Vietnam Int l Cafe Show 2018 3 rd (Thu) 5 th (Sat) May, 2018 SECC, Ho Chi Minh City, Vietnam
Vietnam as a Prominent Coffee Producer Growing Popularity of Vietnamese Coffee in the World During 1991-1995, the annual coffee export volume of Vietnamese coffee beans was only 142,000 tons, with export value of only USD 210 million. From 2006, the annual export volume exceeded 1 million tons with the highest yearly export value above USD 3 billion. Annual Coffee Export Value of Vietnam (in USD 1 billion) Quality Improvement of Green Beans by Rejuvenation As coffee trees in Vietnam is ageing, Ministry of Agriculture and Rural Development(MARD) of Vietnam implemented rejuvenation project and projected to replant 120,000 hectares of coffee farms until 2020. The project is prospected to succeed as replantation has already been complete on 80,000ha since 2014. Coffee Rejuvenation Project in Vietnam Processed Coffee to Meet the International Quality Criteria Vietnam is also aiming to raise the value of processed coffee by regulating all coffee processing facilities to comply with national and international criteria on hygiene and food safety by 2020. Through this, the output of Vietnam s processed coffee can expectedly reach 25%, which currently accounts only for 7-8%. 2 Vietnam Int l Cafe Show
Vietnam as a Rising Coffee Consumer Coffee Consumption in Vietnam (2012/13-2015/16 Crop Year, in thousand 60kg bags) 2500 2250 2000 1750 One of the World s Fastest Growing Coffee Consumers From 2012/13 to 2015/16 crop year, the compound average growth rate(cagr) of Vietnam's coffee consumption was estimated at 8 percent, which was the third highest rate among coffee exporting/importing countries following Turkey(10.4%) and Philippines(8.9%) Vietnam: Which of the following beverages do you regularly consume? 1500 0 Coffee Retail Market is Also Booming Affected by the consumers increasing demand on coffee, Vietnam marked 14.9% in the growth rate of coffee retail value during 2012-2016 and was ranked at 4th place in the world, trailing only behind Indonesia(19.6%), Turkey(17.5%) and India(15.1%). Coffee, the Most Beloved Beverage in Vietnam Over 50% of Vietnamese people consume said they coffee regularly, which was higher than the figure of any other beverages. As now coffee drinking is rather a habit to Vietnamese people, it is expected that Vietnam s coffee consumption will be growing constantly and establish a firm foothold to maintain the scale of market Vietnam Int l Cafe Show 3
Why Cafe Show Vietnam? Vietnam s One & Only Professional Coffee Event - The First trade fair focusing on coffee, beverage & dessert ever held in Vietnam - 72% of exhibitors who responded they satisfied or above with the show participation Close Cooperation with the Industry - Huge contribution from the local & international coffee experts for Vietnam National Barista Championship, the only barista competition in Vietnam sanctioned by World Coffee Events - Various on/offline promotion programs for exhibitors to get closer to not only local but also international consumers Constant Effort to Prosper Together with Local Businesses - Contribution to fostering local baristas and promoting public interest by hosting various coffee competition - Expands the base of cafe industry by spreading the new coffee/dessert culture in Vietnam Exclusive Business Network of Cafe Show Brand - Easier approach to Asia's major coffee markets through Cafe Show brand network (Seoul, Beijing, Shanghai, Ho Chi Minh) - Extensive database on relevant industries accumulated from the long history of event & brand expansion 4 Vietnam Int l Cafe Show
