Expériences internationales en matière d Interprofessions et leur rôle dans le développement du secteur oléicole L expérience italienne mauro meloni
Surfaces 2 The surface s increase moves at a speed of 1,5% per year. 9.850 10.300 11.000 13.000 Less than 2.3% of the world olive orchards are located in non-mediterranean Countries 000 Ha 9.168 The new production Countries are located in the southern hemisphere with reversed seasons. 1999 2003 2007 2011 2020
Production 3 Produc'on Annual average period 1998/99-2001/02 Annual average period 2008/09-2011/12 Difference two period ('000. ton) ('000. ton) ('000. ton) World Total 2.542 3.009 467 UE Total 1.997 2.192 195 Share UE/ World 79% 73% - 6% Source: CEQ processing COI data 97-98% Less than 2.3% of the world olive orchards are located in non- Mediterranean Countries The World production has increased of a half a million of tons in the last 10 years. Less than a half of this increase is located in the UE production Countries, this demonstrates the international development of the olive oil crop.
World production shares 4 World produc'on 000 ton Average period Share Countries 1960/61 1961/62 1962/63 1963/64 1960/64 1960/64 Italy 380,1 393,3 289,8 538,8 400,5 30% Spain 463,8 360,8 315,9 638 444,6 34% Greece 70 215 56 208,2 137,3 10% Others Countries 388,1 359,9 258,3 365 342,8 26% Total world 1302 1329 920 1750 1325,3 1,0 Source: CEQ processing COI data World produc'on 000 ton Average period Share Countries 2009/10 2010/11 2011/12 2012/13 2009/10 2009/10 Italy 430 440 399,2 415,5 421,2 15% Spain 1401,5 1391,9 1615 618,2 1256,7 44% Greece 320 301 294,6 357,9 318,4 11% Others Countries 765,5 861,1 937,2 947,4 877,8 31% Total world 2917 2994 3246 2339 2874,0 1,0 Source: CEQ processing COI data 50 years A structural change has occurred in the last 50 years among the producer Countries. Italy still produces the same quantity, but it s shares decreases from 30% to 15% of the total World production.
Consumption 5 Milion of tons Consump'on yearly average period 1998/99-2001/02 yearly average period 2008/09-2011/12 Difference two period ('000. ton) ('000. ton) ('000. ton) World Total 2.513 2.970 457 UE Total 1.792 1.840 48 UE OO ProducPon Countries 1.694 1.640-54 Share total UE/total World 71% 62% Share UE OO prod. Countries/ total World 67% 55% Source: CEQ processing COI data vegetable oil Olive oil Only in the new market, the World consumption has increased of half a million of tons in the last 10 years. The European OO production Countries have reduced their consumption from 83% to 55% of the World total consumption. One of two bottles are now bought outside the European production Countries.
Italian Regional production 6 172 75% Production in 000 ton. Average 2011-14 106 41 34 20 15 13 8 5 5 5 5 3 1 1 Puglia Calabria Sicilia Source: Ismea, Italy Campania Lazio Abruzzo Toscana Sardegna Basilicata Umbria Molise Liguria Marche Veneto Lombardia
PDO production 7 Italy certificated production (ton) 2011 Quota cumulative share Toscano 3.655 32,5% 32,5% Terra di Bari 3.315 29,5% 62,1% Umbria 814 7,2% 69,3% Val di Mazara 558 5,0% 74,3% 74,3% Riviera Ligure 491 4,4% 78,7% Garda 418 3,7% 82,4% Valli Trapanesi 239 2,1% 84,5% 84,5% Dauno 218 1,9% 86,4% Sabina 208 1,9% 88,3% Monti Iblei 200 1,8% 90,1% 90,1% Others dop 1.114 9,9% 100,0% Total 11.229 Source: Ismea processing Control Body data The 40% of PDO and IGP of European olive oil, are italian PDO (44). The Italian turnover of PDO Olive oil is around 85 millions a year. The share of the first four PDO is 75%. The first 10 PDO are the 90% of total turnover
