STYLISH INDULGENCE
CONTENTS 4 6 TRADITION FAMILY Whatever we create for you out of fresh, natural ingredients, innovative thinking and traditional craftsmanship, is inspired by our great passion. 8 INNOVATION 365 DAYS SPRÜNGLI 10 PASSION 18 24 EXPERTISE Milan Prenosil Chairman of the Board of Directors Tomas Prenosil CEO 28 30 38 SERVICE FRESHNESS LOYALTY 2 3
TRADITION HOW IT ALL BEGAN FROM PARADEPLATZ OUT INTO THE WORLD Paradeplatz, Zurich, on the magnificent Bahnhofstrasse, is home to the beating heart of the Sprüngli world. Everything had in fact begun on Marktgasse, where David Sprüngli founded Confiserie Sprüngli & Fils in 1836. When he opened his second confectioner s shop on Paradeplatz 23 years later, it was still a quiet side street. But very soon vigorous construction activity began and Paradeplatz developed into a vibrant centre for the city. With its café that was unique for the era, Sprüngli s elegant flagship store captured the spirit of the age and all Zurich met there for coffee and exquisite pastries. From here the reputation of the daily-fresh Truffes du Jour, bittersweet grand cru truffles and other delicious Sprüngli classics was carried out into the world. The very first light-and-airy Luxemburgerli also originated at Paradeplatz. 4 5
FAMILY Milan and Tomas Prenosil are now the sixth generation at the helm of the Sprüngli family business. They are proud of the long tradition and at the same time are very conscious of the need to keep the company constantly evolving for it to remain successful. Sprüngli has been successful for over 180 years. What is the secret of this success? «WHOEVER COMES TO US WANTS SOMETHING SPECIAL.» And how do you ensure that this passion is preserved? TP Our employees take great pride in bringing joy to our customers daily and satisfying their high expectations. As a family-run company, we are able to offer them the ideal framework for this. Every day is a fresh challenge, but we think in generations. Where do you get the ideas for new products? «WE STRIVE FOR PERFECTION DAILY» Milan Prenosil (MP) Right from the very beginning, the focus at Confiserie Sprüngli was on thrilling customers with unique products and surprising them all over again. Whoever comes to us wants something special, something exclusive. We remain true to this aspiration to this day. Tomas Prenosil (TP) And in order to fulfil this aspiration, we strive for perfection on a daily basis: in the creation and production of our specialities, but also in the selection of our raw materials. You yourselves are not confectioners. What does this mean for your work? MP While it s true that we re not confectioners by trade, we grew up in and with this company. Getting to know all areas of the company has given us insight into what s really important. And of course our aspiration is to have the best confectioners work for us. Your predecessors were strong leaders. What have you learned from them? MP That we have to keep on reinventing ourselves afresh. Our predecessors had the knack of combining our traditional values with new ideas time and again. Each Sprüngli generation stands for innovations, the importance of which reached far beyond our company. MILAN PRENOSIL, CHAIRMAN OF THE BOARD OF DIRECTORS TP For me it is also about treating people properly and assuming responsibility with regard to our employees and society. This has been part of what Sprüngli stands for since its beginnings, just as much as its commitment to traditional craftsmanship and the unique quality of its products. What makes Sprüngli so special today? MP The passion for what we do! If you visit our production facilities and retail stores and see the enthusiasm with which our people work, you ll sense this extraordinary spirit that characterises our company. TP These ideas are sparked in conversations with other people with fellow entrepreneurs, friends, while travelling, but above all with our employees. The biggest challenge here is not in creating and manufacturing new products, but in recognising trends in taste or nutrition early on. What are the top trends for you at the moment? MP Above all themes like authenticity and regionality. This is home territory for us, of course, because we at Sprüngli already uphold the tradition of artisan confectionery and, apart from cocoa beans, have long sourced raw materials from within Switzerland. TP In addition to dietary trends, digitisation also plays an important role for us. The new possibilities for shipping products worldwide with guaranteed freshness are opening up new horizons for us. How do you manage to keep your existing clientele loyal and appeal to a new, younger audience at the same time? TP We ve been evolving continually with our customers for generations. With countless product innovations, the takeaway concept, the expansion of our digital offering and our loyalty programme, we are increasingly addressing a younger customer segment. TOMAS PRENOSIL, CEO What else are you planning? MP For us, Sprüngli is a life vocation. We want to hand the company over to the next generation in just as good a condition as when we took it over. 6 7
