Skillets-2% Milk Cheeseburger 6 11.5z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 0044263 21000-04264 Kraft Velveeta Skillets-Chicken Parmesan 6 11,7z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A 0044313 21000-04263 Kraft Velveeta Skillets-Jambalaya 6 14.32z $ 13.07 $2.18 $2.89 24.6% $ 1.96 $ 1.85 $ 2.29 19.1% N/A Next Date: 03/17/2013 Velveeta Skillets 2/$4 AD Start convenient ways to provide variety to their dinnertime rituals. Skillets flankers have proven to be successful. YTD 30% of Skillets $ sales growth is from new items on Skillets** 41% of VELVEETA CHEESY SKILLETS buyers did not purchase the category prior to VELVEETA CHEESY SKILLETS launch*** Flavors: Chicken Parmesan, Ultimate Cheeseburger Mac with 2% Milk, Jambalaya /: Line-price with base Velveeta Cheesy Skillets Shelf Location: Dry d Meat with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Westville Division Booking / Reference #: RETURN BY: 720037 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 720060 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 720078 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Lima Division Booking / Reference #: RETURN BY: 194357 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 194373 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 194381 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Cincinnati Division Booking / Reference #: RETURN BY: 0044354 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 0044388 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 0044404 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:mer Number: E-mail dress:

Fargo Division Booking / Reference #: N/A RETURN BY: 4514238 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A 4514253 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A 4514261 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Minot Division Booking / Reference #: N/A RETURN BY: 4514238 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A 4514253 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A 4514279 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.65 $2.61 $2.99 12.8% $ 2.25 $ 2.23 $ 2.69 17.0% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Omaha Division Booking / Reference #: N/A RETURN BY: 4514238 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 4514253 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A 4514261 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.18 $2.53 $2.99 15.4% $ 2.25 $ 2.16 $ 2.69 19.9% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

Rapid City Division Booking / Reference #: N/A RETURN BY: 4514238 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.34 $2.56 $2.99 14.5% $ 2.25 $ 2.18 $ 2.69 18.9% N/A 4514253 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.34 $2.56 $2.99 14.5% $ 2.25 $ 2.18 $ 2.69 18.9% N/A 4514261 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.34 $2.56 $2.99 14.5% $ 2.25 $ 2.18 $ 2.69 18.9% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress:

St Cloud Division Booking / Reference #: N/A RETURN BY: 4514238 21000-04317 Kraft Velveeta Casseroles-Shepherds Pie 6 8.9z $ 15.49 $2.58 $2.99 13.7% $ 2.25 $ 2.21 $ 2.69 18.0% N/A 4514253 21000-04316 Kraft Velveeta Casseroles-Cornbread Chili 6 11.1z $ 15.49 $2.58 $2.99 13.7% $ 2.25 $ 2.21 $ 2.69 18.0% N/A 4514261 21000-04324 Kraft Velveeta Casseroles-Chicken Pot Pie 6 10.5z $ 15.49 $2.58 $2.99 13.7% $ 2.25 $ 2.21 $ 2.69 18.0% N/A Next Date: 03/17/2013 Velveeta Casseroles 2/$5 AD Start convenient ways to provide variety to their dinnertime rituals 38% of Velveeta Loaf uses are for casseroles Deliver great home made taste in less time with Cheesy Casseroles Extends Meal Starter Kits to the OVEN! Expected to source volume from frozen complex meals Flavors: Chicken Pot Pie, Shepherd s Pie, Chili Cornbread /: $2.99, promoted with other SKILLETS Packaging: Same as Cheesy Skillets Box Serving size: 8-9z; 4-5 servings Shelf Location: with other VELVEETA CHEESY SKILLETS Flavors in Meal Starters Section E-mail dress: