National Media Kit Promotional opportunities overview Helping you reach your target market
Coeliac Australia represents and supports all people affected by coeliac disease. Coeliac Australia is the peak body and leading authority on coeliac disease and gluten-related health disorders in Australia, backed by evidence-based advice provided by the Medical Advisory Committee. A not-for-profit organisation and consumer health advocacy group, Coeliac Australia provides credible information on the gluten free diet. The gluten free market is still experiencing significant growth worldwide as more people are diagnosed with coeliac disease and other health conditions that also benefit from a gluten free diet. As demand for quality gluten free foods increases, reach your target market by partnering with CA to promote your quality gluten free products. Australian Gluten Free Market 1 in 70 Australians have coeliac disease 2016 CSIRO 12.1% Australians avoiding wheat and/or gluten Trend Increasing number of gluten free consumers $90m USD Market Australian gluten free market worth in 2013 Grow your gluten free business Coeliac Australia and the state organisations offer a range of advertising and promotional opportunities to help you reach the people who need your products and services the most - the gluten free consumer. This overview of the various ways we can work together provides options at both a state and national level that can be taken up on an adhoc basis as required or can be tailored to an ongoing working relationship. Multiple bookings made easy Are you interested in multiple promotional activities? We offer one point of contact and a single national invoice for promotional activities booked across multiple states. Combined promotional agreements can include a combination of the opportunities in this media kit. Email Sue Black at info@coeliac.org.au with a list of selected promotional activities, including required schedule, publications and advertisement sizes to arrange a quote. Contact details: Coeliac Australia and state Coeliac organisations Coeliac NSW and ACT PO Box 271 Wahroonga NSW 2076 T: 02 9487 5088 E: nsw@coeliac.org.au Coeliac Queensland PO Box 3455 Newmarket QLD 4051 T: 07 3356 4446 E: qld@coeliac.org.au Coeliac SA and NT Unit 5, 88 Glynburn Road Hectorville SA 5073 T: 08 8336 1476 E: sant@coeliac.org.au Coeliac Victoria and Tasmania PO Box 89 Holmesglen VIC 3148 T: 03 9808 5566 E: cvtmarketing@coeliac.org.au Coeliac Australia PO Box 271, Wahroonga NSW 2077 T: 02 9847 5088 E: info@coeliac.org.au www.coeliac.org.au Coeliac Western Australia Level 1, 11 Wentworth Parade Success WA 6164 T: 08 9494 3734 E: wa@coeliac.org.au
Advertising The Australian Coeliac magazine September 2017 June 2017 March 2017 Our most valued resource, keeping our members up to date. Full colour A4 quarterly publication, distributed nationally Available in print and digital formats Variety of content relating to coeliac disease and the gluten free diet, including: Medical and research articles Dietetic and nutrition information Gluten free recipes and cooking tips Travel stories and information Members stories and comments Updates on awareness activities and CA programs Circulation approx.18,000 targeted gluten free consumers State newsletters (NSW/ACT and Victoria/Tasmania only) A4 newsletter insert to The Australian Coeliac magazine Available in print and digital formats, quarterly Variety of localised news and updates for members Cost effective state relevant advertising for gluten free retailers, restauranteurs and manufacturers Circulation as at 30 June 2017: NSW/ACT - The Sentinel - 6,800 Victoria and Tasmania - The Inside Story - 5,600 State electronic newsletters Sent monthly to members who provide an email address (Sent bi-monthly in Qld) Features upcoming state events, local news and items of interest, including exclusive member discounts. Advertisements/advertorials contain a logo and/or photo, 50 words and website/email link Food service/stockist businesses will be added to member only GF Dining & Food Stockists list at no extra cost Recipients as at 30 June 2017: NSW/ACT - 5,500; Vic/Tas - 5,300; Qld - 3,150; WA - 1,500; SA/NT - 750 Average open rate - 60% Rates, specification and booking forms Please refer to the National Media Kit - Rates, specifications and booking forms document for more detailed information relating to advertising and product sampling opportunties available with Coeliac Australia and the state organisations.
