FINDING THE RIGHT SNACK MIX Business & Industry
SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy consumers rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. Maximize your snacking sales with these 20 SKUS SWEET & SALTY From left to right: Munchies Peanut Butter on Cheese Flavored Crackers, Planters Trail Mix Nuts & Chocolate, Ritz Bits Cheese Crackers, Famous Amos Chocolate Chip Cookies, Pop- Tarts Frosted Strawberry, Cheez-It Crackers Original, OREO Cookies, single serve 4, Rice Krispies Treats Original, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, BelVita Blueberry Breakfast Bars, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, Special K Chocolate Peanut Butter Protein Bar, KIND Dark Chocolate Nuts & Sea Salt Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 48% market share3 brands310 4snack 2 Kellogg Snacking Demand Landscape, 3/2016 3 NPD SupplyTrack Latest 12M Ending June 2017
EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling 3800035945 Nutri-Grain Soft Baked Breakfast Bars Strawberry 48 1.3 3800035645 Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon 48 1.3 3800035745 Nutri-Grain Soft Baked Breakfast Bars Blueberry 48 1.3 3800031732 Pop-Tarts Frosted Strawberry 72 3.67 3800031132 Pop-Tarts Frosted Brown Sugar Cinnamon 72 3.52 3800026547 Rice Krispies Treats Original 80 1.3 bold snackers Filling 2410012261 Cheez-It Crackers Original 60 1.5 7667798016 Famous Amos Chocolate Chip Cookies 60 2 3800084714 Pringles Grab & Go Original 36 1.3 3800084715 Pringles Grab & Go Sour Cream & Onion 36 1.41 3800084716 Pringles Grab & Go Cheddar 36 1.41 3800018586 Pringles Grab & Go Assorted Case 60 Asst 88462310213 Bear Naked Granola Bites Dark Chocolate & Sea Salt 50 1.3 88462310215 Bear Naked Granola Bites Peanut Butter & Honey 50 1.3 healthy snackers Filling 3800029189 Special K Chocolate Peanut Butter Protein Bar 48 1.59 3800029185 Special K Strawberry Protein Bar 48 1.59 3800029187 Special K Double Chocolate Protein Bar 48 1.59 3800056923 Special K Strawberry Pastry Crisps 81 0.88 3800014604 Special K Nourish Chocolate Almond Chewy Nut Bar 72 1.16 3800014606 Special K Nourish Cranberry Almond Chewy Nut Bar 72 1.16 3800012519 Special K Bar Red Berries 96 0.88 1862710507 Kashi GOLEAN Salted Dark Chocolate and Nuts 48 1.59 1862710511 Kashi GOLEAN Crunchy Peanut Butter 48 1.59 9091210030 Pure Organic Fruit & Nut Assorted Case 48 1.7 9091210031 Pure Organic Ancient Grains Assorted Case 48 1.23 1862737947 Kashi Trail Mix Bar 72 1.23 Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support. Indicates Gluten-Free Indicates Core SKU
FINDING THE RIGHT SNACK MIX Healthcare FOR HEALTHCARE
SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy consumers rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. Maximize your snacking sales with these 20 SKUS SWEET & SALTY From left to right: Munchies Peanut Butter on Cheese Flavored Crackers, Planters Trail Mix Nuts & Chocolate, Ritz Bits Cheese Crackers, Famous Amos Chocolate Chip Cookies, Pop- Tarts Frosted Strawberry, Cheez-It Crackers Original, OREO Cookies, single serve 4, Rice Krispies Treats Original, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, BelVita Blueberry Breakfast Bars, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, Special K Chocolate Peanut Butter Protein Bar, KIND Dark Chocolate Nuts & Sea Salt Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 48% market share3 brands310 4snack 2 Kellogg Snacking Demand Landscape, 3/2016 3 NPD SupplyTrack Latest 12M Ending June 2017
EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling 3800035945 Nutri-Grain Soft Baked Breakfast Bars Strawberry 48 1.3 3800035645 Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon 48 1.3 3800035745 Nutri-Grain Soft Baked Breakfast Bars Blueberry 48 1.3 3800031732 Pop-Tarts Frosted Strawberry 72 3.67 3800031132 Pop-Tarts Frosted Brown Sugar Cinnamon 72 3.52 3800026547 Rice Krispies Treats Original 80 1.3 bold snackers Filling 2410012261 Cheez-It Crackers Original 60 1.5 7667798016 Famous Amos Chocolate Chip Cookies 60 2 3800084714 Pringles Grab & Go Original 36 1.3 3800084715 Pringles Grab & Go Sour Cream & Onion 36 1.41 3800084716 Pringles Grab & Go Cheddar 36 1.41 3800018586 Pringles Grab & Go Assorted Case 60 Asst 88462310213 Bear Naked Granola Bites Dark Chocolate & Sea Salt 50 1.3 88462310215 Bear Naked Granola Bites Peanut Butter & Honey 50 1.3 healthy snackers Filling 3800029189 Special K Chocolate Peanut Butter Protein Bar 48 1.59 3800029185 Special K Strawberry Protein Bar 48 1.59 3800029187 Special K Double Chocolate Protein Bar 48 1.59 3800056923 Special K Strawberry Pastry Crisps 81 0.88 3800014604 Special K Nourish Chocolate Almond Chewy Nut Bar 72 1.16 3800014606 Special K Nourish Cranberry Almond Chewy Nut Bar 72 1.16 3800012519 Special K Bar Red Berries 96 0.88 1862710507 Kashi GOLEAN Salted Dark Chocolate and Nuts 48 1.59 1862710511 Kashi GOLEAN Crunchy Peanut Butter 48 1.59 9091210030 Pure Organic Fruit & Nut Assorted Case 48 1.7 9091210031 Pure Organic Ancient Grains Assorted Case 48 1.23 1862737947 Kashi Trail Mix Bar 72 1.23 Indicates Gluten-Free Indicates core sku Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support.
