CRESTED BUTTE WINE & FOOD FESTIVAL JULY 25TH - 29TH 2018 SPONSORSHIP OPPORTUNITIES
FOLLOW THE CRESTED BUTTE WINE & FOOD FESTIVAL ON:
ABOUT THE WINE & FOOD FESTIVAL... THE CRESTED BUTTE WINE & FOOD FESTIVAL TAKES PLACE EACH JULY. STRIVING TO CREATE A WINE AND CULINARY FESTIVAL THAT COMPLEMENTS THE ARRAY OF AMAZING OFFERINGS IN THE TOWNS OF CRESTED BUTTE AND MT CRESTED BUTTE, THIS FESTIVAL IS THE PERFECT EXCUSE TO VISIT THIS SCENIC AND CAPTIVATING AREA. FEATURING A SELECTION OF SEMINARS, FINE DINING WINEMAKER DINNERS, AND A VARIETY OF EVENTS PAIRED WITH WINES AND LEAD BY EXPERTS IN THEIR FIELDS. THERE IS SOMETHING FOR EVERYONE. THE SIGNATURE EVENT, THE GRAND TASTING, PRESENTS OVER 500 SELECT WINES FROM 30+ WINERIES AND DISTRIBUTORS, FOOD DEMONSTRATIONS, AND MORE.
THE CENTER FOR THE ARTS IS PLEASED TO PARTNER WITH LARIMER ASSOCIATES TO BRING THIS EXCEPTIONAL FESTIVAL TO THE UPPER EAST RIVER VALLEY A BENEFIT FOR: IN PARTNERSHIP WITH:
CRESTED BUTTE WINE & FOOD FESTIVAL ATTENDANCE 2017 had a 33% increase in attendance 3,000 2,250 1,500 750-2 01 9 Pr oj ec te d -2 01 8 Pr oj ec te d 20 17 20 16 20 15 0
CRESTED BUTTE WINE & FOOD FESTIVAL - PATRON PROFILE OUR EVENT OFFERS SOMETHING FOR EVERYONE AND WELCOMES FESTIVAL PATRONS TO EXPERIENCE THE BEAUTY OF CRESTED BUTTE. MANY ATTENDEES ARE ACTIVE MEMBERS OF THEIR COMMUNITIES AND HAVE GREAT ENTHUSIASM FOR THE WINE & FOOD FESTIVAL. THEY APPRECIATE FINE WINE AND FOOD AND LOVE THE UNIQUE EXPERIENCE THAT ONLY CRESTED BUTTE OFFERS. THEY ARE ACTIVE, EDUCATED AND WELL-TRAVELED. OUR ATTENDEES PARTAKE IN FIVE DAYS OF ACTIVITIES ON AVERAGE PER WEEK, AND CONSIDER THEMSELVES CONNOISSEURS OF WINE AND FOOD. ON AVERAGE OUR ATTENDEES REPORT DINING OUT TEN TO TWELVE TIMES PER MONTH AT A FINE DINING ESTABLISHMENT, AND REGULARLY PURCHASING WINE BY THE CASE FOR THEIR WINE CELLARS.
PATRON PRIMARY RESIDENCE Data collected upon WFF ticket purchase - 2017 900 675 450 225 0 Colorado Texas Oklahoma Florida Kansas New Mexico California Other
ANNUAL HOUSEHOLD INCOME OF PATRONS 2017 Wine & Food Festival 600 450 300 150 0 $100K - $149K $150K - $199K $200K - $299K $300K - $399K $400K +
EDUCATION LEVEL OF PATRONS 2017 Wine & Food Festival 850 680 510 340 170 Ph D D eg re e G ra du at e Ba ch el or D eg re e So m e Co lle ge 0
SPONSORSHIPS... THE CRESTED BUTTE FOOD & WINE FESTIVAL IS A DESTINATION EVENT ATTRACTING HIGH-PROFILE MEMBERS OF THE WINE AND CULINARY TRADE AS WELL AS AFFLUENT CONSUMERS THROUGHOUT THE EVENT S FIVE DAYS. IN ADDITION TO INCREASING YOUR COMPANY S PROFILE AMONG THIS KEY DEMOGRAPHIC, A SPONSORSHIP WITH THE FESTIVAL WILL ALSO ALLOW YOUR COMPANY TO: BROADEN THE MARKET S AWARENESS OF YOUR PRODUCTS AND SERVICES GAIN STATURE BY AFFILIATING YOUR BRAND WITH A HIGH-END CONSUMER EVENT TARGETING AFFLUENT WINE AND FOOD ENTHUSIASTS REINFORCE LOYALTY WITH CURRENT CONSUMER RELATIONSHIPS AND FIND NEW, QUALITY CUSTOMERS PROMOTE A MARKET ASSESSMENT OF YOUR PRODUCT ACCORDING TO THE CONE/ROBER REPORT, CONSUMERS ARE MORE LIKELY TO SWITCH TO A SPONSOR S BRAND THAT SUPPORTS A LOCAL EVENT OR CAUSE THE CRESTED BUTTE WINE & FOOD FESTIVAL OFFERS A NUMBER OF ATTRACTIVE SPONSORSHIP OPPORTUNITES. PLEASE NOTE WE ARE HAPPY TO BUILD A CUSTOM SPONSORSHIP FOR YOU TO HELP MEET YOUR NEEDS, UPON REQUEST.
