www.gcrmag.com 2016 MEDIA KIT January/February 2016 November/December 2015 July/August 2015 March/April 2015 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN CONSCIOUS CONSUMPTION How sustainability boosts the bottom line SPEAKING THE SAME LANGUAGE A new lexicon to take the guesswork out of tasting FROM PRODUCER TO CONSUMER Why some countries shift from importer to exporter THE BEANS FROM BRAZIL Brazil s latest crop numbers EUROPEAN EXPANSION DUNKIN DONUTS JEREMY VITARO ON THE US GIANT S PLANS TO BREAK NEW GROUND ON THE CONTINENT WHEN GOOD THINGS GO BAD The fallout from Starbucks race issues campaign SUSTAINABILITY FOR ALL? The background to 4C Association s new standard A SHALLOW GENE POOL Why scientists fear the future of Arabica CASTILLO VERSUS CATURRA A misinformed debate CONQUERING THE DRAGON THE HEAD OF COSTA COFFEE S CHINA OPERATIONS TALKS ABOUT AMBITIOUS EXPANSION PLANS IN THE WORLD S MOST SOUGHT-AFTER MARKET. CANADIAN IDENTITY FOR SALE Burger King buys a national icon KOFFEE & DONUTS Krispy Kreme marks its territory COLOMBIA S COMEBACK Renovation efforts pay off COFFEE FOR A RAINY DAY Why inventories are running low EXCHANGING PLACES THE ARCHITECT BEHIND THE ETHIOPIAN COMMODITIES EXCHANGE TALKS ABOUT SUCCESS AND CRITICISM SEVEN YEARS ON. www.gcrmag.com 29.00 www.gcrmag.com 29.00 29.00 www.gcrmag.com 29.00 THE INTELLIGENT INDUSTRY RESOURCE
INTRODUCTION January/February 2016 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN Global Coffee Report is the coffee industry s most respected business publication, providing updates on industry developments and trends from around the world. www.gcrmag.com 29.00 With a team of corespondents, Global Coffee Report is more than trade magazine, but a true business and news resource. Our strong editorial team is engaged with key decision makers. The executives of the world s top roasting companies regularly feature on the cover of the magazine. Since its inception, Global Coffee Report has been designed as a true multi-media publication, providing digital and print touch points to maximise communication and engagement. We are proud to support our commercial partners with quality, professional-written editorial coverage, which is communicated across our well-respected platform, to maximise business opportunities.
PROFILES JOHN MURPHY - PUBLISHER As Managing Director John Murphy has been the driving force behind Prime Creative Media becoming Australia s most progressive niche-publishing house servicing the coffee industry. He is also the Founder of the Melbourne International Coffee Expo, the most significant coffee event in the Asia Pacific. CHRISTINE CLANCY - MANAGING EDITOR Christine Clancy has more than a decade of experience as a video and print Journalist and Editor, having worked for news agencies and publishing houses in Canada, Vietnam, and Australia. She holds a Bachelor s degree in Journalism and a Master s degree in Science and Technology Studies, and has travelled to coffee conferences and origin countries around the world. TERRY WOGAN - SALES MANAGER Terry draws on many years of management in the media industry; print, online and TV. Previous to his media experience, Terry held National Sales Manager roles at international brands. With a background in professional sport, Terry draws from this experience to give him an understanding of team performance and being competitive in the business world.
MEDIA PARTNERSHIPS GLOBAL COFFEE REPORT IS THE PROUD OFFICIAL MEDIA PARTNER FOR THE FOLLOWING ASSOCIATIONS AND EVENTS.
www.gcrmag.com GLOBAL COFFEE REPORT OVERVIEW January/February 2016 HEATED DEBATE Is the coffee industry ready for climate change? SETTLING IT OVER COFFEE A look at the role coffee plays in promoting stability FROM THE GROUND UP Ground coffee is on the rise in Russia OLD NEWS Are Vietnam s ageing trees affecting productivity? CULTIVATING OPPORTUNITY NESPRESSO S DANIEL WESTON TALKS ABOUT THE COMPANY S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN 29.00 GLOBAL COFFEE REPORT MAGAZINE Description: Australia s leading business publication for leaders in the coffee industry Issues per year: 6 Distribution: International, 100+ countries Distribution method: Direct mail/ Subscription/Tablet subscription Print Magazine Circulation: 7,500 Print Magazine Pass-on rate: 3.5* Tablet subscriptions: 2,650 Total readership: 28,900 Demographic: Leadership level of major coffee businesses around the world. *Based on industry average GCRMAG.COM The Global Coffee Report web site a world leading digital coffee journalism outlet. As a Google News recognised site, it is updated daily with the top stories of the day, all free to view. All magazine content is featured in a fully searchable digital format, in line with the trends of most modern news sources. All content produced with our commercial partners is free to view, and featured prominently on the web side. Monthly average page views: 13,211* Monthly average users: 5,961* Average session duration: 17:20 minutes* *Based on Google Analytics report on 2015 averages GLOBAL COFFEE REPORT - INDUSTRY UPDATE Our weekly e-newsletter is one of the most widely read sources in the coffee industry. Distributed to a databases of key industry associations and event attendees, GCR Industry Update provides a secondary platform to communicate our printed content, while also delivering breaking news to the inboxes of decision-makers the world over. E-newsletter Distribution: 14,091 (as of January 2016) Open Rate: 24 per cent (2015 average) Click Rate: 4.5 per cent (2015 average)
DISTRIBUTION OF GCR PRINTED MAGAZINE: READERSHIP INSIGHTS USA/ CANADA 20% SOUTH AMERICA 9% UK/ IRELAND EUROPE 27% 11% AFRICA/ MIDDLE EAST 7% ASIA 26% 1,100 + MEMBERS 2,300 + FOLLOWERS GCR READERSHIP BREAKDOWN: CEO / President / VP General Manager Managing Director Chairperson / Vice Chairperson Director Sales & Marketing Manager Chief Marketing Officer Financial Director Marketing Director Export Director Owner Commercial / Business Manager Between its print and digital assets, GCR Magazine is accessed 35,000 times per month.
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