1836 David Sprüngli lays the foundation of the family company on Marktgasse. 1859 The new Sprüngli building on Paradeplatz evolves into the prime address for connoisseurs. 1910 The renovation in Art-Nouveau style gives the flagship store on Paradeplatz its distinctive appearance. INNOVATION Milestones in the Sprüngli success story 1845 Confiserie Sprüngli opens its Fabrique de Chocolat. 1892 The company is split into two: the Sprüngli chocolate factory and Confiserie Sprüngli go their separate ways. 1956 Richard Sprüngli becomes the fifth generation of the family to head the company. 1957 The birth of a legend: Luxemburgerli, the light and airy temptations, are successfully launched. 1994 Milan and Tomas Prenosil are now the sixth generation to run the company. 2007 The new Sélection de Truffes Grand Cru, made from the finest cocoa varieties, ushers in the dark-chocolate trend in Switzerland. 1961 Sprüngli s skilled craftsmanship relocates to the new production site in Dietikon. 1998 With the online shop, Confiserie Sprüngli presents itself as a pioneer in the industry. 2017 Sprüngli launches the Petits Plaisirs Loyalty Programme as a way of saying thank you to customers. 8 9
PASSION AN AFFAIR OF THE HEART AND THE HAND At Confiserie Sprüngli, a beautifully diverse group of people and talents from 42 nations comes together as one big family. The greatest unifying factor is an enthusiasm for creating something special day by day. With their passion and craftsmanship, their skill and creativity, they give expression to the company s tradition in the form of matchless delicacies. To the delight of our many customers, who value the sublime specialities and the courteous service. 10 11
because my expertise is turned into delicious indulgence. Timon Zois, Pâtisserie WE ARE SPRÜNGLI... because our fresh ideas bear fruit. Adriana Pavano, Cake Department Patrick Müller, Apprentice 12 13
because our products have a personality. Juan Fernandez, Graphics Nicole Hofstädter, Decoration because my artistry gives others pleasure. Diana Telli, Confectionery because I pour my heart into my work. Atthaphol Buraphalit, Confectionery because my advice is warmly received. Roman Stähli, Customer Advisor because I put a smile on the guests faces. Julijana Gucec, Food Services 14 15
because everything is to our taste. Mehala Uthayakumar, Vasuthevan Mathialagan, Caterina Scalise, Catering because this is where my talents blossom. Liridona Balazhi, Décor because my expertise carries weight. Liliana Rodrigues Fernandes, Sales because everything is seasoned with team spirit. Manuel Gründler, Gastronomy because the whole package is just right. Giovanni Preite, Preparation 16 17
365 DAYS OF SPRÜNGLI
Over 10,000 2,000 21 More than We allow Only the finest cocoa varieties from the world s 4 Besides our 11 We invest No more than 24 12 90 Some different delicacies are just waiting to pamper you all year round. hidden kings crown the start of the year for our customers. days for our pralines and truffles to develop the taste of matchless indulgence for you. best growing regions are good enough for our grand cru truffles. Luxemburgerli flavours that accompany you throughout the year, we surprise you with a new creation each month. hours of virtuosic confectionery art in your shared bliss. hours should lie between the creation and consumption of our Truffes du Jour. different delicious Christmas greetings are dispatched from our online shop into the big wide world. SURPRISING ALL OVER AGAIN EVERY DAY WINTER SPRING EASTER SUMMER AUTUMN CHRISTMAS
EXPERTISE CHOCOLATE FLOWS IN OUR VEINS Sprüngli is among the pioneers in chocolate production and has helped shape the good reputation of Swiss chocolate worldwide. Manufacturing chocolate is nothing special nowadays: by contrast, creating constantly new, uniquely indulgent experiences takes rare expertise. 24 25
SECRET RECIPES FOR EXCLUSIVE INDULGENCE Poster advertising of 1892 Ever since Rudolf Sprüngli first began producing chocolate in his confectionery over 180 years ago, Confiserie Sprüngli has been among the pioneers in chocolate. From the legendary Truffes du Jour and diverse praline creations, to the grand cru truffles incorporating the finest cocoa varieties and chocolate made from hay milk, we have constantly reinvented chocolate all over again. And continue to invent it afresh every day. Everything begins with the selection of the right raw materials. In this respect we spare no effort in Bolivia to find the wild-growing cocoa beans for our unique Truffes Cru Sauvage or, in the remote region of Baracoa, the fantastically bitter and at the same time utterly exquisite cocoa variety Trinitario for our CUBA collection. In procuring our cocoa beans we also place a high priority on sustainability and responsible production conditions. But it is a long path from the raw materials to the finished product. Our confectioners often tinker for years to discover the perfect combination of ingredients and how best to process them. This was the case with our Blanc&Noir truffles, for example, and our attempt to infuse the ganache with the liquid champagne without losing its sparkle and aromas. And this succeeded in a unique way. Bite carefully into one of these truffles and you ll agree wholeheartedly that the melt-in-the-mouth marriage of chocolate and Perrier-Jouët champagne is further proof of our chocolatiers creativity and mastery of their craft. The recipes for these delicacies are a closely guarded secret passed down from one generation to the next. Applying them correctly requires indepth knowledge and skilled craftsmanship. And yet we re not satisfied with what we have achieved so far. Tastes and eating habits are always changing, which is why we re constantly on the lookout for new ideas so as to surprise and delight our customers around the world with new chocolate creations. GRAND CRU We are particularly proud of our grand cru specialities. As with wine, grand cru means that the premium cocoa comes from a limited growing region, is only produced in small quantities and must satisfy the highest quality standards. 26 27