TITLE SPONSOR COST $10,000 EXCLUSIVITY SPONSOR NAME RECEIVES EXCLUSIVE, TOP-LEVEL TITLE ABOVE THE CRESTED BUTTE WINE & FOOD FESTIVAL (CBWFF) MARQUEE STATUS (E.G. YOUR COMPANY NAME PRESENTS THE CBWFFFOOD FESTIVAL) YOU ARE GUARANTEED DOMINANT PRESENCE TO A LIVE AUDIENCE ESTIMATED TO EXCEED 2500 PATRONS LOCK OUT YOUR COMPETITORS BY BECOMING THE ONLY BUSINESS IN YOUR INDUSTRY PROMOTIONALLY ASSOCIATED WITH THE CBWFF USE OF CRESTED BUTTE WINE & FOOD FESTIVAL LOGO STATEWIDE THROUGH END OF YEAR MEDIA COVERAGE LOGO OR AUDIO RECOGNITION IN ALL PAID AND MEDIA PARTNER PROMOTIONAL ADVERTISING FROM MEDIA PARTNERS VALUED AT $27,750: +NEWSPAPER(S) (CRESTED BUTTE NEWS, GUNNISON COUNTRY TIMES, MONTROSE DAILY PRESS, SALIDA DAILY POST, NORTH FORK MERCHANT HAROLD, THE MOUNTAIN MAIL, AND DELTA COUNTY INDEPENDENT) LOGO IN (HALF TO QUARTER PAGE ADS) OF DISPLAY ADVERTISING, VALUED AT $1350 X 5 WEEKS OF RUNTIME = $6,750 + MAGAZINES (5280, BOULDER WEEKLY SUMMER SCENE, MOUNTAIN LIVING MAGAZINE, GUNNISON COUNTRY MAGAZINE, MENU MAGAZINE, SPRINGS MAGAZINE, AND DENVER LIFE MAGAZINE) IN EIGHT (8) SPOTS VALUED AT $13,600 + RADIO (NATIONAL PUBLIC RADIO, AND KBUT) AUDIO RECOGNITION IN FOUR (4) SPOTS VALUED AT $1000 + DIGITAL MARKETING (MOUNTAIN LIVING, EDIBLE SOUTHWEST COLORADO, AND TRAVEL CRESTED BUTTE) IN X TWENTY-ONE (21) SPOTS VALUED AT $7,400 EXCLUSIVE TITLE SPONSOR STATUS IN ALL PRESS KITS AND GENERAL NEWS RELEASES ONLINE & E-MARKETING INCLUSION IN SOCIAL MEDIA CAMPAIGN, AND SPECIFIC/RELEVANT PROMOTIONS OF THE CBWFF + RECOGNITION ON FACEBOOK POSTS (CBWFF, CFTA, AND LARIMER AND ASSOCIATES FACEBOOK PAGES) WITH OVER 15,000 FOLLOWERS POSTS SPAN FROM MARCH THROUGH JULY WITH BI-WEEKLY TO WEEKLY POSTS + OPPORTUNITY TO PROVIDE CONTENT FOR THE CRESTED BUTTE WINE & FOOD FESTIVAL SOCIAL MEDIA OUTLETS INCLUDING FACEBOOK FAN PAGE, TWITTER POSTS AND INSTAGRAM + RECOGNITION ON INSTAGRAM AND TWITTER FEEDS AND POSTS LARGE LOGO INCLUSION ON ALL EMAIL NEWSLETTERS (CBWFF, LARIMER ASSOCIATES, AND CFTA OVER 12K SUBSCRIBERS) LARGE LOGO RECOGNITION ON THE CBWFF WEBSITE WEBSITE LARGE LOGO RECOGNITION ON THE CFTA)WEBSITE WWW.CRESTEDBUTTEARTS.ORG + LOGO AND LINK ON HOME PAGE +LOGO AND TWENTY-FIVE (25) WORD COMPANY PROFILE ON SPONSOR PAGE
TITLE SPONSOR BENEFITS CONTINUED... $10,000 ON-SITE EXPOSURE TOP-LEVEL, TITLE SPONSOR LOGO RECOGNITION WITH THE CBWFF AND ITS ASSOCIATED EVENTS AND ACTIVITIES LOGO RECOGNITION ON WELCOME BANNER PLACED AT THE HOME OF THE CBWFF, THE CFTA LOGO RECOGNITION ON THE FESTIVAL BANNER DISPLAYED AT THE CBWFF EVENTS RIGHT TO HAVE TEN (10) OF YOUR LOGO BANNERS DISPLAYED AT CBWFF EVENTS RIGHT TO DISPLAY INFLATABLE/ POPUP