ONLY INTERNATIONAL TRADE MAGAZINE SOLELY DEDICATED TO MEDIA PACK
With a trend towards more sophisticated off-trade drinking, consumers seeking even more value for money, and continued growth in a largely untapped major market; the Far East, promises to be an exciting and profitable year. The Spirits Business is the unique way to put the most exciting brands in the industry into the spotlight. Another key area is the continued and substantial growth in the cocktail arena. The quality of bartenders across the globe has gone from strength to strength, with exciting new cocktail venues popping up in some often surprising locations and using cutting edge technology, creating drinks with an eye for detail. The Spirits Business is in the forefront of this area with cocktail challenges and in-depth analysis of the new and best cocktails from the world s greatest mixologists. The Spirits Business is aligned with bar associations around the world giving a far-reaching insight into what is happening in the cocktail and spirit world. If you want to reach the world s best bartenders, The Spirits Business is the perfect vehicle. The Spirits Business is a unique medium for putting together the most exciting players in the industry be they brands, bartenders, or buyers and helping to educate everyone in the industry through sharing bestpractice and case studies. To check out the full details visit our site at www.thespiritsbusiness.com And then there s the internationally recognised industry competition, The Spirits Masters, a series giving each entry from each spirit category a chance to be judged on its own merits. looks like an exciting year; be part of it with The Spirits Business. ANTHONY HAWSER PUBLISHER
FEATURES LIST will be another exciting year for the spirits industry, and consequently for The Spirits Business, with exciting new developments in a range of sectors. In order to give a clear idea of the depth and breadth of these changes, the Features List for will be equally varied covering a wide range of spirits, countries and getting perspectives from all angles of both the on- and off-trade. FEBRUARY Additional distribution at the IAADFS, Orlando and Prowein, Dusseldorf Category Focus Gin Country Focus Germany Cocktail Scotch Whisky Marketing Matters Tequila & Cachaça Masters Absinthe, Tequila USA Travel Retail & Bar Review Spirits Masters Lunch Review MARCH VODKA YEAR BOOK Additional distribution at the Tax Free Asia Pacific, Singapore; Distil London, Vinexpo Hong Kong; Tales of the Cocktail Manhattan / New Orleans; Tax Free World Fair, Cannes International Vodka Markets Vodka Brands Vodka in the On-Trade Vodka in Tax Free Vodka Marketing Matters Vodka Bars & Cocktails Vodka Brand Ambassador s APRIL Additional distribution at Tax Free Asia Pacific, Singapore & Distil Category Focus Tequila & Cachaça County Focus Far East Cocktail Gin and Cognac Marketing matters Liqueurs Masters Rum & Cachaça, Absinthe, Design Masters Bar Review Asia (Shanghai) MAY/JUNE Additional distribution at Vinexpo, Asia Pacific Category Focus Vodka & Cognac Country Focus Australia Cocktail Tequila & Cachaça Marketing Matters Rum Masters Scotch whisky Bar Review Moscow JUNE BRAND CHAMPIONS SUPPLEMENT The definitive guide to the spirits brands selling over one million nine litre cases per annum. The Brand Champions Series will contain exclusive and comprehensive data on spirit brands sales volumes as well as the contact details of companies from around the world, equipping industry professionals with unparalleled business information relevant to this dynamic industry. JULY Additional distribution at Tales of the Cocktail New Orleans Category Focus Absinthe Country Focus USA Cocktail The Original Classics Marketing Matters Gin Masters Gin Manhattan Cocktail Classic Focus Bar Review US Beach Resorts AUGUST ON-TRADE / COCKTAIL SPECIAL Category Focus Liqueurs Cocktail Gin, Vodka, Whisky, Rum, Cognac, Liqueurs, Tequila & Cachaça Marketing Matters Whiskies of The World Masters Irish Whisky Masters, Whiskey of the World Country focus - Russia Bar Review On the Water OCTOBER TRAVEL RETAIL SPECIAL Additional distribution at Tax Free World Fair, Cannes Category Focus Scotch Whisky Country Focus India Cocktail Vodka Marketing Matters Cognac Masters Vodka & Travel Retail Tales of The Cocktail New Orleans Bar Review In the Sky NOVEMBER Additional distribution at MICS, Monaco Top Bars Around The World Category Focus Bars Masters Liqueurs DECEMBER WORLD SPIRIT REPORT Brand Champions overview of all categories Brand Champions Awards International Market Review Brands Category Focus Rum Masters Cognac
CIRCULATION The Spirits Business is published 10 times in a year, has a circulation of up to 13,000 copies per month and is read by more than 52,000 spirits professionals worldwide, ranging from the most senior trade buyers through to the best known and most influential bartenders at the world s trendiest venues. The magazine s strength lies in its versatility and relevance to everyone in the industry. Brands seeking new distribution markets or outlets will benefit from exposure to senior management of the specialist spirits importer and distributor groups worldwide. Varied and high quality articles and interviews give vital and strategic information to buyers in the on-trade and off-trade alike, through circulation in all major on-trade operators (hotels groups, bars, restaurants and nightclubs), as well as all major supermarkets and liquor store chains across the world. Travel retail buyers are an essential part of our readership, ensuring an excellent opportunity to get in front of the relevant people in that area of the industry. And, while often overlooked by other publications, we have unrivalled circulation amongst the world s most influential bartenders. Today they are the main brand ambassadors as far as consumers are concerned and represent an incredibly valuable interface between the brand and consumers. With such a large and varied both professionally and geographically set of readers, The Spirits Business provides a unique and far-reaching platform and is, of course, the only international trade title dedicated to the needs of the spirits industry. AFRICA & MIDDLE EAST 6% EUROPE 54% ASIA 16% AMERICAS 24%
MASTERS SILVER GOLD MASTER The Spirits Masters series has fast become one of the most respected and high profile blind tasting competitions in the industry, attracting vast amounts of entries from leading brands all over the world. The blind tasting competitions are chaired by The Spirits Business editor, along with panels of leading category experts. sees a full compliment of competitions covering all of the contemporary spirits categories, including a brand new category; The Spirits Design Awards which looks specifically at all aspects of a brand s design, from the packaging through to the marketing campaign. All existing categories will still be running, namely; Rum, Cachaca, Absinthe, Scotch whisky, Gin, Liqueurs, Irish Whiskey, Whiskeys of the World, Vodka, Travel Retail, Tequila, Cognac. The Masters reward and recognise those people and companies in our industry who excel in producing the best spirits across the world. RUM - To be judged in February: CACHACA - To be judged in February: ABSIN - To be judged in February: DESIGN MASTERS To be judged in March Results published in April SCOTCH WHISKY - To be judged in May: Results published in June GIN - To be judged in June: Results published in July IRISH WHISKEY MASTERS - To be judged in July: Results published in August WHISKEY OF WORLD MASTERS - To be judged in July: Results published in August TRAVEL RETAIL MASTERS - To be judged in September: Results published in October VODKA - To be judged in September: Results published in October LIQUEURS - To be judged in October: Results published in November COGNAC - To be judged in November: Results published in December TEQUILA - To be judged in December: Results published in February 2013 Entry forms can be downloaded from: www.thedrinksbusiness.com/thespiritsmasters