Pantry Hero Chiyuki Kitagawa SFUXD36
Problem Statement Young adults who are busy needs a way to cook healthy food efficiently, because they often takes home school work or work and has little free time. Hypothesis We believe that by making a recipe app, for busy people, we will achieve healthier meals in less time.
User Research
Target Audience Busy young adults age of 20 s to 30 s in college students or young professionals. Some or little knowledge of cooking also wants to eat healthy.
User Interviews In person interview with four young adults between age 25 to 30. The goal was to research about their busy life, and also their food habits.
Key Takeaways & User Goals Key Takeaways Is there a way to cook efficiently? Doesn t know how to cook. Having trouble using ingredients Making good and healthy food very quickly, is a goal in life User Goals Cook without wasting time Use ingredients wisely Learn how to cook
Persona Jacquelyn Age: 23 Occupation: student studying web development Income: $35,000 Residence: Oakland Education: College Grad Other Info: Lives with three other roommates. Commutes from Oakland to San Francisco for I m a full time 9-5 student, living with 3 other roommates with cooking routine for dinner. It s great but when it comes to me, I can not cook. I want to learn how to cook for myself, and for my roommates too. Especially eating healthy! Goals & Needs Eat healthy Cooks healthy Save time Pain Points Too much outside work Cooking routine with roommates Doesn t know how to cook
Persona Joe Age: 26 Occupation: Software Engineer Income: $80,000 Residence: Berkeley Education: College Grad Other Info: Residing in Berkeley with his boyfriend and his two cats. Commutes to San Francisco everyday for I m a full time developer, and have a lot of outside work that I do at home. I love cooking, but I don t know how to cook well, and use my time wisely. I also waste my ingredients because I don t know how to use it. Goals & Needs Cook food wisely Eat healthy Make grocery list Pain Points Too busy with work Doesn t have the skill to cook Crazy hours at work
Competitive Analysis Yummly CookPad Blue Apron A famous recipe app which contains many features such as, features recipes depending on time, the layout is easy to see with number of ingredients, calories, prep time all in one page without scrolling. The recipe itself sends the user to a different site. (3rd party site) A new app with easy navigation with search ingredients or view recipe. All the recipes on CookPad is by users that are using the app. All recipes included with step by step directions, with pictures. The layout is simple, but the typography can be better. Another famous app used by young adults, which will provide the ingredients and the recipe for the user to cook meals in exactly right proportions. The user can also view the recipes even without subscriptions.
User Flow, IA, Features
Paper Prototype
Hi-Fidelity Prototype
Site Map Home Onboarding 1 Onboarding 2 Onboarding 3 Onboarding 4 Onboarding 5 Log in Search ingredients Filter search Favorites list Shows match of recipes Shows match of recipes Shows match of recipes Recipe with instructions My settings FAQ Invite friend Rate recipe Recipe with instructions Recipe with instructions Rate recipe Rate recipe
User Story
User Flow Jackie on her lunch break with classmates Realize she needs to cook for roommates Classmate recommend Pantry Hero app Download the app Views recipes Adds to favorite lists Reviews recipes Filter search Opens app Decides what to cook Open recipes Step by step instructions Makes grocery list Enough time for homework and free time School Types in ingredients on search bar Add to favorites list Dinner complete Commute to home Home
Features for MVP Time Search by ingredients The user can select the recipes from filtering search by cooking time. From 30 mins fast cooking to few hours. Depending on how much time the user wants to put time on their cooking. User can search recipes by typing in ingredients they already have in the refrigerator or in the pantry. Saves time by searching recipes by only typing in the ingredients. Learn how to cook User can learn how to cook with step by step instructions. User can also change their level of cooking by filter search.
Constraints Needing a big database to include every ingredients for the search bar. Nutritionist for making the recipes by cooking time, level, and ingredients.