PRESS KIT
INDEX 1. Telepizza Group 2. The Telepizza recipe 3. Vision and Mission 4. Values 5. Telepizza in figures 6. Telepizza across the world 7. Pioneers in digitalisation 8. History of the Telepizza Group 9. Product innovation 10. Employee-led Brand: People 11. Contact us
1. Telepizza Telepizza is the leading non-us based pizza delivery sales company by number of stores. Headquartered in Madrid, Spain,Telepizza operates in 22 countries via a network of its own stores, franchisees and master franchisees, with a total of 1,448 stores (30 September 2017). Including US competitors, Telepizzaisthefourthbiggest player in pizza delivery by number of stores. It is the market leader in core markets by number of stores (number one in Spain, Portugal, ChileandColombiaand number two in Poland). Telepizza has been listed on the Barcelona, Bilbao, Madrid and Valencia stock exchanges since 27 April 2016.
2. The secret is in the dough QUALITY PRODUCTS AND BEST SERVICE (efficient, accessible and attentive) REINVENTING OURSELVES Every day, growing with and for our customers, spearheading change EXCELLENCE as a demand we place on ourselves and for our customers DIGITALISATION: we are a tech company that makes and delivers pizzas INTERNATIONALISATION because we are a global company with global presence TALENT which becomes an asset of the company and our business, and on which we re basing our strategic internal reorganisation SOLUTIONS AND INNOVATION applied to everything we do: products, processes, customer relations
3. Vision and mission VISION We connect to people by delivering moments of happiness, anytime, anywhere. MISSION Delivering quality products across the world, anywhere, by providing an excellent, personalised and accessible service.
4. Values One Team: We are a unique team moving ahead in the same direction, joining every single effort to achieve the best common goal and celebrate our successes. Resilience: We are committed to everything we do. We are experts in adapting to new situations and we tirelessly seek to meet our goals with passion, energy, flexibility and determination, making everyone accountable for achieving our goals. Customer First: We deliver the best service and product to exceed customer expectations. Dreamers: We think big and differently to bring new ideas that address customer needs. We are make high demands on our ourselves, as we believe everything can be improved to make our services even better. Excellence and quality are our must; innovation is our way. No Fear: We rise to challenges, taking on risks and turning them into opportunities. We are decision makers, always looking for the right solutions to solve any problem.
5. Telepizza in figures STORES 1,448 in over 20 countries CHAIN SALES 554M *30 September 2017 461 own stores (32%) 987 franchises and master franchises (68%) AVERAGE RECEIPT Home delivery: 18 euros In store: 11 euros
6. Telepizza across the world 1,448 stores in more than 20 countries o o o Europe: Spain, Portugal, Poland, Switzerland, UK, Russia, Czech Republic, France Latin America: Chile, Colombia, Peru, Ecuador, Panama, El Salvador, Guatemala, Bolivia, Paraguay Other markets: Iran, Saudi Arabia, Angola, Morocco Own factories in six countries (Spain, Portugal, Poland, Chile, Columbia and Peru) as well as master franchise factories in six additional territories: Saudi Arabia, United Arab Emirates, Central America, Russia, Bolivia, and Angola; and also has partner warehouses in Ecuador and Poland. Developing Plug & Play platform, which enables the implementation of all digital evolutions across the countries where Telepizza operates International outlook 2017 The Group plans to open between 60 and 80 new stores in core geographies during 2017
7. Pioneers in digitalisation Telepizza, a tech company that makes and delivers pizzas : Internally: transformation towards an Internet based model Externally: ongoing conversation with consumers making purchase experience flexible (on any device) International area: Plug & Play platform, enabling the implementation of all digital evolutions across all the countries of the world where Telepizza operates Timeline 2004 Digital expansion (before TW and FB arrived in Spain) 2010 First app 2011 First social Commerce App on Facebook 2014 Launch of Tweet Delivery Increase of over 35% in digital orders 2016 The mobile phone surpassed the PC in digital sales, accounting for 56% of orders during Q4 2016 2017 The mobile phone surpassed the PC in digital sales, accounting for 56% of orders Average spend increases by 35% per customer in digital orders as opposed to those made by phone Greater accuracy in order management Greater brand visibility and penetration of new products in terms of innovation and image
7. and we continue to innovate in digital solutions 2017 New Telepizza app: Updated and more agile for improved order management by users New street map, geolocalisation and order tracking Customer loyalty programme and frequent updates with extra functionalities
8. History of the Telepizza Group YEAR LANDMARK 1987 Company founded 1988 First store in Madrid. Pioneer in home delivery within the pizza segment in Spain. 1992-1993 First factory for dough production Start of international expansion strategy, opening stores in Poland, Portugal and Chile. 1995 Market share of 52% and 248 stores (204 in Spain and 44 abroad) 1996 Listed company on Spanish stock market. Exponential growth: reaches 287 stores: 236 in Spain and 51 abroad. 1999 New group of reference shareholders join the company.
8. History of Telepizza Group YEAR LANDMARK 2010 Acquisition of Jeno s, leading chain of pizzerias in Colombia and leading chain of Latin origin in South America. Signing agreement with the Chinese group, sector leader in bread and bakery products. The agreement includes setting up a joint venture, with 50% share for each company. 2011 Launch in Peru with opening of first store and ambitious expansion plan across the country. 2013 Arrival in Ecuador, after acquisition of six restaurants from the local chain PizzaExpress. Arrival in Panama 2014 Arrival in Bolivia Arrival in Angola and Russia through agreements with Master franchise 2016 In April, stock market flotation Starts operating in Morocco and Saudi Arabia Announcement of launch in Malta and Iran 2017 Announcement of launch in United Kingdom, Switzerland, Czech Republic, Paraguay and France
9. Product innovation 2005 Telepizza Strómboli, the first square, closed pizza with a new bread dough base. 2009 Individual salad, kebab and pizza menus. Pasta and hamburgers included in product range. 2010 Roller Pizza and chicken hamburger. 2011 First pizza cooked on the social media, Chicken Fan Barbacoa pizza, after consulting followers on social media. 2012 Top Sandwich range, made with focaccia. 2013 Introduction of new wholemeal dough Launch of Pizza Natura, with ruccula, cheese, grilled courgette and chicken. 2014 Pizzalada ; with a pizza base, crispy bacon and covered with a chicken popcorn salad 2015 Telepizza de Nachos, the first pizza with dip. 2016 Gourmet Telepizza range 2017 Lanch of sweetest dessert, Telepizza Sweet
10. Employee-led brand: People Motivation, training, recognition, career More than 26,000 employees: o 95% permanent contracts o 5% temporary (only for specific campaigns, Christmas and product launch) Employees as internal customers, whose needs are a priority o Social benefits o Work-life balance measures Entrepreneurshippart of Telepizza s DNA o 2/3 franchises run by company employees Career routes o Training measures: training plan adjusted to each profile and area o Strong internal promotion programme enabling promotion from delivery staff to top management o External promotion: programmes adapted for new recruits that help enrich the organisation Awards/recognition o Personal moment policy: o Recognition for stores with highest sales and growth
11. Contact us TELEPIZZA. COMMUNICATIONS DEPARTMENT:!Miguel Justribó. (miguel.justribo@telepizza.com!sandra Ramos. (sandra.ramos@telepizza.com)!tel. 91 657 62 00