Italian commercial balance 8 Thousand of tons 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Export 373 325 328 336 327 381 402 417 386 411 Import 495 462 542 517 497 612 625 599 482 666 Balance -122-137 -214-181 -170-231 -223-182 -96-255 Thousand of euro 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Export 1.228 1.353 1.125 1.169 1.015 1.166 1.237 1.271 1.376 1370 Import 1.372 1.498 1.359 1.291 1.006 1.203 1.209 1.155 1,225 1510 Balance -144-145 -234-122 9-37 28 116 151-141 Source: Ismea, Italy
Italian import 9 Tons 2013 2014 Thousand of Euro Var.% 2014/2013 2013 2014 Var.% 2014/201 3 Olive Oil 457.668 629.084 37,5 1.187.827 1.466.718 23,5 Extra virgin and virgin 387.504 497.982 28,5 1.024.159 1.204.235 17,6 Lampante 38.586 72.134 86,9 86.834 145.161 67,2 Refined 31.578 58.967 86,7 76.834 117.323 52,7 Olive Pomace Oil 24.078 37.032 53,8 36.785 43.523 18,3 Crude 7.746 15.044 94,2 9.576 14.288 49,2 Refined 16.331 21.987 34,6 27.209 29.235 7,4 Total 481.746 666.116 38,3 1.224.612 1.510.241 23,3 Source: Ismea, Italy
Olive Oil and Pomace Olive Oil Italian suppliers 10 Tons Thousand of euro 2013 2014 Var. % 2013 2014 Var. % Spain 255.284 558.064 118,6% 641.746 1.233.130 92,2% Greece 140.730 55.452-60,6% 369.740 148.043-60,0% Tunisian 62.815 25.214-59,9% 155.759 57.212-63,3% Portugal 7.096 20.564 189,8% 20.448 55.071 169,3% France 2.192 1.914-12,7% 4.937 4.524-8,4% Morocco - 1.171 - - 2.597 - Chile 1.224 673-45,0% 3.318 1.743-47,5% Turkey 9.623 705-92,7% 22.017 1.734-92,1% Perù - 260 - - 635 - Malta 129 272 110,5% 150 584 288,6% United State 91 119 30,5% 347 545 56,8% Germany 127 118-7,0% 370 431 16,4% Brasil - 26 - - 275 - Austria 32 41 28,4% 181 257 42,1% Others 2.403 1.522-36,7% 5.597 3.459-38,2% World 481.746 666.116 38,3% 1.224.612 1.510.241 23,3% Source: Ismea, Italy
Italian export 11 Tons Thousand of Euro 2013 2014 Var.% 2014/2013 2013 2014 Var.% 2014/2013 Olive Oil 344.752 376.794 9,3 1.296.290 1.300.617 0,3 Extra virgin and virgin 262.131 289.389 10,4 1.030.502 1.045.207 1,4 Lampante 14.670 10.528-28,2 38.446 26.129-32,0 Refined 67.951 76.877 13,1 227.342 229.281 0,9 Olive Pomace Oil 41.314 33.862-18,0 79.570 69.119-13,1 Crude 12.731 634-95,0 11.176 837-92,5 Refined 28.583 33.228 16,3 68.395 68.283-0,2 Totale complessivo 386.066 410.656 6,4 1.375.860 1.369.736-0,4
Olive Oil and Pomace Olive Oil Italian clients 12 Tons Thousand of euro 2013 2014 Var. % 2013 2014 Var. % Stati Uniti 111.923 118.177 5,6% 410.426 402.416-2,0% Germania 43.867 43.984 0,3% 174.616 168.044-3,8% Giappone 24.101 25.520 5,9% 100.599 101.771 1,2% Canada 20.194 26.235 29,9% 72.466 83.710 15,5% Francia 25.981 33.463 28,8% 88.453 81.422-7,9% Svizzera 7.751 7.323-5,5% 39.404 38.095-3,3% Grecia 3.632 14.492 299,0% 7.480 31.706 323,9% Belgio 7.649 8.140 6,4% 28.596 27.065-5,4% Russia 4.845 6.393 32,0% 18.631 23.715 27,3% Cina 8.724 6.735-22,8% 29.051 21.561-25,8% Taiwan 3.961 6.057 52,9% 14.265 20.299 42,3% Austria 4.677 5.025 7,5% 19.570 18.725-4,3% Brasile 3.488 4.716 35,2% 13.940 16.971 21,7% Corea del Sud 2.943 4.863 65,2% 10.665 15.432 44,7% Paesi Bassi 2.961 3.593 21,4% 12.515 13.867 10,8% Spagna 26.948 4.658-82,7% 45.681 11.817-74,1% Hong Kong 2.521 3.263 29,4% 8.228 9.615 16,9% India 3.479 3.616 4,0% 9.125 8.061-11,7% Messico 1.933 1.715-11,3% 7.580 6.744-11,0% Sudafrica 1.723 1.734 0,6% 6.309 5.817-7,8% Ecuador 1.501 1.434-4,5% 5.350 4.737-11,5% Altri 71.264 79.521 11,6% 252.910 258.147 2,1% Mondo 386.066 410.656 6,4% 1.375.860 1.369.736-0,4% Source: Ismea, Italy
The Ceq Consortium of Extra Virgin Olive Oil 13 Members 33 companies between packers brand, mills and farms. Associations of producers and packers. Mission To promote among operators and consumers the importance of a quality chain that is generated and guaranteed from the professional integration and co-operation of all those who works in the different production process stages. To support and promote initiatives and plans in order to elevate and spread the quality culture in the extra virgin olive oil.