FINDING THE RIGHT SNACK MIX College & University
SNACKING FOR THE 24/7 GENERATION Forget three square meals. Today s busy students and staff rely on well-rounded snacks throughout the day to complement, bridge or replace meals. HOW DO YOU SATISFY? Make sure you have the right assortment that satisfies each of your customer s tastes and preferences. Through our proprietary research we ve identified what today s snackers are hungry for and three types of snackers visiting your operation: indulgent snackers These snack lovers have broad tastes and enjoy trying new flavors. They re most likely to reach for rich, indulgent snacks like cookies. 1 bold snackers Bold flavors and textures, particularly in salty snacks, lure these adventurous snackers to the rack. 1 healthy snackers Simple ingredients, more natural options and clean labels get the attention of these health-conscious snackers. 1 MEET THEIR VARYING NEEDS BY SATISFYING ALL THE REASONS THEY SEEK SNACKS. REPLACE MEALS substantial & filling BRIDGE THE GAP keeps them going COMPLEMENT MEALS lighter treats NOURISHMENT better for you foods 1 Kellogg Snacking Demand Landscape 2015
THE RIGHT ASSORTMENT FOR YOUR SNACKERS. Kellogg s is your value-add solution partner, bringing you proprietary research to help you increase consumer reach. THESE 20 SKUS SATISFY 86% OF CONSUMER SNACKING OCCASIONS, 2 SWEET & SALTY From left to right: Pop-Tarts Frosted Brown Sugar Cinnamon, Famous Amos Chocolate Chip Cookies, Pop-Tarts Frosted Strawberry, Cheez-It Crackers Original, Rice Krispies Treats Original, OREO Cookies, single serve 4, Nature Valley Sweet & Salty Nut Bars, Nutter Butter Peanut Butter Sandwich Cookies BREAKFAST BARS From left to right: Nature Valley Crunchy Oats n Honey Bar, Nutri-Grain Soft Baked Breakfast Bars Strawberry, Fiber One Chewy Bars Oats & Chocolate, Nature Valley Chewy Trail Mix Bar Fruit and Nut, Quaker Chewy Classic Granola Bars HEALTH & WELLNESS From left to right: Bear Naked Granola Bites Dark Chocolate & Sea Salt, Kashi Trail Mix Bar, Pure Organic Fruit & Nut Assorted Case, KIND Dark Chocolate Nuts & Sea Salt Bar, Special K Chocolate Peanut Butter Protein Bar, KIND Plus Peanut Butter and Dark Chocolate Protein Bar AS A SNACK CATEGORY LEADER, KELLOGG S CAN INCREASE YOUR SALES AND CUSTOMER SATISFACTION. # 1cracker manufacturer of the top with 51% brands310 4snack market share3 2 Kellogg Snacking Demand Landscape, 3/2016 3 NPD SupplyTrack Latest 12M Ending June 2017
EXPAND YOUR POTENTIAL Now that you have a great starting point with core sellers, here is a complete list of Kellogg s items that meet your specific snackers needs. indulgent snackers Filling 3800035945 Nutri-Grain Soft Baked Breakfast Bars Strawberry 48 1.3 3800035645 Nutri-Grain Soft Baked Breakfast Bars Apple Cinnamon 48 1.3 3800035745 Nutri-Grain Soft Baked Breakfast Bars Blueberry 48 1.3 3800031732 Pop-Tarts Frosted Strawberry 72 3.67 3800031132 Pop-Tarts Frosted Brown Sugar Cinnamon 72 3.52 3800026547 Rice Krispies Treats Original 80 1.3 bold snackers Filling 2410012261 Cheez-It Crackers Original 60 1.5 7667798016 Famous Amos Chocolate Chip Cookies 60 2 3800084714 Pringles Grab & Go Original 36 1.3 3800084715 Pringles Grab & Go Sour Cream & Onion 36 1.41 3800084716 Pringles Grab & Go Cheddar 36 1.41 3800018586 Pringles Grab & Go Assorted Case 60 Asst 88462310213 Bear Naked Granola Bites Dark Chocolate & Sea Salt 50 1.3 88462310215 Bear Naked Granola Bites Peanut Butter & Honey 50 1.3 healthy snackers Filling 3800029189 Special K Chocolate Peanut Butter Protein Bar 48 1.59 3800029185 Special K Strawberry Protein Bar 48 1.59 3800029187 Special K Double Chocolate Protein Bar 48 1.59 3800056923 Special K Strawberry Pastry Crisps 81 0.88 3800014604 Special K Nourish Chocolate Almond Chewy Nut Bar 72 1.16 3800014606 Special K Nourish Cranberry Almond Chewy Nut Bar 72 1.16 3800012519 Special K Bar Red Berries 96 0.88 1862710507 Kashi GOLEAN Salted Dark Chocolate and Nuts 48 1.59 1862710511 Kashi GOLEAN Crunchy Peanut Butter 48 1.59 9091210030 Pure Organic Fruit & Nut Assorted Case 48 1.7 9091210031 Pure Organic Ancient Grains Assorted Case 48 1.23 1862737947 Kashi Trail Mix Bar 72 1.23 Contact your Kellogg s Sales Representative to enhance your profit potential with merchandising solutions and support. Indicates Gluten-Free Indicates Core SKU