Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms www.bestway.co.uk www.batleys.co.uk
MARKET INSIGHT Wine shoppers pay an average 6.5 per bottle (Kantar Worldpanel 5 weeks to 9/0/07) Fruit flavoured wines attract the younger fruit cider drinking generation Wine contributes twice as much sales value to convenience stores as carbonated soft drinks Opportunity for convenience stores to more than double the number of shoppers buying wine (Kantar Worldpanel 5 wks 9.0.7) Sparkling wine continues to soar - sales are up 0.9% YOY. Prosecco is becoming more and more popular Italian sparkling wine sales are up % (Source: AC Nielson 5 wks 6.0.6) New Zealand Sauvignon Blanc remains popular driven by strong brands as well as with cheaper exclusive labels entering the market (AC Nielson 5 wks 6.0.6)
MARKET INSIGHT Getting the shopper to upgrade to 7+ bottles, the retailer benefits from a better margin and the shopper gets a better bottle of wine 5 Bottle (RRP) 8 Bottle (RRP) 5 Make sure your main white, rosé & sparkling wine sku s are sited in the chiller Increase your range of premium 7+ range. 7+ premium wines are in strong growth versus mainstream wines ( 5-5.99) which are in decline Cross sell opportunities: display wines next to Meal for Tonight ranges Maximise seasonal opportunities e.g. Valentine s Day, Mother s Day, Father s Day and Christmas Stock core brands as they account for 9% of sales in impulse (Source: AC Nielson Scantrack 5 weeks 8.0.6) Cost of wine production.7 % 7p Retailer margin Taxation.09 6% VAT: 8p Duty:.6 CCT: 0p Cost of wine production.9 0%.5 Retailer margin Taxation.56 5% VAT:.0 Duty:.6 CCT: 0p
MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: single serve wine champagne & sparkling wine Scotland 5 6 7 8 9 0 white wine rosé wine perry 5 6 7 8 9 0 red wine 5 6 7 sherry, port & fortified wine Scotland 8 9 0 5 6
MUST STOCK LINES Casillero del Diablo Sauvignon Blanc 87ml SKU Code: 780 5 Campo Viejo Rioja Tempranillo 87ml SKU Code: 606505 Blossom Hill White 87ml SKU Code: Bestway 55788 Batleys 55 6 Echo Falls Merlot 87ml SKU Code: 5086 Blossom Hill White Zinfandel 87ml 7 SKU Code: 6789 Kissing Tree Aus Shiraz 87ml SKU Code: 6565 Blossom Hill Red 87ml 8 SKU Code: Bestway 55789 Batleys 56 Buckfast Tonic Wine Scotland 5cl SKU Code: Bestway 85 Batleys 5077
MUST STOCK LINES 9 Cellar Estate Royal Cava Brut SKU Code: Bestway 87 Batleys 569 Barefoot Pinot Grigio (USA) SKU Code: 566579 0 Rossini Prosecco SKU Code: 9 Echo Falls White (USA) SKU Code: Bestway 767 Batleys 55099 I Heart Prosecco SKU Code: 508 5 Blossom Hill White (USA) SKU Code: Bestway 7658 Batleys 6560 Moét & Chandon SKU Code: Bestway 58 Batleys 865 6 Echo Falls Fruits White (USA) SKU Code: 507
MUST STOCK LINES 7 Jacob s Creek Chardonnay (Australia & New Zealand) SKU Code: Bestway 55050 Batleys 676 The Straw Hat White (Europe) SKU Code: 705 8 Oyster Bay Sauvignon Blanc (Australia & New Zealand) SKU Code: 65957 Casillero del Diablo Sauvignon (Rest of the World) SKU Code: 9890 9 Hardys VR Pinot Grigio (Australia & New Zealand) SKU Code: 7678 Hardys VR Rosé Cab Sauv SKU Code: 6556 0 I Heart Sauvignon Blanc (Europe) SKU Code: 50 Gallo White White Zinfandel SKU Code: Bestway 0 Batleys 906