FRESHNESS FOR ECO-FRIENDLY INDULGENCE SWISS MILK All our milk and milk products come from Swiss producers. THE LAND OF FINE INGREDIENTS Sprüngli products stand not only for the finest quality, but also for unique freshness and naturalness. And because the right raw materials are essential to achieving this, key ingredients for our chocolate, our Luxemburgerli, truffles and cakes, such as cream, eggs, butter and milk, are sourced exclusively from Swiss producers. This guarantees not only incomparable freshness but also sustainable production methods that conserve resources and uphold high standards of animal welfare. The flour used in our exquisite speciality breads, croissant and plaited yeast loaves also comes from Swiss producers and is IP-SUISSE certified. IP-SUISSE farmers comply with strict regulations on soil and plant protection when growing cereals, and seek to promote biodiversity. We pay particular attention to ensuring the quality and origins of the various fruits used in our specialities. The cherries for our enticing Griottes, for example, are grown and harvested in line with our wishes by a family business in the region. We also source strawberries and raspberries wherever possible from Swiss producers who share our high quality standards and with whom we have a long-standing relationship. In all we do at Sprüngli, we attach great importance to a responsible approach to the environment and uphold high ethical standards along the entire value chain. SWISS EGGS Only Swiss eggs from free-range chickens are used in our products. SWISS FLOUR The basis for our baked goods is IP-SUISSE certified Swiss flour, enriched with valuable wheat germ. SWISS FRUIT Whenever the season permits, we use local fruits grown by Swiss family farms in line with our wishes. 28 29
SERVICE EVERYTHING FOR THIS ONE MOMENT At last: the lovingly hand-crafted pralines, truffles, gateaux, ice-cream fruits, gaufrettes and light and airy Luxemburgerli are ready and waiting to afford you incomparable moments of pleasurable indulgence, whether at home or in one of our five restaurants and cafés. 30 31
ONLINE SHOP FOR GIFTS THAT GO DOWN WELL Select your Sprüngli delicacies at over 20 stores in prime locations or order them around the clock at your convenience from our online shop. Take advantage of our worldwide shipping service to surprise your family, friends and business partners with a delicious Sprüngli gift. 32 33
EXPERIENCE INDULGENCE... ST. GALLEN WINTERTHUR EXQUISITE PRODUCTS AND AN EXCLUSIVE SERVICE WORLDWIDE SHIPPING The vast experience of our proficient logistics team lets us deliver your gifts safely and reliably to the desired address all around the globe. ZURICH AIRPORT BASEL GENEVA BERN ZURICH ZUG PARADEPLATZ ZURICH (HEADQUARTERS) GLATT SHOPPING CENTRE DUBAI ABU DHABI At the Sprüngli retail stores we welcome you personally to a very special shopping experience. With competence and courtesy we answer your questions, tell you about new seasonal products and help you select the perfect gift for your loved ones. Are you interested in arranging a drinks reception or adding a personal touch to your wedding cake for that wow factor? How about giving your customers or a business partner a surprise they won t forget? Our well-coordinated all-round service means we re able to fulfil even unusual wishes flexibly. It goes without saying that you can also order our specialities conveniently 24/7 via our online shop, and benefit from our worldwide shipping service. EXCLUSIVE PACKAGING We offer a large selection of individualised gift ideas many for employees, customers and business partners. PERSONAL ADVICE Let us personally advise and inspire you in your choice of exclusive gifts. There are virtually no limits to your imagination. GENEVA AIRPORT 34 35
AS OUR GUEST, YOUR WISH IS OUR PLEASURE ENJOY A UNIQUE ATMOSPHERE OF RELAXATION AND INDULGENCE The combination of choice confectionery and attentive hospitality is a long-standing tradition at Sprüngli. In 1859 Sprüngli opened the confectioner s store on Paradeplatz with an elegant refreshment room. Since then we have been privileged to welcome generations of guests to our restaurants and cafés and pamper them with delicious breakfast specialities, choice pâtisseries, sophisticated snacks, refreshing drinks/snacks and fine lunches. Enjoy our courteous service in a relaxed ambience, whether at our Café&Restaurant and Café-Bar on Paradeplatz, at the Café-Bar on Löwenplatz Zurich or in the Café&Lounge at Zurich Airport. 36 37
LOYALTY SMALL REWARDS FOR YOUR GREAT LOYALTY THANK YOU FOR THE PLEASURE OF PAMPERING YOU We created the Petits Plaisirs Customer Card to thank you for your great loyalty in the form of little rewards. The more you use it, the better we can get to know you and show you our appreciation. We re delighted to welcome you to our Petits Plaisirs Loyalty Programme and have the pleasure of pampering you with indulgent little treats. spruengli.ch/petitsplaisirs YOUR BENEFITS Look forward to delicious little surprise creations on your birthday Take part in special Sprüngli events that we invite you to as a member of Petits Plaisirs. Relish our indulgently attractive Sprüngli offers and be the first to find out about new products. Enjoy Sprüngli delicacies created especially for you as a Petits Plaisirs member. 38 39
CONFISERIE SPRÜNGLI AG Bahnhofstrasse 21, Paradeplatz 8001 Zurich, Switzerland Tel. +41 44 224 46 46 Fax +41 44 224 47 35 www.spruengli.ch 4/2018