BANNER USE OF 6 X 6 EXHIBITION SPACE IN PREMIUM TRAFFIC LOCATION TO USE TO DISPLAY, SAMPLE, DISTRIBUTE COUPONS ETC. (ALL TASTING EVENTS) LIVE RECOGNITION BY EVENT PRESENTER PRIOR TO EACH ACTIVITY/EVENT PARTICIPATION IN TASTING EVENTS AND GRAND TASTING INDUSTRY HOUR FULL PROMOTIONAL MATERIALS TOP-LEVEL, TITLE SPONSOR NAME AND LOGO RECOGNITION ON CBWFF POSTERS TOP-LEVEL, TITLE SPONSOR NAME AND LOGO RECOGNITION ON ALL CBWFF COLLATERAL PROMOTIONAL MATERIALS OFFICIAL PROGRAM TOP LEVEL RECOGNITION IN THE CRESTED BUTTE WINE & FOOD FESTIVAL OFFICIAL SPECTATOR GUIDE/PROGRAM + LOGO AND NAME RECOGNITION ON COVER + TITLE SPONSOR LOGO POSITION ON INTERIOR OF SPONSOR RECOGNITION MARQUEE + FULL PAGE, COLOR ADVERTISEMENT WITH CHOICE OF PREMIUM PLACEMENT (VALUE $600) CUSTOMER RELATIONS AND STAFF BENEFITS - VIP HOSPITALITY PACKAGE INCLUDES: FOUR (4) VIP PASSES (PROVIDING CREDENTIALS FOR ACCESS TO HOSPITALITY AREAS AT SELECT TASTING EVENTS) FOR EACH DAY OF THE CBWFF FOUR (4) ALL ACCESS PASSES TO ALL SEMINARS, LUNCHES, AND OUTDOOR ADVENTURES TWO (2) TICKETS TO WINEMAKER DINNERS (TWO DINNERS) TWELVE (12) GENERAL ADMISSION TICKETS TO THE GRAND TASTING TO DISTRIBUTE TO EMPLOYEES OR USE AS A SALES PROMOTION OPPORTUNITY TO PURCHASE ADDITIONAL GENERAL ADMISSION TICKETS TO THE GRAND TASTING FOR 50% OFF RETAIL PRICE $80 (LIMIT 20) OPPORTUNITY TO CREATE SPECIAL STAFF INCENTIVES AND RECOGNITION PROGRAMS WITH THE CRESTED BUTTE WINE & FOOD FESTIVAL
ASSOCIATE SPONSOR COST $3000 MEDIA COVERAGE SPONSOR ACKNOWLEDGEMENT IN ALL PRESS KITS AND GENERAL NEWS RELEASES ONLINE & E-MARKETING MEDIUM LOGO INCLUSION ON ALL EMAIL NEWSLETTERS (CRESTED BUTTE WINE AND FOOD FESTIVAL, LARIMER ASSOCIATES, AND CENTER FOR THE ARTS OVER 12K SUBSCRIBERS) MEDIUM LOGO RECOGNITION ON CRESTED BUTTE WINE & FOOD FESTIVAL (CBWFF) WEBSITE WEBSITE MEDIUM LOGO RECOGNITION ON THE CENTER FOR THE ARTS (CFTA) WEBSITE WWW.CRESTEDBUTTEARTS.ORG ON-SITE EXPOSURE HIGH-LEVEL, PRESENTING SPONSOR LOGO RECOGNITION WITH THE CRESTED BUTTE WINE & FOOD FESTIVAL AND ITS ASSOCIATED EVENTS AND ACTIVITIES MEDIUM LOGO RECOGNITION ON WELCOME BANNER PLACED AT THE HOME OF THE CBWFF & CFTA MEDIUM LOGO RECOGNITION ON THE FESTIVAL BANNER DISPLAYED AT THE CBWFF EVENTS USE OF 6 X 6 EXHIBITION SPACE IN PREMIUM TRAFFIC LOCATION TO USE TO DISPLAY, SAMPLE, DISTRIBUTE COUPONS ETC. (ALL TASTING EVENTS) LIVE RECOGNITION BY EVENT PRESENTER PRIOR TO EACH ACTIVITY/EVENT PARTICIPATION IN TASTING EVENTS AND GRAND TASTING INDUSTRY HOUR FULL PROMOTIONAL MATERIALS MEDIUM LOGO ON CBWFF POSTERS MEDIUM LOGO RECOGNITION ON ALL CBWFF COLLATERAL PROMOTIONAL MATERIALS OFFICIAL PROGRAM MEDIUM LOGO RECOGNITION