Understands Schools MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION.

Understands Schools MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION.

Insight STUDENTS CHOOSE NUTRITION Research shows that students make healthy choices when given the opportunity. Savvy Schools Understand Today. Delight Tomorrow. We know you do it for the kids. Ideas for Schools Healthier Choices Offer Healthy Snacks Throughout the Day. Whole-grain bars, low-fat fruit yogurt, low-fat flavored milk, and dried fruits stop hunger and keep kids away from junk foods. Try a Fruit and Vegetable Cart. Impact kids with grabable healthy options before they get their hands on other choices with little or no nutrition. Get Kids Moving with Fitness Clubs. Elementary schools are creating exercise clubs, including yoga, jump rope, walking, basketball, and running. Why else would you churn out hundreds of meticulously balanced meals every day to the world s pickiest eaters, all on a shoestring budget? At MARS, we understand. That s why we took a look at some of today s hottest trends and topics and how they impact school foodservice. Then we outlined some ideas and products you can use to respond to these trends and keep your program exciting. MARS Answers Whole Grains, Low Fat, Great Taste! UNCLE BEN S naturel GOLDEN HARVEST Rice Mix in a Breakfast Burrito. It s all natural, fat free, completely vegetarian, and iron enriched, has 10 grams of whole grains per serving, and kids love the fun alternative! UNCLE BEN S Whole Grain Brown Rice. One-half cup equals one CN serving of grains. Try our Apple Rice Squares recipe for whole grains in a healthy dessert! New! MARS GENERATION MAX Products. Students can have the brands they love with less fat, sugar, and calories. Choose from SNICKERS Cookies, 3 MUSKETEERS Chocolate Vanilla Brownie Bars, COMBOS Ranch Pretzels, and many more.

Whole Grain Products Ranchero Bean Bowl Made with UNCLE BEN S Pinto Beans & Whole Grain Brown Rice Bright, colorful veggies and UNCLE BEN S Pinto Beans & Whole Grain Brown Rice boost the fun factor and sustain energy levels. ingredients QUANTITY METHOD UNCLE BEN S Pinto Beans & Whole Grain Brown Rice (26.2-oz. carton) Sweet corn, kernels Black beans, canned, drained, rinsed (60 oz. net drain wt.) Tomato, ½" dice Green chiles, canned, diced, drained 2 (Elem.) 4 (Second.) 25 cups (7.5 lb.) 12½ cups (4 lb.) 12½ cups (5 lb.) 6¼ cups (3.5 lb.) 1. Prepare rice according to package directions. Critical Control Point: Hold hot for service at 135 F or higher. 2. Combine corn, beans, tomatoes, and green chiles; sauté until tender, about 8 minutes or until mixture has been above 165 F for 2 minutes. Critical Control Point: Hold hot for service at 135 F or higher. FOR SERVICE 1. Portion rice with No. 8 scoop (½ cup) for elementary or No. 4 scoop (1 cup) for secondary. 2. Portion vegetable and bean mixture on top of rice with No. 6 scoop (¾ cup). Garnish with fresh cleaned cilantro and/or green onion. Yield: 50 servings (1¼ cups Elementary, 1¾ cups Secondary) Elementary Secondary Serving Size Meal Pattern What Makes it Healthy $1.29 cost per serving (larger) $1.51 cost per serving 3 oz. meat alternative ¾ cup vegetable 3 oz. meat alternative 2 grains/breads ¾ cup vegetable 100% whole grain brown rice Delivers up to 13g fiber and 3g protein Elementary Nutrition Facts: Serving Size (296g). Amount Per Serving: Calories 240, Calories from Fat 20, Total Fat 2g (3% DV), Saturated Fat 0g, Trans Fat 0g, Cholesterol 0mg, Sodium 460mg (19% DV), Total Carbohydrate 49g (16% DV), Dietary Fiber 10g (40% DV), Sugars 5g, Protein 9g, Vitamin A 10% DV, Vitamin C 25% DV, Calcium 8% DV, Iron 10% DV. Secondary Nutrition Facts: Serving Size (411g). Amount Per Serving: Calories 350, Calories from Fat 30, Total Fat 3g (5% DV), Saturated Fat 0.5g (3% DV), Trans Fat 0g, Cholesterol 0mg, Sodium 780mg (33% DV), Total Carbohydrate 70g (23% DV), Dietary Fiber 13g (52% DV), Sugars 6g, Protein13g, Vitamin A 15% DV, Vitamin C 25% DV, Calcium 10% DV, Iron 15% DV. Percent Daily Values (DV) based on 2,000-calorie diet. Berry Breakfast Sliders Made with UNCLE BEN S naturel Wild Red Whole Grain Blend A bright start to any day, these sliders pair the yummy tastes of strawberry preserves, fat-free cream cheese, pancakes, and UNCLE BEN S naturel Wild Red Whole Grain Blend. Serve hot or at room temperature for an on-the-go snack. ingredients QUANTITY METHOD 4½ cups (2 lb.) UNCLE BEN S naturel Wild Red Whole Grain Blend Whole grain pancake mix, dry (water prep recipe) Strawberry preserves (50 oz. net wt.) Cream cheese, fat-free 6¾ cups (2 lb.) 4 cups (2.5 lb.) 4 cups (1.75 lb.) 1. Prepare rice according to package directions. Approximately 9 cups water should be used to cook 2 lb. dry rice. Critical Control Point: Quickly chill prepared rice to below 41 F within 2 hours of cooking. 2. Prepare pancake mix according to package directions. 3. Fold cooled rice into pancake batter. 4. Spray nonstick coating on griddle or pan. Using No. 16 scoop (¼ cup), place rice/pancake batter onto hot griddle and compress into round shapes. 5. Cook pancake on each side for 2 min. or to desired texture (can also bake in oven or impingment oven). 6. Spread 1 tbsp. preserves on one pancake and 1 tbsp. cream cheese on another pancake. 7. Assemble sliders by inverting the strawberry preserve pancake onto the cream cheese pancake. Yield: 50 servings (1 slider each) Elementary Secondary Serving Size Meal Pattern What Makes it Healthy $0.37 cost per serving $0.37 cost per serving 100% whole grain brown, red, and wild rice Max. 390mg sodium Elementary & Secondary Nutrition Facts: Serving Size (146g). Amount Per Serving: Calories 190, Calories from Fat 10, Total Fat 1g (2% DV), Saturated Fat 0g, Trans Fat 0g, Cholesterol 0mg, Sodium 390mg (16% DV) Total Carbohydrate 42g (14% DV), Dietary Fiber 2g (8% DV), Sugars 16g, Protein 6g, Vitamin A 4% DV, Vitamin C 0% DV, Calcium 6% DV, Iron 10% DV Percent Daily Values (DV) based on 2,000-calorie diet.