Survey & Statistic Exhibitor Survey Which of your above objectives have been met? How many visitors did you have at your stand? Will you be taking part in the same exhibition in 2018 again? Recruit agents/ distributors Promote corporate image and awareness Meet existing clients 12% Secure atshow orders 11% 14% 8% 12% 22% 21% Gather market information Generate new business contacts and sales leads Launch new products None Some 4% 3%4% 19% Average 70% Overwhelming Good Crowd Likely Not likely 4% 73% 23% Very likely Visitor Statistics Others America Europe Oceania Which continent are you from? 13.7% 3.9% 7.1% 3.6% 71.6% Asia Public Institution/ Government Advertisement/ Media/Publishing Franchise Shop Coffee Bean Producing Service Wholesale/Retail/ Distrbution Which business are you currently working for? Others 13% 4% 3%2% 5% 6% 10% 10% 21% 13% 14% Trade Manufacturing Restaurant/Cafe Research/Education Franchising Other To find new supplier/ new partner To establish new partnerships/ joint-business What is your purpose of visit? 18% 17% 2% 8% 4% 6% 6% 17% 8% 14% General visiting Concurrent event To meet existing customer/supplier Research on next exhibition Market/ new product research Purchasing Vietnam Int l Cafe Show 5
SHOW OVERVIEW Title Vietnam Int l Cafe Show 2018 (Cafe Show Vietnam 2018) Period Venue Organizer Supporting Organizations 3 rd (Thu) 5 th (Sat), May, 2018 / 3 days Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam EXPORUM Ministry of Industry & Trade of Vietnam Ministry of Agriculture and Rural Development of Vietnam Vietnam Chamber of Commerce and Industry(VCCI) Investment and Trade Center of HCMC(ITPC) Buon Ma Thuot Coffee Association Embassy of the Republic of Colombia in Vietnam Embassy of Peru in Vietnam The Consulate General of Italy in HCMC Department for International Trade British Consulate General Scale (Expected) 6,000 sqm Record (Expected) 120 exhibitors / 25,000 visitors Exhibit Items Co-located Events Coffee, Tea, Beverage, Bakery, Whole & Roasted Bean, Dessert, Chocolate, Ice-cream, Gelato, Machine & Equipment, Raw Material, Franchise & Start-up, Barista Education & Training 6 Vietnam Int l Cafe Show
Concurrent Events Cherry s Choice Cherry's Choice is a special exhibition area for each year's Newest & Hottest items. Exhibitors can have additional display area for another promotion opportunity outside their booths. A Cup of the World Cafe Show Vietnam cooperates with the embassies in Vietnam to deliver a key message of Cafe Show brand, A Cup of the World. This is a place for Cafe Show participants to find out the difference of other countries' coffee from Vietnamese one and to experience its excellence. Coffee Training Station Coffee Training Station is a 3-day lecture program where both common and creative coffee recipes are presented for audience. If you bring coffee as your exhibit to Cafe Show, host a session at Coffee Training Station and have visitors experience your item. Vietnam Int l Cafe Show 7
Vietnam National Barista Championship 2018 Vietnam National Latte Art Championship 2018 Who is the BEST Barista in Vietnam? Vietnam National Barista Championship(VNBC) & Vietnam National Latte Art Championship(VNLC) are the first coffee competition in Vietnam sanctioned by World Coffee Events. VNBC & VNLC welcomes baristas with open arms, who dream about performing at the world stage. It is assured that VNBC & VNLC not only provide an arena where baristas passion shines the most but establish a stepping stone with which Vietnam specialty coffee industry can mature. The crowned champions of VNBC & VNLC 2018 will compete at World Barista Championship or World Latte Art Championship 2018, where they will represent Vietnam among the world s excellent baristas from dozens of countries. Shine a Light on Your Brand! SPONSORSHIP Opportunities are available! What else is better place then VNBC & VNLC to show off your brand? This world-class competition is the most entertaining and must-see event among specialty coffee communities. Maximize promotional effect for your brand with our sponsorship opportunities. Sponsorship Opportunities Naming Sponsor Espresso Machine Grinder Equipment Event VNBC/VNLC 2018 Schedule Sponsorship Choice ~ Dec. 2017 Competitor Registration ~ Dec. 2017 First Round Mar. 2018 Semifinal & Final 3-5 May 2018 WBC 2017 Amsterdam, The Netherlands WLAC 2017 Belo Horizonte, Brazil VNBC Webpage www.vnbc.org.vn 8 Vietnam Int l Cafe Show
