Invitation to. Vinordic Wine Challenge 2018

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Invitation to You are most welcome to take part in the. The competition is arranged by Stockholmsmässan together with Allt om Vin magazine. All entries must be available on the market in Sweden on 1 March, 2018 at Systembolaget (retail outlets). More than one in every three Swedes claims to be explicitly interested in wine, and half of them choose wines on the basis of curiosity rather than by tradition or habit. Swedish wine drinkers are extremely interested in new products, well informed and flexible. When deciding what wine to buy, value for money is more important than price as such, a factor that is reflected in the sales statistics. Swedish wine consumers are prepared to pay more for a good wine, provided it offers good value! All wines being for sale in Sweden, has the possibility to participate on same conditions. The target is to find the most praiseworthy wines available in Sweden. Vinordic Wine Challenge is Sweden s only wine competition with an EU certificate. To receive this certificate the competition must be approved by the National Food Administration and all wines must be tested blindly by a qualified jury. After the finale, all winners of the selection and final are to be exposed in our different marketing channels. The results will also be presented in Allt om Vin magazine. Selection The selection is done with a blind tasting with two separate juries of each four persons. The winner in each category is qualified for the final, comparative tasting. The final is also a blind tasting. The award ceremony The award ceremony will take place 24 th of April at Stockholmsmässan during the fair GastroNord. Everyone who sent in entries is welcome. A separate invitation with time and place will follow. Welcome with your entry/-ies to participate in! Best regards, Daniel Fritzdorf Event Manager Stockholmsmässan Bengt-Göran Kronstam Chairman of the jury Stockholmsmässan AB 1(5)

Information regarding the competition All entries must be available on the market in Sweden on March 1, 2018, at Systembolaget (retail outlets). The price inclusive VAT/bottle has to be valid from March 1, 2018 in a minimum quantity of 60 items at Systembolaget. Wines with incorrectly listed prices will be disqualified. The ecological wines must fulfill and be certified according to the EU definition of organic wine, which must be confirmed by the label and the enclosed certificate. COMPETITION CLASSES Red wine R1. 69 SEK/bottle R2. 70-79 SEK/bottle R3. 80-99 SEK/bottle R4. 100-129 SEK/bottle R5. 130-179 SEK/bottle R6. 180-249 SEK/bottle R7. 250+ SEK/bottle Rosé wine RO1. 69 SEK/bottle RO2. 70-99 SEK/bottle RO3. 100-139 SEK/bottle RO4. 140+ SEK/bottle White wine V1. 69 SEK/bottle V2. 70-79 SEK/bottle V3. 80-99 SEK/bottle V4. 100-129 SEK/bottle V5. 130-199 SEK/bottle V6. 200+ SEK/bottle Organic red wine REKO1. 79 SEK/bottle REKO2. 80-119 SEK/bottle REKO3. 120+ SEK/bottle Organic white wine VEKO1. 79 SEK/bottle VEKO2. 80-119 SEK/bottle VEKO3. 120+ SEK/bottle Rosé wine bag-in-box ROB1. 199 SEK/3 litres ROB2. 200+ SEK/3 litres Sparkling wine (NB! Dry wines only) M1. 89 SEK/bottle M2. 90-129 SEK/bottle M3. 130+ SEK/bottle Red wine bag-in-box RB1. 199 SEK/3 litres RB2. 200-249 SEK/3 litres RB3. 250+ SEK/3 litres White wine bag-in-box VB1. 199 SEK/3 litres VB2. 200+ SEK/3 litres Champagne C1. 300 SEK/bottle C2. 301-400 SEK/bottle C3. 401-700 SEK/bottle C4. 701+ SEK/bottle Rosé sparkling/champagne RMC1. 99 SEK/bottle RMC2. 100-249 SEK/bottle RMC3. 250-449 SEK/bottle RMC4. 450+ SEK/bottle NEW! Non-alcoholic wine A1. 50+ SEK/bottle Stockholmsmässan AB 2(5)