MUST STOCK LINES 5 The Straw Hat Rosé SKU Code: 706 9 Blossom Hill Red (USA) SKU Code: Bestway 7676 Batleys 6677 6 Echo Falls Fruits Rosé SKU Code: 506 0 Echo Falls Fruits Red (USA) SKU Code: 505 7 Amorino Sparkling PM.79.5ltr SKU Code: 9995 Hardys VR Shiraz (Australia & New Zealand) SKU Code: Bestway 656 Batleys 5508 8 Barefoot Merlot (USA) SKU Code: 56660 Hardys VR Merlot (Australia & New Zealand) SKU Code: Bestway 99 Batleys 5507
MUST STOCK LINES Campo Viejo Rioja Tempranillo (Europe) SKU Code: Bestway 5067 Batleys 5696 5 Martini Bianco SKU Code: 0079 QC CREAM 70cl SKU Code: Bestway 787 Batleys 6607 6 Buckfast Tonic Wine Scotland SKU Code: Bestway 65 Batleys 5796
.5mx CHILLER PLANOGRAM SKUs 780 780 CASILLERO SAUVignon BLANC 87ML 55788 55 BLOSSOM HILL WHITE 87ML 6789 6789 Blossom HILL WHITE ZINFANDEL 87ML 8 8 I HEART PROSECCO 0CL 87 569 Cellar ESTATE ROYAL CAVA BRUT 75CL 9 9 ROSSINI ROSATO 70CL 9 9 ROSSINI PROSECCO 70CL 508 508 I HEART PROSECCO 75CL 0655 580 LELAC CHAMPAGNE NV 75CL 58 865 MOET & CHANDON 75CL SKUs 566579 566579 BAREFOOT PINOT GRIGIO 75CL 9890 9 CASILLERO SAUVignon BLANC 75CL 55050 676 JACOBS CREEK CHARDONNAY 75CL 595 595 OXFORD LANDING SAUVignon BLANC 75CL 089 089 WolfBLASS YELLOW CHARDONNAY75CL 65066 65066 VILLA MARIA PINOT GRIGIO 75CL 65957 65957 OYSTER BAY SAUVignon BLANC 75CL 9 9 VILLA MARIA SAUVignon BLANC 75CL 95568 95568 LACHETEAU SANCERRE 75CL 05 05 PASQUIER DE CHABLIS 75CL
.5mx CHILLER PLANOGRAM SKUs 0767 55099 ECHO FALLS WHITE 75CL 7658 6560 BLOSSOM HILL WHITE 75CL 5085 5085 ECHO FALLS SAUVignon BLANC 75CL 50 50 I HEART SAUVignon BLANC 75CL 5 5 I HEART PINOT GRIGIO 75CL 7678 7678 HARDYS VR PINOT GRIGIO 75CL 00 906 GALLO GFV WHITE ZINFANDEL 75CL 75 75 ECHO FALLS ROSE 75CL 5 5 I HEART ROSE 75CL 6556 6556 HARDYS VR ROSE CABernet SAuvignon 75CL SKUs 9995 9995 AMORINO SPARKLING PM.5LTR 0 78 LAMBRINI ORIGINAL PM.5LTR 780586 780586 BOTANY CREEK WHITE 75CL 7957 7957 GALLO SUMMER WHITE 75CL 705 705 THE STRAW HAT WHITE 75CL 85 85 TORO RIENDO DRY WHITE 75CL 507 507 ECHO FALLS FRUITS WHITE 75CL 706 706 THE STRAW HAT ROSE 75CL 878 878 TORO RIENDO ROSADO 75CL 506 506 ECHO FALLS FRUITS ROSE 75CL
mx5 PLANOGRAM SKUs 0787 6607 QC CREAM 70CL 08055 608750 BRISTOL CREAM SHERRY 75CL 65 897 STONES GINGER WINE 70CL 970 970 PORTMANS FINE RUBY 70CL 05980 60895 COCKBURNS FINE RUBY 75CL 89650 89650 ROSSINI VERMOUTH BIANCO 70CL 0079 0079 MARTINI BIANCO 75CL 606505 606505 CAMPO CRIANZA 8.7CL 55789 56 BLOSSOM HILL RED 87ML 5086 5086 ECHO FALLS MERLOT 87.5ML 6565 6565 KISSING TREE AUS SHIRAZ 8.7CL 5 SKUs 06 06 CAMPO VIEJO GARNACHA 75CL 05067 5696 CAMPO VIEJO TEMPRANILLO 75CL 068 068 KUMALA ZEN MERlot/CABernet/SHiraz 75CL 06865 06865 HARDYS CREST CABernet/SHiraz/MERlot 75CL 606 606 CASILLERO RESERVA P 75CL 075 075 CALVET MONTAGNE ST EMILION 75CL 6687 6687 OYSTER BAY MERLOT 75CL 069 069 Banrock STATION REServe CABernet SHIRAZ 75CL 99586 559 FAUSTINO RED 75CL 6995 6995 CHATEAUNEUF PAPE CALVET 75CL