Vietnam Signature Battle 2018 Challenge to be the Best Beverage Maker in Vietnam! Vietnam Signature Battle(VSB) is a competition to promote innovative beverage and spirit recipes. Vietnam Signature Battle is cooperating with RICH Products Vietnam, a leading corporation in manufacturing food & beverage ingredients. With their various & creative products, they are making outstanding changes in the industry. This competition highlights the barista & bartender's mixology which makes use of RICH s products. Vietnam Signature Battle welcomes all baristas & bartenders who have passions and good spirits for challenging the innovation. Not only does it provide a practicing environment, Vietnam Signature Battle also gives great opportunities for participants who want to challenge themselves. Prize Signature 5,000 $ * A Year of RICH s Ambassador A Ticket to World Signature Battle 250 $ Champion 2 nd Place * All activity costs during 1 year of RICH s ambassador is included in the prize money. VSB 2018 Procedure Application & Video Online Video Preliminary First Round Qualifiers Announcement First Round & Finals * Detailed schedule to be announced later. VSB Facebook Page www.facebook.com/vietnamsignaturebattle VNBC/VNLC & VSB Participation Inquiries T. +84-28-3823-6050 F. +84-28-3823-6065 E. info@cafeshow.com.vn Vietnam Int l Cafe Show 9
Participation Guide Registration Deadline Early Bird Registration (10% off discount) : 29 th Dec., 2017 (Fri) Regular Registration : 30 th Mar., 2018 (Fri) Booth Types & Detail Discount Policy 1 booth = 3m x 3m = 9sqm Classification Unit Price Detail Image Raw Space Shell Scheme Booth USD 2,600 / booth USD 3,000 / booth Space only (Management fee and electricity fee excluded) Minimum size : 18sqm Fascia board, Information Counter(1ea), Folding Chair(2ea), 100W Spotlight(2ea), 5amp Power Socket(1ea), Paper Basket(1ea), Carpet * On a reciprocity basis, zero rate VAT shall be applicable only to the foreign exhibitors who reside in the countries that equally exempt VAT to Korean companies. Classification Discount Rate Price/booth Note Early Bird Registration 10% USD 260-29 th Dec., 2017 Seoul 2017 5% applied to Raw USD 130 Brand Show Space price Beijing 2017 5% USD 130 Participation Shanghai 2017 5% allowed up to USD 130 20% Cafe Show Vietnam Continuous Participation 5% USD 130 2016 or 2017 exhibitors Application Form Download Visit Download Center on Cafe Show Vietnam website (www.cafeshow.com.vn) or contact the Secretariat. Participation Inquiry Cafe Show Vietnam 2018 Secretariat EXPORUM KOREA T. +82-2-6000-6676 F. +82-2-2051-3326 EXPORUM VIETNAM T. +84-28-3823-6050 F. +84-28-3823-6065 E. info@cafeshow.com.vn W. www.cafeshow.com.vn Registration Procedure STEP 1 Fill out the application form and send it to the Secretariat by e-mail. STEP 2 The Secretariat will check your application and send an invoice with the bank account information. Transfer 50% of participation fee within a week from the invoice issuance. STEP 3 Complete the payment for remaining 50% of participation fee within 1 month from the invoice issuance. 10 Vietnam Int l Cafe Show
2017 Show Review Title Vietnam Int l Cafe Show 2017 (Cafe Show Vietnam 2017) Period Venue Organizer 2 nd (Thu) 4 th (Sat) March, 2017 / 3 days Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam EXPORUM Sponsoring Ministry of Industry & Trade of Vietnam Organization Ministry of Agriculture and Rural Development of Vietnam Vietnam Chamber of Commerce and Industry(VCCI) Investment and Trade Center of HCMC(ITPC) Buon Ma Thuot Coffee Association Embassy of the Republic of Colombia in Vietnam Embassy of Peru in Vietnam The Consulate General of Italy in HCMC Department for International Trade British Consulate General Scale Record 6,000 sqm 98 exhibitors from 10 countries (Vietnam, Korea, China, Peru, Colombia, England, Thailand, Japan, Italy, Brazil) 22,412 visitors from 14 countries Concurrent Vietnam Nat l Barista Championship 2017 Event Vietnam Beverage Battle 2017 Cherry s Choice Coffee Training Station Sweet Class New Year s Crop Celebration A Cup of the World Major Exhibitors Vietnam Int l Cafe Show 11
Follow us to Explore Potential Asian Market! Proudly Introduce Cafe Show Brand Exhibitions Cafe Show Vietnam Secretariat Exporum Korea T. +82-2-6000-6676 F. +82-2-2051-3326 Exporum Vietnam T. +84-28-3823-6050 F. +84-28-3823-6065 E. info@cafeshow.com.vn H. www.cafeshow.com.vn facebook.com/cafeshow.vn Instagram.com/cafeshow_vn