Sunrise Stir-Fry Made with UNCLE BEN S naturel Wild Red Whole Grain Blend This enticing hot breakfast partners familiar tastes with the energy-building goodness of UNCLE BEN S naturel Wild Red Whole Grain Blend. Keeps them going strong all day long. ingredients QUANTITY METHOD UNCLE BEN S naturel Wild Red Whole Grain Blend Breakfast sausage, chicken or turkey 7 cups (3 lb.) Elem. 14 cups (6 lb.) Second. 6.25 lb. 1. Cook rice according to package directions on stovetop or in steamer, oven, or kettle. Approximately 14 cups water should be used to cook 3 lb. rice. Critical Control Point: Hold hot for service at 135 F or higher. 2. Sauté sausage with nonstick spray until cooked. Critical Control Point: Heat to 165 F or higher for at least 15 seconds. Hold hot for service at 135 F or higher. 3. Sauté or steam bell peppers with nonstick spray until cooked. Critical Control Point: Heat to 165 F or higher for at least 15 seconds. Hold hot for service at 135 F or higher. 4. Sauté egg whites with nonstick spray until cooked. Critical Control Point: Heat to 165 F or higher for at least 15 seconds. Hold hot for service at 135 F or higher. Bell pepper, red, diced Egg whites, liquid, pasteurized 10 cups (4 lb.) 4½ cups FOR SERVICE 1. Portion rice with No. 8 scoop (½ cup) for elementary and No. 4 scoop (1 cup) for secondary. 2. Portion sausage on top of rice with No. 16 scoop (¼ cup). 3. Portion egg whites with No. 30 scoop (1 fluid oz.). 4. Portion bell pepper with No. 16 scoop (¼ cup). Garnish with pepper-jack or cheddar cheese and serve alongside low-sodium soy sauce or hot sauce.. Yield: 50 servings (1 cup Elementary, 1½ cups Secondary) Elementary Secondary Serving Size Meal Pattern What Makes it Healthy $1.04 cost per serving $1.20 cost per serving 2 oz. meat ¼ cup vegetable 2 oz. meat 2 grains/breads ¼ cup vegetable 100% whole grain brown, red, and wild rice Max. 390mg sodium Elementary Nutrition Facts: Serving Size (206g), Amount Per Serving, Calories 230, Calories from Fat 60, Total Fat 7g (11% DV), Saturated Fat 2g (10% DV), Trans Fat 0g, Cholesterol 35mg (12% DV), Sodium 380mg (16% DV), Total Carbohydrate 29g (10% DV), Dietary Fiber 2g, (8% DV), Sugars 2g, Protein 14g, Vitamin A 25% DV, Vitamin C 120% DV, Calcium 2% DV, Iron 10% DV Secondary Nutrition Facts: Serving Size (300g), Amount Per Serving, Calories 330, Calories from Fat 70, Total Fat 7g (11% DV), Saturated Fat 2g (10% DV), Trans Fat 0g, Cholesterol 35mg (12% DV), Sodium 390mg (16% DV), Total Carbohydrate 50g (17% DV), Dietary Fiber 3g, (12% DV), Sugars 2g, Protein 17g, Vitamin A 25% DV, Vitamin C 120% DV, Calcium 2% DV, Iron 15% DV. Percent Daily Values (DV) based on 2,000-calorie diet. / Trademarks Mars, Incorporated 2009 www.marsfoodservices.com 1-800-432-2331

