KURTIS MIRICK UXD CASE STUDY 2017
The Problem Paying for the bill when going to dinner with a group of people.
The Solution An app that allows you to check, split and pay the bill all with your phone.
Competitive Analysis + Easy & Clean Navigation + Modern / High End + Search Capabilities - Only Based in New York + Clean Design + On-Boarding + Many Locations - Limited Search Capabilities - Doesn t Work Well If You Are Not Located In That City + Just the Payment Part + Fewer Steps - Unclear User Flow - Poor Design
Competitive Analysis
User Personas
Jason Blanchard Sports Bar Guy Age: 26 Occupation: Sales Rep Tagline: Usually one person pays and then we just Venmo what we owe. Behaviors: JB eats out usually twice a week (whenever there are sports games). When he goes out he is usually with all guys to watch sports and drink. He doesn t like the coordinating that goes into eating out with a lot of people. Needs: - An easier way to Split the bill Goals & Motivation: Drink, eat, and watch sports with no stress from anyone. Ashley Weber Hip Mom Age: 35 Occupation: Creative Director at a Marketing Company Tagline: I wish there was an easier way to pay the bill. Behaviors: Ashley eats out with a group once a week. She really enjoys planning a night out. More so than not she ends up paying for bill to reduce drama about splitting. Needs: - An easier way to pay the bill without the drama Goals & Motivation: A way to do group dinners with no payment drama Heather Curry Sorority Girl Age: 21 Occupation: College Student Tagline: I love planning group dinners with my sorority sisters but hate the payment process with that many people. Behaviors: She goes out a couple times a week. It is always with her sorority sisters or fraternity friends (so always a big group). When it comes to splitting the bill they use venmo. Needs: - An easier way to Split the bill Goals & Motivation: Easier way to go out with everyone.
Key Takeaways All the people interviewed said when paying the bill, they always have 1 or 2 people split the bill then everyone Venmos or gives them cash. User Goals To be able to go out with a group of people and not have to stress about who is paying what or how we are doing it.
User Flow
List of Cities Selected City Open App Log In List of Neighborhoods Selected Neighborhood Create Account Home Search Types of Food Selected Style Food Select One Restaurant Bio Reservation Time / Date Invite People Confirm Reservation Restaurant Suggestions Selected Suggestion Search Drop Down Pay Res. Details/Edit Start Tab Code Running Tab Review / Tip Payment Confirmation Rate Your Experience Split Tab
List of Cities Selected City Pivot Point Open App Log In List of Neighborhoods Selected Neighborhood Create Account Home Search Types of Food Selected Style Food Select One Restaurant Bio Reservation Time / Date Invite People Confirm Reservation Restaurant Suggestions Selected Suggestion Search Drop Down Pay Res. Details/Edit Start Tab Code Running Tab Review / Tip Payment Confirmation Rate Your Experience Split Tab
List of Cities Selected City Consolidate Open App Log In List of Neighborhoods Selected Neighborhood Eliminated 12 Steps Create Account Home Search Types of Food Selected StyleFood Select One Restaurant Bio Reservation Time / Date Invite People Confirm Reservation Restaurant Suggestions Selected Suggestion Search Drop Down Pay Res. Details/Edit Start Tab Code Running Tab Review / Tip Payment Confirmation Rate Your Experience Split Tab
Updated User Flow Open App Log In Create Account Home Search Search Drop Down Select One Restaurant Bio Start Tab Code Pay Running Tab Review / Tip Payment Confirmation Rate Your Experience Split Tab
Site Map
Sketches
Lo-Fidelity Wireframes
Sign In Create Account Home Search Hamburger Menu Search Restaurants Restaurants Bio Restaurant Check-In Code Running Bill Split the Bill Select Food Ordered Total & Tip Payment Status Rate Experience
Hi-Fidelity Wireframes
On-Boarding Sign In Create Account Current Location Step 1 Step 2 Step 3 Step 4 / Get Started
Main Flow Home Search Hamburger Menu Search Restaurants Restaurants Bio Restaurant Check-In Code Running Bill Split the Bill Select Food Ordered Total & Tip Payment Status Rate Experience
Next Steps 1. Final feedback from stakeholder 2. Find Programmer 3. Development Stage 4. Testing 5. Launch 6. Figure out how to market better than competitors
Q & A