JUDGING The wines will be tasted and judged blind within each category in accordance with the following criteria: 50-59 points Clearly below its price 60-69 points Below its price 70-79 points Value for money 80-89 points Good value for money 90-100 points Best value for money The wines offering 'Best value' will then be selected within each price category. SELECTION AND JURY The principle behind the Vinordic Wine Challenge is to identify which wines offer the best value in relation to their price and quality. The first selection will be made by a test panel existing by two groups with the total of eight persons. These are well experienced tasters with a good reputation within the trade. All wines will be tested blindly and individually. FINAL AND JURY The wines in the final will be judged by the same score scale as above and with the price category mentioned. The final winners will be chosen by a jury consisting of eight professional tasters. They will be well-known personalities of good repute in both the beverages and restaurant trades. After the contest, each participant has the right to take part of the jury's assessment of all its entries to the competition in Vinordic Wine Challenge. The assessment is not public and can not be appealed or be invoked by means other than listed here. THE WINNERS The winner in each price category will be awarded a diploma as the Best value /price category. In addition an overall winner will be chosen in each product category: "Gold Trophy, " as well as a silver medal winner, Silver Trophy,, and a bronze medal winner, Bronze Trophy, Vinordic Wine Challenge 2018. STICKERS Vinordic produces a digital sticker, which all winners and class winners will be entitled to use in their business after approval from the contest leadership. Please note it is not allowed to design your own sticker with the same text as the Vinordic Wine Challenge s sticker. Stockholmsmässan AB 3(5)

Application APPLICATION FORM To enter your wine for the competition, please contact your importer in Sweden. The application with all wines must be sent digitally to us at the latest on Wednesday 21 February, 2018 from your importer. Three bottles or two boxes of each entry should be delivered free of charge to the jury at the latest on Thursday 1 March for the selection and final competition. Leftover bottles will be destroyed. NB! If you have submitted your red alt white wine in both competitive classes "Red Wine" alt "White wine" and "Organic wine" you need to send in sample bottles for both classes, i.e. six bottles. PARTICIPATION FEE Entry fee per competing wine, SEK 795 (excl. VAT). Invoice will be send to you. Each bottle/bag-in-box must be labelled as follows: 1. Competition class, for example R1 2. Price (incl. VAT/bottle or 3 litres) 2. Name and producer as it is shown on www.systembolaget.se 3. Year 4. Article No at Systembolaget 5. Swedish importer with tel. No and contact person Please label also the box with wines with the competition class (R1 etc). GOODS ADDRESS NO LATER THAN 1 MARCH, 2018 Stockholmsmässan Att: Ms Ulrika Köhler Logistikavdelningen/Godsmottagningen Parkeringsvägen 10 SE-125 35 Älvsjö SWEDEN DELAYED ENTRIES ETC. Entries arriving to Stockholmsmässan later than 1 March, 2018 or with incomplete or indistinct label will not participate in the competition. These entries together with leftover entries will be destroyed. FURTHER INFORMATION Questions relating to the competition will be answered by Mr Bengt-Göran Kronstam, vinordic@stockholmsmassan.se. Stockholmsmässan AB 4(5)

Opportunity for the winners to be more visible NEWS 2018 - all the winners of gold, silver and bronze medal in VWC 2018 are offered to participate free of charge in the bar that we will build at GastroNord April 24-27, 2018. (Usually it costs 1650 SEK excl VAT/wine to participate in the bar if you are an exhibitor, 3300 SEK excl VAT/wine if you are not an exhibitor.) All winners will receive a separate request before the fair's implementation. - The wines will be displayed with their VWC stickers in bar. - We are planning to have the price ceremony next to the bar at GastroNord, so that you easily can try the winning wines in the bar afterwards. - During the fairs Bak- & Chokladfestivalen, October 11-14, 2018, and Sthlm Food & Wine, November 8-11, 2018, a Vinordic Wine Challenge bar will be built. All winners are welcome to participate free of charge in these bars as well. - We will continue to have the exhibition of all the winners during GastroNord, as we have had in previous years. We will also have the exhibition at the fairs Bak- & Chokladfestivalen and Sthlm Food & Wine. Stockholmsmässan AB 5(5)