Expos and Sampling Gluten Free Expos 5K www.glutenfreeexpo.com.au Don t miss your opportunity to be a part of the largest dedicated gluten free events across Australia. If you are serious about building your brand, promoting new products or generating sales in the gluten free or health category you cannot afford to miss these events. There is no better event to showcase your gluten free products to this highly engaged target audience. Stands sell quickly to secure your stand contact Julie Walsh, Event Manager (juliew@gfevents.com.au). Limited sponsorship opportunities available. Coeliac SA/NT also host events in Adelaide and Darwin. For details and expressions of interest, please contact the state office directly on 08 8336 1476 or email sant@coeliac.org.au. 4K Expo Calendar 25K Expo Visitors 8K 8K January February March April May June July August September October November December New member kits A new member kit is sent to every new member upon joining. Kits contain a vast array of resources to help the newly diagnosed. Packed with a range of sample gluten free products. Be one of the first gluten free products that members newly diagnosed as requiring a gluten free diet will try. Products/brochures to be delivered to participating offices at your cost. Products must be gluten free, have a long shelf life and be suitable for mailing (No glass). Gluten free product brochures can also be included. 220 kits on average sent each month nationally (as at 30 June 2017). Sponsorship opportunities Throughout the year there are many opportunities for sponsorship, both on a national and state basis. State based events include seminars, expos, peer support group meetings, as well as activities specifically designed for children, teenagers and seniors. Coeliac Awareness Week is held during March each year. Events and publicity opportunities often arise out of this. Coeliac Australia produces a myriad of resources, books and brochures that are an excellent avenue for promotion. Towards the end of the year, each state hosts either a family fun day or a Christmas party for members and their families. These are much anticipated events, with a sample bag given to all our coeliac children! The excitement and joy on the children s faces makes this a rewarding activity to be part of. For state specific opportunities, please contact the relevant state office directly. Alternatively, for opportunities across multiple states or nationally, email info@coeliac.org.au, or visit www.coeliac.org.au/advertising for more information.
Programs Member Discount Program Open to food service providers and food stockists offering gluten free food; free to participate. Build your gluten free market by offering exclusive discounts to our members, nationally or within your state. Discount offer is entirely up to you, e.g. 10% off purchases or buy 1 get 1 free. Participants highlighted in the searchable GF Dining & Food Stockist list available to our members. Discounts may be promoted via social media and newsletters. Coeliac Australia Endorsement Program The Coeliac Australia Endorsement Logo is nationally recognised by those who need to follow a gluten free diet. The logo is a sign of integrity that is trusted by consumers as a symbol that allows them to make confident food choices. The program is open to packaged and labelled foods, books and equipment designed for the gluten free market. The Coeliac Australia Endorsement Logo may be used on packaging, promotional materials, signage and corporate literature directly related to the licensed products. The Endorsement Program is promoted to our members and the gluten free community via our national magazine, website, social media channels, office displays and at the Gluten Free Expos. An Endorsement licence is valid for 12 months and is renewed on the anniversary of initial endorsement. Gluten test result certificates are required for all products at the beginning of the licence application and annually at the time of renewal. For more information, please see the information pack on our website (www.coeliac.org.au/endorsement-program) or contact our endorsement officer on endorsement@coeliac.org.au. Gluten Free Accreditation Program The Gluten Free Accreditation Program is open to all areas of food service, e.g. café, restaurant, caterer. The gluten free consumer is very loyal if they have a good gluten free experience. Partnering with Coeliac Australia will help you meet and exceed the gluten free consumer s expectations and contribute to growing your business. In 2015, 90% of Coeliac Australia members surveyed reported they would be very likely to return to a restaurant where they had a good gluten free experience and 8.0% said they would be likely to return. For information on the Gluten Free Accreditation Program please contact accreditation@coeliac.org.au or visit our website, www.coeliac.org.au/restaurants-food-service.