The Ceq Consortium of Extra Virgin Olive Oil 14 Purposes To create value in the Extra Virgin Olive oil sector improving relationship efficiency between the supply chain operators from production to distribution, developing educational initiative and organizing events for promoting quality extra virgin olive oil. Main activities ü Extra Virgins certification programmes answering to a more restrictive quality list of requisites; ü Sharing a network of services and support supply chain between manufacturers, brands and distribution chains; ü Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad; ü Production of educational tools to spread quality EV culture;
Exemples d'activités réalisées Meknes 7 février 2017
Extra Virgins certification programmes answering to a more restrictive quality list of requisites; 16 PARAMETER AT'DATE'OF' PACKAGING AT''BEST'2 BEFORE'DATE ACIDITY'(%'acid'oleic) '0,3 '0,4 PEROXIDOS'(meq'O 2 /kg) '11 '15 K270 '0,18 '0,18 K232 '2,25 '2,5 HUMIDITY'(%) '0,20 '0,20 IMPURITY'(%) '0,05 '0,05 ETHYL'ESTERS'(Mg/kg) '20 '30 PESTICIDES 'Olives 'Olives 1,2'DIGLICERIDES'(%) '80 '60 PIROPHEOPHYTIN'(%) '6 '10 OLEIC'ACID'(%) '65 '65 POLYPHENOLES'(mg/Kg) '200 '200 PHTHALATES'(mg/kg) '3 '3 WAXES'(%) '150 '150 FRUITNESS'AVERAGE' '4 '1 New collaboration agreement between the Spanish and Italian olive growers and packers
Sharing a network of services and support supply chain between manufacturers, brands and distribution chains Produttori Tre categorie diverse di utenti utilizzano lo stesso strumento Consorzio Buyer - Gestisce l anagrafe di ogni utente e provvede ad abilitare l accesso alla piattaforma - Gestisce il processo di controllo della qualità e fornisce un servizio agli aderenti Confezionatori 17
Sharing a network of services and support supply chain between manufacturers, brands and distribution chains 18 Il produttore Spagnoletti Zeuli ha condiviso i seguenti documenti di qualità: Autorizzazione sanitaria Manuale HACCP Autorizzazione acque reflue Prove di rintracciabilità
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 19 Cooking school training in China 120 catering college student during a olive oil cooking class in Beijing in 2012 Training organized by Ceq Consortium
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 20 Cooking school training in China Tasting session BEIJING 12 Aprile 2012 20
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 21 Cooking school competition in China Finishing, ready to serve BEIJING 12 Aprile 2012 21
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 22 Cooking school competition in China Two participants during intensive competition BEIJING 12 Aprile 2012 22
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 23 Training of Restaurateurs/ Schools in New Delhi - 2011
Programs and promotional initiatives of the quality of extra virgin olive oils in Italy and abroad 24 Training of Restaurateurs/Schools in Mumbai
Production of educational tools to spread quality EV culture 25 The Consortium has extensive experience in the production of brochures and training materials having organized and held communication campaigns in Italy, India China and Russia, and for the next three years in Usa and Japan
Production of educational tools to spread quality EV culture 26 The Consortium has extensive experience in the production of brochures and training materials for all the supply chain operators, from field to fork
Production of educational tools to spread quality EV culture 27
Production of educational tools to spread quality EV culture 28
Production of educational tools to spread quality EV culture 29
Exemples d'activités en cour de realisation Meknes 7 février 2017
Cooperation with Metro Group to assure olive oil quality control and training session to Horeca target 31 Quality controls physical and chemical analysis Shelf Sampling Anonymization Fractionation and Codify CEQ QA group - supervision GOALS 1) mandatory parameters 2) deviation from the High Quality parameters results Samples sending to olive oil supplyer Labs in order to perform Cross Checks
Cooperation with Metro Group to assure olive oil quality control and training session to Horeca target 32 Quality controls - organoleptic analysis Shelf Sampling Anonymization Fractionation and Codify CEQ QA group - supervision GOALS 1) absence of defects 2) perception of scents from varieties that are not compatible with the declared origin results organoleptic analysis session
Promotion program to USA and JAPAN 2017-2019 33 CEQ Italia QvExtra!
Certification of High Quality Extra Virgin 34 PARAMETER AT'DATE'OF' PACKAGING AT''BEST'2 BEFORE'DATE ACIDITY'(%'acid'oleic) '0,3 '0,4 PEROXIDOS'(meq'O 2/kg) '11 '15 K270 '0,18 '0,18 K232 '2,25 '2,5 HUMIDITY'(%) '0,20 '0,20 IMPURITY'(%) '0,05 '0,05 ETHYL'ESTERS'(Mg/kg) '20 '30 PESTICIDES 'Olives 'Olives 1,2'DIGLICERIDES'(%) '80 '60 PIROPHEOPHYTIN'(%) '6 '10 OLEIC'ACID'(%) '65 '65 POLYPHENOLES'(mg/Kg) '200 '200 PHTHALATES'(mg/kg) '3 '3 WAXES'(%) '150 '150 FRUITNESS'AVERAGE' '4 '1