BROTTE
BROTTE Key data 2015 - global More than 500 000 bottles in 2015 A large choice of 22 quality wines from the Rhône Valley, offering the best AOPs (crus & Villages) and Côtes du Rhône. More than 10 wines > 90 Robert Parker Turn over 60% France ; 40% Export MAT Volume June 2016 versus 2015 : +50% Key markets 2015 : - France: 63% - Europe : 16% (Belgium, Denmark, Ireland, Ukraine, Poland ) - USA : 9% - Canada : 3% - China : 4% - Rest of the world : 5% BROTTE Wine Museum in Châteauneuf-du-Pape welcomes 22 000 visitors per year, including 40% from abroad. A presence in the touristic guides of reference (Guide Michelin, Guide du Routard, Hachette Tourisme, Lonely Planet, Guide Balado, Petit Futé ), Trip Advisor etc
BROTTE A Family s Expertise in Wine Growing and Wine Making, in Châteauneuf-du-Pape o Since 1931, 5 Brotte generations o A grand family of wine growers and wine makers of Châteauneuf-du-Pape o Owner of estates in Châteauneuf-du- Pape, Cairanne and Laudun o Committed to sustainable growth o Visionary: pioniers for bottling, exporting o Values of discretion, loyalty and respect Premium Quality Wines Choice TOP END AND MIDDLE RANGE Crus & Villages : For amateurs of fine wines and food Premium on trade and liquor stores, «Travel retail» o Among the quality leaders for the appellations of Châteauneuf-du-Pape and Southern Rhône Valley : 10 wines > 90/100 Robert Parker («outstanding») o The Grenache, favourite grape variety o Respect of «terroirs», family selection of grapes and wines, precise and tailor made know how in wine making, maturing o Estates labled Terra Vitis since 2014 (French label of reference) ENTRY RANGE Côtes du Rhône: For drinkers of quality & accessible wines On trade, liquor stores
Recognition from Expert Tasters: Robert Parker, Wine Spectator, Guide Hachette, Gault & Millau, Bettane+Desseauve, Jancis Robinson From International Awards Jurys: IWC, IWSC, Decanter
Positioning Family s Selection of the Grenache- grapes and wines : Maturity, concentration, freshness, fine tannins The Southern Rhône Valley, a climate revealing the best of Grenache : heat and high sun exposure The Authentic and Full Character of the Rhône Valley Grenache. - Pure Fruit, Richness, Grand Elegance- The Grenache : The Richness of Fruits (black and red berries, gourmet notes of jams, spices) Complementary varieties to sublimate the Grenache (Syrah & freshness, Mourvèdre & structure ) Maturation mainly in the House 100 year old large oak casks, to reveal unctuosity and elegance PREMIUM PRICE POSITIONING ON ALL PRICE SEGMENTS
New Key visual BROTTE October 2016 Roots and Family «The Best» of Grenache Benefit : Fruit Richness & Elegance Premium Quality
BROTTE Wines
NEW BROTTE PRESENTATION All Wines Objectives Increase premiumness and brand strength Communicate on wines Actions New neck label with vintage and brand December 2016 Glass engraved arms kept for Châteauneuf-du-Pape only New square neck for our Bourgogne type bottle (Exception : Lighter bottle for Esprit Barville Rosé and White) Since 2016 Back label with consumer and legal information Since 2016
NEW BROTTE BACK LABELS All wines Standard label example red white 1931 Family Wine style rosé
BROTTE Brand Côtes du Rhône NEW BROTTE PRESENTATION Essentials Date : December 2016 Branded neck label: Brand & Vintage Labels : - Cuvée name and AOP forefront, with a name and typography related to the refering estate - Highlight on Maison BROTTE
BROTTE LIMITED EDITIONS House Icons Brotte estates wines, in limited quantities: Domaine Barville Châteauneuf-du-Pape, Domaine Grosset Cairanne, Château de Bord Côtes du Rhône Villages Laudun & Châteauneuf-du-Pape «Single Vineyard» cuvées: Secret Barville, Domaine Barville Roussanne, Château de Bord. CHÂTEAUNEU F- DU-PAPE CRU CÔTES DU RHÔNE VILLAGES CAIRANNE (Cru en 2016) CÔTES DU RHÔNE VILLAGES LAUDUN Target 95-98 Parker Target 93-94 Parker Target 92 Parker Target 90/91 Parker Mill. 2015: 94-96 Mill. 2015: 91 Mill. 2014 : 93 Mill. 2014: 91 Mill. 2013: 89 Mill. 2015: 91-93 Mill. 2014: 90-92 Vint. 2014: 87-89 Vint. 2014: 87-89 RSP: 45 (Winery France) RSP: 39 (Winery France) RSP: 40 (Winery France) RSP: 28,70 (Winery France), 31,80 (USA) RSP: 11 (Winery France), 16,35 (USA) RSP: 9,50 (Winery France), 14,50 (USA)
BROTTE ESSENTIALS House references Wines reflecting the expertise of BROTTE family, with similar aromatic style to the estates wines New presentation & 2 new wines 1 er Quarter 2017 : CREATION GROSSET Cairanne, BORD ELEGANCE Village Laudun white CHÂTEAUNEU F- DU-PAPE CRU CÔTES DU RHÔNE VILLAGES CAIRANNE (Cru en 2016) CÔTES DU RHÔNE VILLAGES LAUDUN CÔTES DU RHÔNE NEW NEW Target 89-90 Parker Target 89-90 Parker NEW Mill. 2015 : 90 Mill.2015: 90-92 Mill. 2015 : 92 Vint.2014: 88-90 Richness and Unctuosity of Grenache RSP : 22,60 (Winery France), 27,25 red, 24,55 white (USA) Generosity and Full-body of Grenache RSP: 9,50 (Winery France), 14,53 (USA) Freshness and Elegance of Grenache RSP: 8,60 (Winery France), 13,60 (USA) Fruit and Smoothness of Grenache RSP: 6,90 (Wnery France), 11,80 (USA)
BROTTE SIGNATURES House Selections A complementary choice of reknown AOPs Neck label as of 1 er Quarter 2017 Vint. 2014: 87-89 Vint. 2014: 88 Vint. 2014: 89 Vint. 2015: 90 Vint. 2012: Guide Hachette des Vins Sélection Vint. 2014: 88-91+