IN THE CBWFF OFFICIAL SPECTATOR GUIDE/PROGRAM HALF PAGE, COLOR ADVERTISEMENT (VALUE $225) CUSTOMER RELATIONS AND STAFF BENEFITS - VIP HOSPITALITY PACKAGE INCLUDES: TWO (2) PASSES TO THE GRAND TASTING EVENT TWO (2) ALL ACCESS PASSES TO ALL SEMINARS FOUR (4) GENERAL ADMISSION TICKETS TO THE GRAND TASTING TO DISTRIBUTE TO EMPLOYEES OR USE AS A SALES PROMOTION OPPORTUNITY TO PURCHASE ADDITIONAL GENERAL ADMISSION TICKETS TO THE GRAND TASTING FOR 50% OFF RETAIL PRICE $80 (LIMIT 6)
SUPPORTING SPONSOR COST $1,000 ONLINE & E-MARKETING SMALL LOGO RECOGNITION ON CRESTED BUTTE WINE & FOOD FESTIVAL (CBWFF) WEBSITE WEBSITE SMALL LOGO RECOGNITION ON THE CENTER FOR THE ARTS (CFTA) WEBSITE WWW.CRESTEDBUTTEARTS.ORG ON-SITE EXPOSURE SMALL LOGO RECOGNITION WITH THE CBWFF AND ITS ASSOCIATED EVENTS AND ACTIVITIES SMALL LOGO RECOGNITION ON WELCOME BANNER PLACED AT THE HOME OF THE CBWFF, THE CFTA SMALL LOGO RECOGNITION ON THE FESTIVAL BANNER DISPLAYED AT CBWFF EVENTS FULL PROMOTIONAL MATERIALS SMALL LOGO RECOGNITION ON ALL CBWFF COLLATERAL PROMOTIONAL MATERIALS OFFICIAL PROGRAM SMALL LOGO RECOGNITION ON THE CBWFF OFFICIAL SPECTATOR GUIDE/PROGRAM QUARTER PAGE, COLOR ADVERTISEMENT (VALUE $100) CUSTOMER RELATIONS AND STAFF BENEFITS VIP HOSPITALITY PACKAGE INCLUDES: TWO (2) PASSES TO THE GRAND TASTING EVENT
CONTRIBUTING SPONSORS COST $500 ONLINE & E-MARKETING NAME LISTING RECOGNITION ON CRESTED BUTTE WINE & FOOD FESTIVAL (CBWFF) WEBSITE WEBSITE NAME LISTING RECOGNITION ON THE CENTER FOR THE ARTS (CFTA) WEBSITE WWW.CRESTEDBUTTEARTS.ORG ON-SITE EXPOSURE COMPANY LISTING RECOGNITION WITH THE CBWFF AND ITS ASSOCIATED EVENTS AND ACTIVITIES COMPANY LISTING RECOGNITION ON WELCOME BANNER PLACED AT THE HOME OF THE CBWFF, THE CFTA COMPANY LISTING RECOGNITION ON THE FESTIVAL BANNER DISPLAYED AT CBWFF EVENTS FULL PROMOTIONAL MATERIALS CONTRIBUTING SPONSOR COMPANY LISTING RECOGNITION ON ALL CBWFF COLLATERAL PROMOTIONAL MATERIALS OFFICIAL PROGRAM COMPANY LISTING RECOGNITION ON THE CBWFF OFFICIAL SPECTATOR GUIDE/PROGRAM CUSTOMER RELATIONS AND STAFF BENEFITS VIP HOSPITALITY PACKAGE INCLUDES: TWO (2) PASSES TO THE GRAND TASTING EVENT
THE CRESTED BUTTE WINE & FOOD FESTIVAL CREATES UNIQUE EXPERIENCES AND INTEGRATION OPPORTUNITIES FOR OUR CORPORATE PARTNERS. ALL SPONSORSHIP PACKAGES ARE CUSTOMIZABLE TO MEET OUR PROSPECTIVE SPONSOR S STRATEGIC GOALS. SPECIFIC PLANS CAN ALSO BE DEVELOPED TO MEET INDIVIDUAL SPONSOR NEEDS FOR MEDIA OUTREACH.
EMAIL erica@crestedbuttearts.org WEBSITE www.cbwineandfood.com NUMBER 970-349-7487 ext. 7
THANK YOU FOR YOUR PARTNERSHIP WE LOOK FORWARD TO SEEING YOU AT THE 2018 CBWFF! CRESTED BUTTE, CO 81224