INTRODUCTION OF MURRAY GOULBURN & MG NUTRITIONALS May 2009
MURRAY GOULBURN CO-OP Farmer owned, dairy co-operative Revenues A$2.6 billion 2008 35% Australia s Milk 680,000 MT dairy products: cheese, milk fat/spreads, milk powders, proteins, specialised food ingredients, UHT milk 65-70% exported 10% of world trade (#2) INTRODUCTION
Koroit FCMP SMP BMP AMF MPC Leitchville Cheese Rochester Cheese AMF SMP FCMP Whey Powder WPC Lactose Leongatha Butter UHT Dairy Blends Casein / ates MPC WPC Whey Powder Lactoferrin Murray Goulburn has eight manufacturing sites in Victoria and Tasmania Kiewa Cheese Retail milk Cobram Infant Formulas Specialty Ingredients Cheese Whey Powder WPC WPI Lactose Maffra FCMP SMP BMP AMF Butter Classic Foods UHT products
MGC MANUFACTURES 680,000 MT OF PRODUCT PER YEAR 140 103 30 67 125 Milkfats Cheese Milkpowders Whey Products Proteins UHT 163 INTRODUCTION
OF WHICH 380,000 MT IS EXPORTED 26500 19500 60000 48000 85000 Milk Fats Cheese Milk Powders Whey Products Proteins UHT Milk 150000 INTRODUCTION
INTRODUCTION TO MG NUTRITIONALS STRATEGY
MG NUTRITIONALS June 2002: Established to Accelerate Development of Specialised Ingredients STRATEGY
MG NUTRITIONALS June 2002: Established to Accelerate Development of Specialised Ingredients Business Unit formed in July 2003: Operating for the Sales, Marketing & Business Development of Proteins Nutritional Formulations (Infant Formula and other) Milk Bioactives STRATEGY
VISION To be a Global Innovator of Dairy Products That Improve Health and Well Being STRATEGY
Strategy MGN Focus Cosmeceuticals Pharmaceuticals Supplements (Colostrum) Functional Foods Ingredients (Minerals) Food Ingredients (WPC, MPC, WPI ) Dairy Commodities (Cheese, Butter, etc) Nutraceuticals (Lactoferrin) Technology/Marketing Complexity STRATEGY
MG Operations in China MG CHINA Sales volume is 30,000mt p.a. or 8% of the total volume exported Sales value is $80 million or 5% of the total export revenue CHINA
MG Operations in China MG CHINA Marketing and Sales of bulk dairy ingredients to food manufacturers Marketing and Sales of functional nutraceutical dairy products to health and well being food / pharmaceutical companies Manufacturing, Marketing and Sales of retail dairy products CHINA
MG CHINA Ingredients market is driven by food companies looking for lower cost ingredients Nutraceutical market is driven by the amount of disposable income and the desire for foods with health benefits Retail market is driven the consumer perception that Australian dairy products are higher quality and safer CHINA
MG CHINA MG formally entered the Chinese retail market in 2007 with the formation of Qingdao Murray Goulburn Dairy Company Co. Ltd in Shandong province The manufacturing plant only uses MG Australian dairy products and is managed and staffed by Chinese employees MG Australia supplies the technology and QA. CHINA
MG CHINA What are the trade risks in China? Loss of brand reputation from unethical practices Selecting the right business partnerships Market returns Regulation Tariff s Payment CHINA
MG CHINA What are the trade benefits in China? Loyal long term business relationships Growth and the desire to consume healthy food Speed to market Market access and shipping cost Stable culture CHINA
THANK YOU CHINA