Insight More Diverse Palates Eighty-one percent of preteens go out to dinner at least once a week. Today s kids are more diverse and have their own ideas about traditional foods. Insight Food Time is Social Time Ninety-three percent of students see the lunch hour as social time. To spend more time with friends, some will skip lunch or eat away from school. Ideas for Schools BIG DISTINCTIVE FLAVORS Don t Be Afraid of Spice! Try ethnic dishes that capture the adventuresome spirit of kids: Asian stir-fry, sesame chicken, or tostadas with salsa verde. Engage Students in Menu Selection. Nine out of 10 school districts say they involve students in taste-testing. Why not allow an alternating panel of students to vote on options? It s a great learning tool too. Ideas for Schools Get More Out of Mealtime Make It Fun with a Multisensory Food Experience. Varying the flavor, size, shape, color and even interactivity of food dials up the fun. Create a Fun Destination. Follow the example of commercial operations by creating ambiance with décor, lighting, and music. Mystery Food Game. Try new or exotic fruits, vegetables, and grains and have students guess the item. Prizes can be simple, such as a pass to the head of the lunch line. MARS Answers Bold Ethnic Tastes UNCLE BEN S Fried Rice. An ideal base for Asian-inspired entrées, this blend of long-grain rice, mixed vegetables, and authentic seasonings is enriched with B-vitamins and iron. UNCLE BEN S Infused Rice Mexican Flavor. Perfect as a side or a filling for burritos. A zesty south-of-the border spice combination locked in every grain eliminates the need for flavor packets. Enriched with B-vitamins and iron. UNCLE BEN S Black Beans & Rice. Add a bold kick with this blend of long-grain rice, black beans, green bell peppers, parsley, garlic, onion, and chile peppers. MARS Answers Themed Menus, Fun Foods Celebrate with Theme Lunches. Create a theme for the week and match the food to the occasion. - October Harvest Serve up hearty, wholesome flavors such as pumpkin, apple, and cranberry paired with UNCLE BEN S naturel GOLDEN HARVEST Rice Mix. - Mexican Fiesta Menu Baja Fish Tacos, black beans and rice, and cheese quesadillas using UNCLE BEN S INFUSED Rice Cheese Flavor. - Olympic Sports Week Serve UNCLE BEN S whole grain Brown Rice with healthy whole grains in chicken salad alongside a fruit smoothie. UNCLE BEN S Ready Risotto Station. Create an interactive station with this ready-to-serve risotto. High school students will love choosing their own add-in ingredients. Bowl Them Over with Rice Bowls. Kids love the fun treat, and you can fill the bowls with a variety of protein and vegetable combinations to meet nutrition requirements. Visit www.usarice.com for complete rice bowl recipes. Understands Schools

MARS Understands Menu Ideas for Schools These menu ideas were developed as part of a complete meal that meets the nutritional requirements for the National School Lunch Program. Recipes meet applicable RDA - No more than 30% calories from fat - Less than 10% calories from saturated fat - Less than 300mg cholesterol - Less than 2,300mg sodium MARS Cares About healthy schools MARS, Incorporated is one of the five initial corporations to commit to the Healthy Schools Program by adhering to guidelines for competitive foods sold in schools. Recipes provide 33% of RDA for six key nutrients protein, vitamin A, vitamin C, iron, calcium, calories For complete recipes and additional ideas, visit www.marsfoodservices.com. Cheesy Southwest Quesadilla Wedge Golden-brown quesadilla overstuffed with melted cheese, creamy UNCLE BEN S INFUSED Rice Cheese Flavor, mild green chiles, and diced grilled chicken. Cut into large oversized wedges. Chopped Chef Rice Salad Whole-grain UNCLE BEN S naturel GOLDEN HARVEST Rice Mix layered with diced ham and turkey breast, shredded cheddar, chopped tomato, carrots, and crisp lettuce for a unique parfait-style salad layered in a clear plastic disposable cup. Sesame Orange Chicken with Whole Grain Rice Crispy breaded chicken chunks tumbled with mandarin orange segments in sesame-orange glaze, then layered over UNCLE BEN S naturel GOLDEN HARVEST Rice Mix. Portioned in a fun, disposable Chinese takeout container! Baja Chipotle Fish Tacos Chipotle-seasoned breaded fish layered between corn tortillas with warm UNCLE BEN S Whole Grain Brown Rice, crisp shredded lettuce, and chopped tomato. Drizzled with fat-free ranch dressing. Cool School Cafe MARS, Incorporated is a proud participant in the Cool School Cafe Program. Earn points toward valuable Cool School prizes with each MARS product purchase! Premium Points Collect points for valuable prizes for your school! You can find Premium Points coupons on every UNCLE BEN S Rice package. www.marsfoodservices.com 1-800-432-2331 FS12086 / Trademarks Ma r s, I n c o r p o r a t e d 2 0 0 8