mx5 PLANOGRAM SKUs 859 859 VILLA PRINCIPAL RIOJA 75CL 56660 56660 BAREFOOT MERLOT 75CL 596 596 CASILLERO CABERNET 75CL 0588 888 STAMP SHIRAZ/CABERNET 75CL 50980 5896 JACOBS CREEK PINOT NOIR 75CL 0 0 JACOBS CREEK SHIRAZ 75CL 077 5565 JACOBS CREEK MERLOT 75CL 667 667 TRIVENTO MALBEC 75CL 775 775 YELLOW TAIL SHIRAZ 75CL SKUs 7596 7596 QUARRY HILL SHIRAZ 75CL 7676 6677 BLOSSOM HILL RED 75CL 508 5856 ECHO FALLS SHIRAZ 75CL 6609 70 GALLO GFV CABernet SAUVIGNON 75CL 5 5 I HEART MERLOT 75CL 0656 5508 HARDYS VR SHIRAZ 75CL 099 5507 HARDYS VR MERLOT 75CL 5 5 SKUs 5 090 090 BOTANY CREEK RED 75CL 708 708 THE STRAW HAT RED 75CL 8580 8580 TORO RIENDO RED 75CL 577 577 CELLIER D OR ROUGE 75CL 505 505 ECHO FALLS FRUITS RED 75CL 0766 5500 ECHO FALLS RED 75CL
.5mx CHILLER PLANOGRAM
.5mx CHILLER PLANOGRAM SKUs 780 780 CASILLERO SAUVIGNON BLANC 87ML 55788 55788 BLOSSOM HILL WHITE 87ML 65660 65660 KISSING TREE PINOT GRIGIO 8.7CL 50868 50868 ECHO FALLS CHARDONNAY 87.5ML 77576 77576 YELLOW TAIL PINOT GRIGIO 87ML 596 596 BLOSSOM HILL ROSE ITALY 87ML 6789 6789 Blossom HILL WHITE ZINFANDEL 87ML 6559 6559 KISSING TREE ZINfandel ROSE 8.7CL 79 79 CANTI PROSECCO 0CL 80 80 I HEART PROSECCO 0CL 878 878 JACOBs CREEK SPARKLING ROSE 0CL 87 87 Cellar ESTATE ROYAL CAVA BRUT 75CL 858 858 Cellar ESTATE ROYAL CAVA ROSE 75CL 060 060 LA GIOIOSA PROSECCO DOC 75CL 9 9 ROSSINI ROSATO 70CL 9 9 ROSSINI PROSECCO 70CL 508 508 I HEART PROSECCO 75CL 0655 0655 LELAC CHAMPAGNE NV 75CL 58 58 MOET & CHANDON 75CL SKUs 566579 566579 BAREFOOT PINOT GRIGIO 75CL 55050 55050 JACOBS CREEK CHARDONNAY 75CL 50979 50979 JACOBS CREEK PINOT GRIGIO 75CL 595 595 OXFORD LANDING SAUVIGNON BLANC 75CL 68 68 OXFORD LANDING CHARDONNY 75CL 089 089 WOLFBLASS YELLOW CHARDONNAY75CL 65066 65066 VILLA MARIA PINOT GRIGIO 75CL 65957 65957 OYSTER BAY SAUVIGNON BLANC 75CL 65968 65968 OYSTER BAY CHARDONNAY 75CL 9 9 VILLA MARIA SAUVignon BLANC 75CL 95568 95568 LACHETEAU SANCERRE 75CL 667 667 CALVET LTD REL SAUVIGNON 75CL 05 05 PASQUIER DE CHABLIS 75CL 00 00 GALLO GFV WHITE ZINFANDEL 75CL 6705 6705 GALLO GFV WHITE GRENACHE 75CL 5 5 I HEART ROSE 75CL 566580 566580 BAREFOOT WHITE ZINFANDEL 75CL
.5mx CHILLER PLANOGRAM SKUs SKUs 0767 0767 ECHO FALLS WHITE 75CL 5085 5085 ECHO FALLS SAUVignon BLANC 75CL 9890 9890 CASILLERO SAUVignon BLANC 75CL 7658 7658 BLOSSOM HILL WHITE 75CL 50 50 I HEART SAUVignon BLANC 75CL 5 5 I HEART PINOT GRIGIO 75CL 7678 7678 HARDYS VR PINOT GRIGIO 75CL 06569 06569 HARDYS VR CHARDONNAY 75CL 58 58 KUMALA COLOMBARD CHARD 75CL 6767 6767 YELLOWTAIL PINOT GRIGIO 75CL 775 775 YELLOWTAIL CHARDONNAY 75CL 77590 77590 ISLA NEGRA RES SAUVignon BLANC 75CL 75 75 ECHO FALLS ROSE 75CL 80 80 ECHO FALLS WHITE ZINFADEL 75CL 6556 6556 HARDYS VR ROSE CABernet SAUVignon 75CL 768 768 BLOSSOM HILL WHITE ZINFandel 75CL 9995 9995 AMORINO SPARKLING PM.5LTR 000 000 AMORINO SPARKLING PM 75CL 0 0 LAMBRINI ORIGINAL PM.5LTR 780586 780586 BOTANY CREEK WHITE 75CL 7957 7957 GALLO SUMMER WHITE 75CL 705 705 THE STRAW HAT WHITE 75CL 068 068 CAPE CLASSIC WHITE 75CL 7597 7597 SILVER BAY POINT WHITE 8% 75CL 85 85 TORO RIENDO DRY WHITE 75CL 578 578 CELLIER D OR BLANC 75CL 507 507 ECHO FALLS FRUITS WHITE 75CL 576 576 CELLIER D OR ROSE 75CL 706 706 THE STRAW HAT ROSE 75CL 878 878 TORO RIENDO ROSADO 75CL 506 506 ECHO FALLS FRUITS ROSE 75CL 7586 7586 GFV SPRITZ RASPBERRY & LIME 75CL
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